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dr tech

University admissions service broke data laws over targeted advertising | UK news | The... - 0 views

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    "The universities admissions service, Ucas, broke data protection rules when it signed up teenagers to receive adverts about mobile phones, energy drinks and other products, the information commissioner has ruled."
dr tech

UK voters, you're about to get bombarded with targeted ads - 0 views

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    "With news that the 15 million Twitter users in the UK can now be targeted at individual postcode levels, the micro-blogging platform is selling its advertising opportunities as ultra-geographically precise, and therefore ultra-cost effective. "The key benefit of geo-targeting is that it enables advertisers, or in this case political parties, the ability to reach users in specific regions, metropolitan areas and now postcodes," Twitter said in a blog post. "
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