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Claudine Pache

CommSec fined $55K for spamming - News, Feb 1, 2010 - 1 views

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    Following customer complaints, CommSec recently fined $55K for not providing customers an Opt out option when sending out e-marketing. As a response, CommSec have appointed an independant auditer to assess their e-marketing activity and provide training. I do question a lot of marketing departments... does it take a fine from ACMA before they get up to speed with how to conduct their communications and campaigns?
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    Their ad agency should know what they're doing! It's not hard to put an unsubscribe link in an email. Wacky.
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    Hmmm makes one think whether someone in marketing was too lazy in their job or whether CommSec knowlingly defied spamming laws. Australian spamming laws can be found at http://www.efa.org.au/Issues/Privacy/spam.html#acts
anonymous

ACMA 2008-2009 Report - Mobile broadband and internet services take off - Jan 2010 - 0 views

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    This articles mentions the major highlights of the Australian Communications and Media Authority's Communications Report 2008-2009. Among the differents findings, are available some data about mobile service, mobile network, suscribers, wireless broadband, dowloadings, online advertising , expenditures, revenue, etc. It's all about the digital convergence, the Digital Economy and a demand for flexibility.
Stephanie Hawkins

Next chapter in the whole UK ISP drama - 0 views

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    Yes, I know you love this - we all do. The regulations have been released! We'll never know if they are a best-seller, as they are free for download by anyone (a little ironic, actually), but the Ofcom, the ACMA of the UK, has released the regulations for the Digital Economies Act. What this does is fills in the details of what the ISPs will be doing exactly, what the processes will be - basically just the fussy details that are too specific for an act. Also, it will have information that may need to be updated regularly (like lists of prohibited sites). Regulations can be made and changed without consulting the government, so Ofcom basically has free rein from hereon in ...
Amit Kelkar

The government will talk back to the public - 0 views

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    SMH article about the Australian government's "Gov2.0" initiative which encourages government employees to use social media more.  
yunju wang

Broadcasters gain concessions in new free-to-air TV code | The Australian - 0 views

  • Under the new code, from March 1 viewers will for the first time be able to lodge complaints against commercial broadcasters online.
  • ``The community has expressed a strong preference electronic complaints lodgement and the ACMA has vigorously pursued this innovation to make it more convenient for viewers to lodge complaints.''
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    BROADCASTERS will be able to air extra advertising on their digital free-to-air channels and erase breaches of the rules governing free-to-air TV if they swiftly correct errors, under significant concessions given by the communications watchdog.
Claudine Pache

Virgin Mobile fined for giving opt-in option | DIRECT Online - 0 views

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    Virgin Mobile marketing team clearly not understanding the Spam Act by sending customers email after they have opted out just to 'make sure you're still certain' about option out! Virgin since fined $22K and have committed to providing training for their staff.
Claudine Pache

Middletons | Media | The Spam Act casts its net over e-marketing - prevent yourself fro... - 0 views

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    Overview found on legal site about the Spam Act. The release covers examples of what the Spam Act is all about, breaches, consequences of breaches and also how companies and individuals can protect themselves (however this is more a sales pitch).
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