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I can see that they do not truly understand all of the components of social media

They get that social means building relationships and that media is the form of communication that they are using to build these relationships. But this is not a deep enough understanding on which to base the marketing success of any product or service.

cube, with social and media as two of the sides. The additional sides of this cube are object and timing

Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises.

The average interaction worker spends an estimated 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.

can reduce, by as much as 35 percent

het gebruik van Enterprise Social Networking tools de medewerkers een aantal voordelen kan opleveren, zoals: 34% minder tijd voor het vinden van informatie en experts 26% minder tijd benodigd voor overleg 32% minder tijd nodig voor het zoeken naar antwoorden

maar 66% van de medewerkers het potentieel benut wordt. 34% ligt dus voor het grijpen

39% meer verbondenheid tussen medewerkers 32% meer ideeën gegenereerd binnen de organisatie 27% minder dubbele taken uitgevoerd 30% winst in medewerker tevredenheid

By accessing Yammer inside HootSuite’s dashboard, users can view and engage with conversations from their Yammer Main Feed, Inbox and any of their affiliated Groups.

So, when a community manager sees a customer tweet that requires an immediate response, they can post to their company’s Yammer feed to gather feedback and respond to the customer without leaving the HootSuite dashboard.