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Tom Verhoeve

Social Media Is Much More Than Just Social and Media - 0 views

  • I can see that they do not truly understand all of the components of social media
  • They get that social means building relationships and that media is the form of communication that they are using to build these relationships. But this is not a deep enough understanding on which to base the marketing success of any product or service.
  • cube, with social and media as two of the sides. The additional sides of this cube are object and timing
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  • these efforts are all unfortunately doomed to failure.
  • We buy watches not just to tell time, but to have a good time. We buy sunglasses not just to see better, but to be seen
  • objects such as cars, houses, iPads, etc. define who we are as much as our actions do
  • This is why we don't see people with only one technology object, such as just one smart phone
  • humans act differently and respond differently depending on timing
  • Capping everything off is the human component, which is always part of any equation. This doesn't just rely on the typical trends of marketing demographics but goes back to our deeper needs to matter and be part of a tribe.
  • social media right now is still in its infancy as a communications tool
  • many people that are passing themselves off as social media experts
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    So true: "social media right now is still in its infancy as a communications tool"
Tom Verhoeve

Top Trends of 2012: Social Video Apps - 0 views

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    Social video is de next big thing, maar SocialCam heeft nare eigenschappen.
Tom Verhoeve

unlock value and productivity through social technologies - 0 views

  • Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises.
  • The average interaction worker spends an estimated 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.
  • can reduce, by as much as 35 percent
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  • use social media internally,
  • To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures
  • more open and nonhierarchical
  • culture of trust
  • Creating these conditions will be far more challenging than implementing the technologies themselves.
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    Bespaar tot 25% door het inzetten op socialbusiness intern!
Tom Verhoeve

My Beautiful #Intranet (Goes Social) - 0 views

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    inzendingen met screenshots ter inspiratie. Weinig vernieuwendhelaas.
Tom Verhoeve

7 ways business blogs build social media success | SmartBlogs - 0 views

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    En zo doe je dat!
Tom Verhoeve

Social Media Is A Part Of The User Experience - 0 views

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    heel goed: "volg mij op" is een afleidende "call to action"
Tom Verhoeve

De angst van de middel manager voor #socialbusiness - 0 views

  • het gebruik van Enterprise Social Networking tools de medewerkers een aantal voordelen kan opleveren, zoals: 34% minder tijd voor het vinden van informatie en experts 26% minder tijd benodigd voor overleg 32% minder tijd nodig voor het zoeken naar antwoorden
  • maar 66% van de medewerkers het potentieel benut wordt. 34% ligt dus voor het grijpen
  • 39% meer verbondenheid tussen medewerkers 32% meer ideeën gegenereerd binnen de organisatie 27% minder dubbele taken uitgevoerd 30% winst in medewerker tevredenheid
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  • Het onderzoek van Markettools geeft aan dat ‘executive communication’ met 29% gestegen is na de inzet van Enterprise Social Networking.
  • De middel manager is bang om zijn baan te verliezen.
  • De rol van de middel manager is niet uitgespeeld, maar verandert.
  • Hij is meer een facilitator dan een controller.
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    Eens met conclusie @ArjenJelsma: de pot goud ontbreekt voor middelmanagers
Tom Verhoeve

The Social Media Publishing Schedule Every Marketer Needs [Template] - 0 views

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    voor als je niet echt actueel wilt zijn :)
Tom Verhoeve

Social ROI is not a Myth - 0 views

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    Forbes heeft de overgang van traditioneel naar #socialbusiness onderzocht bij IBM en TD Bank Group
Tom Verhoeve

De sociale media voorbij. Een kritiek op het advies van de Rob. - 0 views

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    goed verhaal van @davied. #ambtenaar20
Tom Verhoeve

Social media strategie zeldzaam bij overheid - 0 views

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    en veelal als communicatief zendinstrument in gebruik. Zonde! #a20
Tom Verhoeve

IDC: bedrijven geven meer uit aan social software - 0 views

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    extra obstakel is dat IT bereid moet zijn om de software uit te rollen
Tom Verhoeve

Social Media Marketing Is Not Just About 1 Metric - 0 views

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    goede uiteenzetting wat komt kijken bij online engagement.
Tom Verhoeve

Can A Corporate Culture Be Built With Digital Tools? - 0 views

  • Yammer, and Berjikly says the company is still fine-tuning its emotion-mining tool.
  • Of course, it's still early on in Crane's integration with Yammer, and Berjikly says the company is still fine-tuning its emotion-mining tool.
  • Yet when asked whether 37Signals was considering developing related tools, Fried says he's not yet thinking about it. "I think there are very few things that substitute for going out to dinner or hanging out with coworkers," Fried says. "That's what you should do rather than try to find some digital alternative."
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    mooi in-depth verhaal over de rol van 'social' in de organisatie.
Tom Verhoeve

Engagement: The next step in social business - 0 views

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    profielen, pva, governance en beveiliging: de vier ingrediënten tot een succesvolle 'implementatie' van #socialbusiness
Tom Verhoeve

Social media in Nederland - 0 views

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    Stand van zaken Q2 2012
Tom Verhoeve

HootSuite Adds Yammer to its App Directory - 0 views

  • By accessing Yammer inside HootSuite’s dashboard, users can view and engage with conversations from their Yammer Main Feed, Inbox and any of their affiliated Groups.
  • So, when a community manager sees a customer tweet that requires an immediate response, they can post to their company’s Yammer feed to gather feedback and respond to the customer without leaving the HootSuite dashboard.
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    Dit is een belangrijke ontwikkeling om van Hootsuite hèt social dashboard te maken
Tom Verhoeve

Philips Magazine Benelux - 0 views

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    in het teken van social media
Roderick Gottgens

Blog about Business Improvement, Change Management and Performance Management - 0 views

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    Torben Rick's personal blog about Business Improvement, Change Management, Customer Service, Performance Management, Social Media
Tom Verhoeve

The Community is Correct 91% of the Time - 0 views

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    Niet #PageRank, maar #SocialRank maakt het verschil: ook intern!
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