What's The Social Technographics Profile Of Your Customers? - 0 views
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Bettina Minder on 19 Apr 10"Companies often approach Social Computing as a list of technologies to be deployed as needed - a blog here, a community there - to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started."
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Axel Vogelsang on 29 Apr 10Companies often approach Social Computing as a list of technologies to be deployed as needed - a blog here, a community there - to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.