Group items tagged

Google to launch a new advertising product called 're-marketing' allowing google to follow you around the web, serving you up content based on what you've been doing on the internet.

Alternative online outlet New Matilda will shut down operations due to poor revenue from advertising "in the current media environment". Sad. 

BROADCASTERS will be able to air extra advertising on their digital free-to-air channels and erase breaches of the rules governing free-to-air TV if they swiftly correct errors, under significant concessions given by the communications watchdog.

I know this is a piece of fluff, but it raises some questions for me: 1. Was Twitter the only medium through which this event was advertised? Could there not have been other ways to advertise the cancellation of the signing? 2. Is private Twitter usage able to be publically regulated? If so, to what extent? 3. To what extent is the shopping mall responsible? OHS and Fire codes would have mandated the number of people allowed in an area - should they not have made provision for that? 4. Was the failure to tweet reckless endangerment on the part of the manager, or have the law enforcement agencies taken social networking and used it to increase the level of responsibility a person owes to the general public (at least in this instance)? I'm not saying that the manager is in the right, I'm just wary of the level of importance placed on one aspect of this event. Has the way we operate changed to such an extent as to warrant this sort of police interference?

More on the new remarketing offer from Google. This is a good effective way to market to consumers, however companies do still need to be mindful of their audience, especially if Google are now on board, and this does get the publicity around being creepy. What is currently an effective way to advertise, could turn sour.

Apple announced that it will be now possible to run different apps on the iPhone at the same time and keep them constantly running in the background. This means for application providers that they coud now constantly get information on the whereabouts of their users instead of the sporadic data they got so far. Exciting new opportunities for Apple's new "iAd" that offers targeted advertising. At the same time there are privacy concerns on several fronts.

The increasing use of 'free' webmail services, and indeed full office suites, from online providers by business and governments means an increasing amount of funding for encryption and ad free internets. This potentially leads to a new digital divide. The corporate or private internet of the wealthy, and the hyper surveilled commercial internet of the many.

A survey which was released as part of the Pacific-wide Privacy Week (last week) shows that people in New Zealand are very concerned about their Internet privacy.It is of main concern how social networks use personal information and how search engines and websites are tracking online behaviour for targeted advertising.

Adobe starts an advertising campaign against Apple! 'We Love Choice' - 'We Love Apple' This is getting hotter and hotter. This is the official reaction from Adobe. 

Yelp is a website that allows users to rate, review and talk about businesses - regardless if the feedback is good or bad. Many business owners, specially small-scale operators, value the reviews they receive on this site since it's a way of building their reputation for free. Recently, Yelp has been slapped with a number of lawsuits from different business owners. They claim that when they declined to purchase advertising in the website, their ratings suddenly went down.  

The Acadamey of Motion Picture Arts and Sciences are suing domain registration giant (under the Anticybersquatting Consumer Protection Act) 'godaddy' disputing over 100 domain names they have 'parked' such as 2011oscars.com, academyawardz.com and oscarsunplugged.com. The lawsuit is 134 pages long and worth up to $10 million dollars in damages. GoDaddy run 'cashparking' offering customers the chance to earn cash when they buy a domain and park the page collecting funds when godaddy's advertising partners receive revenue based on a cost per click model.

People are taking actions to express their feeling about Facebook privacy issue.

Under sever fire of privacy, Facebook is now tighten their privay policy to ease the fire. The thing is, when it comes to people, it's not that easy to solve. It's no longer a website that JUST allowing users exchage their status and connected to each other, but with more and more apps, people have the feeling that they are being spied on whenever wherever.

Informative and sometimes humorous tips for Australians who want to protest against the Government's proposed ISP filtering, including links to local members of parliament, senators etc. Note all the paid advertising from Optus on the site - taking a political position?

This articles mentions the major highlights of the Australian Communications and Media Authority's Communications Report 2008-2009. Among the differents findings, are available some data about mobile service, mobile network, suscribers, wireless broadband, dowloadings, online advertising , expenditures, revenue, etc. It's all about the digital convergence, the Digital Economy and a demand for flexibility.

This article discusses how online review sites can be manipulated, and the importance that companies place on 'word of mouth' for reputation. It raises this important issue: online reviews and comments are crucial for the reputation of 'real world' sites, so how can these sites be 'governed'? Or should they be?

A Brisbane based software company's CEO created a solution to manage his son's internet access which includes time limits and blocks chat and some social network applications. Although it's unlikely to stop the ban, it's great to see people advertising their disdain for the potential legislation and what can be done to protect children in a more efficient way.

Privacy addressed by Zukerberg. Shall we believe him? Article goes hand in hand with this week's readings. 

Apple's market value has overtaken Microsoft's for the first time ever. Article looks at the impact of Apple and Google on Microsoft in the areas of search, online advertising and music in particular.