The Acadamey of Motion Picture Arts and Sciences are suing domain registration giant (under the Anticybersquatting Consumer Protection Act) 'godaddy' disputing over 100 domain names they have 'parked' such as 2011oscars.com, academyawardz.com and oscarsunplugged.com. The lawsuit is 134 pages long and worth up to $10 million dollars in damages. GoDaddy run 'cashparking' offering customers the chance to earn cash when they buy a domain and park the page collecting funds when godaddy's advertising partners receive revenue based on a cost per click model.

"More than quarter of British kids say Facebook more important than family" this is actually really sad... some pretty alarming stats, particularly sad, "Kids living in single parent homes with just their mother found Facebook their most important influence, with 62 per cent ranking it their main influence" on the other side of the fence, survey shows "less than a quarter of parents thought technology impacted their children's lives". Maybe they should become their friend on FB...

"The ultimate iPad - for $200,000" so, this is really nuts, but kind of funny so thought I would share. Available in the UK, encrusted with 25.5 carats of flawless diamonds, 53 of the gems "dwell beautifully in their solid 22ct Apple logo". Have just placed my order...better hurry, only 10 available.

"Google sees 'everything'"\nLooks at cloud computing, benefits, and risks to security. Interesting point around search practices with Google "..everybody is constantly asking Google about the things they're working on. In effect, we're putting a tremendous amount of faith in Larry and Sergey and their claim that they don't do evil".

More on the new remarketing offer from Google. This is a good effective way to market to consumers, however companies do still need to be mindful of their audience, especially if Google are now on board, and this does get the publicity around being creepy. What is currently an effective way to advertise, could turn sour.

This article introduces another 'body' called auDA the Australian domain name administrator. The article discusses a complaint from the president of the Australian Web Site Developers Association after 500 sites he had set up, and $100K later were just switched off by the auDA bases on their assessment of use. Perhaps the auDA needs its own audit and regulation over policy approval!

Following customer complaints, CommSec recently fined $55K for not providing customers an Opt out option when sending out e-marketing. As a response, CommSec have appointed an independant auditer to assess their e-marketing activity and provide training. I do question a lot of marketing departments... does it take a fine from ACMA before they get up to speed with how to conduct their communications and campaigns?

Overview found on legal site about the Spam Act. The release covers examples of what the Spam Act is all about, breaches, consequences of breaches and also how companies and individuals can protect themselves (however this is more a sales pitch).

Google to launch a new advertising product called 're-marketing' allowing google to follow you around the web, serving you up content based on what you've been doing on the internet.

Cybersquatting complaints dropped 9.5% from 2008 when a record complaints were logded. WIPO head mentions drop may just be due to economic climate, and companies limited budget to start litigations. This article mentions even the fifa world cup site lodged a cybersquatting complaint.

Virgin Mobile marketing team clearly not understanding the Spam Act by sending customers email after they have opted out just to 'make sure you're still certain' about option out! Virgin since fined $22K and have committed to providing training for their staff.

US focus, however amazing to see the article talks to 90% of email being sent is Spam. Organisations need greater controls and security measures for any disgruntled employees.

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!

Possible opt-out for web visitors. As the article suggests if this is possible, certainly presents a challenge for marketers, as well as the value of Google Analytics!