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Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn

*does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool

Mashable Social Media on questions and answers on Twitter

-13% ask/give product recommendations/advice -67% of people with more than 100 followers ask more questions *because of familiarity with services? ease of use? -the more followers you have, the more likely your questions will be answered -66% of Qs asked have commercial intent

-activity levels of users between one another (connectedness) varies over time, even between close friends -users only interact with a small number of their social links *birthdays tend to be a high number of interactions, because FB posts a bday reminder, making the ease of social connection almost effortless (click, click, post) -"mechanisms of social networks" can affect links in interesting ways, facilitating contact -a minority of users generate the majority of links between users

1. Engaging in one-way conversations 2. Not knowing when to chat, and when to advertise *using/leveraging some of that social capital in order to gain more in the long term 3. "Shiny Object Syndrome" *only review new stuff periodically, spend most of your time working on the already established stuff *maybe set aside time each week to review new websites/apps/programs 4. Poor Messaging *be sure you are projecting the appropriate message for your audience 5. Sales Faux Pas *including the wrong message at the wrong time can cost you an audience

Nov 15, 2010 from slides: 93% of teens 12-17 are using Internet, 79% of adults 18 and over. 66% of homes have broadband; 70% of urban & suburban homes, but only 50% of rural homes. 2/3 of online adults and 3/4 of online teens are content creators. 50% of adults customize digital info flows (RSS feeds, etc.) Less likely to have broadband: high school education or less, senior citizen, rural resident, disabled, Arican-american. 85% of adults own cell phones. 2/3 of adults and 3/4 of teens use the cloud. 34% of Americans used Internet on a cell. 21% of American adults are not online. 1/3 of Americans used library computers in 2009: 40% seeking jobs/careers, 42% used it for education (homework, classes, degree prep) and 37% for health/wellness research on disease, diet, nutrition, doctors. "Those with a chronic disease are especially likely to reach out for support online." "Social media bridges generational gaps and provides a shared space for interaction."

*does use of Broadband correlate to use of social networks? (i.e. type and frequency?) *w/ the advent of wide-spread broadband availability, the consumers become the creators *as people can access anytime and anywhere, how does the library remain relevant in the online world? How to be sure the wide variety of library's population is represented in the online experience? *diverse networks more segmented and layered *social media can bridge generation gaps between seniors and younger users

May 2011: From slides: among those living below the poverty line who use library Internet connections: 61% of 14-24 year olds used it for school; 54% of poor seniors used it for health/wellness. 85% of adults are cell phone owners; in May 2010 76% used cell phones to take a picture, 72% to send or receive text messages; 54% send photo or video via cell phone; in 2010, 24% of cell phone users use apps. 69% of Internet users watch videos online

-rise of 'networked individualism' where groups decline as social media rises *SNS allow like-minded individuals to find each other and form support groups, even over long distances -"5th Estate of content contributors" -broadband access allows more people to create and remix content, and share it too -consequences for info ecosystem: volume, vibrance, velocity, (rele)valance *more content can be created, consumed and shared faster... SNSs just heighten that effect -know what users need from the library, and offer it via multiple access points online -cell phones are smartphones are social tools *your network in your pocket

-libraries now need to seek out people, rather than being the place where people came for information *librarians can still guide patrons to good info, and help imprint good online practices -libraries can be "nodes" or weak links in social networks *the network in the pocket, and the resource a patron uses when info is needed... weak links accessed only for info purposes are fine -patrons are not literate in the online world, despite what they think! *there's where librarians can take charge

p.31 Of 366 university undergrads surveyed in 2008, 92.3% used Facebook and 41.3% MySpace, only 21 students used neither; 74.9% were willing to 'friend' the library; 79.2% were willing to receive announcements & communications from library via FB/MySpace

*students willingness to "friend" the library indicates the potential for weak links exist (presently latent) *how can libraries provide value-added services with social media? People use social networks for short info searches and queries. Libraries can be useful in this respect, particularly if people have already indicated a willingness to include them in their network.

-part of the social concept of Twitter is the re-tweeting, or reposting of others' tweets *this is how information spreads, or knowledge becomes viral (information diffusion) *displayed as: RT @ username "copied message" -56.7% of retweets have URLs in them while only 19.0% of regular tweets have URLs. *example of info diffusion.. content creation spreads across a network, creates links -retweets on a large scale take not just content but context *not just what you tweet, but who you tweet it to (followers) -"findings suggest that microblogging can be tailored to facilitate informal communication between colleagues in organizations" *libraries can tweet info to patrons? links, database promotions, etc -real-time concept of Twitter disseminates info faster (but... more accurately?) *much of Twitter is personal sharing/overshare? -URLs and hashtags help retweetability, as does age of account and number of followers/ees, but number of tweets does not affect potential for retweeting *libraries can establish accounts, and not worry about constant tweeting to get retweeted

College students and cellphones; 94% text every day, 73% call every day. 57% in survey use smartphones, 97% of smartphone users use them for social networking - 95% of those do Facebook, 47% Twitter - infographic by HackCollege on Mashable.com

smartphones and the pervasiveness on connectivity allow the "network" to be mobile *enormous potential for libraries to connect with patrons at their point of need

-inbound media creates dialogue *facilitated by social media, the perfect place for two-way conversations between products and consumers -inbound marketing focuses on earning a person's attention *has to be consumer oriented or directed, can't be done blindly or scattershot -earning vs pushing *finding vs seeking *marketer seeks to educate/entertain vs marketer pushes product blindly -inbound marketing uses social media and content marketing (eBooks, podcasts, blogs) -when done right, the viral potential of the marketing campaign can be substantial, which increases SEO and hits, which improves ranking *plus inbound marketing is cheaper!

recheck... can't get the whole article through FSU now

same as infographic posted above, basically -56% of Americans think its irresponsible to friend your boss 83% of women are ignored by their FB friends -avg user spends 7 hrs 46 min/month on FB -FB links about sex are shared 90% more than average -Top liked pages: FB, Eminem, Texas Hold-em Poker, Rihanna, YouTube -Top non-Internet liked brands: Coke, Oreos, Disney, MTV, Starbucks -is FB skewed more Dem? Obama has 23 million likes, nearest Repub (Sarah Palin) has 3.1 m likes

-although the FB site exists based on real-world information, the author of this paper states FB creates a "hyper-real" environment where both positive and negative elements are accentuated to an hyper-real extent -"To aid in this "perpetual connectivity," "Facebook" is now a pervasive verb, and the site that was formerly a mirror of "actuality" is now an outlet for virtuality-requiring active user participation." (3) *does FB change how we connect, or do we mold FB to our uses? (this paper focuses on teens) -ideas of semiotics and FB are tantalizing *how to signal profile and commonality among groups *veracity too

Facebook statistics in infographic format

-Avg user has 130 friends. -people can interact w/ over 900 million objects on FB (people, pages, events, games, etc) *how to make the library stand out? -Avg user connected to 80 pages, groups or events -20 million apps are installed each day on FB *apps for librry use potentially? Help leverage social capital? -350 million active users are using mobile apps to access FB *integrate library's mobile presence + widgets + FB? -Out of the Top 10 FB pages, 6: musicians, 1: product, 1: service, 1: game, 1: TV show *users gravitate toward celebrities, people they recognize/admire. How can libraries leverage this tendency toward human interaction? Maybe a human face to the library? -Out of Top 10 apps, 5 are FB mobile sites or markup languages for FB. The other 5 are games. *potential for library interactivity? -Top 10 Brands no FB are all immediately recognizable, and have distinctive marketing campaigns