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Mary White

Hotels and Social Media - Customer interaction at its best - 4 views

I agree that hotels who use Social Media proactively will be more competitive going forwards. Social Media is a way for companies to connect directly with their customers or potential customers on ...

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Joe Cilli

App of the Week: POSLavu - 1 views

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    This cloud-based system seems like a good, inexpensive alternative to a traditional POS.
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    last semester, one of my stretegic projects is just based on this cloud system. It save the money on purchase, trainning, maintainence, and update fees, what is more, it is safer than the personel system and convenient to transfer, share, and update the information. But I am concerned about it related devices----I phone/I pad. What I know is that I phone never wholesale its products or for rent. So the cost for the device purchase, maintence and update is still a big part.
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    I wonder what the target market of the 300 plus restaurants that are currently using this domestically is? It raises concerns of user acceptance for those who are not familiar with Apple products, as we all know these people exist. User acceptance would be high if it is marketed to the appropriate demographic.
Yu Zhai

Reservation Software and Guest Management Software by Reservation Nexus - 5 views

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    Reservation Nexus is a reservation system for bed and breakfasts and inns. It has quickly become the system to beat in the hotel software arena with a fresh approach to online reservations, guest management and automated marketing, bed and breakfasts, inns, hotels and lodges will have many advantages such as increasing reservation, more time, freedom and profit. It helps hotels to offer customers a better service when feedback, such like sending a blessing email for customer's birthday, a thank letter after customer check out, and offering the travel map before customer come to hotel. All of these are automatic. In other words, this is Automated Marketing, which revolves around capturing and utilizing guest information. Reservation nexus holds a spirit of Red Carpet Service, a popular service spirit in US, they treat hotel just like hotel treat customers, kindly, patient, and professional. Besides, it can save money for hotels, it updates itself instead paying to update. It is providing on-line non-downloadable software to store, manage, track, analyze, and report reservation data. By some settings, Reservation Nexus can eliminate time consuming tasks for hotels to manage business and customers. Making it easy for guests to book online means more reservations, Reservation nexus did this.
Jordan Failing

Types Of Information Technology Used In Hospitality, Recreation & Tourism - 1 views

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    The hospitality industry can be extremely overwhelming if all departments are not in sink because one department depends on the other. In order to increase efficiency and service delivery various hardware and software systems have to be implemented. For example: an application for making hotel reservations which is used to check availability of rates and rooms could be NovaPlus from multi system incorporation. This program provides access for the guest and allows hotel management to modification accessibility to discounts on base rates. Another software needed in the hotel industry is the point of sale which the PlacePoint program can be used from multi system incorporation. In this program employee/guest can place orders in the menu and it is known to be structured as user friendly. One of the most important applications in the industry would be the Property management application which is where all the guest contact information, preferences, revenue management and room sales strategy are located. Overall there are a numerous of software and hardware necessary in order to run a hotel efficiently. From my own experience I have worked with 3 different PMS systems, Brilliant, Epitome and Opera, it just seems that after learning one system I find that it was better then the last one. As technology advances I have found that the more updated PMS systems like Opera , work much better and have facilitated my working environment and user friendly. Whatever the previous systems lacked in efficiency for the employee, the new system definitely gained.
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    The hospitality industry consists of a service industry that includes lodging restaurants event planning transportation and so on. It relies heavily on the availability of leisure time and disposable income. It all requires the aid of facility maintenance, direct operations, housekeepers, kitchen workers, etc in which they all serve the industry in different ways. So this program helps runs a hotel business for example a lot smoother for the guests and hotel management. These PMS programs although not always reliable if there were a power outage, are all well structured and efficient. Epitome for example is backed by highly effective training, may offer considerable value for money and is continued by ongoing support and assistance.
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    This article discusses the types of information Technology that is used in the Hospitality industry. These systems are needed, to make sure the business runs seamlessly without problem. Most of the systems rely on each other to run properly, and different departments need these systems in order to make the whole business work together efficiently. The essential Technology needed is Computer Software and hardware. Reservation Technology for booking guests. Property management application, POS Systems, and applications for Food and beverage and conference management.
Te Gu

High tech hotel room pops up in Paris | SmartPlanet - 1 views

  • odesco said that the Surface interactive table is among the most surprising feature.  Guests can use it to browse the Web, play online games, or even use interactive maps to plan the next day’s adventures.  “Its applications are basically unlimited,” she said.
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    Surface interactive table is very popular in recently years. It is a technology that through glass capacitive touch screen. The technology is used to capture guests touch on acrylic surface. This kind of interactive table could be included games, internet and communication to offer a complete interactive experience. Guests can pass by, touch or approach the screen to activate the system and the content will start immediately when guests use finger to point the device. The technology has a lot of methods to use. The screen not only can click, double-click but also rollover, multi-touch. Because some users are use the same screen for meeting, playing game and organizing, the interactive table has a lot of ways to use even to perform activities which use two hands in parallel. If the hotel has this technology, it is really a surprise. The businessmen will use it for meeting and communication. The children use it to play games together and the travelers are likely to design maps, mark destination and organize their tourism.
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    In the hotel that I used to work in Down Town Miami they have two surface interactive tables. Guests love them! As you mentioned before they play games such as chess, Chinese checkers, and you can play the piano too. You can also check for directions, listen music, and look for information. I know there is a restaurant in Orlando that have Surface interactive tables too, it would be nice to check it out.
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    That is a great idea that Paris is putting into practice. For only 199 Euros which is around $256 dollars you can get a room like that, I will totally do it! Comparing rooms here in South Beach that are much more expensive and do not have The Eiffel Tower as the view, that is a great deal. And, they are just testing this concept for 3 months and if they see that the demand is high enough they will keep it for longer. This, at the end will result with higher profit and product differentiation. Customers will love it!
Jeremy Fairley

Macaroni Grill rolls out interactive mentoring system | Nation's Restaurant News - 1 views

  • The initiative involves automated analysis of point-of-sale-system data to determine, among other things, where servers perform below their same-restaurant peers in different sales metrics, such as number of appetizers or desserts sold nightly, the companies said.
  • The mentoring system also represents “an opportunity to enhance guest service,” according to Brandon Coleman III, Mac Acquisition LLC chief marketing officer.
  • Coleman said the mentoring program’s comparative analysis of wait-staff members on a restaurant-by-restaurant basis, as opposed to using chainwide norms for such comparisons, improves the accuracy of its findings and staff buy in. That’s the case, he indicated, because chainwide performance norms might not reflect the very real impact on sales and menu mix at specific restaurants of such factors as location, climate and regional consumer dining preferences.
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    Romano's Macaroni Grill is rolling out to all 181 company restaurants a system that helps servers boost sales and guest satisfaction by combining data analysis with personalized coaching. Read more: http://nrn.com/article/macaroni-grill%E2%80%99s-interactive-mentoring-system-helps-boost-sales?ad=news#ixzz1lGb0JfiS
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    Great article on how the Macaroni Grill Chain implemented an interactive mentoring system to boost performance and sales of wait staff based on automated analysis of information from the point of sale system. This data was used in small part to determine the areas in which server performance showed room for improvement. This data was measured against other restaraunt peers in various sales metrics as a point of comparison. The program also involved follow-up where staff trainers communicate with restaurant managers to report program results. Think this is a great way to show hard data in the system to further improve levels of service, as well as a great on-going sales training tool. The article did not say which point of sale system the chain uses.
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    I really like this system cause it makes the management so effective. By using this system, manager will recieve information about the areas in which each server has room for improvement weekly which may help managers to figure out the potential problems in their management.
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    It is a so smart system that makes it easy to analyze and control the operation of restaurant. I think it helps manager save a lot of time and costs due to automated analysis of point-of-sale-system data and comparison with others! What a wonderful system!
weiwei lu

Florida Cities Rank High in Rental Property Market Analysis - 1 views

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    Very interesting! I hope they are right!!
gaby bestulich

POS: Emerging Technologies | HotelierMiddleEast.com - 1 views

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    This article goes into the advantages of having a POS system on property. Having a POS system helps in the department of revenue management. It is important to have a POS system because it connects front of house, back of house, and the sales operations. The article also goes into the future development of the POS systems in the industry.
gaby bestulich

Event Planning - Technology Solutions - 1 views

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    The article highlighted the five top technologies that are quite effective and beneficial for events: 1. Smart phones: Smart phones have the ability to look up suppliers when on the move, for example the ability to respond to emails as well as monitor and respond to the social media. Another benefit is the ability for to do list and scheduled to be created. This is very critical in the time management of events. 2. Saas Cloud Application (software as a service): The advantage is to have access form any web enabled device. This will reduce printing cost and provide the ability to customize reports. Meeting Planners can use Saas to link event management system with customer relationship systems eg. Saleforce. This allows efficient data transfer to both speakers and attendees. 3. Virtual Events: Webiners like gotomeeting.com give participants the ability to attend meetings from multiple locations. This can be save time and money. The only drawback in the personal interaction however, for quick group meetings and presentations this can be quite convenient. 4. Social Media and Viral Marketing: One out of every three persons spend three or more hours on-line per day. The sharing of events though social media sites is highly beneficial for both planners and attendees. Smart planners get participants to market to people within their network. 5. Ipads and Tablets: No more big boxes of binders to ship home form a conference. This means huge saving for bit planners and attendees. Access for information can be controlled at registration point. Information is easily transferred to ones device
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    With more and more people adopting smartphones, ipads and tablets, event planners should look into purchasing a mobile event app for their attendees to use at their event. This not only reduces paper waste, it also reduces the high costs involved in printing event guides and brochures for the event. It is essentially a virtual event guide that's available in the palm of the attendee's hands.EventMobi actually offers an interactive mobile event app for conferences and tradeshows. They allow event planners to fully customize and manage their content at an affordable price
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    With this technology event planners can work more efficiently and provide great options for their clients. In addtion event palnners can cut expenses while taking advantage of technology and improve their communication within their suppliers and clients.
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    I agree every event planner I met at SOBEWFF was on their Ipad 24/7- you sort of feel out of the loop without one. However while observing the benefits of new technology, increased response rates and efficiency, there were still issues that required a phone call rather than an e-mail. In the planning stage this technology is all very helpful but the day of personal interaction is required. Also as far as CRM event planners are still very hands on in terms of making their presence known through face-to-face interactions. The industry still relies heavily on personal relationships.
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    This article talks about the 5 most important tools that an event planner needs to use. 1.Smart phones- this one is an easy one. We all know how important our smart phones are to us. Smart phones allow us to have so many different applications at our fingertips. 2.SaaS cloud applications-"software as a service" these applications have opened up a new way to view things in the event planning industry. These applications allow the planners to use their ipads and tablets to allow them to connect with other applications like salesforce, to deal with customers in an easy manner. 3.Virtual events-these events like "webinars and live feed "have become popular it gives viewers the sense of being at the event. Webinars are also very popular because it allows planners to get more people to "be" at the event for a lower cost. 4.Social Media- because sites like Facebook and Twitter have become so popular it makes sense that this would be important to events because people are often commenting of places they have been to. 5.iPads and Tablets-because they add a sense of simplicity and organization to the madness that is party planning
Cecilia Lucas

Stop, look and listen before investing in hotel tech - 1 views

  • the hotel industry has been hooked on placing more and more technology into guestrooms believing the guest wants it, needs it. It’s become a way to stay competitive.
  • Hotel owners started to question the cost and ROI. As operators, you became increasingly concerned over recurring support expenses
  • Oh, and one must not lose sight of the fact that there is the obsolescence factor with many of the items being superseded by new models at an ever-quickening pace
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  • Less is more
  • Why are you adding connectivity panels so the guest can tether their device to the TV, when most are very comfortable at either holding it in their hand (like a book) or prefer to connect it wirelessly?
  • To understand what the guest really wants and needs: STOP, LOOK and LISTEN!
  • What travellers want in hotel technology
  • Super-fast, reliable and suitably priced Internet access
  • A well-lit room with simple controls
  • Power sockets
  • Temperatures that can be easily controlled
  • A place to work
  • And as for the TV, include 24-hour news channels, sports channels and some entertaining TV channels.
  • Actually, you can summarize what guests want from a hotel room with three Cs: 1. Clean2. Comfortable 3. Connected
  • They just need the tech to work
  • What does this mean to YOU, the hotelier?In my opinion, going forward, guests will start to question why they should pay for this tech when they don’t need it, don’t want it and, most importantly, don’t use it.
  • A trendy piece of tech is no longer an enticement to make a guest change allegiance from one hotel to another. A B&O stereo or an iPod dock is not a deal breaker, but free Wi-Fi and a free mini-bar can be.
  • And besides, the lifespan of these toys is very short—12 to 18 months tops—before they become relegated to the old-version league. Can you really afford to swap out gizmos that fast?
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    "Stop, look and listen before investing in hotel tech"
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    This article first reviewed the technology revolution in hotels. From the telephone, TVs, to today's mini bars and electronic door locks. Why hotels install more and more technology into guestrooms? Because the hotels believe the guest wants it, needs it, and it's become a way to stay competitive. However, the high technology gives brings them competitive advantages and also provides convenience for the guests, at the same time, it also carries a high cost with it. How to select the best technology and how to make best use of the technology? The author suggested the hotels should Stop, Look and Listen before investing in hotel technology. First, the hotels should justify the reasons to set the expensive devices. How to make sure the devices is useful and worth that much money? The hoteliers need to see whether the guests really want and need the technology. Consider very carefully the kind of tech you are deploying. Is it because you feel threatened by what your competitors are doing? Remember they may be on the wrong track. It is important for hotels to understand what the guests really want and need and before investing the new technology, the hotels need to stop, look and listen.
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    When it comes to investing in technology in hotels, a better approach might be to simplify. In a day and age when most people carry around all their technology needs in their pockets (Cellphones, Tablets, Laptops, etc.) There may not be a need to invest so heavily in gizmos to attract customers and keep them happy. We may want to consider that all the guest wants is to be connected, so offering a super fast, reliable and suitably priced internet access is all the technology they really need. Investing in every new technology, with short lifespans, can end up making a real dent in your ROI.
Craig S. Wright

Starwood's 9 Hotel Brands Come to Life Through an Exclusive Series of Worldwide Music E... - 1 views

  • bringing together social media components like Foursquare check-ins, with exclusive offline experiences and concerts to reach SPG members in new, interesting ways."
    • Craig S. Wright
       
      This is an extremely effective use of social media. After the experience, there are follow up images posted which urge followers to engage in the next contest.
  • Nine artists will be carefully selected to represent the essence of each brand
    • Craig S. Wright
       
      Not only does this educate consumers about the brand, it makes the brand itself more dynamic.
  • SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
    • Craig S. Wright
       
      This is a great way to connect with existing members and will surely spark interest in non members with a call to action to join SPG.
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  • Also, members who reside in the US and "check-in" on Foursquare at a Starwood hotel or resort during the promotion will unlock a $15 Live Nation concert cash code to be used towards amphitheater show tickets or for artist merchandise.
    • Craig S. Wright
       
      A proper marketing strategy uses several forms of social media and ecommerce to effectively engage the consumer.
  • partnership with Live Nation, the world's leading live entertainment and e-commerce company. In partnership with Live Nation, SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
  • Members of the SPG program, which is free to join, can register for their chance to attend their choice of one of the nine Hear the Music, See the World events – including airfare and hotel stay – by visiting SPG.com/HearTheMusic
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    It seems they are really customizing the guest experience by offering guests the opportunity to take advantage of their relationship with Live Nation. I like how they get the guests involved in promotions by offering them a cash code, a benefit of being an SPG member.
jessica carvalho

Event Management Systems Help Administrative and Event Planning Professionals - 1 views

    • jessica carvalho
       
      This article is a great summarization of what event management companies can do to help the overall process of planning an event. It goes in to more in-depth information about what this particular compnay does for their different and various types of event planning. it is a great system to use and helps make things much faster, easier, and more efficient.
  • Many of the processes involved in event management are automated by these systems, including scheduling at a glance, change notifications, and payment systems. Users can use this software for space planning for these events as well, and the reservation of the resources needed for each event. They can use the event management software to arrange for services for the event as well, such as catering. This software frequently includes web calendars that can be published for ease of scheduling. Event management software can also print online tickets for attendees.
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    It is ture that all of these benefits offered by this software can reduce the headaches involved in keeping track of these important details. Anyone who is responsible for event scheduling will appreciate the way this software helps them prevent double booking any facility and all of the time and inconvenience that such a situation can cause.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
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    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
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    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
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    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
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    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
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    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
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    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
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    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
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    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
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        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Jenna Wieland

'The Most Exciting Thing to Happen to a Hotel' Will be Introduced at HITEC! - 3 views

About DigiValet DigiValet is a convergence platform which interfaces with in room amenities, back of the house services and the hotel management services. It brings all of these on one common plat...

dawn davis

Hacker Will Expose Potential Security Flaw In Four Million Hotel Room Keycard Locks - F... - 5 views

  • The next time you stay in a hotel room, run your fingers under the keycard lock outside your door. If you find a DC power port there, take note: With a few hacker tricks and a handful of cheap hardware, that tiny round hole might offer access to your room just as completely as your keycard
  • Using an open-source hardware gadget Brocious built for less than $50, he can insert a plug into that DC port and sometimes, albeit unreliably, open the lock in a matter of seconds. “I plug it in, power it up, and the lock opens,”
  • The ability to access the devices’ memory is just one of the two vulnerabilities Brocious says he found in Onity’s locks
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  • he company also uses a weak encryption scheme that allows him to derive the “site code”–a unique numerical key for every facility–from two cards encoded one after another for the same room
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    A security researcher discovered that he could unlock certain electronic key card entry devices used at millions of hotels by inserting a plug into the small port in the bottom of the key card device and unlocking the door. When he inserts the plug and turns on his device it triggers the mechanism inside that key card device and opens the door in seconds. Granted when he tested this at a conference he was only able to open 1 of 3 doors but it was still enough to show the flaw in the system. It doesn't sound likely after reading the article that there is an easy or cost effective fix to this problem because so many hotels across the world use these devices supplied by Onity. I think the lesson here is to always be vigilant in securing your valuables in any hotel room. Any time new technology is installed there is going to be someone right behind trying to hack it or find the security breaches.
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    Dawn, I wrote about the follow-up article regarding this issue. I can not believe that it has taken Onity this long to correct the issue. I can't imagine why Marriott and other companies haven't address their guests regarding this concern. I understand the negative impact this could have to the business, however the companies should keep in mind safety.
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    Nelson, I went back and read your article, very interesting to see the follow up but I am surprised that it has taken this long to come out. I wonder if this would have been more publicised if it would have put more pressure on Onnity to fix the problem without putting financial burden on the hotel owners? I am curious now to see if my own company has been effected by this issue.
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    That is scary that you can think you are secure and anyone can hack the system and open your hotel room door. Now paranoid people that think they may be robbed by hotel staff, also have to think of outsiders, not even staying at the hotel. Anyone can enter hotels now a days and start opening doors like a lottery system, until they strike gold. The moral, be vigilant while on vacation, because there may also be someone eyeing your stuff. Also, if you have an in room safe use it.
Long Jin

Review - ITA Software OnTheFly for Android - 1 views

  • ITA's technology is what powers many of the major booking engines, including some from the airlines themselves.
  • Unlike many other airline ticket applications, OnTheFly is designed with a specific kind of traveler in mind - the kind of traveler that doesn't get scared when they see booking codes or fare constructions.
  • Bottom line is that OnTheFly is the best mobile airfare search app I've ever tested - but it is most certainly not for everyone. If you just want to go online and book whatever looks cheap-ish, then you'll probably want to stay away from it.
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    This article is to introduce useful software which is made by ITA used for Flying on Android phone or Iphone. Also the author introduced the basic operation about this software. ITA has just been purchased by Google on 2010. The software makes the guests have a convenient way to search or book tickets by themselves. However, the software is unlike other airline ticket applications, it is for specific customer. If the customer wants to have a best experience for using it, he needs to know how the airline tickets work. The guest only needs to type the basic information like destination, departure time then the software will give the choices to the guest. It will include the stops, price, miles and other information. Finally, the author told his opinion that he thought the ITA software on the fly for Android is the best software he has experienced.
Sherine Mattison

What Makes Hotel Reservation Software Important for Hospitality Industry? - 1 views

Exchttp://www.articlesbase.com/software-articles/what-makes-hotel-reservation-software-important-for-hospitality-industry-1644702.htmlerpt from:

Chenchen zheng

Using Facebook for Travel & Tourism Marketing: Terms & things you should know - 1 views

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    Facebook is one kind of computer network. This article talked about how to use facebook for travel & tourism marketing. First, you must pay more attention to your copyright. You can control who sees what by grant them a royalty-fee license to use it. Second, Facebook can make your source of the product be your own information on the website. Third, you should play by their rules. You should create profile for a email and a page for the business within that profile. Then, you can set the page privacy. Fourth, you must try your best to attract people to your place.
dawn davis

Emerging distribution channels add variety - 1 views

  • By focusing on new methods of selling and engaging consumers or creating demand for hotels, several of these new channels are creating interesting segmentation opportunities.
  • These evolving channels can be categorized into three major types: new search models, mobile/last-minute models and new discount channels, dissecting the broader impact of social media when it comes to online bookings
  • Roomkey.com, which is similar to the TravelWeb portal of the past, represents the attempt of the brands to launch their own version of an OTA. While suppliers remain optimistic about Roomkey.com, it has yet to really catch the eye of consumers and still needs considerable improvements before it starts to offer a viable alternative in the eyes of the consumer.
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  • A variety of interesting newer selling models including tingo.com, backid.com, guestmob.com and hallst.com, can be categorized in a consumer discount group
  • Over the last few years, social media has emerged as a new “channel,” impacting guest satisfaction, OTA channel conversations, brand evaluations and revenue.
  • Now with the emerging social-media channels, user-generated content effects not just brand perception but also revenues.
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    This article discusses the development of new electronic distribution channels for hotel suppliers and consumers to use. There has recently been an emergence of new search engines such as roomkey.com and room77.com that offer a different booking experience than the more established Expedia.com or Orbitz. Roomkey.com is offering a search for high quality hotels with price transparency and links to direct booking on the hotels website. www.roomkey.com Room77 is interesting because it shows the rates of many other OTA websites, all the standards plus some less common sites. You can choose what OTA site you want to book from. The highlight is that room77.com offers floor plans of hotels where you can see the view from multiple rooms and even how far the closest elevator is. www.room77.com Another important emerging channel is mobile phone applications that are geared toward last minute travelers. These channels typically offer a limited inventory at up to a 30% discount. The discount group is yet another new development in distribution channels. Websites such as Tingo.com offer an automatic refund if the price drops after you book your reservation. www.tingo.com Social media also has to be considered. Online reviews can have a tremendous impact on future bookings and hotels have to take this into consideration.
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    Great help for my Strategic Management Class! Thank you...I wish though, there would be more numbers...But thanks anyway
Hui Chen

Food Composting in Four Seasons Hotel - 1 views

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    This article shares with us the experience of food composting in Four Seasons Hotel.  It shows readers many facts to prove that  food composting in a hotel can be successful and beneficial. It also gives readers many tips about how to compost food scraps effectively in a hotel.
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    I enjoyed the article very much. I do believe that having a sustainable business is the wave of the future. Its about time that we start giving back to the earth what we take. Having a sustainable business, a LEED hotel, is beneficial to being a leader in the hotel industry.
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