Reputations at stake, companies try to alter word of mouth online - washingtonpost.com - 0 views
-
Tamsin Lloyd on 05 Apr 10This article discusses how online review sites can be manipulated, and the importance that companies place on 'word of mouth' for reputation. It raises this important issue: online reviews and comments are crucial for the reputation of 'real world' sites, so how can these sites be 'governed'? Or should they be?