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2012 Best Pos System Comparisons and Reviews - 0 views

  •  
    Whether you are looking for a web-based or software-based POS system, you will want it to be a complete package. It should not only improve customer satisfaction, but also meet your needs as a retail business. The following criteria are what we looked for in these systems to meet both points. This article provides 10 Pos systems, and all of them are above good level in experts' and customers' eyes. It offers a detail analysis from hardware aspect which should include a PC or module, display, keyboard and mouse, high-quality cash drawer, barcode scanner, credit card reader, receipt printer and label printer, from the inventory & Other Features that will help track, organize and supply your inventory, from the customer tracking & labels that is quite beneficial to be able to retain customer information for future transactions, from employees & security that has multiple levels of security access and password protection, from help & support that provide training, technical help and warranty.
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Green Marketing: The Benefits of Green Marketing | Hotel Industry Magazine - 0 views

  • enables them to generate additional positive publicity and engage with existing and new target customers.
  • responding to the challenges of the recession and keeping overheads down
  • meant that environmental issues were given a low priority – ignoring the fact that there are often cost savings associated with such things as improved energy and waste management.
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  • 80% of travellers are willing to pay extra to visit an eco-friendly destination or business
  • hoteliers who rely on business trade may be the first to start seeing customers staying elsewhere if they aren’t making any efforts to demonstrate environmental responsibility.
  • greenwash’ accusations
  •  
    This article is an interview with Leigh Tymms from Green Edge Environmental on the marketing benefits of going green. The most beneficial is generating a positive reputation with customers looking to go green. These customers are increasing everyday. According to the article, a report by Travelocity stated that 80% of travelers are willing to pay extra to visit an eco-friendly destination. Basically, more and more guests are taking into consideration the size of a hotels carbon footprint. Although it may be costly originally, in the long run it is also economically beneficial for hotels to go green. Tymms warns that hotels ignoring the green trend in hospitality risk losing customers. And he also suggest that hoteliers make sure they are actually taking steps to go green and not just marketing false claims for revenue gain. 
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2013 POS Trends: The Year of Customer Experience | Retail Trends | RIS News: Business/T... - 1 views

  •   Another trend we expect to hit the POS space in full force next year is the integration of more loyalty programs and customized advertising and marketing promotions to engage with customers at each stage of the purchase process; from driving impulse consideration, all the way to the final purchase. Loyalty programs have been picking up momentum for the past couple of years and are now becoming fully integrated into on-site POS systems, both mobile and traditional. With customer loyalty software programs launching in every type of retail venue imaginable, cashiers are able to sign customers up within one to two minutes, meeting the easy and quick transaction consumers' today demand while also reminding them of the added-value offered by the vendor.
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    I have a key chain full of membership cards, tiny ones. I have Wallgreen Balance rewards card, Salon Centric professional store card, PetSmart PetPerks card, Winn Dixie Grocery store card, my vehical elite member card, and my gym membership card to name a few. I think those business (retails) got me. I can't resist their benefits even though I know they try to get my money. It's nice to get a discount here and there, and it really makes shopping fun and keeps me coming back for more with coupons and stuff. I think having a customer loyalty program within POS systems is a great idea especially when enabled via mobile devices.
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The Importance of Web Presence in Hospitality Industry - eTourism Blog - 0 views

  • The arrival of the Internet has increased the opportunities to boost the accommodation industry.
  • Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online.
  • Online marketing renewed the tourism industry. Social bookmarking, mobile marketing, Web 2.0, online communities and all others have all added up to the change in the impact of the hospitality industry.
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    This article mainly presents an opinion about the importante of webstie in hospitaltiy industiry. It is now becoming the new energy to greatly motivate  hotels.  As the increasing needs of online booking from website, hoteliers have to put more weight on it so that it effectviely meet customers' demands. More video and photos of hotel details are included website to make cutomers vividly learn the hotels they gonna choose. This E marketing tool allows hotels to provide more visual experience to cutomers and capture the target customers in time. Instead of traditional marketing hoteliers use int the early time, Web technology, enable to get more atttentions from customers with fewer employees, reducing labor cost, posters cost and any other advertising cost, which increases revenues of hotels. Also it it provides a more convenient way for hotels to communicate with both clients and customers.
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SMS Marketing For Hotels and Spas - 0 views

  • Mobile Marketing as a Service Blog
  • SMS Marketing For Hotels and Spas
  • SMS mobile marketing
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  • can be used for so many different types of businesses, hotels and spas included.
  • SMS mobile marketing is already being integrated into many hotels' and spa's marketing strategies, and it is working for them. It improves customer service, encourages customer loyalty, and promotes bookings of rooms,
  • maintain a long and lasting relationship with your customers, and increases the likelihood that they will return to your business
  • restaraunts, and spa treatments
  • amount of contact you have with your customers, which leads to more revenue, but your contact becomes much
  • Using SMS marketing to communicate with customers not only increases the
  • more personal to the customer, since they are communicating with you through their mobile phones as opposed
  • to them seeing your marketing through more traditional marketing channels (television, radio, billboards,
  • newspaper ads, etc.)
  • SMS mobile marketing is CHEAP
  • it's way more effective!
  • statistics and surveys show that people open up and
  • respond to text messages quicker than any other medium! (Within 4 minutes to be exact.)
  •  
    This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.
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What Restaurants Need To Know About Pay-At-The-Table | News | Hospitality Magazine (HT) - 1 views

  • The payment method can’t come to the POS – customers aren’t going to turn over their PIN or smartphone – so the POS has to come to the customer.
  • Higher table turns
  • Less waiting for customers, higher tips for servers
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  • Reduced chargebacks
  • Reductions in identity theft
  • 8 Best practices for rolling out pay-at-the-table
  • Best practices for rolling out pay-at-the-table  
  • Train servers not only to use the pay-at-the-table technology, but also to inform customers why it’s being implemented – chiefly, to keep their card data secure.
  • Determine whether you should use Bluetooth or Wi-F
  • Larger establishments typically opt for Wi-Fi terminals which can support their larger footprint by roaming across multiple access points and leveraging reliable, wireless LAN networks already in place
  • The terminal can simplify tipping by offering suggested tip amounts or percentages.
  • Most restaurants report that pay-at-the-table systems pay for themselves within a year, due to benefits such as increased table turns.
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    This article talks about the importance of the pay at the table technology due to cardholder data and new methods of payment such as Apple Pay where you pay via your smartphone. This article also addresses the positives of having an at the table pay system. Some of the benefits are higher table turnover and higher customer satisfaction. I like how the article mentions that the servers need to be trained to use the system but also inform the customers as to why this method of payment is being used- to keep their data secure.
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Event Planning Trends to Watch - Small Business Trends - 0 views

  • Events are a major driver of business for small companies.
  • 88 percent of event planners say that apps designed to enhance events increase the satisfaction of their attendees.
  • complete experiences and deeper engagement are just some of the main trends that will change the event/ticketing industries
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  • “We’re utilizing deep social media integration to leverage the fact that access to events is fundamentally a community exercise.
  • Brands looking to employ a similar strategy in 2017 need to focus on creative events that offer unique experiences, e
  • Bhatia explains how event tech is helping integrate data-driven solutions
  • Each will likely develop customized versions of larger solutions; that may provide new partnerships and revenue opportunities.
  •  
    This article touches on the technologies incorporated in events today that make every day life experiences better, faster and more efficient. It was mentioned that a large majority of event planners believe that using event related apps increase the guests satisfaction levels. Applications like kyazoonga, an online ticketing provider for event planners and customers, are becoming more and more prominent. A new trend for event technology is using data insights about customers.Using this information they are able to hone in on their target market and use it to help drive whatever they believe will help their next event be a success. Customer loyalty programs are also becoming a trend as well as the use of social media to better access past, present and future guests.
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How the cloud is disrupting the hospitality industry | Lightspeed POS - 1 views

  • Now, years later, technology is once again making its mark. The hospitality industry is at “a tipping point in terms of cloud adoption”, with hoteliers expected to invest 7 – 8% more in cloud technology over the next 2 to 3 years. The current and future impact of cloud-based solutions is huge: it’s revolutionizing the way hoteliers run their businesses and interact with their customers.
  • A Frost & Sullivan study showed that business can save 50% with cloud computing solutions. The apparition of the cloud and its flexible pricing has slashed businesses’ hardware costs, making it possible for even hotels with small budgets to run an advanced management system.
  • With a cloud-based system, hoteliers can meet these evolving demands. Firstly, they can offer personalized experiences with the help of captured customer information. The cloud lets hoteliers record this data – their preferences, transactions and behavior – every time the customer interacts in some way with their hotel, such as ordering room service, eating in the hotel restaurant or even booking a day trip or spa session.
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  • Secondly, they enable you to provide guests with the convenience and seamless experience they expect, even before they step into the hotel reception. Armed with a cloud-based system, you can give your guests the convenience they now expect from a hotel stay, such as booking rooms on their mobile phones or accessing their room from an app, to name a few examples. This personalized service will help you meet the needs of the evermore connected modern traveler and gain a competitive advantage.
  • Cloud-based software gives hoteliers a hotel management system that facilitates rather than restricts business operations. Unlike their on-site predecessors, cloud-based hotel management systems are entirely scalable – they have an unlimited capacity to expand. They give hoteliers the agility and freedom to add or remove resources in line with their growth and scale their hotel management systems to the services they offer.
  • One of the biggest strengths of a cloud-based hotel management system is that it can be easily connected to other software applications, even if these applications don’t share the same provider. For hoteliers, this capacity and the possibilities that it brings are revolutionary. They now have limitless flexibility to work with the vendors of their choice and can bundle applications together thereby creating a truly customized management suite that meets their needs.
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    This article introduces cloud technology and its implementation in the hospitality industry. The author highlights the positive impacts of using cloud-based management systems in hotels. One of the benefits is that it cuts IT costs by 50% by using cloud solutions, without needing to spend on expensive hardware and IT personnel for upgrades for example. Another plus is that the data collected from guests through the cloud is being able to provide better guest experiences. If you can understand what the guest desires through the data collected then you can give them a more customized stay. The use of the cloud also allows for each business to customize their features as they desire, to scale it up, scale it down, and add or remove features they use or not. Finally, cloud-based programs are able to better connect and integrate with other programs due to its flexibility. My opinion is that this technological advancement in the hospitality industry has been a breath of fresh air. It has made the labor inherently easier and more reliable, the information it houses seems limitless, and its affordability makes it possible for smaller scale hotels to be able to implement it as well. I think this has been one of the best advances for our industry.
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The History of POS Use In Restaurants - 0 views

  • Mobile and cloud POS offer restaurant owners the ability to know: who their customers are how much they’re spending what their favorites are where they’re from and how long it’s been since their last visit
    • ehida004
       
      With the accessibility of mobile and cloud POS , we are able to meet the demands of our customers and provide a better service. The accessibility this system provides to both customer and owner allows for a seamless experience. This article talks about the history of POS system in the restaurant industry. Modern POS systems are changing the restaurant industry, levels of service are increasing and labor is decreasing. If a restaurant owner is away he or she could work from anywhere, as long as internet is available. This cloud based system also provides security to the customer. Having these portable POS systems in restaurant tables provide entertainment to customers and increase sales. Overall, providing a seamless experience to the consumer.
  • From the customer side, cloud and mobile POS gives guests the ease to not have to carry a wallet full of gift cards and instead have it all on their phone, or to have their debit card remembered on the system so they don’t have to pull it out or wait for the waiter to swipe the card.
    • ehida004
       
      The convenience of cloud and mobile POS is amazing and offers security by avoiding having to carry valuables, such as credit cards around the property that may get lost or stolen.
  • if a restaurant owner is away, he or she can actively react to something without having to physically be at the restaurant.
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  • A cloud-based POS systems’ subscription not only covers features and upgrades; it also covers security, and you better believe that POS systems nowadays are serious about security
  • There’s going to be more tableside, interactive things for customers to do while waiting for their food. Perhaps each table will have their own POS system to log in to and order, that send food to the kitchen right away.
  • Of course, there are certain liability issues to worry about there, especially when it comes to liquor, but I think the future of the restaurant point of sale system is that it will combine both customer-facing and restaurant-facing features, to create a fluid experience.
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The Hospitality Industry Welcomes Chatbots With Open Arms | BCW - 2 views

  • Six months ago, 15% of airlines used chatbots, that could be closer to 20% today,
  • reduce the stress of travel.
    • lvela051
       
      the idea of planning a trip without stress and having someone else to the work for you seems like the best way to advertise Chatbot.
  • see a way to differentiate their business in a very competitive industry
    • lvela051
       
      The goal for companies is to set themselves apart from others by using the bot.
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  • The industry has moved on from just a room to using bots to help make the travel, dining and tourist experience as good as possible.
    • lvela051
       
      Works as a personal concierge. Also reminds me of Mobile app or GXI within my work place.
  • Most of these bots operate on Facebook for maximum exposure, but there are plenty of other chatbot destinations, solutions and vendors willing to provide them.
    • lvela051
       
      It could help with exposure using Facebook as the main source of Chatbot. Seems that most individuals have the app so connecting both together helps
  • European giant KLM’s bot shows how they can extend beyond flight finding and booking by offering a smart way to receive flight documentation. Booking confirmation, check-in notifications, boarding passes and flight status updates can all be delivered by Messenger.
    • lvela051
       
      The functions are very time effective for the consumer.
  • This is where chatbots step in, as they’re able to mix conversational interfaces, with product images, descriptions and calls to action. The best conversational commerce bots are also social, allowing friends to share the online shopping experience.”
  • They can help build, connect and publish intelligent bots to interact with customers on Messenger, Skype and other platforms.
  • they won’t think twice before spending money with a bot,
    • lvela051
       
      with every technology, the threat on security is important to take into consideration.
  • benefits, bonuses and instant, reliable customer service.
    • lvela051
       
      Accuracy and reliability are always important.
  •  
    The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.
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Airports Are Using 'Smart Glass' to Get Travelers to Spend More on Food and Drinks - Skift - 0 views

  • Dallas-Fort Worth International Airport outfitted one of its gates with a new type of “smart glass” that can adjust for sunlight exposure
  • the product, called View Dynamic Glass, might improve passenger satisfaction
  • It turns out that a cooler, darker bar encourages an extra round or two. Alcohol sales soared 80 percent in October
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  • Remove heat and glare from a glass-ensconced bar and people will dally longer, spending more.
  • The restaurant had approached the airport about its lagging sales, he said, and “they hypothesized that it was too damn hot” for customers to stick around.
  • manufactured by View Inc., a 10-year-old Silicon Valley company that targets commercial offices, hospitals, higher education facilities, airports and other places where customer satisfaction is a priority. French materials giant Compagnie de Saint-Gobain SA has a similar electrochromatic product called SageGlass.
  • reduce light by activating internal shading and, by extension, reducing the ambient temperature.
  • View’s “smart” glass installations all have Internet protocol and electrical power connections to allow for minute adjustments and programming. “It’s changing glass from essentially a dumb product to a smart product,” Bammi said.
  • San Francisco International Airport is spending $3 million for View’s electrochromatic glass in the $2.4 billion overhaul of Terminal 1
  • View pitches its glass to developers and others as a tool to lower heating and cooling costs by as much as 20 percent. Even with installation costs that are 20 percent to 30 percent higher than traditional glass, the expected energy savings over a building’s life make the choice “a no-brainer” for many commercial projects, Bammi said.
  •  
    The article about "smart glass" discusses a new glass product that has Internet protocol and electrical power connections that allow the tinting to be adjusted or follow a program. Mentioned briefly in the article is another electrochromatic glass, SageGlass, produced by the French materials giant, Compagnie de Saint-Gobain SA. The pitch of the American company reviewed in the article, View, is that it will lower temperature control costs by 20% and that installation is also significantly less expensive than traditional glass. When installed as a test for DFW airport the restaurant in that area benefited from the more confortable atmosphere and lingering customers with an increase in alcohol sales of 80%. The intended benefit of saving on cooling cost and customer satisfaction is actually resulting in improved profits, this is the type of green technology that companies will gladly implement, because it helps their bottom line. I think this product is an all around win and improvement for airports, hotels, stadiums and any desitnation that has lots of large windows, the product is cost effective, improves customer satisfaction and increases revenue while using less energy for cooling.
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Yes, Smaller Ecommerce Stores Can Evolve (and Prosper) | Practical Ecommerce - 0 views

  • Roughly a quarter of the global population will reportedly shop online this year. That’s an increase of 40 percent since 2014, with more growth to come.
  • Know how your audience uses smartphones.
  • Email marketing remains critical for ecommerce, but Messenger, text, and app notifications are becoming more commonplace for shipping and delivery confirmations.
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  • Get social now.
  • Social media drives sales referrals for many companies.
  • Offer more mobile payment options
  • . Mobile wallets and payment apps are much easier to use than credit and debit cards.
  • Use the right trigger words.
  • AI-powered communications make quality customer service more affordable.
  • Analyze what is requested from your customers then create customized responses. The key is to make your bot mimic human dialog.
  • Embrace chatbots.
  • Study the words and phrases of your larger and successful competitors to ensure your product descriptions and customer-service pages evoke the right emotions.
  • Present compelling images and videos.
  • Recognize trends that impact your business.
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    This article gives tips and tricks for small businesses and how they can grow their ecommerce business. Tips include using social media, knowing your audience, being mindful of wording, and using chatbots, are all tips that smaller business can use to drive customers to their businesses. Online shopping keeps growing and growing so it is important for businesses to know how to stand out against their competitors. Understanding their customers and making adjustments to better serve them, will separate the winners from the losers.
  •  
    I love how this is showing where the trends are going and business is evolving. It seems crazy to think there is more than the way we currently use the internet, but there is so much room for expansion in this market. Good article and read. Thanks for sharing.
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Features and the Importance of a Property Management System | Blog - DJUBO - 0 views

  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
  • Your property management system is and should be, well equipped to handle the entire guest journey – from the minute they start searching for a room on a website to the moment they check out from their room.
    • kaylaabad
       
      Great point: Your property management system is and should be, well equipped to handle the entire guest journey - from the minute they start searching for a room on a website to the moment they check out from their room.
  • Having a framework that makes frontdesk work processes simple, will make a consistent visitor experience
    • kaylaabad
       
      Property Management Systems facilitate front desk work, in turn making a visitor experience more consistent.
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  • It is now an important system that enables hoteliers to deliver a faultless guest experience.
    • kaylaabad
       
      Pro of PMS - Faultless guest experience
  • It further helps the hoteliers to stay in touch with their guests even after they have checked out to make a good brand image into the minds of the guests, guaranteeing repeated visit and thus helping in developing the business.
    • kaylaabad
       
      Pro of PMS - Helps hotels stay in touch with their guests guaranteeing repeat visits.
  • he most integral function of a property management system is to help the hotelier in managing the bookings that he gets, right from the point where a customer is searching for a hotel to the point the customer checks out from the hotel.
    • kaylaabad
       
      Most important function of a PMS - It helps hotels in managing the bookings that they get, from the point where guests search to when they check out
  • An efficient hotel PMS will allow you to get listed on and manage multiple online platforms.
    • kaylaabad
       
      Bigger online presence
  • Larger online presence will consequently reap bigger revenues for the hotels. Also, it will increase a hotelier’s online presence and help a guest during their journey of booking a hotel.
    • kaylaabad
       
      Pros of having a bigger online presence - hotel will see more revenue and guests will find it easier to make a reservation
  • You can limit the measure of time spent on authoritative errands. The correct hotel PMS will complete a great deal of the work for you, enabling you to focus your attention and your vitality on the more important tasks
    • kaylaabad
       
      Lesser time spent on administrative tasks
  • With a Property Management System in place, you will have a great flexibility in deciding what rates you want to throw in market for your property at any given point of time.
    • kaylaabad
       
      Flexible rate management
  • It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
    • kaylaabad
       
      Feature of PMS: Smart Calendar - It gives the hoteliers, the ease to see their reservations and availability in a very convenient and different way.
  • A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don’t have to manually interfere every now and then to throw new rates.
    • kaylaabad
       
      Feature of PMS: Rate Planning - A decent hotel PMS will enable you to make rate designs and inferred rate designs and afterword effortlessly appoint them to reservations. Not only this, the most advanced PMS will allow you to plan multiple rate plans for deep into the future so that you don't have to manually interfere every now and then to throw new rates.
  • A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
    • kaylaabad
       
      Feature of PMS: Channel Manager - A channel manager is a platform wherein a hotelier can update the inventory and prices on each OTA from a single place.
  • A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
    • kaylaabad
       
      Feature of PMS: Reports and Analytics - A propelled property management system will make sure that the hotelier gets daily/weekly/monthly reports like the sales reports, manager reports, account receivable reports, inventory availability reports etc.
  • A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
    • kaylaabad
       
      Feature of PMS: POS - A good POS will enable you to keep the guest satisfaction in mind and help you settle their dues from any service shop at the stage as preferred by them.
  • good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
    • kaylaabad
       
      Feature of PMS: Databases - good cloud-based software will have customer databases in place to help the hoteliers keep a record of all the customers that have at their property and what their preferences are. This lets them help those return customers with their choices and build a good relationship with them.
  •  
    This article is helpful in understanding property management systems (PMS), while providing beneficial features that they provide. A PMS should be "well-equipped to handle the entire guest journey." These systems enable hotels to provide a faultless guest experience throughout. A PMS offers features that facilitate processes for the hotel. For instance, this system provides a smart calendar giving hotels easier visibility to their reservations and availability. This system also provides reports and analytics for the hotel, such as sales reports, manager reports, and inventory availability reports. This system facilitates the jobs of the hotels employees, in turn creating a more consistent experience for the guests.
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6 Ways Proximity Marketing Will Impact the Shopping Experience | Loyax - 0 views

  • proximity mobile marketing allows companies to literally place their offers in the customers’ hands. By providing offers in real time, businesses have a higher chance to achieve customer engagement, display an innovative approach and build a strong relationship with customers, right through their mobile devices.
  • Geofencing
  • Loyalty Marketing
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  • Customer Reporting and Analytics
    • julianaparada
       
      This is one of the most important features since it allows businesses to target what customers really want/need. These analytics, help companies understand what people are looking for.
  • most important benefits
  •  
    This article provides ways Proximity Marketing impacts the shopping experience. This type of marketing helps businesses who have specific locations like hotels, restaurants, retails stores, malls, etc. This type of marketing helps companies connect in real time to customers by providing offers in real time and helping them achieve customer engagement. It also goes into detail about geofacing, loyalty marketing, customer reporting and analytics.
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7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
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  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  •  
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
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    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
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    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
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    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
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    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
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    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
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The 5 Most Popular Hotel Management Software Solutions For Small Hotels Compared - Capt... - 1 views

  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Below, I’ve gathered the most popular hotel management software, specifically for smaller hotels.
  • Oracle also understands independent hotel needs, notably powering small hotels like the Ampersand Hotel in London’s South Kensington neighborhood.
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  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • InnQuest’s flagship roomMaster solution is for hotels of all sizes (great for flexibility if you see growth in your future), leading to their top three spot with 5,200 customers and managing more than 450,000 hotel rooms every day.
  • Charged for bookings processed through third party OTAs
  • Multi-Systems, Inc.’s CloudPM is fifth on this list with 5,800 customers in North America
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • RDP (Resort Data Processing) provides customized software for clients and says it can handle properties of any size, whether it be a small vacation rental or a huge resort.
  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • More than one million daily transactions in 104 countries happen across this hotel property management solution, resulting in 90,000 rooms managed across the globe. Ten years in the industry give eZee Frontdesk more than 4,700 customers and 70,500 users.
  • Because this solution was developed by long-time members of the hotel industry, you can be assured that roomMaster will satisfy all your needs out for a great hotel PMS.
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • Frontdesk Anywhere is based in the technology capital of Silicon Valley.
  • its special emphasis on helping small properties, even something as small as a timeshare, earned it a spot on this list.
  • Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard.
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    Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.
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    For the hardware/software article, I wanted to stay within the hospitality and tourism industry because we use a lot of softwares to have fast service and to keep the best guest experience. The name of the article that I found is " The 5 most popular hotel management solutions for smaller hotels". This article list 5 hotels management softwares specifically for small hotels and also their pros, their cons and most importantly their cost. The 1st that comes in the list is OPERA Property Management System (PMS) by Oracle. Oracle is usually known for big time budgets software but oracle also understands independent hotel needs like small hotels. Their pros are profile management, accommodation management, housekeeping management, multi- property configuration, multi- language and global currency support. Their cons are outdated online interface for some, can be slow during check-in/checkout process. The software comes in three levels ( Premium, Standard, Lite) is also available for both cloud and installed deployment.
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    UPDATE 3/28/2017: This post has been updated with new options and additional information. There are now nine hotel management software options represented as opposed to the original five.
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    This article compares the top 5 PMS systems for smaller hotels. Some of these software's are able to function on any size properties, but some are very limited. The most recognized PMS system, Opera by Oracle, is able to function through a cloud or it can be installed. This article provides pros, cons and costs for all PMS's and emphasizes the importance of finding the right match for a hotel.
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    This is a very important feature. Where the system can go either work off the cloud or can be installed.
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    I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.
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Bed & Breakfasts | Email Marketing | StreamSend - 1 views

  • Bed and breakfasts often do not get the opportunity to market their businesses the way they should
  • With email marketing software, marketing has now become more affordable than ever – even for a quaint bed and breakfast.
  • Flyers and television advertisements are costly marketing techniques that often do not showcase the level of quality in their accommodations
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  • When innkeepers send an email blast with easy-to-use email marketing software, customers can see updates to the breakfast menu, local weather conditions for their weekend stay, special offers for specific events within your area or even special weekend packages!
  • Email blasts are a great way to keep customers engaged and up to date with your bed and breakfast.
  • With email marketing driven by the power of the internet and social media, bed and breakfasts can bring together those with a passion for travel, pampering, sightseeing and first class food; what a magnificent combination!
  • Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes.
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    The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.
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Hotel Wi-Fi: The Biggest Challenges and Recommended Solutions, by Jeremy Rock - 1 views

  • Wireless has also created new ways for hotels to connect with their guests to generate loyalty
  • What is an illegal download? It is receipt (download) of copyright content without paying the prescribed fee, or receiving any other media that is deemed unlawful. It can occur in a variety of ways, exchange of flash drives, peer-to-peer (P2P) networking, or World Wide Web-based media.
  • Security and the potential compromising of personnel guest data is becoming a key concern amongst season travelers. Hotel networks tend to provide the illusion that guests are accessing the internet through a fairly secure environment. However in many cases hotels are acting simply as a HOTSPOT and are no more secure than the shared connection at your local coffee shop. Often hotels act simply as an ISP and offer no more security when controlling and monitoring the traffic on the network. The following are some items to consider when addressing Wi-Fi security concerns:
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    This article is talking about wireless internet becomes more and more important in the hotel industry. They provide some of the key considerations for the hoteliers that help the hotel to ensure they can meet the demands of their customers. There's a big demand for wireless access to hotels. Every customer would like to choose a hotel with a Wi-Fi service. Wireless become very necessary in the hospitality industry. The best wireless service that can help the hotel create the loyalty customers. Wi-Fi has become a standard amenity, therefore, the hotel has to find affordable and non-disruptive solutions to meet customers wants and needs. Currently, customers would like to use the smart phone and their computer to watch videos rather than watch TV. They are not just sending email and web surfing anymore. There have a strong needs of the best internet from the hotels. The articles showed us couple challenge of wireless in the hotel. First of all, weak cellular signal strength. In many hotels, for guests, it's not always can find the signal of their cell phone, especially in urban area. The customers can't have a good voice communication with others. Maybe because the location of that room in the corner and there have something will disturb the signals or building construction that will interrupt the signal as well. The solution of the cellular signal strength is "Make provision for both voice and data signals to be amplified." To installing that equipment that always needs the hotel to run a new cable in order to provide the good signals for the guest used. The second challenge for the hotels is "Cellular Network Capacity Issue". Since cellular companies continue selling the device for many years without expanding their network to meet their demand. For example, AT&T is the first company that realized this issues when there are sell iPhone and another cellular. Thus, it's very important that each device support connection to the internet by use Wi-Fi withou
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The Pros and Cons of Restaurant Self-service Kiosks - 0 views

  • With 79% of customers saying that they believe restaurant kiosks make their experience more convenient, according to NRA data, expect it to be a growing trend.
  • Customers have grown accustomed to helping themselves at many dining establishments over the years, whether it’s placing their orders at counters at the restaurant POS or choosing items from a buffet and paying for them.
  • The main appeal of self-checkout kiosks is to make the ordering process more efficient, which is why they have become popular in fast food chains.
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  • Another downside is that once you leave orders to the customers, you can lose out on some of the human customer service touches. Especially at sit down establishments, guests often ask waitstaff for recommendations or have questions about how dishes are prepared. You can’t do that on a screen.
  • In a poll released by MSN, 78 percent of diners said they were less likely to eat at a restaurant with self-ordering kiosks.
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    According to the article, NRA data shows that 79% of customers say they believe restaurant kiosks make their experience more convenient. However, an MSN poll shows that 78% of diners say they are less likely to eat at a restaurant with self-ordering kiosks. Although a kiosk may make the experience more convenient, are customers ready to give up that personal interaction with the service staff? This could be an issue that is based on the type of service model, with a younger audience or diners frequenting a fast-casual experience not minding the self-service aspect where an older more sophisticated diner frequenting a high-end establishment may want that personal service experience.
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Why Proximity Marketing Failed and How it Can Succeed in 2019 - 0 views

  • According to Boston Retail Partners, just 13% of retailers can identify customers as they enter a store, with another 10% identifying customers at checkout. In comparison, 60% of retailers identify customers during online shopping.
  • One of the biggest reasons for this is that beacon technologies have required customers to have bluetooth turned on. Beacon programs also often require customers to have download the right app and have that app turned on
  • A survey conducted by Borrell and Associates discovered that just 25% of retailers think beacons have a greater-than-50 percent chance of driving sales in stores.
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  • The truth is that beacon programs routinely fail to offer customers requisite value.
  • According to research, consumers change phones often, every 2-3 years. When customers change phones they also change their MAC addresses. When this happens, retailers instantly lose insight into that individual’s historical behavior.
  • According to econsultancy, only 4 percent of consumers have ever downloaded a luxury retail shopping app. And even consumers who do download retail apps only spend 5% of their time using shopping apps. In truth, a proximity marketing strategy based heavily on an app can present some serious friction. As a result, 44% of retailers have removed their apps from the app store since 2015 and 56% fail to regularly update that app.
  • Though there have been historic limitations, proximity marketing is not going away it’s merely evolving
  • [retailers] will embrace neural networks and machine learning devices to get more connected. Analysts will use customer … traffic and behavior data to create experiential shopping destinations.”
  • Using AI-powered face recognition enables retailers to instantly recognize when individuals enter a store. While consumers change their phones regularly, they don’t change their faces
  • Facial recognition can also remove friction across the buying journey by offering the ability to seamlessly pay by face, verify age, or participate in loyalty program
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    Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.
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