Overcoming Resistance to Innovation in the Hotel Industry - 0 views
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one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
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One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
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The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
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Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
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The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
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The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
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Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
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To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
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It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
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In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.