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earagon22

What Hoteliers Need to Know About Cloud-Based Technology and PMS | By Warren Dehan - 0 views

www.hospitalitynet.org/...4106819.html

Maestro Technology hotel Web-based PMS system

shared by earagon22 on 11 Jul 22 - No Cached
  • stro
    • earagon22
      earagon22 on 11 Jul 22
       
      My property uses Maestro!!!
  • Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.
  • increase mobility property wide and better manage operations,
  • ...13 more annotations...
  • Truth #1: Integration is Complex
  • It is imperative to review on a granular level, the integrations supported within the PMS suite of modules that your property requires or plans to add, even when offered from a single vendor.
  • it may come as a surprise what is and is not available for cloud integration, and for seamless operations across all departments over the Internet. These could range from niche amenities, such as an on-property golf pro shop, to condo management, in-room devices, and guest facing applications.
    • earagon22
      earagon22 on 11 Jul 22
       
      My property moved to Maestro, a web-based PMS system, and learned quickly that not everything we needed was easily transferable if at all.
  • hotel operators should do a full analysis of what is and isn’t available for cloud integration with a given PMS provider in advance of investing in such a system.
  • Truth #2: Training is Necessary
  • Simply being attached to the cloud does not simplify the act of operating a hotel, but operating a hotel is easier in the long run if hotel employees are well trained.
    • earagon22
      earagon22 on 11 Jul 22
       
      I had a week of training for the new system prior to switching over.
  • Hotels adopting a cloud-based PMS will still need to monitor internal operating procedures to ensure the transition to new technology goes smoothly, and new employees are confidently guided through the onboarding process.
  • Truth #3: Data Does Not Take Care of Itself
  • Access to the cloud does not mean hotels can wash their hands when it comes to data security. Not only are hoteliers liable for maintaining the data they store in the cloud, even if it is physically off site, they must also take care to ensure they remain PCI compliant for any data residing locally.
  • While data in the cloud is typically backed up and secured automatically, it is a hotel’s responsibility to manage this within their local systems. The cloud remains separate, and none of these requirements go away if you adopt a cloud-based system for operations.
  • PCI compliance is simply the bar set for security standards regarding payment processing — a starting point for data security, not the solution.
  • Truth #4: Cloud-Based Technology Does NOT Solve Everything
  • Hoteliers understand when to offer the right amount of hospitality and when to step back and let guests enjoy their stay, and likewise it is important to understand when the technology is the right fit to address your needs and when it is not. Hotel operators should not assume they need a specific system without understanding its full feature set and the impact it will have on their guests, their staff, and their operations.
  • earagon22 on 11 Jul 22
     
    This article prvoides four truths that any property considering switching to a web-based cloud PMS system should consider. The first truth, integration is complex, delves into ensuring that one checks if the things supported within the new PMS satisfy the needs the property has. Secondly, training is necessary. Any switch to a new system requires extensive training so that the staff does not flounder. The third truth, data does not take care of itself, is reminding hoteliers that it is still their responsibility to protect their consumers' data and remain PCI compliant. Lastly, cloud-based tech does not solve everything. Hoteliers should be sure they know what they are getting and if it is necessary for their property. The president and co-owner of Maestro PMS, a web-based cloud PMS system wrote this article which is fascinating.
joshli2022

The Digital Menu and the Restaurant Industry - 0 views

www.managementstudyguide.com/nd-the-restaurant-industry.htm

Technology hospitality hotel software business tech travel solution mobile green

shared by joshli2022 on 11 Jul 22 - No Cached
  • joshli2022 on 11 Jul 22
     
    This Article is about the ditial menu and the restaurant that benefits to have the ditigtal menu, which reduced workforce for the company and cheaper to have one compare the phsical menu. At the same time the restaurant could enhance their efficiency. The types of the digital menu are tablets, AR, interactive tables, are common opitions to the restaurant in order to upgrade their menu. In general, the the dital menu could help different type and levels of restaurants to enhancing their technological innovation in order to improve their services.
  • henderson_goh on 28 Jul 22
     
    The digital menu seems having a lot of benefits for the restaurants. This menu is practical during the COVID-19 pandemic, when in person interactions are forced to be kept at minimal. However, I would expect more in person interactions at an upscale restaurant because I am paying more.
cmati006

Service Robots and AI: What impact on the future of Hospitality - 0 views

hospitalityinsights.ehl.edu/e-robots-future-of-hospitality

future robots service impact hospitality

shared by cmati006 on 13 Jul 22 - No Cached
  • cmati006 on 13 Jul 22
     
    This article confirms how AI will continue to be part of the evolution of the hospitality industry. While some past robotics have failed, the technology has become increasingly better and better options and features will continue to become more readily available. Humans and robotics need to find a common ground to work as parallels on instead of working against each other. The facts are that the incoming generations prefer digital ways of operating and traveling. If businesses want to succeed they need to stay current with technology advances.
ajean132

How is artificial intelligence changing the hotel indus... | Mews Blog - 0 views

www.mews.com/...elligence-hospitality-industry

hotel artificial intelligence hospitality

shared by ajean132 on 13 Jul 22 - No Cached
    • jtarr003
      jtarr003 on 13 Jul 22
       
      this articles talks about what is artificial intelligence and how it can helps the hospitality industry. This article talks about some advantages of using artificial intelligence in the hotel industry for example it can lower the human involvement in everyday tasks that can go into running a hotels, which has many benefits like it will lead to less human error, save money, and can allow the hotel to focus more on the guest experience.
  • There are many advantages to using artificial intelligence in the hotel industry. It can be used to enhance the customer experience by fully understanding the customer journey, better profiling guests and discovering what they’re looking for in order to improve service.
  • It can decrease human involvement in the everyday tasks that go into running a hotel, which leads to less human error, saves you money, and allows you to deliver a top-notch service
  • ...6 more annotations...
  • Implementing a hotel property management system, which uses machine learning to interpret big data, allows you to better take care of revenue management and make data-driven decisions to improve your sales and operations
  • Chatbots can be used to answer frequently asked questions, and handle concierge services and housekeeping requests such as to get extra pillows or blankets delivered to the room. Not only can these requests be dealt with more easily, but they can also be handled more quickly; with our instant gratification culture, being able to take care of guest’s needs in a timely fashion is key to offering great service.
  • Data can then be quickly sorted, interpreted and applied so that your hotel can draw conclusions about performance data and put into practice the learnings. This will help you better understand your target guests based on your current guests, and allow you to adapt your strategies in order to attract a different target audience.
  • Having the technology in place to serve a multilingual population will allow your hotel to appeal to a wider range of guests and make you less dependent on hiring multilingual staff. 
  • Hyperdynamic pricing based on AI can be used together with booking engines to automatically update prices based on user data, information compiled from social media about potential guests, as well as market data to display rates that will maximize profits. This can be updated in real time based on current demand trends. The software is getting better all the time, but the idea is to use data available on social media about the user to offer hotel rooms or offers that most appeal to a potential target grou
  • With the ability to carry out human functions more efficiently, hotels can use this technology to optimize operations and to streamline the guest experience in order to boost guest retention rates and drive sales.
  • ajean132 on 24 Oct 22
     
    This article dives into the increased popularity of artificial intelligence (AI) in the hospitality industry. AI allows businesses to serve guests as accurately and efficiently as possible, ultimately increasing their satisfaction. AI also contributes to having effective revenue management and sales and operations systems.
mmart802

Fine Dining Takes a la Carte Approach to Tech | PYMNTS.com - 0 views

www.pymnts.com/...rte-approach-to-tableside-tech

Technology hospitality business tech

shared by mmart802 on 13 Jul 22 - No Cached
  • even in high-end restaurants, speeding up the service gives an impression of better service
  • “It’s always been important at the mid-scale, fast-casual places, but traditionally people wanted to sit down for a long time at higher end places,” he said, “and they don’t anymore.”
  • focusing on driving as many sales as possible versus providing the best possible experience for dine-in customers.
  • ...1 more annotation...
  • fine dining restaurants are challenged to strike a difficult balance between hospitality and technology
streeter61

https://www.getwebee.com/en/resources/latest-news-from-webee-and-hotel-industry/using-t... - 0 views

This article argues that for hotels to be competitive and relevant in todays evolving market, they must offer a more individualized guest experience. They discuss how the pandemic accelerated the u...

hospitality mobile business hotel Technology

started by streeter61 on 15 Jul 22 no follow-up yet
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

www.travelweekly-asia.com/...s-augmented-reality-experience

augmented reality game hotels travel asia Technology mobile hospitality

shared by artandmer on 16 Jul 22 - No Cached
  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
  • ...2 more annotations...
  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
  • artandmer on 16 Jul 22
     
    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
henderson_goh

How Augmented Reality Technology is Shaping the Hotel Industry | - 1 views

diigo.com/0pbzar

Technology hospitality hotel software business tech travel solution mobile

shared by henderson_goh on 17 Jul 22 - No Cached
  • henderson_goh on 17 Jul 22
     
    Highlights: -It allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area. -Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience. -Interactive Hotel Rooms. -Beacon Technology -Augmented hotel environment -Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
  • henderson_goh on 18 Jul 22
     
    Summary of article: This article talks about how augmented reality technology is leading in the hospitality industry. The augmented reality helps the hospitality industry to enhance the physical environment they are selling, or enhance the experience of exploring the surrounding area. For example, guests will be able to have a "feel" before arriving to the property and the destination. Some examples of augmented reality are interactive hotel rooms, beacon technology, and augmented hotel environment. These systems are able to linked with the PMS and POS in order to enhance the experience of the guests.
jmeji095

EZee Launched A Self-Service Hotel Kiosk at SATTE 2022 - 0 views

www.hotelnewsresource.com/article121320.html

shared by jmeji095 on 17 Jul 22 - No Cached
  • The all-new hotel self-check-in kiosk gained tremendous laud at the event as delegates and attendees got a first-hand experience of this sought-after technology.
  • The demonstration of this device showed how it enables accommodation businesses to offer flexibility and freedom to their guest
  • And we have built the kiosk considering the changing travel behaviors. e Zee Tap can be an essential technology for your hotel, helping you accommodate guests, even without any human staff.”
  • jmeji095 on 17 Jul 22
     
    A self-service hotel kiosk named eZee has just recently been added by a popular hospitality management solutions provider. This kiosk will be able to do various amounts of things to process customers faster such as checking people in, checking identification, and taking payments. The plan of this solution is meant to "accelerate the growth of the industry."
jmeji095

Hotel Chicago West Loop, Butler Hospitality Provide Virtual Room Service - 0 views

lodgingmagazine.com/o-provide-virtual-room-service

shared by jmeji095 on 17 Jul 22 - No Cached
  • The boutique hotel is now serving breakfast, lunch, and dinner provided by Butler, a growing hospitality company new to the Chicago market that provides virtual room service to hotels without kitchens
  • Butler conceives and executes the menus then delivers in-room hospitality orders on-demand directly to guestrooms within 30 minutes, unlike standard delivery services, which can only deliver to the front door or lobby.
  • guests can scan a QR code that appears in their in-room menus
  • ...1 more annotation...
  • menu designed by Butler changes with the season, and currently features a wide-range of items
  • jmeji095 on 17 Jul 22
     
    This is one step closer to creating a virtual experience for hotel guests entirely. This article is about a completely automatic system that delivers guests their room service needs quickly and virtually. This machine is called "Butler" and is considered to be a virtual room service that has changing menus for food and saves much time for people that would be doing that now. They, later on, plan on having the system be able to deliver drinks and much more. According to recent surveys taken by the hotel, these services has had much positive feedback.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

www.analyticssteps.com/...d-reality-hospitality-industry

shared by lflor087 on 18 Jul 22 - No Cached
  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • ...42 more annotations...
  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  • Amanda Acosta on 18 Jul 22
     
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  • earagon22 on 18 Jul 22
     
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
joshli2022

How AR/VR Enriching Hospitality Industry and Where does it Fit? - 0 views

www.juegostudio.com/...ching-the-hospitality-industry

Technology hospitality hotel software business tech travel solution

shared by joshli2022 on 18 Jul 22 - No Cached
  • Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:
  • artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.
  • The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.
  • ...2 more annotations...
  • By using this technology, the companies are able to sort through data collected via surveys, online reviews etc. and the AI has been able to then analyze this to draw conclusions about overall performance.
  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrival to some of the key sights.
  • joshli2022 on 18 Jul 22
     
    This article was about the AR and VR enhance hospitality. First, the AI service robot called connie is used by Hilton corporation. The chatbots and messaging system help the hotels to provide adequate service to the guests. Second, the data analysis has a significant impact on the hospitality industry; enhancement and improvement of the services need good analysis ways to help the management team enhance their business strategies and planning. Third, VR in the hospitality industry could help the guests to preview and review the property and help them get to know the facilities deeply so that they could have more choices during their stay. Also, this way, the potential consumers could discover the services and marketing packages through AR and VR experiences. Lastly, the activities that the hotels can be more resilient and diversified.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

smartteksas.com/...es-are-shaping-horeca-industry

augmented reality

shared by jbrit055 on 18 Jul 22 - No Cached
  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
  • ...29 more annotations...
  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
  • jbrit055 on 18 Jul 22
     
    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

www.hospitalitynet.org/...4106616.html

shared by angelacolas9 on 19 Jul 22 - No Cached
  • share on social media
  • high-qualit
  • y images that can be reused on other channels
  • ...12 more annotations...
  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
  • angelacolas9 on 19 Jul 22
     
    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
mmdmd99999

Google Glass: What Happened To The Futuristic Smart Glasses? - 0 views

screenrant.com/lasses-what-happened-explained

shared by mmdmd99999 on 20 Jul 22 - No Cached
  • Google Glass smart glasses were once slated as the next big thing in tech. While they no longer exist, the technology lives on in future products.
  • Google had been developing smart glasses for multiple years before a public retail version became available in 2014, following a limited-availability run in 2013.
  • Facebook
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  • hand-free means of viewing content and performing tasks.
  • $1,500 asking price
  • Google Glass was ultimately a failure
  • here are two major reasons why the product failed from the consumer perspective, and the first was the design.
  • The second reason is the concerns consumers had about the product possibly collecting data from users or being vulnerable to hacking from outsiders.
  • mmdmd99999 on 20 Jul 22
     
    google failed at launching the google glass, but it might make a comeback in 2022
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
jbrit055

PMS and POS Integration for Smoother Sales & Happier Guests * WebRezPro - 0 views

webrezpro.com/moother-sales-happier-guests-2

pms pos sales integration

shared by jbrit055 on 21 Jul 22 - No Cached
  • Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience.
  • Thanks to cloud technology, system integration is easier, faster and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests.
  • a simple automated interface between the PMS and POS system saves hoteliers time and improves billing accuracy to enhance the guest experience and prevent lost revenue.
  • ...13 more annotations...
  • Your PMS is the center of control for your property’s front-desk and back-office operations
  • Basically, your PMS takes care of everything to do with selling rooms.
  • The POS system helps manage sales outside of room sales
  • A PMS + POS integration streamlines the process of charging restaurant sales and other ancillary charges to a guest’s room via an automated interface, eliminating billing inaccuracies due to manual error, and giving staff more time to focus on guest service.
  • When PMS and POS systems are not integrated, restaurant charges and other add-on products and services charged to a guest’s room must be communicated to the front desk and added to the folio manually.
  • hoteliers can help to ensure a pleasant and quick check-out experience.
  • Automating the process of posting incidental charges to guest folios through PMS + POS integration ensures billing accuracy, saves hotel staff time, reduces customer complaints, and prevents lost revenue by ensuring charges are never missed.
  • Susceptible to human error due to shift changes, unclear communication, typos, or misplaced tickets, this manual process is prone to billing discrepancies that can result in dissatisfied guests and lost revenue.
  • In fact, a PMS + POS integration improves the guest experience throughout the stay.
  • seamless and personalized experience that guests expect from today’s hotels
  • supports the shift to contactless service, reducing physical touchpoints at POS stations during a guest’s stay
  • Make it effortless for your guests to spend, and they will probably spend more!
  • PMS + POS integration benefits both your business and your guests.
  • jbrit055 on 21 Jul 22
     
    Understanding what each hotel system works for and the departments they connect or overlap with can benefit from integrating such systems to make smoother operations. By integrating PMS and POS in a hotel, it can be easier for the guests to check in, etc., but it's also easier for staff to manage and track all guest information this way too.
  • henderson_goh on 28 Jul 22
     
    This type of integration is not new to the hospitality industry. Many hotels link their PMS system at the front desk to the POS system at the outlets. This integration is very efficient and convenient because guests can just simply charge their spending at the outlets to their folio, also known as "charge to the room."
mabbate

Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing

proximity marketing

shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • T
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
henderson_goh

IATA - Radio Frequency IDentification - 0 views

www.iata.org/...rfid

Technology hospitality software business tech travel solution mobile airlines

shared by henderson_goh on 24 Jul 22 - No Cached
  • henderson_goh on 24 Jul 22
     
    Highlights: -RFID for baggage tracking provides the data that allows airlines to efficiently track the bag through all airport processes. -With IATA's Resolution 753 now in effect, airlines have started to implement baggage tracking. -IATA recommends the use of the RFID technology, which is much more effective that the bar code technology mostly in use currently. -RFID also meets passenger expectations for real time tracking of baggage.RFID uses -Radio-frequency electromagnetic fields to transfer data that uniquely identifies each bag. -RFID does not require line of sight to the bag, and so can identify many bags at once. -The most common type of RFID used in the aviation industry is passive Class 1 Gen 2 Ultra High Frequency (UHF).
  • henderson_goh on 24 Jul 22
     
    Summary: This article talks about Radio Frequency Identification (RFID) system in the aviation industry. The aviation industry uses RFID system to track checked baggage throughout the airport. This system is endorsed and strongly recommended by the International Air Transport Association (IATA). Many air travelers also appreciate this system because it gives them real time tracking of their baggage. They normally able to do so via the airline's application on their smart phones or tablets. The passive ultra high frequency RFID is the most common type of system used in the aviation industry.
streeter61

https://theconversation.com/government-agencies-are-tapping-a-facial-recognition-compan... - 0 views

This article regarding biometrics is very enlightening. It discusses how the IRS is requiring consumers to create an account with ID.me, a facial recognition company in order to file taxes online. ...

Technology software tech

started by streeter61 on 24 Jul 22 no follow-up yet
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