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"It's actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. Almost all of the money search engines make (including Google) is based on the keywords you type in, without knowing anything about you, including your search history or the seemingly endless amounts of additional data points they have collected about registered and non-registered users alike. In fact, search advertisers buy search ads by bidding on keywords, not people….This keyword-based advertising is our primary business model. "

" Some search engines, including Bing and DuckDuckGo, give an entire first page of spurious results (see image in upper left). Most of the results are for pages obviously designed to obfuscate, throwing banal dust into the eyes of the search engine and leaving a casual searcher with the incorrect impression that there's nothing to see here. "