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Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises.

The average interaction worker spends an estimated 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.

can reduce, by as much as 35 percent

Yammer, and Berjikly says the company is still fine-tuning its emotion-mining tool.

Of course, it's still early on in Crane's integration with Yammer, and Berjikly says the company is still fine-tuning its emotion-mining tool.

Yet when asked whether 37Signals was considering developing related tools, Fried says he's not yet thinking about it. "I think there are very few things that substitute for going out to dinner or hanging out with coworkers," Fried says. "That's what you should do rather than try to find some digital alternative."