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dr tech

Some ad-blockers are tracking you, shaking down publishers, and showing you ads / Boing... - 0 views

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    "Wired recently started an anti-ad-blocking campaign that attempts to prevent ad-blocked users from reading articles unless they pay a monthly subscription fee. On the heels of this decision comes a roundup of the major ad-blockers, some of which are pretty dodgy indeed. Adblock Plus comes off the worst of the lot. The company charges publishers fees to allow their ads through its filters, based on criteria about size and placement. Ghostery blocks trackers, but by default gathers "anonymized" data about your browsing habits (it's very hard to conclusively describe any deep data set as anonymized). "
dr tech

Revealed: Tory 'dark' ads targeted voters' Facebook feeds in Welsh marginal seat | Poli... - 0 views

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    "The Observer has obtained a series of Conservative party attack ads sent to voters last week in the key marginal constituency of Delyn, north Wales. Activists captured the ads using dummy Facebook accounts after finding that their own ad - encouraging young people to register to vote - were being "drowned out" by the Tory ads"
dr tech

Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% ... - 0 views

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    "They found that despite the 40% "ad-tech" premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition. "
dr tech

Ad-blocker blocking websites face legal peril at hands of privacy bods * The Register - 0 views

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    "Therefore, under EU law in force since May 2011, people must give their consent before an anti-ad-blocker script can run and hide content on a page. Of course, while waiting for that consent from a visitor, the site could refuse to show anything, but then the publisher will scare off all readers, even the ones who turn out to be not running anti-ad plugins. If the page is viewable while waiting for the consent, then blocking ad-blockers is pointless."
dr tech

Why Targeted Ads Are a Serious Threat to Your Privacy - 0 views

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    "Data collection is a prerequisite to delivering targeted ads, so their use will inherently stir up privacy concerns. Ad companies are incentivized to collect and share as much data as they can, with safeguarding this information only a secondary issue at best. Breaches are a concern largely because of the potential fallout to a company's brand."
dr tech

$45m, 1.6bn views and 'Crazy Donald': How Bloomberg bought your Facebook feed | US news... - 0 views

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    "In the first six weeks of 2020, more than 1.6bn of the 2.4bn presidential campaign ads shown to US Facebook users were from the Bloomberg campaign. Since launching his campaign in mid-November, the former mayor of New York City has spent nearly $45m on Facebook ads - more than all his opponents combined."
dr tech

Apple's iOS update will be bad news for developers, but a boon for users | Apple | The ... - 0 views

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    "On the other hand, users (as distinct from developers) are about to see an upside of Apple's monopoly power. The next update of its mobile operating system, iOS14, includes a change that should have a dire impact on many online advertisers. The industry assigns a unique code to each device called an IDFA. Knowing your IDFA can help advertisers tell whether their ads are effective, particularly when they've shown you the same ad in multiple places. Facebook uses the IDFA as part of Audience Network, its ad network for developers."
dr tech

Facebook blames hate speech ads on mistake, immediately approves more hate speech ads |... - 0 views

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    ""We submitted another two examples of real-life Amharic-language hate speech to them a week later," said Global Witness. "Both ads were, again, accepted by Facebook for publication within a matter of hours.""
dr tech

For two years, criminals stole sensitive information using malware hidden in individual... - 0 views

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    "The criminals were able to send banner ads and javascript to their targets' computers by pushing both into ad networks. These networks aggressively scan advertisers' javascript for suspicious code, so the criminals needed to sneak their bad code past these checks."
dr tech

Teens can't tell the difference between Google ads and search results | The Verge - 0 views

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    "only 31 percent of 12- to 15-year-olds could identify the ads in Google's search results"
dr tech

Facebook says it rejected 2.2m ads seeking to obstruct voting in US election | Facebook... - 0 views

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    "A total of 2.2m ads on Facebook and Instagram have been rejected and 120,000 posts withdrawn for attempting to "obstruct voting" in the upcoming US presidential election, Facebook's vice president Nick Clegg has said. In addition, warnings were posted on 150m examples of false information posted online, the former British deputy prime minister told French weekly Journal du Dimanche on Sunday."
dr tech

Facebook 'SilentFade' Malware Attack Stole Credentials For Years | Threatpost - 0 views

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    "Dubbed SilentFade (short for "Silently running Facebook Ads with Exploits"), the malware compromised Facebook accounts and used them to promote malicious ads, steal browser cookies and more. The social-media giant said that the Chinese malware campaign started in 2016, but it was first discovered in December 2018, due to a suspicious traffic spike across a number of Facebook endpoints. After an extensive investigation, Facebook shut down the campaign and pursued legal action against the cybercriminals behind the attack in December 2019. "
dr tech

Government targeting UK minorities with social media ads despite Facebook ban | Social ... - 0 views

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    "In one case, a government campaign aimed at helping young people off benefits was targeted at Facebook users with interests including "afro-textured hair" and the "West Indies cricket team". Other campaigns have targeted LGBTQ+ content at people interested in "genderqueer" issues and the TV show RuPaul's Drag Race; council support services at people interested in "hijabs" and "Islamic dietary requirements"; and an appeal for witnesses to a murder in Manchester aimed at people interested in "hip-hop", "rapping", Kim Kardashian and Usain Bolt. The "microtargeting" is revealed in analysis of more than 12,000 ads which ran on Facebook and Instagram between late 2020 and 2023. Supplied to UK academics by Facebook's parent company Meta, and shared with the Observer, the data gives an insight into the use of targeted advertising by the state based on profiling by the world's biggest social media company. In 2021, Facebook announced a ban on targeting based on race, religion and sexual orientation amid concerns about discrimination, which led to the removal of several interest categories that had been used by advertisers to reach and exclude minority groups."
dr tech

Facebook approved ads calling for murder of Brazilian president's children | Boing Boing - 0 views

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    "Facebook's gol' durn algorithm is acting up again, say humans working at Meta, who apparently have no control over the automated system that approved ads calling for the murder of Brazilian President Luiz Inacio Lula da Silva and his children."
dr tech

Google's 'Pay Per Gaze' and the Future of Connected Advertising - 0 views

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    "While Google has played down the notion of rolling out anything soon (it will take years until Glass builds up enough users to make it worthwhile), marketers can't stop buzzing about the possibility of paying for ads in the physical world based on user engagement and reactions. The patent even details how a device like Google Glass could infer a user's emotional response to an ad - whether they were happy, sad or indifferent - and adjust pricing accordingly."
dr tech

8 Skilled Jobs That May Soon Be Replaced by Robots - 0 views

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    "Unskilled manual laborers have felt the pressure of automation for a long time - but, increasingly, they're not alone. The last few years have been a bonanza of advances in artificial intelligence. As our software gets smarter, it can tackle harder problems, which means white-collar and pink-collar workers are at risk as well. Here are eight jobs expected to be automated (partially or entirely) in the coming decades. Call Center Employees call-center Telemarketing used to happen in a crowded call center, with a group of representatives cold-calling hundreds of prospects every day. Of those, maybe a few dozen could be persuaded to buy the product in question. Today, the idea is largely the same, but the methods are far more efficient. Many of today's telemarketers are not human. In some cases, as you've probably experienced, there's nothing but a recording on the other end of the line. It may prompt you to "press '1' for more information," but nothing you say has any impact on the call - and, usually, that's clear to you. But in other cases, you may get a sales call and have no idea that you're actually speaking to a computer. Everything you say gets an appropriate response - the voice may even laugh. How is that possible? Well, in some cases, there is a human being on the other side, and they're just pressing buttons on a keyboard to walk you through a pre-recorded but highly interactive marketing pitch. It's a more practical version of those funny soundboards that used to be all the rage for prank calls. Using soundboard-assisted calling - regardless of what it says about the state of human interaction - has the potential to make individual call center employees far more productive: in some cases, a single worker will run two or even three calls at the same time. In the not too distant future, computers will be able to man the phones by themselves. At the intersection of big data, artificial intelligence, and advanced
dr tech

To a man with an algorithm all things look like an advertising opportunity | Arwa Mahda... - 0 views

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    "This affects all of us every single day. When the algorithms that govern increasingly large parts of our lives have been designed almost exclusively by young bro-grammers with homogeneous experiences and worldviews, those algorithms are going to fail significant sections of society. A heartbreaking example of this is Gillian Brockell's experience of continuing to get targeted by pregnancy-related ads on Facebook after the stillbirth of her son. Brockell, a Washington Post journalist, recently made headlines when she tweeted an open letter to big tech companies, imploring them to think more carefully about how they target parenting ads."
dr tech

Want to Find a Misinformed Public? Facebook's Already Done It - The Markup - 0 views

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    ""We've taken down hundreds of thousands of pieces of misinformation related to COVID-19, including theories like drinking bleach cures the virus or that physical distancing is ineffective at preventing the disease from spreading," Zuckerberg wrote. But at the very same time, The Markup found, Facebook was allowing advertisers to profit from ads targeting people that the company believes are interested in "pseudoscience." According to Facebook's ad portal, the pseudoscience interest category contained more than 78 million people."
dr tech

Digital democracy will face its greatest test in 2020 | Siva Vaidhyanathan | Opinion | ... - 0 views

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    "Under the oxymoronic rubric of "self-regulation", Facebook, Twitter and Google are already considering ways to appear responsible and protective of the integrity of those two elections. Twitter has pledged to stop running political ads, and both Google and Facebook are considering suspending precise targeting of political ads."
dr tech

The High Privacy Cost of a "Free" Website - The Markup - 0 views

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    "An array of free website-building tools, many offered by ad-tech and ad-funded companies, has led to a dizzying number of trackers loading on users' browsers, even when they visit sites where privacy would seem paramount, an investigation by The Markup has found. Some load without the website operators' explicit knowledge-or disclosure to users."
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