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Is Travel Booking Ready to Fully Embrace Artificial Intelligence? - 1 views

  • Conventional wisdom has been that planning travel, whether for leisure or business, is still too personal and confusing for artificial intelligence (AI) to replace the travel shopping experience.
  • Answers may lie in Natural Language Processing (NLP). NLP is a subfield of artificial intelligence focused on the processing and analysis of both spoken and written languages. An NLP application could provide the mechanism for planning and booking a full travel experience. Only with exceptions and errors being sent to an experienced travel agent for analysis and discussion.
  • With NLP’s prediction modeling capabilities, the conversational chatbot could inspire a unique experience during the travel planning process.
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  • As NLP better understands the requirements and dependencies of travelers, a solution to book a complete trip with your voice assistant will become available.
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    Artificial Intelligence is not widely used for booking travel with multiple complexities such as a hotel, car rental and activities however this is becoming more of a possibility with the advancements of Natural Language Processing (NPL). Over the past year there has been major advancements with NPL due to the pandemic and when combining NPL technology with other AI such as chatbots or voice assistants, these systems become more powerful and will be able to assist in planning more complex travel. These systems can also help a travel agent with more complex bookings by gathering the information needed such as date, locations and points of interest.
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6 changes to customer experience you'll see this year | AZ Big Media - 0 views

  • The customer experience in particular is facing major changes. In large part this is due to the events of 2020. The expectations for quality customer experience have gone up tenfold. So it’s more important than ever for companies to find new ways to meet their clients’ needs.
  • The rise of remote work was a hot topic throughout the COVID-19 pandemic. The customer service sector was no exception. Companies quickly found that agents could answer inquiries and solve customer problems just as effectively from home as from the office. There are many reasons that companies will want to continue this model even after the COVID-19 threat passes. For starters, a remote team can be a lot cheaper than a group of in-house employees. That’s because you don’t have to pay for the physical office space. Plus, call center software solutions allow agents to ask questions and share experiences in an instant.
  • he prefix omni- means “all.” For example, someone who is omniscient knows everything. So omnichannel means that customers can reach you through social media, email, phone, video call, or text message. All of those messages will be received in the same location.
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  • Successful customer interactions are often determined by how long it takes to resolve an issue or answer a question. The faster you can help, the happier customers will be. This is why more and more companies are implementing artificial intelligence as part of their customer service strategies.
  • Using AI, chatbots collect and use customer data to offer better service. Best of all, chatbots don’t need to be paid and never take a break. They can provide 24/7 assistance to early birds and night owls alike.
  • Personalization
  • 5. Increased Focus on Self-Service Options
  • A simple example is inventory. Companies can use past sales data and predictive analytics to determine how much product they need to keep in stock. Predictive analysis will account for factors like seasonal demand and demographic data to keep the right items on your shelves at the right times. And that will definitely improve your customer experience. Businesses live and die by their customers. While keeping up with new expectations can be daunting, making these six changes can help your business thrive. Make sure you’re prioritizing the customer experience, and the necessary changes will come naturally.
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    This article goes into certain trends that will take place this year within the hospitality industry with the use of AI. Thanks in part to last years shutdown, many companies have now readjusted they way they approach business.
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How to use QR Codes in Hotels as a Marketing or Guest Service tool, also after Covid-19 - 0 views

  • What are QR codes? QR codes (short for Quick Response Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests.
  • QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures
  • Is it just a FAD, or will the use of QR codes stay after the COVID-19 crisis is over? How can hotel managers efficiently use QR as a communication tool as well as creating revenue generating opportunities including creative examples to use QR codes
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  • Providing a quick and easy method to access information, QR codes offer great opportunities for hotels to drive revenue, record guest preferences (read further here on smart tips to capture guests information and emails) as well improving guest experience by providing useful information to guests throughout the property.
  • The key in using QR codes comes down to added value.
  • QR codes in various ways including on: Cards in the rooms Announcements in elevators At the concierge desk and message boards in the lobby (inspiring guests with tips on where to dine or ideas for which activities to do)
  • Upon scanning the QR code, they will be diverted to the hotel website’s blog which contains the latest events, restaurant tips, attractions and activity recommendations, our favorite shops, etc. From here the guest can also navigate to any social media pages.
  • Being creative and thoughtful about the use and placement is important
  • be careful not to make it feel like a generic discount with no boundaries set to time or without a “real” discount that makes it worthwhile.
  • The benefits include: Cost saving and better for the environment with less paper waste More customizable and more frequent updates possible Higher degree of available information with “hover over” effects as a tool to have a clean design. Great for showing allergenic information for example, which usually gathers up quite the list to be able to fully show on a traditional menu.
  • Loyalty programs and call to action for downloading the Hotel App
  • ontactless payment is a hot ticket right now everywhere
  • In summary, it can be said that QR codes offer great ways especially for driving revenue and improving guest experiences. 
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    This article examines all of the highlights that using a QR code for your hotel of business establishment.
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Tripadvisor: Half of U.S. Travelers Are Planning Trips This Spring 2021 - 0 views

  • between March 1 and May 31, 2021
  • According to the survey results, millennials are more optimistic and eager to return to travel than any other generation: 58 percent are planning a trip this spring compared to 50 percent of all age groups; 71 percent feel comfortable dining out this spring compared to 62 percent of all age groups; 54 percent believe day-to-day life will return to normal within three months compared to 38 percent of all age groups; and 56 percent of millennial respondents believe they will be better off financially in the next 12 months than they are today compared to 41 percent of all age groups.
  • the vaccine rollout may be prompting increased confidence in bigger trips.
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  • Many are searching for sunny destinations near the ocean; the fastest-growing destinations this spring (i.e., those with the biggest increase in searches on Tripadvisor year-over-year) are in Florida, Mexico, and the Caribbean.
  • Tripadvisor survey finds that half of U.S. respondents are planning a trip this spring
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How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
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    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
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How the Cloud is Shaking up the PMS Landscape: New Skift Research - Skift - 2 views

  • Integrations to the PMS is one area that has seen anything from despair to anger among hoteliers and integration partners.
  • Integrations to the PMS is one area that has seen anything from despair to anger among hoteliers and integration partners.
  • need information that is stored in the PMS, requiring to connect (i.e. integrate) with the PMS for access.
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  • although the majority of hotels are using Windows-based OPERA v5, which requires an on-premise database.
  • the PMS vendor sends out an engineer and/or representative to visit the hotel to install the software and train the staff.
  • between $10,750 and $14,750 for a PMS software license and training,
  • Cloud property management systems are generally sold using the software as a service (SaaS) model,
  • hosts the data and software in the cloud, and there is no need for physical hardware at the property.
  • Hybrid models continue to exist where hoteliers can have some aspects of their software and data storage on-premise, with others in the cloud.
  • Apaleo stands out for its focus on third-party integrations over building proprietary features.
    • emmajeenie
       
      Cloud based infrastructure is taking over the previous legal systems. Cloud computing has had a major impact on the PMS sector but intergrading it has been somewhat of a challenge. Things have shifted from On-premise to hosted and now cloud.
  • Technological advancements have allowed for new entrants into the property management systems space to offer a viable alternative to incumbent legacy systems. Those systems might be scrambling for now, but they’ll catch up. All this can only be a good thing for the PMS and hotel tech space in the long run.
  • . Legacy systems are now working hard to roll out cloud-based products and convert their customers onto these systems.
  • Hardware costs came down drastically with the advent of the PC
  • Hyatt is one major hotel chain that requires its hotel owners to use an OPERA hosted system.
  • With the move to the cloud also came an increased focus on simplifying integrations.
  • Market leaders Oracle OPERA and Protel are clustered together around the midpoint, both offering a strong proprietary feature list and extensive integration
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    The article talks about the effect that cloud computing has had on property management systems. Particularly, PMS integrations.
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    My opinions on this article are based on my own experience with PMS systems, specifically Oracle Opera. It has been a terrible experience over the years trying to solve any type of issue with Opera and the support is existent but very limited, which makes it difficult for an average front desk agent to even understand what is going on. With Cloud-Based PMS systems, it would definitely need to be crucial to develop excellent customer service that will actually help with things go wrong with the PMS system.
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    New entrants into the property management system have provided better alternatives to the legacy systems. Integrating those systems has been somewhat a challenge but in the future they(Cloud system) may well be the norm.
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How Will Your Hotel Property Use Machine Learning in 2020 and Beyond? | - 2 views

  • The LightStay program at Hilton predicts energy, water, and waste usage and costs
  • Further, some hotel brands can link in-room energy to the PMS so that when a room is empty, the air conditioner automatically turns off
  • To create brand personas and algorithms, IHG assessed its top customer-facing senior managers across brands using cognitive, emotional, and personality assessments.
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  • Accor Hotels offers guests personalized upgrades based on previous guest behavior at a price that the guest has shown a demonstrated “willingness to pay” at booking and during the pre-arrival period, up to 24 hours before check-in.
  • The algorithms are used to create assessments to test candidates for hire against the personas using gamification-based tools, according to The People Space.
  • ML technology can create offers at any point during the guest pathway, including the front desk. Rather than replacing agents as some hotels fear, it helps them make better, quicker decisions about what to offer guests.
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    The machine learning for hotel properties is dynamic and constantly evolving. Beyond the common uses of Artificial Intelligence such as robotic housekeepers and facial recognition, hotels can deploy machine plearning in different areas such as systems that optimize the use of energy, water and other resources; human resource management such as the one used by IHG; and customer service.
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    This article discusses different ways that Machine Learning (ML) is affecting the Hospitality industry. Hiltons Energy Efficiency IHGs HR Screenings Accors Personalized Upgrades
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VResorts Launches Virtual Reality Booking Platform | Hotel Business - 1 views

  • “We really wanted to immerse guests into our interface, allowing them to browse hotels with a relevant immersive background of the location they are searching. We allow the customer to explore the hotel almost as if a hotel manager is walking with you, giving you a tour and telling you a story. That is an important part here; storytelling in VR is the key to creating these immersive experiences that people are looking for and enjoying the most.”
  • It’s straightforward: the user downloads the app onto his or her VR device and will then have the ability to browse for hotels by location and date and view live deals.
  • Especially now, having VR available is quite possibly the closest way guests can experience the joy of traveling and staying at a hotel.
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  • “From a hotel perspective, it’s a completely new sales channel, which in itself is unique in this day and age,” Varnavskii said. “Not only that, it is also a very good chance to convey to customers what you have invested in to better their overall booking experience and start to give them a taste of how much the hotel has to offer and what kind of special services they may have available for their guests. Connecting with your guests even before they arrive is a very important way to stay ahead of the competition these days.”
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    Looks at a VR Company using VR to allow potential guests to explore the hotel in a VR environment. The potential guest can then actually make a booking within the VR environment. Opportunity for hotels to differentiate their hotel for a generation of potential guests who have grown up in a VR enabled world.
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Converting Data into Business Intelligence in the Hospitality Industry | TravelDailyNew... - 1 views

  • hospitality is better primed than most industries to harness all that big data has to offer
  • Big data” as a buzzword is often thought to mean a large volume of information, but simply possessing the information is not tantamount to using it in a way that adds value to your business. Therefore, what you want is a “big data strategy.”
  • an API-powered data system will provide a holistic snapshot of your business that integrates with third-party business intelligence (BI) vendors to transform raw data into a user-friendly format with gauges, dashboards, trendlines and more to equip you with the exact answers you need to improve your business. 
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  • it is best to identify an industry-specific option so the collection process yields both sufficient quantity and quality of information. 
  • Hoteliers should choose a collection tool that combines numerous data sources with sufficient speed to process information in real-time
  • security must be inherent in a data storage system
  • data warehousing is an essential tool for hoteliers to stay ahead of the curve
  • The first phase of a big data strategy is data collection.
  • harnessing big data through data warehousing enhances data mining, analytics reporting, decision support and business forecasting
  • Collectively, these capabilities result in an increase in efficiency, reduction of costs and improvement of overall performance and profitability. 
  • Consistent data monitoring and evaluation allows hotel teams to deliver a high level of service while consistently striving toward continued improvemen
  • On the macro level, corporate and regional managers have the extended oversight necessary to ensure the right decisions are being made at every level of the company from the ground-up.
  • Hoteliers who decide to apply big data in a meaningful way will reap the rewards in every aspect of their business, from sales and marketing to guest satisfaction. To improve labor management, hotel operators can monitor employee productivity within an easy-to-use dashboard and gauge overtime hours to cut back on unnecessary expenses. 
  • The obsession with big data is here to stay. Success-oriented hotel operators must adapt to the changing landscape of the industry by adopting the most versatile technology on the market.
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    Article explores the uses of data mining in hospitality. How when used effectively data mining can result in the creation of strategic sales and marketing plans that improve customer satisfaction and retention. Author also discusses the importance of data security and warehousing throughout the phases of executing a "big data strategy."
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The Unique Technology Challenges Faced by Large Hotel Chains (Part 1 of 2 Part Series) ... - 0 views

    • aleliason1992
       
      This article is mainly about the trust issues that companies have with tech companies and vice versa. Companies need to be more careful when selecting a provider who is going to help their company integrate into a more tech savvy system. However, once they do select a company to help integrate, there needs to be trust that the right integration implements will be in place and that the software will be up and running. This article states that every company wants a taylor-made system for their company which i disagree with because it is going to be more expensive to fix/upgrade. The last notable thing about this article is that it is easier for a smaller hotel chain to have effective use of technology than it is for the larger chains. the article says it's because of the red tape that needs to be cut by CEO's and such.
  • Some of the challenges are: Implementation and integrations Large hotel chains have multiple options and multiple vendors making the management of this challenging Creating a true partnership with their software provider Support and service of the software As hotel chains grow through acquisitions or new builds, their technology partner needs to assure them that they can scale. Solutions catered for hotel companies that offer multiple brands Flexibility to provide both cloud and on-premise solutions
  • Ultimately, how can large hotel brands best position their properties to remain ahead of trends and remain in lockstep — or better yet, ahead of — cutting-edge competitors?
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  • a hotel property cannot truly benefit from the enhanced functionality of new technology if it's unable to integrate with some of the property's existing software. The operational backbone of a hotel, especially in the case of large hotel chains, is a highly sophisticated property management system.
  • While vetting prospective solutions, hoteliers must pay mind to the level of support offered by each provider.
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    In this article, Binu Mathews, Ceo at IDS Next, discusses how the hospitality industry faces massive disruptions and the majority of the challenges related to technology. He discusses how these challenges affect larger hotel chains.
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How smart technology is influencing the guest experience | Hotel Management - 0 views

  • Along with various other design elements, technology is continuing to evolve and change the hospitality industry for the better. Smart technology is one of the key elements that hotels implement in order to not only meet, but exceed, expectations that will ultimately boost the overall travel experience.
  • While these smart hotel technological advancements are strongly welcomed by hotel guests, they also offer benefits to the hotel owners, management and staff, as well. Today, guests like to be met with greater personalization, and hotels want to meet those needs and expectations.
  • Another key piece of technology that we expect to see more of in 2020 is interactive maps, which can be incorporated into the guestrooms or public spaces. They allow guests the ability to download an app, which will provide advanced digital concierge services accessible from virtually anywhere.
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  • In 2020, we anticipate more hotels offering this high-level technology to allow guests to easily adjust these settings. A few hotels have already implemented Amazon Echo and Alexa into their designs, making it as easy as the push of a button on a phone to turn off/on and set these devices. In fact, more advanced versions of the Echo and Alexa are being tested and gradually incorporated into hotels, which allow guests the same device-setting abilities through voice activation. 
  • Additionally, the implementation of smart technology can actually reduce costs for hotel owners. While guestrooms are not in use, hotel staff are able to adjust the temperature and lighting to energy-efficient settings to prevent wasting any energy and promote a more eco-friendly environment—something that many hotel guests really consider in today’s world.
  • Because technology will continue to advance unbelievably quickly, the hotel experience has much more to offer worldwide travelers than we’ve seen thus far. Looking to the future, hotels will more easily be able to make their spaces feel truly like a comfortable home away from home, creating a stress-free, even enjoyable, experience that guests can look forward to. 
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    In this article from Hotel Management, Lisa Haude discusses the positive advantages smart technology has in the hospitality industry. She shows how smart technology can not only improve the guest experience but can also be cost-effective as well.
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Like a good deal? Maybe a hagglebot can help - BBC News - 0 views

  • But now they are "behaving closer to human form, sometimes even better than humans but only in very artificial domains," he says.
  • If you sell to Walmart, you might have already met one. An AI system developed by Pactum was tested by the giant US retailer.A chatbot contacts suppliers, and invites them to renegotiate together contracts over things like price and payment terms.
  • "We now see that some vendors prefer talking to a bot. If there are tens of thousands of vendors, it's hard to get human attention sometimes," says Martin Rand, chief executive of Pactum, which is based in Tallinn and Silicon Valley.
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  • It resulted in an 80% reduction in work, with contracts taking between one and eight days to negotiate.
  • An AI listening by microphone to the first five minutes of a negotiation can predict 30% of the variation in its eventual outcome, just from negotiators' voices.
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    This is an article discussing how AI is being used in business negotiations. With examples from how it's being used by Walmart and BP it is becoming more widespread. In certain circumstances the assistance from an AI negotiation tool has reduced negotiations from 90 days to 8 days.
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Balancing Technology with the Human Touch in Hospitality | By Nicole Dehler - Hospitali... - 0 views

  • Today's hoteliers have a variety of technological advancements at their fingertips, offering a myriad of solutions to streamline operations, and enhance the guest experience. For example, many hotels have used Augmented Reality to enable guests to seek additional information inside the hotel and around local places of interests.
  • But can there ever be too much of a good thing? Can too much digitization take us away from the core principles of high-touch hospitality on which the industry was founded? The solution is finding the right balance between high-tech and high-touch. While technology should never replace a commitment to service excellence, a simple knee-jerk resistance to technological progress is not the solution 一 the key is to discover how advanced technology can assist your staff and enhance the guest experience.
  • Modern hoteliers are increasingly relying on functions such as mobile check-in/out, cloud-based interfaces, centralized communications, native apps, push notifications, new and improved loyalty programs. These platforms let hotels continually aggregate guest data, creating actionable guest insights and additional opportunities for enhanced personalization.
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  • Technology should empower staff to better serve their guests, rather than being a futuristic replacement for high-touch service
  • hotel staff are empowered to interact freely with guests and without the pressure of front desk lines, while guests have complete autonomy over their check-in. In this way, technology can actually enhance service, turning a previously administrative process into one focused on the guest's needs.
  • When balancing a budget, hoteliers must decide what technology their staff and guests need the most, versus what technology is just "nice to have."
  • As technology continues to evolve, there will always be tension between high-tech and high-touch approaches to enhancing the guest experience.
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'Recyclemore' Is A Mountain Of Electronic Trash At The G-7 Summit In Cornwall : NPR - 0 views

  • a two-story sculpture that replicates their likenesses using electronic waste in the hills overlooking the resort where they are meeting.
  • The sculpture, which is drawing large crowds, is arranged like Mount Rushmore — but with the G-7 leaders instead of U.S. presidents.
  • The world produces about 53 million tons of e-waste annually and that volume is expected to double by 2050, according to the United Nations Institute for Training and Research and the International Telecommunication Union
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  • "We're trying to raise awareness, make sure people know about it, can act on it and encourage better behavior to refurbish, recycle, reuse,"
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    This is an interesting article on "Mount Recyclemore". A group made this sculpture as a statement to world leaders and people about e-waste and recycling issues that are happening.
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Soaring e-waste affects the health of millions of children, WHO warns - 0 views

  • As many as 12.9 million women are working in the informal waste sector, which potentially exposes them to toxic e-waste and puts them and their unborn children at risk.Meanwhile more than 18 million children and adolescents, some as young as 5 years of age, are actively engaged in the informal industrial sector, of which waste processing is a sub-sector. Children are often engaged by parents or caregivers in e-waste recycling because their small hands are more dexterous than those of adults. Other children live, go to school and play near e-waste recycling centres where high levels of toxic chemicals, mostly lead and mercury, can damage their intellectual abilities 
  • For an expectant mother, exposure to toxic e-waste can affect the health and development of her unborn child for the rest of its life. Potential adverse health effects include negative birth outcomes, such as stillbirth and premature births, as well as low birth weight and length.  Exposure to lead from e-waste recycling activities has been associated with significantly reduced neonatal behavioural neurological assessment scores, increased rates of attention deficit/hyperactivity disorder (ADHD), behavioural problems, changes in child temperament, sensory integration difficulties, and reduced cognitive and language scores.
  • A rapidly escalating problem
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  • The WHO Initiative on E-waste and Child Health, launched in 2013, aims to increase access to evidence, knowledge and awareness of the health impacts of e-waste; improve health sector capacity to manage and prevent risks, track progress and promote e-waste policies that better protect child health; and improve monitoring of exposure to e-waste and the facilitation of interventions that protect public health.
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    This Article corresponds to the two discussion posts this week. where we see e-waste not only a growing problem for pollution but affecting the health of younger children in surrounding areas, this article discusses how the WHO is trying to bring awareness to this issue.
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Social Media Marketing Strategies for Restaurants in 2021 - CrayonPanda - 1 views

  • “Necessity is the mother of all inventions”,
  • There is a strong affinity for online media today, to access things people can’t go out and shop for.
  • when picking a restaurant, Gen Z and Millennials are 99% more likely to search for one on social media
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  • with social media monitoring, you can discover new and ongoing conversations surrounding your business. You can understand your customers better and react accordingly. You can improve your way of working to meet your clientele’s expectations and earn appreciation for your brand.
  • It is all about the convenience of things being available at the tip of one’s fingers.
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    This article discusses how restaurants can incorporate social media marketing strategies to reach a broader audience base and grow brand loyalty. Post-pandemic, many restaurants are finding it difficult to attract customers to return to dining in. In efforts to bring back foot traffic, restaurants are utilizing social media marketing to advertise their services. Having a social media presence allows customers to know you're there and creates new forms of interaction between restaurants and diners. The article mentions that 99% of Gen Z and millennials will search for restaurants on social media when picking a place to eat. Now more than ever, it is essential for restaurants to have a social media presence because of how many users are on these platforms.
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Top 10 Event Management Trends for 2019 - Eventina - 0 views

  • Smartphones have more capabilities and connections to our lives, event tech is becoming more reasonably priced and targeted to individual needs, and tech that used virtual and augmented reality was on many people’s gift-giving lists this year.
  • Instead of long-winded speeches, short talks are combined with activities that let the audience learn first-hand how to apply what they learned. Hands-on experiences have the advantage of adding extreme value to learning, while also aiding in the stress reduction of the attendees. To facilitate an even deeper level of immersion, make sure your sessions have definite time frames and tangible incentives.
  • Traverse the communication gap: Use remote translation services. Finding local translators isn’t always easy. With this type of technology, translators could be available remotely or through an app giving your attendees a good communication experience regardless of time and where they are at your event. Save money using remote translation services. Apps don’t have to be paid hourly, for travel, or incidentals. Use subject matter experts regardless of their knowledge of the language that most of your attendees speak. This frees up the selection process to find the person who knows the most without sacrificing attendee experience or understanding.
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  • Harness the power of chat for a better response: Design a system to answer questions with chat. It’s faster for attendees and won’t tie up your staff with the same old “where is the restroom” type question. Use chatbots for exit surveys. They are much more adept at matching questions with answers and using “if, then” pathways for more meaningful information gathering. Plus they’re fun for your audience. Employ chatbots to assist attendees on next steps. Voice assistants have become wildly popular because they’re easy and enjoyable to use and they act as our own personal attendant. They can remind us of engagements as well as tasks. Use chatbots to tell attendees if their silent auction bid was trumped or what their next session is and where it’s located.
  • Use live 360-degree video (what many refer to as VR) to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets.
  • Host a health fair as part of a larger medical society conference. This leads to raised awareness, gives back to the destination city, builds brand awareness, knowledge and support and, ultimately, affects those members of the public that participate.
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    Great article looking at the trends in events, many of which I have witnessed this past year. What I would like for the class to read is the description of awareness based events. As my husband's an associate dean of a hospitality school, he worked with his event and conference manager and his dietetic program chair to create an interactive health fair looking at diabetes education and attracted 300 participants. I observed the power of community based programming in the event space and how this type of programming may be the future.
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Future Group to launch cloud-based PoS system - 0 views

shared by naram003 on 09 Oct 19 - No Cached
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    This article discusses the new POS system implemented by Future Group, of the United State's largest retailers. The System patterned with the payment company LivQui and the open commerce platform company US-Based Poynt. This platform is an Android-based operating system with cloud enabled tools that empowers merchants to grow their businesses with better inventory management, supply chain integration, and loyalty programs. For the consumer, the system proves a faster and secure checkout process that allows for the guest to chose there preferred payment method. Digital and physical interfaces are seamlessly merging, and the payments infrastructure is a focal point for the seamless convergence. The goal of this technology is the provide the customer with more convince and choice, while empowering the business to lead their digital transformation

https://institute-of-event-management.com/what-is-event-planning - 1 views

started by breid018 on 14 Oct 19 no follow-up yet
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