One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests' mobile devices when they come within close proximity of the iBeacon.
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iBeacon Technology for Hotels: Transform the Guest Experience | Cvent Blog - 0 views
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key to improving guests' experiences
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It can help you streamline check-in and check-out, guide guests around the property, and notify them about targeted offers at your restaurant, bar, or spa.
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iBeacons are a super effective source for gathering customer insight
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By leveraging iBeacons, hotels can catch guests at the exact time and place where they’ll most likely pay for an upgrade.
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Once a guest has checked-in, a digital room key can be activated on his or her smartphone via the hotel app.
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Through a series of iBeacons around a geo-fenced property, guests can be directed to their rooms or other indoor locations in the hotel, such as restaurants, shops, meeting rooms, spas, etc
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By sensing that a guest is in his or her room and signaling the user’s proximity to Bluetooth enabled devices that control lighting, temperature, TV, etc, the iBeacon could trigger a message to the app which lets users control these settings from their own smartphones or tablets.
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An iBeacon hotel app can keep track of the guest’s food preferences.
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By providing the right offer at the right place and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting
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To achieve this, hotels can use iBeacons to present "location-specific offers" to their guests.
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In the case of loyalty customers, predictive analytics of data compiled from previous stays allows highly personalized marketing.
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Hotels can send guests a push notification at the end of their stay to either check-out digitally or extend their stay
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In hotels, the iBeacon can send notifications to guests' mobile devices when they are in close proximity of a beacon. Not only can this streamline the guest experience, but it also gives the company chances to increase revenue.
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See How This Startup Created a Contactless Activation | BizBash - 1 views
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over 1,500 New Yorkers took to the streets for a “gift hunt” hosted by mobile shopping assistant nate.
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The one-day event featured activities, photo ops and treasures disguised as QR codes, ranging in value from $25 to $250 from brands such as Public, ManiMe, 305 Fitness and Frank Body. The participant who collected the most points won a grand prize of $10,000.
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the activation also aimed to support small businesses by attracting foot traffic to their physical locations, some of which were hit hard by the pandemic.
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This gift hunt utilized a mobile shopping assistant app, Nate, to engage customers with various brands. Using location based marketing through QR codes, players found brands and then received information or promotions about the brand.
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TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing - Skift - 0 views
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TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
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Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Co... - 0 views
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Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
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In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
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Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
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The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.
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The event promoter service categories include:Event Production ServicesCorporate Entertainment ServicesParty Entertainment ServicesSports Event Planning Services
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BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events
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What Is Cloud Computing? A Beginner's Guide | Microsoft Azure - 0 views
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Top benefits of cloud computing Cloud computing is a big shift from the traditional way businesses think about IT resources. Here are seven common reasons organizations are turning to cloud computing services: Cost Cloud computing eliminates the capital expense of buying hardware and software and setting up and running on-site datacenters—the racks of servers, the round-the-clock electricity for power and cooling, and the IT experts for managing the infrastructure. It adds up fast. Speed Most cloud computing services are provided self service and on demand, so even vast amounts of computing resources can be provisioned in minutes, typically with just a few mouse clicks, giving businesses a lot of flexibility and taking the pressure off capacity planning. Global scale The benefits of cloud computing services include the ability to scale elastically. In cloud speak, that means delivering the right amount of IT resources—for example, more or less computing power, storage, bandwidth—right when they’re needed, and from the right geographic location. Productivity On-site datacenters typically require a lot of “racking and stacking”—hardware setup, software patching, and other time-consuming IT management chores. Cloud computing removes the need for many of these tasks, so IT teams can spend time on achieving more important business goals. Performance The biggest cloud computing services run on a worldwide network of secure datacenters, which are regularly upgraded to the latest generation of fast and efficient computing hardware. This offers several benefits over a single corporate datacenter, including reduced network latency for applications and greater economies of scale. Reliability Cloud computing makes data backup, disaster recovery, and business continuity easier and less expensive because data can be mirrored at multiple redundant sites on the cloud provider’s network. Security Many cloud providers offer a broad set of policies, technologies, and controls that strengthen your security posture overall, helping protect your data, apps, and infrastructure from potential threats.
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If anybody here is interested to learn even more about cloud computing this is the perfect guide for you. It gives you a breakdown of the cost, pros and cons and much more. This article is also by microsoft which is a top 2 technological company on earth. It is a very educational post that will increase your knowledge on cloud computing and what the future holds for this interesting form of storage and information. -
Top benefits of cloud computing Cloud computing is a big shift from the traditional way businesses think about IT resources. Here are seven common reasons organizations are turning to cloud computing services: Cost Cloud computing eliminates the capital expense of buying hardware and software and setting up and running on-site datacenters-the racks of servers, the round-the-clock electricity for power and cooling, and the IT experts for managing the infrastructure. It adds up fast. Speed Most cloud computing services are provided self service and on demand, so even vast amounts of computing resources can be provisioned in minutes, typically with just a few mouse clicks, giving businesses a lot of flexibility and taking the pressure off capacity planning. Global scale The benefits of cloud computing services include the ability to scale elastically. In cloud speak, that means delivering the right amount of IT resources-for example, more or less computing power, storage, bandwidth-right when they're needed, and from the right geographic location. Productivity On-site datacenters typically require a lot of "racking and stacking"-hardware setup, software patching, and other time-consuming IT management chores. Cloud computing removes the need for many of these tasks, so IT teams can spend time on achieving more important business goals. Performance The biggest cloud computing services run on a worldwide network of secure datacenters, which are regularly upgraded to the latest generation of fast and efficient computing hardware. This offers several benefits over a single corporate datacenter, including reduced network latency for applications and greater economies of scale. Reliability Cloud computing makes data backup, disaster recovery, and business continuity easier and less expensive because data can be mirrored at multiple redundant sites on the cloud provider's network. Security Many cloud providers offer a broad set of policies, technologies, and c
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Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views
www.videoconferencingdaily.com/...anagement-keeps-you-in-control
hospitality software event management video conference
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the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
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That’s why video conferencing event management is for you.
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you can give people their personal facetime and supervise their progress
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You can even inspect the site of your next sales event halfway across the country
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You can’t be in two places at once, but with video conferencing event management you can be in six successive locations without leaving your office.
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Your video conferencing salvation resides in the cloud–the same cloud computing you’re probably already using to access project and event management software
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all your varied information is stored in one location and accessible from all your devices
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in place of your CRM, provisional schedules, marketing collateral, and venue plans, is a single video conferencing portal you can use from your desktop, smartphone, or tablet.
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this cloud-based meeting platform can be integrated into your everyday workflows.
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With the right video vendor, you can move from a spreadsheet to email to internal video call to phone call and on to a client face-to-face sit-down with all the effort it takes to click between browser windows.
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The goal is that every contact you make with both the internal and external elements of your working life become channels within the same workflow.
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All the data you collect on a client, all the information you have about venue capacities, all the voice of the customer lessons you’ve ever learned are stored and analyzed here as well.
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you can combine all your existing event management needs with a digital communications arm that lets you turn that knowledge into a flexible and persuasive way of keeping all your stakeholders happy.
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Since you’re now traveling by video, the three back-to-back meetings you have with stakeholders across the city don’t involve leaving the office, which gives you time for a quick pre-meeting huddle room catch-up with your marketing team.
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You can even remain at your desk to join the call, while your team in another part of the building meets together in the huddle room. Your notes from this meeting can be pinned to the project file for your upcoming external face-to-face, along with all the relevant data from your integrated event management app.
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At all times, you can be adding notes to each respective file, sending chat messages to your team, taking photos and recording video, and presenting multimedia examples of some event planning do’s and don’ts.
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You can’t be in two places at once, but with video conferencing event management, your entire working life can be based in the same platform.
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Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
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9 Emerging Event Trends for 2019 | Catering & Event Software - 0 views
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Seeking New, Unique Locations
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Transforming Event Spaces
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Quickly Creating Experiences
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4% of event organizers prefer to work with venues that let them customize the event space and another 31% of organizers prefer venues that prepackage.
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. Personalizing for All
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Selecting Sustainability
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Improving Event Check-In
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Requiring Event Safety Precautions
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Communicating Instantaneously
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ctually Using Big Data
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Throughout this article, they are expressing new factors in which event planners are deciding their locations for events. They are also describing what is important to them now, and how things are changing in the world of event planning. With the shifts in the generations and technology we are trying to do more with less and get more creative, it is all about standing out and making things easy for the guests.
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11 new ways technology is transforming cruise ships - 6 views
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from passport credentials to food preferences, and
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you will be sent your wearable Ocean Medallion (the size of a coin, this can be worn as a bracelet or necklace) in advance.
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. But some cruise lines have put millions into developing multi-faceted wearable technology that solves the problem entirely.
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Royal Caribbean’s WOWbands ($4.99/£3.70 or free depending on ship and class of travel) look like watch straps, but use radio frequency technology to open your cabin door. You can use Carnival Corporation’s wearable Ocean Medallion (free to all guests) with the Ocean Compass app to order food, drink and retail items on demand. It also unlocks your cabin door as you approach
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Interactive maps are becoming far easier to use than expected thanks to the digital way-finder on the MSC for Me app. Just indicate where you want to go, and a map will demonstrate how to get there from your current location.
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A rather futuristic option is available on some AIDA Cruises and Costa Cruises ships in the form of a robot called Pepper, which provides guests with information, including how to ge
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t from A to B
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on board.
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MSC Meraviglia has 114 interactive screens that allow you to book dinner as well as other activities, such as the theatre or spa, with few clicks and a swipe of your wearable bracelet
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Carnival is launching MedallionNet soon (prices currently unavailable), which it says will be the fastest internet connection at sea and will provide pervasive cabin coverage.
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With MSC Cruises’ wearable bracelet, however, you can monitor your children in real-time and know where they are at any moment. T
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With MSC’s interactive bracelet (or the Cruise Card) you can pay for everything, from your shopping session at the 100-metre high street to your evening meals. The wearable technology means staff quickly know who you are and your first language, which adds a sparkle to the customer service.
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Personalised recommendations (such as which bottle of wine to try) will be offered on MSC Meraviglia in the not-too-distant future as part of the digital concierge service.
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A modern take on arts and crafts can be enjoyed with the HP Sprout, scanner and 3D printer. Here children (around 7-12 years old) can design their own creations in the computer and then print 3D versions to take home
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The days of cruise passengers feeling disconnected from the rest of the world while at sea are gone, which is good news for first-timers who may not have got their sea legs yet.
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This article features 11 new tech features that cruise ships have implemented.Technology is transforming these floating hotels into smart cities. From remote check-in, wearable technology, to geo-locating your children aboard. These tech gadgets are helping cruisers enjoy their time aboard as stress free as possible. As stated by the author "Once on board, it didn't take too long to figure out how the MSC for Me app, public interactive screens, cabin TV and wearable bracelet, available for the first time on Meraviglia, all worked together to streamline and enhance life on board." - ...2 more comments...
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This is great technology and can most certainly be studied while in use to better assist guests in having that "stress free" vacation. The technology is personalized and almost seamless in using since they have made it into something of "jewelry" to help avoid it being an irritating app. I see this being developed in many more places other than just cruise ships and Disney. It is very convenient for the guests. -
I agree that this technology is very useful for guests. Personally, it would make me feel less like I was in a floating hotel and more like a floating city. I would enjoy the possibility of finding a solution to a problem that I was having without having to wait in line at guest services, which would potentially save me time and give me the ability to return to whatever onboard activity I was engaged in. -
I agree. I think this technology will be very beneficial for not just guests but also for the cruise lines. This helps collect data and help personalize the guest experience. This will have guests coming back time and time again. This also provides an incredible guest experience since they won't have to wait in long stressful lines. I think this technology is very beneficial for both the guests and employees. -
Cruise ships have really stepped up their game when it comes to technology. I wrote a paper last semester about Princess Cruise Line's latest technology, the OceanMedallion. This little wearable device allows guests to unlock a whole new level of different features such as room key, tracking system, and a bunch of different amenities. It will be interesting to see what other cruise lines come up with to compete with this.
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Recent technology trends in Event Management " Event Registration and Management Softwa... - 2 views
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attendees can ask questions to the speaker via tweets or Facebook comments real time during an event.
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FIFA World Cup
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cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
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The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out.
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Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
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Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.
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Recently – online registration for events has taken the center stage with a lot of small players like Eventzilla.
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Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely
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The barriers have been stomped down and the walls have fallen. Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
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The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out. No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the stage show to make sure that the attendees are left wonder struck.
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The FIFA World Cup this year was a lot of fun for us. And we are not talking about football. Our excitement was because of this cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
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has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over. Planners and
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No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the
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stage show to make sure that the attendees are left wonder struck.
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The barriers have been stomped down and the walls have fallen. Technology
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Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion. Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
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Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion. Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
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With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile.
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With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile.
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The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for. -
This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management -
Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.
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Must-Know Event Technology Trends for 2020 | Social Tables - 3 views
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In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
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Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
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RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
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Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
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5G will also make it more feasible to incorporate the cutting-edge into event experiences.
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Projection mapping is the act of creating an augmented reality experience with the help of projectors.
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this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
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event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
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branded apps provide limitless opportunities to interact with consumers right on their own phones
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Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
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Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
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Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
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Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
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With event diagramming software, both event planners and venues are able to map everything out visually
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provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
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Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
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Projection mapping5GBranded multi-use appsEvent diagramming
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It also opens up new possibilities for app developers to push the boundaries of current event tech trends
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The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
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Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
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Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent.
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Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
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The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
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can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
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The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs.
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Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
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Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events.
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This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
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With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.
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Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
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Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
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Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
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Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
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Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links.
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Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
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Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget.
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This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
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Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
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Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
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Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
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Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
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Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
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Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
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On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas.
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Indoor wayfinding helps attendees navigate exhibit halls with ease,
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gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
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You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
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Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
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Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
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store attendee admission information on their person, helping to detect fraud and streamline access
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Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
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Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
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validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.
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RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
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event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
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discover detailed venue layouts, capacity ranges, and on-site services
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Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
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Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
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artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend.
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Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration.
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it requires transparency and advance notice about how you may use data submitted by attendees.
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Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event.
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Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
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provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance.
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Hotels can serve ads promoting their brand, facility, and services to attendees at events
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once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps.
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Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
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venues can use it to generate return visits from event planners
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retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
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Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
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Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
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Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
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Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting. - ...2 more comments...
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This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media. -
Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event. -
This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming. -
This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
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Hospitality Accounting Software, Hotel Accounting Software | Sage Intacct - 1 views
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Cloud-based systems are a great way to keep track of a business anywhere you are. They are also great to keep people connected and informed of what they need to know. Sage Intacct is a cloud-based accounting software that is great for hotels, restaurant chains, entertainment venues, resorts, clubs, or other hospitality businesses. It automates hospitality accounting and financial management to give greater visibility into one's business and help make decisions to boost profitability. With the system, your staff can enter and view information for specific properties and locations, without seeing the financials for other sites and businesses. It has features such as franchise operations, fractional ownership, global business units, and other complex holding structures. The greatest part of this system is that it helps keep up with evolving revenue recognition requirements. The system is also great for different ways of measuring performance by viewing accounting and finance information of individual locations, groups of locations, concept, region and/or other dimensions. -
This article gives a solid overview of hotel and restaurant accounting systems and presents the vender's perspectives.
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The Features and Benefits of Hotel Property Management Systems | by Onix-Systems | Medium - 2 views
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A centralized computer system allows to organize, schedule, and perform the day-to-day functions and transactions in hospitality accommodations and residential and commercial rental properties.
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All hotel PMS include the critical modules of reservation, front-desk operations, and housekeeping. On top of all that, modern hotel PMS solutions include a range of features that promote the delivery of flawless personalized guest experiences.
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A good hotel PMS should allow reservations for large groups, meetings, incentives, conferencing, and exhibitions, activity booking, and adding hotel amenity packages. Ideally, it should support mobile booking as well.
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The POS function of hotel operating systems helps manage all payments accepted through multiple point-of-sale terminals smoothly, automates transactions, and keeps the data in one location.
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Hotels implementing PMS into their day-to-day operations is the key for a successful and smoothly operating system. Having a PMS system allows for hotels to includes modules for their guests giving them the ultimate experience. For example, reservations, front desk operations, housekeeping, and a range of other features that allows each guests experience to be personalized to themselves. PMS is essential when it comes to hospitality, as it allows for everything to continuously run like a well-oiled machine.
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The Pros and Cons of Mobile Technology for Meetings | International Meetings Review - 1 views
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location-based services and push messaging
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overall experience is not reliant on a Wi-Fi connection, therefore you can have things like a large delegate list and content you don’t have to download because you already have it on the app
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Security and privacy are also much better with an app.”
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mobile websites are easier because there’s no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don’t have to wait and download it; it just happens automatically.”
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For smaller properties, typically for the size of meetings that we host, every- one is in one room,”
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“Having a mobile app wouldn’t be as useful as trying to communicate with a large group of people.
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buzz you get from a mobile app typically comes from a larger size meeting
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The pros of using the mobile apps for meeting are a lot. It could provide the location-based services and push messaging. Using the mobile apps is not wholly dependent on a Wi-Fi connection. It makes possible to obtain a large delegate list and content without downloading because those are already on the app. Additionally, security and privacy are also much better with an app. On the contrary, mobile websites can be advantageous because they need fewer resources to develop that differs from mobile apps. The mobile websites are easier because there's no writing code for different operating systems such as iOS, Android and Win- dows Phone. For a website, the coding is done once, and users don't have to wait and download it; it just happens automatically. For smaller properties,having a mobile app wouldn't be as useful as trying to communicate with a large group of people. It could benefits more on the large size of groups.
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Global distribution system (GDS): Complete guide for hotels - SiteMinder - 1 views
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More than 600,000 travel agents plug into the GDS every day on behalf of companies to book flights, hotels, car rentals and destination activities.
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Despite the growth of third party online travel agencies (OTAs) like Booking.com and Expedia, the GDS remains the number one way to promote your hotel to the corporate travel market globally.
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A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers.
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The history of global distribution systems dates back to the 1960s when a more sophisticated method was needed to keep track of flight schedules, availability, and prices
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This is how GDS started back in the day in order to keep track of things however nowadays it is used for so much more.
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Hoteliers are always looking at ways to increase their reach to attract more customers, increase revenue, and make a profit
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As soon as a reservation is made on the GDS or an online booking website, the channel manager instantly reduces inventory across all channels, including the hotel’s own website, and automatically delivers the reservation details back into the PMS or central reservation system (CRS).
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Reservations are now made quick and easy with this system. It gives customers a pleasant experience.
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There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
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The Apollo reservation system was used by United Airlines until 2012, when it switched to SHARES, a system used by its former Continental Airlines subsidiary.
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Sabre is seen as a pioneer for online travel agencies, corporate booking tools, revenue management, and web and mobile itinerary tools, to name a few.
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Galileo traces its roots back to 1971 when United Airlines created its first computerised central reservation system
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created by other airline groups in an attempt to gain market share in the computer reservation system market.
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Worldspan is a Travelport platform, and is the technology leader in web-based travel eCommerce, offering solutions for all facets of travel business online. As a leading GDS, Worldspan provides travel distribution, technologies and services for thousands of travel companies worldwide, including travel agencies, corporations, travel suppliers and travel websites.
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Amadeus has the biggest global footprint of any of the GDSs, with a potential reach to millions of guests.
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Abacus was founded in 1988 and became a leading provider of travel solutions and services in the Asia Pacific region.
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Pegasus Solutions pioneered the hospitality reservations industry.
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The best systems will connect your hotel directly to the world’s most prominent GDSs
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Using a software provider to tap into the GDS saves a lot of money and time.
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Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally.
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It gives hotels the ability to expand and increase the number of customers they get by exposing them more internationally.
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there are still more bookings being generated through the GDS than through hotel websites.
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The GDS is indeed a unique and direct marketing tool for your hotel.
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booked quickly and efficiently.
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The GDS can help hotel managers uncover new market segments to promote their products to
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More travel agents are relying on the GDS to find the best places for their clients to stay.
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the GDS improves search positioning and displays your brand messaging during the search and booking process
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Hotels generate more revenue through a GDS because it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find.
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you can market all of your rooms to all of your distribution channels at one time.
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Your GDS should help you maximise your bookings and increase your revenue
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the capability for the GDS to integrate completely with your existing PMS, online booking engine and channel manager.
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help you make the best decisions regarding your marketing strategy and distribution plan.
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discover and tap into the most powerful and motivated market segments.
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trial the GDS for a short time and measure results before continuing your subscription.
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Because cruise travellers rely heavily on travel agents for their trip arrangements, it’s highly likely any hotel bookings will also be made through this channel.
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A GDS is a worldwide conduit between travel bookers and suppliers, such as hotels and other accommodation providers
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Cruises tend to rely on more conventional channels like travel agents to reach and convert guests.
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With the cruise industry currently in a state of growth, it represents a chance for hotels to get a slice of the revenue.
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It appears travel agents are driving most of this success, with 70% of cruise bookings made via this channel.
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Cruises do all the hard work to book their guests but often they will arrive a day or two early or depart a day or two after their cruise, booking at hotels for the extra time.
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Most prominent is your hotel description
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you eliminate the frustration of signing up with each individual platform, and you can connect to all of the top providers without paying the individual fees.
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The GDS is often used to tap into the corporate travel market because it has the ability to present hotels, flights, and car rentals in one simple interface which is convenient.
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Live rates and availability are sent from a hotel’s property management system (PMS) directly to the GDS and online booking websites via a channel manager.
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What are the major GDS systems?
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here are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
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There are several major global distribution systems that house and process the majority of data from hotels, airlines, and other distributors. These include Amadeus, Sabre, Galileo, Worldspan, Apollo, and Pegasus.
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Amadeus GDS
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Sabre GDS
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Galileo GDS
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Worldspan GDS
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Apollo GDS
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Abacus GDS
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Pegasus GDS
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– like the ones mentioned above – so you don’t have to worry about signing up to each one
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individually.
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In one fell swoop you can access all the retail and traditional travel agents you want:
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There are a few specifications which will greatly aid successful GDS connectivity: Being centrally located Being located close to an airport Room capacity of more than 20 rooms Lodgings that are set up for corporate markets and not affected by seasons
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Here’s a checklist to ensure you’re using the GDS to its full potential:
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1. Pooled inventory
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2. Commission-free structure
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3. Integration capabilities
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4. Comprehensive reporting
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5. Ability to target specific markets
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6. No lengthy contracts
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7. Simple and affordable connection
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Essentially, the GDS can increase hotel bookings and revenue by placing hotels on more ‘supermarket shelves’ globally. This approach is particularly effective at capturing international corporate travellers. You can gain lucrative international corporate business, particularly if you’re near a major airport gateway or close to government or commercial enterprises.
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This article goes into how to optimize the use of GDS for a hotel operation and the author touched on a point we have discussed in the class before: how to market your local hotel to an international audience. The author suggests that adding your property to a GDS can be a cost-effective way to bring those international business travelers, specially if your hotel is near an airport.
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The number of bookings generated through a GDS generally outpaces that of direct bookings
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This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.
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The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price. -
This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.
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Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views
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Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
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To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
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Risk is especially high at hotels because attackers have multiple points of entry.
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Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
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When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
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However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
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hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
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POS attacks remain one of the most common causes of data breaches in accommodations and food services.
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Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
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One important and underutilized aspect of cyberdefense is employee training.
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Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
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You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
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it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
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important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
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Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
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Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
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Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future.
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This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
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4 Ways Cloud Computing Benefits The Hospitality Industry - 1 views
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you can give yourself a competitive advantage and make your life easier at work.
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you can give yourself a competitive advantage and make your life easier at work.
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With cloud computing, you only pay for what you need.
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You also cut hardware costs, energy costs, and operational costs with the cloud. Your need for excessive hardware in your hotel is reduced and, as a result, you won’t burn throughout as much electricity. The cloud also cuts project time, which results in cut costs and higher productivity.
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"With cloud computing you only pay for what you need." Costs are reduced in many ways with cloud computing - hardware, energy, and operational costs are cut. Also, project time is reduced cutting costs and bringing about higher productivity.
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you store your data securely and remotely instead of in an on-site physical location.
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Pro of cloud computing in the industry - data is stored securely and remotely
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don’t have to worry about losing all of your data if a natural disaster or security breach occurs at your location
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"You don't have to worry about losing all of your data if a natural disaster or security breach occurs at your location"
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The cloud gives you the flexibility to work from anywhere.
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Pro of cloud computing in the industry - cloud gives you the flexibility to work from anywhere
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The whole world is your office
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you can improve staff collaboration immensely.
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Pro of cloud computing in the industry - you can improve staff collaboration immensely
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Cloud Computing Helps Hotels Cut Costs
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Cloud Computing Solutions Are Reliable And Secure
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Cloud Computing Gives You The Flexibility To Work Remotely
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Cloud Computing Helps You Improve The Guest Experience
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This article outlines four assets that cloud computing can present to the Hospitality Industry. Cloud computing essentially aids the industry in providing the best possible service to its guests - while also simplifying the working lives of employees which is always a big plus. Cloud computing helps cut costs, solutions are secure and remote, gives flexibility to work anywhere at anytime, and improves the guest experience. All in all, the pros outweigh the cons with the cloud computing.
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Cloud computing is a popular new wave, and not only individual users are its beneficiaries, but also travel companies are promoting the use of cloud computing technology to increase their competitiveness
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How Cloud-based Hotel Software is Changing the Industry - 8 views
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Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
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Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
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For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
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Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
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In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
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For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
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The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
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Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
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Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
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In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
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ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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Eliminate the need for manual data sharing and processing
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Give staff more mobility and accessibility around the property
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next two to three years hoteliers are expected to invest 7-8% more on cloud technology
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This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
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an spend more time attending to guests
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ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
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Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
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Accelerate hotel check-in / out
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People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
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Eliminate the need for manual data sharing and processing
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customizable
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In an industry that is always changing, this kind of flexibility is priceless.
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across multiple properties simultaneously
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faster for operations, online booking and customer service.
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frequent security updates t
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Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
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Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
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Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
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Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for? -
The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring. -
This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
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A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better. -
Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
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How proximity marketing can help the high street | The Drum - 0 views
www.thedrum.com/...eting-can-help-the-high-street
technology hotel business Tech travel solution mobile green hospitality software
shared by jamigovaerts on 30 Sep 20
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beacons haven’t taken over the marketing world in the way so many predicted, however, some of the world’s biggest brands are redefining the customer experience with proximity marketing - with or without beacons.
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Amazon is trying to reshape the in-store customer experience with a fleet of Amazon Go stores where customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever.
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One of the most successful uses of proximity marketing also happens to be one of the oldest, though. The Starbucks mobile app allows customers to place orders, pay in-store, collect rewards and receive custom offers from the biggest name in high street coffee.
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shopping habits are changing and online spending continues to increase. Yet, there are parts of the consumer journey that online-only technology can’t fulfil - and this is where retailers need to innovate most.
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The technology that powers proximity marketing is only going to improve as smart cities grow and IoT becomes a part of our everyday lives. But the technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location.
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When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between online content and offline consumer action but Apple’s iBeacon platform ultimately failed to take off.
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Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."
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AI in Restaurants: How it's Reshaping Restaurant Management | Lightspeed - 0 views
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Artificial intelligence software that makes restaurant forecasting more accurate and less time-consuming.
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From employee scheduling and cutting down on food waste to projecting sales and planning promotions, the benefits of AI are numerous. Ultimately, it helps you minimize labor and food costs and maximize profits.
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sales forecasting is a set of processes that restaurants use to project their future sales. For many restaurants, this means looking at the previous year’s sales reports for a specific timeframe and using that as a benchmark for the current year’s sales over the same timeframe
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there’s a problem with this process. There are a ton of factors that contribute to sales growth or regression that simply looking at last year’s sales doesn’t give insight into.
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Things like the weather, your restaurant’s location, holidays and even local or international events can have a big effect on your sales.
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Whether it’s sunny, cloudy, rainy, snowy or warmer than usual, consumers are drawn to certain foods and drinks based on the conditions outside. Based on the food and beverages a restaurant serves, the weather will influence how many customers a restaurant serves on any given day.
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it lets you know how many sales you can expect in the future based on that historical sales and weather data.
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A study from the World Resources Institute found that for every dollar a restaurant invests into reducing their food waste, they save seven. That’s a 7x return on investment!
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By using historical sales data and weather conditions to predict how much inventory you actually need to buy to fulfill customer demand. In doing so, restaurants remove the risk of overspending on cost of goods sold (COGS).
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Using AI, restaurants can accurately project their sales, inventory and staffing needs for holidays. Instead of guesstimating your sales for events like Saint Patrick’s Day, use artificial intelligence to decipher what (and how much) food and beverages you need to stock up on to fulfill demand.
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Your restaurant’s location will also affect sales on holidays, and AI can help you predict foot traffic and walk-in customers based on the same historical sales and weather data.
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For example, if your restaurant or bar is near a basketball arena and your local team is in the finals, you can expect larger crowds of customers who want to watch the game. If you’re not prepared for that spike in customers, that’s effectively missed revenue.
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Rather than guess which menu items attendees prefer, pinpoint your best (and worst) sellers and adjust what you purchase from suppliers accordingly.
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AI can help restaurateurs determine what their promotion includes, which maximizes that promotion’s returns.
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With AI-powered forecasting, businesses in the hospitality industry can plan and make decisions based on previous sales data and analytics in relation to the weather, their business location and so much more.