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Tech trends enabling customer acquisition and end-to-end engagement in 2020 | PhocusWire - 0 views

www.phocuswire.com/er-acquisition-engagement-2020 technology travel
shared by uhey77 on 21 Jan 20 - No Cached
  • In 2020 mobile will likely be the dominant source of traffic in the majority of countries around the world.
  • While mobile is now crucial for traffic, it is also growing in importance for conversions and sales.
  • In 2020 and beyond the focus will shift towards conversational and even transactional applications for voice technology.
  • ...8 more annotations...
  • ~75% of leisure and ~80% of business) admitted they have booked and paid for travel on mobile at some stage. 
  • If providing an end-to-end customer experience is truly the problem the travel industry is trying to solve, the super app could be the solution.
  • The possibilities for artificial intelligence and machine learning in travel are immense.
  • forward-thinking travel brands focused on growth recognize the opportunities AI is creating for them in corporate travel.
  • an accelerated rate of change in the way travel is retailed and purchased online.
  • the future of customer acquisition will see the travel brands who undertake more targeted traveler engagement – and not the ones with the biggest budgets to spend on search tactics –win the customer.
  • Consumers want an experience that is transparent, immediate and connected 24/7. 
  • With the constant flow of new technologies behaviors have changed and consumers now expect to be able to interact with travel brands when they want, how they want, on the right channel, and at the right moment. 
  • uhey77 on 21 Jan 20
     
    Nowadays consumers want an experience that is transparent, immediate and connected 24/7. E-commerce travel companies need to change their focus which include wider choice of rich content, more comparable offerings, more focus on relevance than magnitude, and an increase in automation and personalization that enables customer self-service.
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How AI is Trimming the Fat in Foodservice :: Hospitality Trends - 1 views

www.htrends.com/trends-detail-sid-112357.html
shared by jordanfernandez on 14 Sep 20 - No Cached
  • From reducing food waste to predicting what customers will order, artificial intelligence is already streamlining the restaurant business – and this is just the start.
  • At American chain BurgerFi, self-ordering kiosks use AI-powered facial recognition to suggest menu items to returning customers.
  • Restaurants will also need to invest in upskilling staff to ensure they understand the technology and can use it successfully to get the insights they need.
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  • At Starbucks and McDonald’s drive-throughs, AI analyses the time of day, weather and individual store transactions to customise digital menus. Fast-casual chains such as by CHLOE and Buffalo Wild Wings streamline their online experience with AI that manages website reservations and pre-orders for those lunching on the clock.
  • et with food waste an industry-wide issue, spending on AI to reduce the amount thrown away could slash the budget: research from resource efficiency charity WRAP found that on average, for every $1 restaurants invested in reducing waste, they saved $7 on operating costs.
  • “Customer expectations have gone through the ceiling,” says Moulds. “AI will segment the foodservice industry further, enabling fast, automated service at one end, while allowing other restaurants to offer the tailored experience people are seeking out.”
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The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

lagas.org/n-the-sustainability-of-hotels
shared by jackyreis on 15 Jun 20 - No Cached
  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
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What Is Green Lodging and Why Is It Important | By Kacey Bradley - Hospitality Net - 0 views

www.hospitalitynet.org/...4094772.html technology hospitality
shared by cjdearmas on 08 Sep 19 - No Cached
  • Businesses that fail to adapt may find customers visiting with competitors.
  • In one 2017 survey, 19% of travelers said they would pay more for a vacation with a green electricity resort.
  • Sustainable hotels have lower operating costs, shaving 8% off expenses in the first year.
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  • Hotel Indigo in Dubai runs entirely on solar power.
  • The real-time reporting can track inefficiencies and optimize performance to save energy, reduce waste and cut costs.
  • Plus, guests will stick around longer, with a 36% higher dwell rate compared to hotel lobbies without biophilic features.
  • Future hotels are not only energy efficient but coexist peacefully with natural habitats.
  • Boutiquehotel Stadthalle in Vienna uses a combination of solar panels, photovoltaic cells and groundwater heat pumps.
  • Green lodging refers to any hotel or resort that commits to environmentally-friendly practices.
  • smgarcia on 08 Sep 19
     
    Consumers are significantly more eco-concious in their daily lives which translates significantly to their hotel experience. They want to ensure that they and the hotels they stay at are doing their best efforts to be green. Hotels that create green initiatives see more return from those guests. Cloud computing is also one of those initiatives.
  • Taj Buckley on 09 Feb 20
     
    19% of travelers said they would pay more to vacation with a green resort. Sustainable hotels are shaving 8% off expenses in their first year. Biomimicry is the future of because they will not only be energy efficient but coexist peacefully with the natural habitat.
  • cjdearmas on 14 Jun 20
     
    Hotel Indigo in Dubai runs entirely on solar power. With a digital building management system, the hotel can monitor, control and track energy use to become more efficient. Biophilic Design Biophilic design in hotels can achieve a sense of serenity, mixing natural with artificial. Plus, guests will stick around longer, with a 36% higher dwell rate compared to hotel lobbies without biophilic features. Repurposed Materials At RIMBA Jimbaran Hotel in Bali, Indonesia, the lobby is built from driftwood and the remnants of old fishing boats. Sustainable Architecture The wave coursing, while not eco-friendly, accurately matches the original 1920s architecture. Biomimicry Solutions Biomimicry in hotel design can enhance the guest experience for the modern, eco-conscious traveler. A hotel could generate power using wind, absorb sunlight and collect and recycle rainwater. Cloud Computing Combined with automation, which won't bog down internal operations, a hotel can monitor performance, manage energy use, detect felt and diagnostics and much more.
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Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends
shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
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Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views

medium.com/...h-trends-for-2019-d6bf51f32238
shared by kakaboshi on 08 Oct 19 - No Cached
  • Top 10 Event-Tech Trends for 2019
  • 1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
  • Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
  • ...15 more annotations...
  • 2. Virtual RealityWe have talked about virtual reality for events a lot in the past. This is indeed a trend that is definitely here to stay. A major plus in attendee engagement, event planners have been finding a lot of amazing ways to leverage this tech to create interactive displays, on-site experiences as well as utilizing VR devices as a major factor in their event promotion strategy.
  • 3. Augmented RealityAlternate reality transports attendees while ensuring that attendees remain connected to the event.
  • From scavenger hunts to exhibitor promotions and lead management, augmented reality has a plethora of use cases in events.
  • 4. Event DataBig data is considered to be the future of technology. Event technology definitely is no exception. Time and again professionals have emphasized the importance of data and data security in events.
  • 5. DronesThere’s a lot that can be done with drones. Events like Superbowl, Winter Olympics etc. have used drones in the past to mesmerize attendees with breath-taking drone shows.
  • Apart from event experience, drones are also a great asset in terms of event security and surveillance.
  • 6. RFIDWearable tech is all the rage these days. It’s been in the market for quite a while now, its utility beginning with events such as concerts, music festivals, etc.
  • From event ticketing to attendee mapping, RFID enabled bands and other wearable gadgets along with Beacon technology will be one of the most used event technologies in the coming years.
  • 7. Mobile App for EventsMobile apps for events is officially mainstream. A lot of events these days are going smarter, making the most of a mobile event app to let attendees access their event on the go.
  • Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation in events such as tradeshows, expos, etc.
  • 8. Voice SearchNot much has been talked about SEO for events. Organic traffic through SEO is a great tool for event promotion. Talking about SEO, voice search is definitely the future.
  • 9. Artificial IntelligenceAI is making great leaps in every field imaginable. One of the most popular implementations of AI is Social Media such as the Facebook chatbot.
  • Event tech developers have started to focus on this tech in a lot of ways including stand-alone chatbots for events, integrating AI within the event app as well as using AI robots for attendee engagement.
  • 10. Experiential TechEvent professionals are now putting heavy emphasis on experiences. Experiential marketing is on the rise. Attendees, consumers even, now value experiences above anything.
  • The value addition that an event provides is important to gain loyal attendees. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future.
  • kakaboshi on 08 Oct 19
     
    This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
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Technology in travel agencies: 7 fundamental changes that impact the travel agent's rev... - 0 views

www.keyfortravel.com/...ct-the-travel-agents-revenue-2 technology travel impact changes
shared by mannypjr on 13 Sep 20 - No Cached
  • the market scenario of their business has changed dramatically in recent years (and will continue to change)
  • Why would any travel agent really want to return to costly, inefficient booking and communications systems anyway?
  • from services to clients to a more experiential-based kind of travel
  • ...20 more annotations...
  • The goal is no longer the Destination but what you can take from it, in terms of emotions, feelings and experiences above all
  • a new way of booking that no longer requests the presence
  • creating a new kind of relationship between travel agencies and clients
  • disruption, modernization, techie platforms, big data, robotization and artificial intelligence
  • Internet is helping to create the modern travel agency
  • no longer have to physically visit an agency
  • the rise of online booking
  • The same is valid for airlines and hotels where customers are now allowed to book tickets and lodging directly from these companies' websites.
  • it is difficult to sift through the options and opportunities to find the one that fits the needs of your business. And, even the most tech-savvy travel agents, may find some obstacles on their way
  • travel agencies have widened the ways in which they can communicate not only with customers, but also with their business network and partner services. 
  • "get a personality"
  • Social media is one of the more significant tools nowadays
  • a 24/7 booking service and customers accept no less than that
  • "Digitization in aviation, travel, and tourism is expected to increase profitability throughout the ecosystem, creating up to 305 billion dollars (270 billion euros) in value over the decade spanning 2016 to 2025", according to Accenture and the World Economic Forum report.
  • the huge amount of customer data at the disposal of travel agencies is allowing for a more pervasive analysis and efficient predictions based on behavioural information
  • intelligent virtual assistants are increasingly being integrated into mobile devices and messaging apps, assuring travel agencies can offer a truly on-demand service which makes clients happier
  • Virtual reality is allowing agencies to "transport" customers to their dreamed destinations
  • . It is all about making clients happier and assure revenues are growing, turning the business into a profitable one. 
  • Transformation in the travel sector is all about increasing speed and creating the agility to spot and respond to customer needs better than ever before
  • Maximum efficiency, agility, end-to-end experiences based on real-time data, hyper-personalized services are some of the "must do" nowadays.  
  • mannypjr on 13 Sep 20
     
    This article talks about the 7 fundamental changes that are impacting travel agents. Specifically it speaks about the internet's role, self-service, forming new types of relationships with clients, social media, mobile access, digitization, and data/AI use.
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Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

www.phocuswire.com/GDS-hospitality-platforms technology Hospitality GDS
shared by mtedd003 on 20 Sep 19 - No Cached
  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution” 
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
  • ...11 more annotations...
  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
  • anonymous on 20 Sep 19
     
    GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.
  • mtedd003 on 10 Sep 20
     
    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.

https://crowdriff.com/resources/blog/technology-trends-hotel-industry - 0 views

started by nbakir on 09 Sep 20 no follow-up yet
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5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 0 views

hospitalitytechnews.com/...el-should-invest-in-technology
shared by robfitzpatrick on 21 Sep 20 - No Cached
  • Integrated booking systems, social media, smartphones, metasearch, property management systems, artificial intelligence, and advances in smart appliances
  • smoother processes that make their lives easier and provide improved guest experiences
  • using technology to look and book their next trip, including hotels.
  • ...14 more annotations...
  • In 2018 digital travel sales
  • reach $694.41 billion
  • hotel technologies remain the new frontier for hoteliers who want to reach and attract more travelers to their properties.
  • most of their marketing budget on online activities
  • Direct bookings remain more profitable for the hotel industry
  • Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine
  • digital foundation as very important in the coming years for ensuring personalized guest experiences
  • personalization of experiences
  • to enhance guest satisfaction by providing a seamless experience.
  • closely monitor the guest cycle by collecting data on specific guest preferences, locations, and behaviors, which helps in providing personalized services to the guests in the future.
  • The hotel technologies ensure enhanced guest experiences, increased employee productivity, and improved operating efficiency.
  • room status updates, queuing rush rooms, and maintenance tasks.
  • leisure travelers reading an average of 6-7 reviews before booking
  • investing in an online reputation management tool is crucial for every hospitality business.
  • robfitzpatrick on 21 Sep 20
     
    The article highlights the hospitality industry's issues by not adopting and investing in new technologies and the solutions to those problems. In 2018 digital travel sales worldwide reached $694 billion, indicating that having an online presence is a must to reach and attract more travelers. Hotels have increased spending on marketing techniques with metasearch and online travel review sites to increase online visibility. A majority of marketing budget spending now goes into online activities. The goal is to drive more direct bookings, and these techniques, along with mobile sites, are effective distribution channels. In addition to this, hotels are investing in reputation management tools to maintain a positive online reputation. Over 95% of travelers read reviews before booking reservations, so having a positive presence is crucial. Technology is also driving the personalization of the guest experience. Investments into services like mobile check-in/check-out, keyless entry, smart climate and lighting control, location-based digital guided tours, and in-room tablets enhance guest satisfaction and provide a more seamless experience. With the emergence of the pandemic, this technology is getting pushed to the forefront of investments as must-haves to comply with new regulations and gain consumer confidence in coming back. This technology also collects data on your guest's preferences and behaviors, which will lead to better personalized services on their future stays. In addition to enhancing the guest experience, it also enhances your hotel operations. Investing in technologies increases employee productivity and improves operating efficiency.
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Council Post: Nine Ways Tech Companies Can Stay Ahead Of The Curve - 2 views

www.forbes.com/...es-can-stay-ahead-of-the-curve council post ways tech companies curve
shared by khadija2050 on 04 Feb 20 - No Cached
  • Technology is changing at an exponential rate, with new software and systems emerging constantly
  • The fast pace of technological advancements requires businesses in the field to spare no effort in staying up to date with the changes or, indeed, being at the forefront of change, if they want to stand out and be successful.
  • ways in which tech businesses can be prepared for change and stay ahead of the curve.
  • ...20 more annotations...
  • Embrace The Discomfort
  • Be receptive and adaptive to change, however uncomfortable that may be.
  • Tech execs need to disrupt the current thinking within an enterprise, they need to be agile in decision-making, take risks and keep up with the innovation ecosystem.
  • Respond Rapidly To Change
  • Technology executives need to be able to respond rapidly to this change, not let it overwhelm them
  • Be Disruptive And Agile
  • It is important to understand the strengths and weaknesses of your team.
  • Focus On Innovation
  • Innovation isn't about managing at scale. It's about focusing on the one key product that will win an industry
  • Not Be Afraid To Ask 'Dumb' Questions
  • Be Innovative And Proactive Instead Of Reactive
  • With the rate technology advanced in the past, executives needed to be flexible and adaptable
  • Technology leaders need to innovate, to be proactive rather than reactive. The ones who will be successful are the ones who will find new, creative ways to use technology to make their teams better
  • Understand Scale
  • Technol
  • From the internet of things to artificial intelligence, the tech space is ever-evolving and is doing so at breakneck speed
  • his is how critical items, especially in cyber defense strategies, get missed or simply incorrectly configured. Leadership is knowing when your team needs help
  • he best thing I can say will bring success to any technology exec is to get a coach.
  • Their coach helps them be accountable, bounce ideas around and will be there for them when they need advice and support.
  • Are their technologies and teams going to scale to the challenges they are facing today and tomorrow
  • Luis Valdivia on 04 Feb 20
     
    This article looks at the ways that companies can use to remain ahead of the curve in technology. Such ways include being receptive and adaptive to change, understanding the strengths and weaknesses of their teams, responding to change quickly, as well as being disruptive and agile. The article also encourages businesses to pay attention to innovation, and to be proactive and innovative, instead of reactive.
  • ...2 more comments...
  • kaseyfl9568 on 09 Feb 20
     
    This is a great read. When a company is willing to see where they can improve (just like anyone in life), it gives them a better edge at being successful. If they turn a blind eye to growth and change, they do not realize how detrimental this can and will be to their company.
  • mrodr1084 on 10 Feb 20
     
    I thought this article was very informative and useful for companies who are innovative and like to think ahead. It is important to be adaptive and flexible when change arises. It is also important to be quick when responding.
  • laurenperdomo on 08 Jul 20
     
    This article was very interesting and informative. It is eye-opening to the business owner because it mentions ways in which companies can be steps ahead from the competition. This is important for a company because as things change and evolve, a company needs to be able to adapt to the circumstances to be able to survive and not be replaced by another company.
  • khadija2050 on 25 Oct 20
     
    the article explains how companies can stay ahead of the curve in technology and outdo their competitors
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The Top 10 Technology Trends Of The 4th Industrial Revolution - 0 views

www.forbes.com/...-the-4th-industrial-revolution technology Fraud hotel Restaurant
shared by qyang010 on 26 Oct 20 - No Cached
  • 1.   Artificial Intelligence & Machine Learning
  • 2.   The Internet of Things (IoT)
  • 3.   Big Data
  • ...7 more annotations...
  • 4.   Blockchains
  • 8.   The 5G Network
  • 5.   Cloud & Edge Computing
  • 7.   Autonomous Vehicles
  • 6.   Robots & Cobots
  • 9.   Genomics & Gene Editing
  • 10. Quantum Computing
  • qyang010 on 26 Oct 20
     
    Top 10 Technology Trends
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Technology in 2025: Prepare for the fourth industrial revolution | Pluralsight - 0 views

www.pluralsight.com/...tech-in-2025 technology hotel hospitality
shared by lwu014 on 26 Oct 20 - No Cached
  • lwu014 on 26 Oct 20
     
    10 technologies that will transform the global economy by 2025
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Why 2021 Will Be The Year Of Adaptive Cybersecurity - 0 views

www.forbes.com/...year-of-adaptive-cybersecurity
shared by anonymous on 26 Feb 21 - No Cached
  • anonymous on 26 Feb 21
     
    This article describes the changes that cybersecurity will see in 2021. This comes from a PwC research article that based on surveys from over 3200 businesses, there is going to be a huge increase in spending for adaptive cybersecurity. "cybersecurity needs to become more adaptive using new technologies, including artificial intelligence, machine learning, behavioral analytics, multi-factor authentication, crowdsourcing and security-integrated DevOps (DevSecOps). "
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Robotic Technology in the Hospitality Industry Set to Shift | - 2 views

hoteltechnologynews.com/...hospitality-industry-set-shift robotic technology hospitality
shared by irinadolgopolova on 24 May 20 - No Cached
  • In hospitality, the use of robots can be considered a bit trickier because they would be required to interact directly with humans. Human responses are largely less predictable than machine communication
  • They can work with peak efficiency for longer periods than humans. Robots are also able to carry out a whole lot of tasks faster than humans. Additionally, when robots are used, human error is eliminated. You can expect a very high level of precision and accuracy.
  • robots cannot act beyond their pre-programmed range of actions. Sure, with artificial intelligence, they can learn a few things, but whatever new information they would learn has to be within certain confines.
  • ...3 more annotations...
  • Right now, the duties of robots have moved from being just the dangerous and difficult tasks that we don’t want for humans. Robots now do the everyday job of making people happy, serving them food, waiting on them and making children laugh
  • Looking ahead, robots would be data goldmines in the nearest future.
  • The patterns recorded and learnt by the robots can be used as data to predict customer preferences and adjust services accordingly.
  • irinadolgopolova on 24 May 20
     
    The article discusses advantages and disadvantages of the potential usage of robots in hospitality-related companies. Robots can make people's jobs easier. They should be wisely programmed to communicate with humans. Robots are also used to collect data for future research and analysis.
  • hankunli on 23 Jul 20
     
    Nowadays, using robotics in hospitality has become a trend. Although it has proved that robots were not only suitable to do dangerous or repetitive work but also dealing with human guests. Robots can do the work of making humans happy. There is a concern for them in the hospitality field that robots will replace humans and make humans lose jobs. However, according to the article, it is not always accurate since sometimes using robots can make the service more organized and systematic and attract more guests, thus maintaining the needs for human workers. Looking ahead, robots would be data goldmines in the nearest future. They do not replace people, rather, they are tools used by people.
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Recognizing-events_4.0.pdf - 1 views

diigo.com/0i3yqb
shared by marble_bird on 22 Jul 20 - No Cached
  • The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.
  • These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.
  • This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology.
  • ...54 more annotations...
  • We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature.
  • Events are in the midst of rapid social and technological change. With a growing variety of technological means, the industry is fast-paced and increasingly delivered to a discerning consumer market while finding ways to connect with consumers through technology
  • Digital technology is the thread of the fabric of organisations (Li et al., 2018). It is an increasingly important part of how they engage with their customers.
  • Moreover, engagement with events as fans, spectators, delegates or organisers can be augmented with digital technology by improving access and sociability capabilities, refining the personalisation of events, and thereby creating enhanced experiences.
  • As we advance into what many in business and academia consider to be a fourth industrial revolution, the capacity to control and exchange data electronically has extended our ability to create, edit, maintain, transmit and retrieve information.
  • I4.0 can be described as the digitisation and automation of the manufacturing environment. It also creates digital value chains to enable the communication between products, their environment and business partners. Digital applications have impacted the tourism sector too giving rise to ‘Tourism 4.0’
  • The events industry is an ideal environment to benefit from the implementation of a widespread digitised approach with numerous organisations empowering managers and improving the overall event experience with the integration of extensive ICT practices and systems.
  • With the more widespread adoption of digitalization in event delivery and as the supply chains of all events become intertwined with technology, we can learn how the digital maturity of events in the 21st century is shaping event management and event control.
  • The team set out to answer the following research questions: RQ1. Can digital maturity in events be defined? If so, RQ2. How should the levels of digital maturity of events be classified with regard to the digital maturity of the events industry and the development of event management theory?
  • Successful events are no longer measured by simply achieving a respectable attendance, a great deal more engagement is manifest through digital technologies
  • Successful events require organisers to create something that is considered by those who attend as a valuable and memorable experience (Pizam, 2010; Tung, 2011). Creating memorable event experiences can be described as being dependent on a number of factors including creating regular attendee engagement, providing appropriate activities, relevant subject matter, topical and contemporary focus and targeted to a sizable receptive audience.
  • technological factors being one of the most important areas of demand for companies along with the implementation of I4.0. SMEs (Small to medium enterprises) are [lagging] behind in developing strategies to implement new solutions.
  • The development of digital maturity in events can be compared to smart tourism, which Gretzel et al. (2015) expressed as a logical progression from traditional activities. Smart tourism is characterised by an ability to transform large amounts of data into enhanced tourist experiences and increased destination competitiveness thanks to the interconnection of the different stakeholders through latest ICT advancements
  • As the components of I4.0 become more prevalent in the events industry, much value can be obtained from understanding how businesses are adopting new levels of digital engagement in order to engage their audiences
  • it is prudent to suggest that the survival, and future success of events can depend upon digital maturity and transformation
  • owever, dealing with digital maturity requires careful attention as Neuhofer (2016) urges caution advising that applied technology solutions have proven to have the ability to create or destruct the value of the experience.
  • I4.0 therefore acknowledges the impact of connected computers with the key constituents being cyber-physical systems, the Internet of Things, cloud computing and cognitive computing
  • highlighted that the use of communication networks globally has risen dramatically and become ubiquitous due to the rise of smartphone ownership. This has been fuelled by social media, apps and faster broadband speeds to create a networked society
  • By combining the Internet of Things data and big data (extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions), event managers are able to create a competitive advantage.
  • As event companies develop new and innovative ways to connect, the events themselves are absorbing aspects of I4.0 at every stage of the process; pushing the boundaries of event experiences far beyond the physical world
  • They are used to promote events before, during and after delivery and are used to gather data and inform decision-making. Generating responses from an event can be achieved using a number of methods and through both qualitative and quantitative data.
  • With the advent of big data and analytics, new sources of valuable data are available to guide decision-making processes in a more informed manner. Businesses were once looking at historical data, but advances in database technology and system processes have led to near real-time data collection and analytics
  • Failure to adopt aspects of digital technology does not necessarily suggest a poor experience or the end for those businesses less digitally mature; not every event business relies on this kind of data support to survive. Instead, this research provides an opportunity to better understand where event businesses do engage and more importantly, how communication between non-digital and fully integrated individuals/businesses can be improved.
  • Digital maturity and transformation today differs from previous periods as it not only provides the change in the main business processes but also reveals the concepts of smart and connected products through service-driven business models
  • Our analysis begins with an attempt to uncover the potential challenges, on-going developments and various strategies that will provide the events industry and academics with a forward-facing approach to the growth of technology within events. By including industry professionals and academics, the research contributes to bridging the gap between practise and academia.
  • Because the research and empirical data collection includes industry perspectives, we believe this research will provide value to event managers, marketers and practitioners around the world who wish to understand more about the digital maturity of events.
  • After conducting the social media analysis (1), it became evident that the discussions appeared to be around topics that utilise digital technology rather than the technology itself. Furthermore, and probably a reflection on the value of the group, a lot of the data included questions about understanding the topics rather than providing usable information to our research.
  • We did not have detailed information about the precise characteristics of the individuals who contributed to the dataset of posts. However, to an extent, their roles listed in LinkedIn were informative. These included events consultants, social media managers, marketing professionals, EventTech managers, CEOs at tech companies and events students.
  • Although this response rate of 52 academics may be considered low, this did allow for the creation of the initial insights into the E4.0 concept and crucially it provides a starting point to better understand the levels of the developing digital maturity model.
  • The most referenced themes were social media, marketing, apps, GDPR and mobile. The top 14 themes are shown in Figure 1 below.
  • The results of the thematic analysis reveal the most pertinent events and technology topics in this group in the time period specified. The most common topics were social media and marketing. Marketing appeared alongside other topics as a verb, a noun and an adjective. This certainly influenced its prominence.
  • This statement reinforces the knowledge and general use of social media during events. Mobile and event apps were recognised as presenting opportunities to enhance events and were considered to be a permanent part of events.
  • Carefully managed and fully integrated data and digital systems including social media, apps and CRM create digital value chains to enable the communication between events, their environment, and business partners.
  • Event organisers invest heavily on social media engagement and expect a great deal in return through social media retweets, tagging and sharing of images. However, it is just as important to understand if delegates consider technology at events that important.
  • Our expert respondents were asked if they considered the events industry to be at the cutting edge of technology. Responses were largely supportive of the suggestion that it is. 64% agree, 22% neither agree nor disagree and 14% disagree.
  • Online registration/digital booking was very familiar with 65% ‘extremely familiar’ with the technology.
  • The survey also collected a selection of qualitative data as respondents were asked to if there were any specific examples of connected/digital technology considered to be essential to the delivery of an event that had not been discussed in the survey. Significantly, 23% answered no to this question.
  • With regard to the digital maturity of the events industry affecting the development of event management theory, the literature review indicates that academics are making contributions to theory and a broad understanding of digital technology exists.
  • industry appears not to be digitally mature. Also, our findings suggest that relative to I4.0 not all events are digitally mature. Therefore, the ‘digital immaturity’ of the events industry may be having some effect on event management theory
  • It became evident from the survey that many respondents suggested they were not familiar with technology that they would all have experienced.
  • The results from the survey suggest that widespread academic understanding of technology at events is extensive. Some digital technology is considered routine, while other comprehensively used technology appears to be unfamiliar to the end user.
  • The growing digital maturity levels form the foundation for E4.0 and will contribute to what Gerbert (2015) described as greater efficiencies and changing traditional relationships among suppliers, producers, and customers.
  • Therefore, satisfaction from the event comes down to providing delegates with the right communication levels they need to complete their individual objectives. This can range from the most basic social engagement to the gathering or observation of big data. Events are evidently a melting pot of experiences and goals and not all of them demand the highest levels of technology to complete.
  • Artificial intelligence has the ability to provide events with endless systems that sense, learn and decide throughout the delivery process though many gaps exist.
  • The data also indicates that there is good knowledge across all types of digital technology. This is reassuring for the development of education as the events industry embraces digitalisation
  • However, as more value is placed on the use of digital technology and events mature through greater access to technology, we see the emergence of an E4.0 era.
  • Thus, this model anticipates that events will grow in their digital maturity to level E3 and E4. Thus, digital technologies may become sufficiently embedded so that data related to one element of an event will be used to inform other elements of an event in real time
  • Online registration and wearable technologies such as delegate smart badges are superficial digital experiences and only considered as a process rather than as a fully perceived digital experience.
  • Our findings indicate that digital communications have enabled a shift in the content of events, marketing and the use of social media as a communication tool before, during and after the event.
  • On the limitations of our research, one might argue that engagement with technology, or indeed lack of it, does not provide evidence of the immaturity of digital technology in events. However, the digital maturity model that we propose is principally informed by the literature on digital technology and events.
  • This research has provided a revealing perspective on the use of digital technology in events. It has built on theory that has been previously developed in this and similar subjects of research, such as business and tourism. From this, the research can claim a number of contributions. It (i) provides an empirical investigation into how event businesses and individuals engage with digitally technology at events, and (ii) it provides a definition of E4.0 and other preceding levels that contribute to digital maturity.
  • Our research has shown that event delegates are aware of the ability to communicate in a reciprocal process with technology rather than through a linear/top down process. This in itself is evidence of E4.0. Furthermore, this research highlights how industry is continually striving to optimise the delegate/event relationship through apps and other technology. The industry’s on-going mission to create deeply flexible communication opportunities is eliminating the possibility of gaps in the communication process in order to optimise delegate engagement at events.
  • A broader discussion on potential issues such as IT & data security, skill-sets, expensive production costs and outages; these are significant problems within internet and cloud-based technology. Furthermore, the emerging topic of E4.0 itself requires both conceptual and empirical development.
  • This research has shown that there remains a great deal to discover about the use of technology at events and many opportunities exist for further research from academics and practitioners working together to provide mutual benefits for both industry and education.
  • marble_bird on 22 Jul 20
     
    This article covers a study performed to determine the digital maturity of events. The research conducted reveals that the majority of industry professionals are aware of technology in events. The study ultimately finds that events have a low digital maturity, but high potential for advancement. The article also addresses the limitations of the study performs and agrees that additional research should be performed to determine the relevance of technology in the events industry while acknowledging that digital engagement is not necessary or conducive to every type of event.
  • hankunli on 24 Jul 20
     
    This article has discovered the fact that the event industry was digitally immature. It also introduced a new concept which is called E4.0 into the academic literature. The article is meaningful since it has filled a gap in the literature relating to events and digital maturity and responded to some of the calls for research. The authors were also planning to make further research on E4.0, events, and digital maturity. They have mentioned that the studies on E4.0 itself were also requiring deeper research.
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New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the in... - 0 views

www.traveldailymedia.com/ndc-in-air-travel hospitality industry airlines business
shared by anaslip on 15 Sep 19 - No Cached
  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
  • ...9 more annotations...
  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
  • ayenkiah on 15 Sep 19
     
    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
  • anaslip on 07 Jun 20
     
    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
7More

The Future of Hospitality: PMS and the Rise of New Technologies | By Harvery Norman - H... - 0 views

www.hospitalitynet.org/...4087513.html technology hospitality
shared by Kevin Sepulveda on 02 Jun 18 - No Cached
  • The hospitality business has experienced numerous changes in the past decade, mainly because of latest developments to innovations that totally changed the way we book lodging rooms and enjoy the services that accommodation business offer.
  • As new innovations rise, our necessities and desires continue changing, influencing hoteliers to take their guest experience to the next level and give the most ideal guest experience.
  • Relatively every hotel today depends on a PMS (Property Management System) to operate and streamline the majority of their day by day activities and steadily enhance their business.
  • msant228 on 02 Jun 18
     
    In this fascinating article by hospitalitynet.org the future of property management systems and new technologies are discussed. New PMS systems are being developed to integrate other softwares to make the experiences for both guests and employees more pleasurable. These new integrations allow for better forecasting models, pricing models, and better guest satisfaction. The future is in artificial intelligence as hotels are now implementing the use of mobile phones for check in and keys, robots and chatbots to help check in guests and deliver them things they might need, as well as the use of technology like robots to help implement a 24/7 customer service experience. This technology makes it easier for employees especially for busy times and night shifts as well as robots can now serve the same purpose as humans in terms of delivering products and service. This leaves the simpler jobs for the robots and humans can now do more managerial positions and focus on customer service or help when in need.
  • ...1 more comment...
  • lazarobenitez on 15 Oct 18
     
    The article talks about the importance of PMS in the hospitality industry. It gives a context where PMS has positively impact the industry by saving labor time and making the work more efficiency for hotel supervisors and staff. The article also touches on the integration of different system with the PMS as a way of evolution. lastly, the article explain in the incursion of the mobile phone as another connection to the PMS and its futures implications.
  • edagt001 on 18 Feb 20
     
    This article is about PMS and how the rise of technologies will help the industr]y
  • Kevin Sepulveda on 08 Jun 20
     
    The hospitality industry had changed a lot over the past few years. Innovations have changed how a hotel advertises to its customers. A new look at PMS will keep hotels on top of the technology game.
19More

5 Trends Making an Impact on the Hotel Industry - Hotel-Online - 0 views

www.hotel-online.com/...n-impact-on-the-hotel-industry hotel industry
shared by Andrea Ruiz on 24 Aug 20 - No Cached
  • Providing a great customer experience is imperative for any hotel
  • Use apps that can help customers search and book hotel rooms instantly.
  • Use artificial intelligence, cloud-based technology and data to understand your guests and their preferences better. This will allow you to cater to their likes and dislikes.
  • ...15 more annotations...
  • Offer them a self-check-in and check-out experience that minimizes waiting time at the reception. Face recognition, check-in via apps, smartphone keys or check-in wearable technology are some ideas that you can implement.
  • The trend of customers using smartphones to book hotel rooms through online travel agencies will continue.
  • The agencies take a reasonable percentage of commission from the hotels if the rooms are booked through them.
  • At the same time, they offer great deals to the customers. This helps in increased hotel bookings.
  • Technology has become critical in attracting guests
  • Use chatbots to handle customer inquiries and to give quick responses
  • over, it
  • Use hotel booking platforms and search engines to increase hotel exposure and bookings Analyze big data to understand the customer better and identify their preferences, which you can then offer as an add-on. This will encourage more customers to book with you instead of your competitors.
  • major fraction of travelers comprises of millennials – who are those between the ages of 18 and 34
  • hotels must target millennials and strive to offer them a better experience.
  • ou provide them
  • they will promote your hotel on social media. This will boost your business.
  • . More
  • Allow direct bookings through apps or even chatbots
  • will also help you stand apart from the crowd.
  • Andrea Ruiz on 24 Aug 20
     
    Technology has a grand impact on the hospitality industry. Some of these trends include online travel agent bookings and social media influencers. Millennials are the largest demographic traveling and the focus must be on them.
9More

Smart Trends Revolutionizing The Global Hospitality Industry - 1 views

usa.inquirer.net/...he-global-hospitality-industry
shared by rhoff019 on 24 May 20 - No Cached
  • Technology is the key factor in controlling lighting levels, air quality, water quality as well as preferred room temperature for each guest room.
  • When it comes to smart hotels, automatic smart blinds play a major role nowadays.
  • guests can easily control the shades without budging an inch from their bed.
  • ...4 more annotations...
  • it will be possible even in hotels to unlock your room using face recognition technology powered by Artificial Intelligence.
  • Chatbots can predict and analyze inputs provided by guests, to offer a highly tailored customer experience. The chatbots can provide solutions to a guest depending on their specific requirements, tastes, and so on.
  • This smart trend helps the hotel staff to understand whether the guests are happy or not right from the moment of their checking-in to checking-out.
  • gift shop within a certain range, coupons, and discount vouchers will be sent to them on their registered mobile application to ease the process of purchase.
  • rhoff019 on 24 May 20
     
    Technologies being implemented in hotels around the world are making the guest experience more enjoyable. Some of these include smart shades, voice-controlled assistants, and services based on locations in the hotel.
  • helenwowotou on 24 May 20
     
    Speaking about technical hardware input and output considerations are sensitive. I indeed realized that no matter keycard energy efficiency and Smartender drink techniques. The approval standards are making daily job more efficient for everybody else. I think I like to go through the chatbot session in lateral mentioned ideal example, because the Smartender would have predictions too while guests are checking. There should have more options to make a connections together like they are working well within hotel lobby regions. Those keep good quality and environment.
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