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PMS and POS Integration for Smoother Sales & Happier Guests * WebRezPro - 0 views

  • Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience.
  • Thanks to cloud technology, system integration is easier, faster and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests.
  • a simple automated interface between the PMS and POS system saves hoteliers time and improves billing accuracy to enhance the guest experience and prevent lost revenue.
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  • Your PMS is the center of control for your property’s front-desk and back-office operations
  • Basically, your PMS takes care of everything to do with selling rooms.
  • The POS system helps manage sales outside of room sales
  • A PMS + POS integration streamlines the process of charging restaurant sales and other ancillary charges to a guest’s room via an automated interface, eliminating billing inaccuracies due to manual error, and giving staff more time to focus on guest service.
  • When PMS and POS systems are not integrated, restaurant charges and other add-on products and services charged to a guest’s room must be communicated to the front desk and added to the folio manually.
  • hoteliers can help to ensure a pleasant and quick check-out experience.
  • Automating the process of posting incidental charges to guest folios through PMS + POS integration ensures billing accuracy, saves hotel staff time, reduces customer complaints, and prevents lost revenue by ensuring charges are never missed.
  • Susceptible to human error due to shift changes, unclear communication, typos, or misplaced tickets, this manual process is prone to billing discrepancies that can result in dissatisfied guests and lost revenue.
  • In fact, a PMS + POS integration improves the guest experience throughout the stay.
  • seamless and personalized experience that guests expect from today’s hotels
  • supports the shift to contactless service, reducing physical touchpoints at POS stations during a guest’s stay
  • Make it effortless for your guests to spend, and they will probably spend more!
  • PMS + POS integration benefits both your business and your guests.
  •  
    Understanding what each hotel system works for and the departments they connect or overlap with can benefit from integrating such systems to make smoother operations. By integrating PMS and POS in a hotel, it can be easier for the guests to check in, etc., but it's also easier for staff to manage and track all guest information this way too.
  •  
    This type of integration is not new to the hospitality industry. Many hotels link their PMS system at the front desk to the POS system at the outlets. This integration is very efficient and convenient because guests can just simply charge their spending at the outlets to their folio, also known as "charge to the room."
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Fine Dining Takes a la Carte Approach to Tech | PYMNTS.com - 0 views

  • even in high-end restaurants, speeding up the service gives an impression of better service
  • “It’s always been important at the mid-scale, fast-casual places, but traditionally people wanted to sit down for a long time at higher end places,” he said, “and they don’t anymore.”
  • focusing on driving as many sales as possible versus providing the best possible experience for dine-in customers.
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  • fine dining restaurants are challenged to strike a difficult balance between hospitality and technology
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The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
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  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
  •  
    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
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Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  •  
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
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    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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Cloud Trends That Will Shape 2022 and Beyond - 3 views

  • Cloud adoption has been on an upward trajectory for over a decade now
  • forced many employees to go digital and adapt to the work-from-home model. The workforce change heavily relies on the cloud model for continuity and growth.
  • Anything-as-a-Service (XaaS) model.
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  • wo reasons continue to be the major driving factors set to further bolster the growth of cloud adoption in 2022 onwards
  • global public cloud services are expected to grow by over 22% ($482 billion US dollars) in 2022.
  • expect better and more robust automation and AI
  • cost efficiency and accuracy of AI and ML
  • Cloud technologies are moving away from linear evolution and preparing for exponential evolution, adoption, and growth.
  • Cloud computing has been a very effective catalyst in enabling and developing AI, ML, and automation. Cloud computing can also offset the upfront project costs associated with AI and automation. It’s also helping businesses make efficient, data-driven decisions using AI and driving companies to adopt, implement, and scale automation services. That’s all helping achieve better data management, insights, security, and scale.
  • crucial driving factors in adopting AI and automation as they can deliver low latency and services-on-demand along with better data handling capabilities and processing power.
  • fraction of the price.
  • cybersecurity is growing, along with the demand for fast, efficient, and robust cloud applications through cloud-native apps
  • has numerous delivery models.
  • confined to infrastructure, platform, or software as services
  • cloud delivery models are ever-evolving.
  • Hybrid cloud infrastructure provides improved scalability and control, allowing businesses to deploy multiple delivery models
  • Businesses can then achieve increased agility and innovation, while also improving security and risk management.
  • A multi-cloud infrastructure empowers companies to uniformly distribute their workloads across multiple cloud environments.
  • enables optimized ROI, superior security, service autonomy, and low latency
  • serverless cloud computing and XaaS are also pivotal to the future IT landscape change.
  • Businesses are now more concerned about the security and safety of their digital resources.
  • Maintaining disaster recovery and data compliance is becoming more complex.
  • Secure Access Service Edge is a cybersecurity concept that creates a secure connection between applications/services and organizational entities, like users, systems, and devices. SASE is a framework that combines network security functions (like SWG and FWaaS).
  • industry experts believe SASE can assist companies in warding off cyber attacks.
  • more portability and agility
  • restore any affected data and resume normal operations after a disaster.
  • cloud-native apps have reached the next evolution stage
  • only increasing
  • Cloud disaster recovery is a cloud-based service that combines several strategies and services to back up resources, like data, applications, and configuration.
  • help companies focus on several key constraints to business development including challenges, maturity, expectations, and opportunities.
  • High speed and quick deployment.
  • Advanced data security and compliance.
  • Reduced latency
  • Disaster recovery.
  • Collaboration.
  • AI adoption has always been an optimization problem for companies worldwide. The cloud can be a solution for issues with cost, performance overhead, workload management, and data processing
  • Proper due diligence, scoping, and the right tools can also reduce these challenges.
  • Containerization is a form of virtualization.
  • added complexity and implementation challenges
  • forgo the tools individual clouds offer. Instead, implement unified cloud aggregator services to collect the data from multiple vendors
  • To mitigate these challenges, you can establish well-defined identity and access management solutions. You can also monitor the cloud environment and watch for misconfigurations.
  • It’s helping streamline the IT landscape, and will likely continue to do so well beyond 2022.
  • safe, streamlined cloud adoption.
  • ensure you’re making the most out of these cloud trends, and minimizing any negative impacts.
  • They can reduce costs, provide tailor-made solutions, and allow for cross-platform environments.
  • Hybrid cloud helps organizations further reduce costs, and helps increase agility and innovation
  • It’s an information security concept that enforces giving the lowest possible privileges/permissions level possible to minimize the threats associated.
  • A denial of service (DoS) attack is a cyberattack that shuts down a computer or a server.
  • XaaS is a modern and collective term that refers to the delivery of anything as a service.
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    This article explains some of the trends most relevant to the topic of cloud computing, as well as explains some of the benefits and disadvantages of cloud computing currently. The top four trends include artificial intelligence, cloud delivery models, security and compliance, and new cloud technologies. The article further explains each of these trends and the impact they will have on the industry. The main concern when it comes to cloud computing is the safety and security, following dependence on the internet. The new and incoming innovations within cloud computing aim to eliminate theses challenges and improve overall efficiency and adoption. Cloud computing is expected to grow over 22% this year alone and adoption rates are expected to remain increasing.
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    To summarize, the article talks about how cloud use has been increasing for over a decade, forcing many employees to embrace digital and adapt to the work-from-home concept. For continuity and expansion, the workforce transformation strongly relies on the cloud model. Given the extensive development, acceptance, and cloud deployment in corporate IT in recent years, the anticipation of stronger and more robust automation and AI has grown and should expect cloud delivery strategies to shape the cloud ecosystem in 2022 and beyond. Also, the demand for cybersecurity is rising, as is the desire for cloud-native programs that are quick, efficient, and robust.
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Professional Sports Venue Security Issues, Emerging Threats, and Technology Solutions -... - 1 views

  • A total of 40 venue directors hosting teams from Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), and the National Hockey League (NHL) completed the survey. Staffing and training, fan behavior, technology utilization, patron screening, cybersecurity, and drone mitigation were areas of focus.
  • The majority of respondents indicated that their current entry screening checkpoints caused lines to form outside their venues, and the average wait time is less than 10 minutes during the busiest times.
  • Top training requirements for security staff included venue/event familiarization, prohibited items, fan code of conduct, standard operating procedures, how to operate security technology, and crowd management. Facilitated in-person training was the most common method, followed by table-top exercises, routine refresher courses, e-learning, and workshops.
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  • fan behavior is worse than it was 10 years ago, and 65% indicated that COVID-19 restrictions caused increased tension between patrons and staff
  • Technology can bolster safety and security efforts when budgets permit acquisition. Closed-circuit television, walk-through metal detectors, electronic tickets, stationary bollards, explosive detection canines, and venue signage were utilized by 100% of the respondents. Facial recognition software, license plate readers, retractable bollards, automated barrier systems, and RFID for staff were most likely to be purchased if additional funding was available.
  • Many experienced staffing shortages in the last two years, and 70% of respondents indicated that staff absenteeism increased since the beginning of the COVID-19 pandemic.
  • Most respondents (87%) use patron screening technology, including walk-through metal detectors, handheld magnetometers, and x-ray scanners.
  • Ideally, venue directors want to get patrons inside the venue faster without sacrificing prohibited item detection accuracy. If respondents were able to acquire new screening technology, they would likely purchase facial recognition systems, followed by millimeter wave scanners and explosive particle detectors.
  • Only 20% of respondents use artificial intelligence in their security screening, surveillance, or incident response technology. However, 62.5% believe they understand how artificial intelligence can help their security operations.
  • Most respondents have implemented a cybersecurity defense program and provided basic cybersecurity awareness training to full-time staff. In addition, patrons are informed of the secure in-house WiFi networks to use at their venues.
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    In the ever changing world of venue life safety, technology is becoming more prevalent. Within budgetary limitations, venues are looking for better ways to ingress guests while keeping the safety integrity of the facility. If applicable, venues would like to incorporate facial recognition and screening as guests arrive. While looking at capex for technology, what will the next wave of venue security look like? Is facial recognition and pass through magnetometers be the peak?
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Independent hotels and resorts are discovering opportunity in a balanced approach - hot... - 1 views

  • The industry is beginning to embrace the digital mindset and many properties have implemented the low-touch and highly efficient innovations many guests have become accustomed to.
    • apere870
       
      This article explains how the Covid 19 pandemic pushed independent hotels and resorts to implement more technology in order to satisfy customer expectations. Some examples are hotel apps, online check-ins, and even requesting housekeeping through your phone. It also describes the importance of a good balance between technology and the high-touch luxury experience that guests still search for, doormen and bellmen are still a very crucial part of guest experiences.
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SaaS Software Currently Dominating The Cloud Computing Market, Especially In The Health... - 2 views

  • The healthcare industry often utilizes software as a service (SaaS) to increase software versatility and accessibility without installing and running applications on multiple computers and data systems.
  • By 2022, healthcare professionals and facilities can expect to see some new SaaS trends in the industry.
  • Increased Attention to Security
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  • Use of Multiple Clouds
    • jordynmiddleton
       
      Use of internet redundancy
  • more efficiency, faster automation, and a higher level of personal responsiveness.
    • jordynmiddleton
       
      Time is key when working in healthcare, and the speed of access to data could assist in saving someones life.
  • many companies will strive to increase their ability to store, process, analyze, and secure essential healthcare data. As a result, instead of using various cloud providers for multiple applications or disaster recovery, such cohesive approaches will become more common.
  • The Company has been awarded 11 contracts thus far in Q2, six of which are additional expansions with existing customers.
    • jordynmiddleton
       
      As companies expand there cloud-based services, they will become much more attractive to current clients with wanting to take their business to the next level.
  • The current healthcare cloud computing market is valued at nearly $18 billion and is expected to increase by almost 18.7% between 2022 and 2025.
  • there will be a greater need for security, privacy, and compliance
  • More than 81% of the most successful IT companies have begun to work on AI technologies, allowing them to revolutionize business processes and increase efficiency and productivity while supporting human capabilities and automating repetitive tasks.
  • As a result, the number of businesses using cloud-based apps is expected to increase by 19.6%
  • The Company is perfectly positioned to benefit from the Biden Administration's $1.9 trillion Infrastructure Bill, including $350 billion allocated for State and Local Governments to invest in upgrades and modernizations.
    • jordynmiddleton
       
      Cloud-based software would be at the top of the list for these upgrades and modernizations which would increase revenue substantially for multiple cloud services. The same exact software needed for a major hospital may not be need for urgent care or small primary care office, but the software is needed none the less.
  •  
    Software as a Service is becoming an essential part of the healthcare community. The time saved researching information about a patient, searching for medications or treatments could be valuable time needed for saving a life. It is project that "the number of businesses using cloud-based apps is expected to increase by 19.6%." With the increase in the use of cloud-based applications, there is a stronger need for the attention given to data security. Especially when it comes to patient information. Multiple cloud based options may initially be utilized before phasing into singular sources over time. This will alleviate some of the pressure needing to have the increased security for two platform rather than one.
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3 technology trends that will shape how restaurants function in 2022 - 1 views

  • Between labor shortages, supply-chain disruptions, and rising inflation, it’s a wonder the industry survived the past 12 months at all
  • 7% of respondents either somewhat or strongly agreed that adopting new technology over the last two years has been critical for the survival of their business.
  • Contactless will be the set standard
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  • COVID accelerated digital adoption in hospitality.
  • More and more of the business of running a restaurant — from ordering to payment — has been put in the hands of the customer.
  • Unique loyalty programs to give guests reasons to return
  • Restaurants that have implemented a pay-at-the-table solution have the capability of integrating loyalty and reward programs directly into the checkout process.
  • A lot of the traditional touchpoints in the dining experience have been transformed thanks to the widespread adoption of QR code digital menus, self-ordering, and self-payment options accessed via smartphones.
  • Human servers will never be fully replaced by technology, nor would many diners ever want them to be. The human element is still a key part of the experience for many restaurant-goers.
  • A cold, fully contactless experience isn’t what guests are craving. They want more convenience and control, certainly, but also more connection.
  •  
    This article explains how the restaurant business has adapted new technologies to overcome changes that came after COVID-19. The usage of these technologies allow the restaurants to minimize the contact points during the experience while also giving the option to the patrons to customize their experience as they want. It also talks about how technology is not a replacement for server or bartenders because the human contact is still part of the hospitality business
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Bear Robotics Debuts Hospitality Robot Designed for Multistory Hotel & Office Buildings - 0 views

  • Bear Robotics unveiled a new bot targeted at multi-floor commercial and residential spaces
  • Called Servi Lift, the new robot incorporates several firsts for a Bear product, including an interactive touch screen, security doors, a large video display screen for advertising, and mobile app integration
    • jordynmiddleton
       
      The large screen designed for advertising could be a great revenue stream to offset the cost of purchasing the robot. This is also a great way to self promote the business without the need of having a person involved.
  • the Lift is designed to navigate through office building community “gates” and call and operate elevators
    • jordynmiddleton
       
      This makes the use of this machine more attractive. Depending on the size of the hotel, multiple machines would be needed, however, they don't have to be stuck on one floor. A company could purchase 5 or 10 and they could service all floors within the hotel.
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  • The Lift also features an automatic charging station to dock between deliveries.
    • jordynmiddleton
       
      This prevents usage down time or the device dying mid-service and needing to be lugged back to a charging station.
  • The Lift also has a number of consumer interaction features, including app integration, the ability to notify customers they’ve arrived via phone call, and an on-robot touch screen where consumers can enter security passcodes to access their deliveries.
    • jordynmiddleton
       
      The ability to call guests keeps everyone notified of its arrival. It will also keep items/info secure based on its passcode access. This could become a problem if too many passcodes are stored unless they are autogenerated per delivery.
  •  
    The article discusses a new robot that is designed to access multiple stories, allowing it to serve more than just one area. It highlights its capabilities such as an "interactive touch screen, security doors, large video display screen for advertising, and mobile app integration." It proves it self to not only be advanced technologically, it could be a great revenue stream with its available advertising space. The robot delivering to the wrong room is also not an issue as it will call/notify the receiver of its arrival along with the items being locked via passcode access.
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How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
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    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
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Nail The Basics Of Cybersecurity With Multifactor Authentication (MFA) - 0 views

  • When it comes to the basics of cybersecurity, nothing is so elemental as the password.
  • the simple password has endured as the first and last guardian of consumer and business data. 
  • But with the rise of sophisticated hacking techniques, passwords alone can no longer protect against unauthorized access and security attacks.
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  • Enter multifactor authentication (MFA). By adding extra layers of security to a user's login process and requiring they enter two or more pieces of evidence (e.g., factors) to prove they are who they say they are,
  • MFA is a great method for boosting protection against everyday threats like credential stuffing, phishing attacks and account takeovers.
  • 1. Passwords alone are no longer enough to protect against security attacks.
  • it's critical every company apply effective security measures to protect their data.
  • to protect business and customer data, it begins and ends with preventing unauthorized account access.
  • MFA is the most direct and effective way to do that.
  • A familiar example of MFA at work is the two factors needed to withdraw money from an ATM.
  • Your ATM card is the something that you have, and your PIN is the something you know.
  • companies can require all employees to verify their identities with two or more pieces of evidence to prove they are who they say they are.
  • 2. Companies around the world (from Fortune 500s to small businesses) are feeling the urgency to adopt MFA — but a knowledge gap persists.
  • It's imperative companies invest in training employees on how using MFA is essential to securing access to both work and personal accounts.
  • industries in our everyday lives — led by social media platforms and financial services — requiring consumers use MFA to secure their personal accounts, both businesses and employees are normalizing the everyday routine of MFA. 
  • make the connection between security at work and in their personal lives and understanding they're two sides of the same coin.
  • 3. MFA adoption can seem overwhelming, but it doesn't have to be.
  • By recognizing any technical, change management and financial challenges to user adoption, committing to open communication, and providing the resources and training your employees need, any business can conquer that fear of the unknown. 
  • When adopting MFA, prioritize identifying the strongest and most user-friendly authentication method possible for your organization.
  • that means using an authenticator generator app, a hardware security key or a combination.
  • the reality is a large percentage of U.S.-based employees are also consumers with a smartphone in their pocket.
  • on that phone, the employee is already using multiple apps that require MFA.
  • 4. Balance security with ease of use when identifying a preferred authentication method for your organization
  • With options like hardware keys, you often see employees run into issues losing, replacing or breaking them. But a (TOTP) mobile app can be continuously updated in ways that make the MFA process more seamless (e.g, an app that verifies automatically from trusted locations like an employee's home office).
  • authenticator apps on devices like iPhones have the added benefit of extra layers of security at the phone level like PINs and biometrics like Face ID.
  •  
    This article talks about companies transitioning to multifactor authentication as an added layer of protection of cybersecurity.
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Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
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  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
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Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  •  
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
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10 robots automating the restaurant industry| 2021 Trends | Fast Casual - 1 views

  • From cocktail-making to burger-flipping, many food and beverage businesses are beginning to discover the benefits of using robots to improve their productivity.
  • The automation revolution has begun.
  • make 10 loaves per hour,
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  • Aside from being pretty damn cool and bringing innovation into businesses, customer-facing robots can help reduce human contact, a significant benefit at COVID-19.
  • Recently acquired by delivery startup DoorDash, Sally is a salad-making robot, mixing up to 8 fresh ingredients from vegetables to salmon into a compostable bowl in just 90 seconds!
  • Cecilia.ai is a smart, interactive bartender that can be placed almost anywhere, serve mixed drinks in less than 30 seconds, and give customers guidance about the menu using AI and speech recognition.
  • The entire process can be automated in this modular and customizable system, starting with spreading the sauce, topping it with cheese, then adding pepperoni and three more ingredients and baking the pizza.
  • Picnic can produce hundreds of pizzas per hour with just one operator, allowing the rest of the staff to be occupied with the rest of the food
  • The startup recently raised $16.3 million and has plans to install its robot in schools, stadiums and hospitals.
  • The Mini Bakery, built and designed by Wilkinson Baking Company, is a fully automated system for baking bread. It does all the mixing, shaping, proofing and baking, allowing bread to be sold hot and fresh directly to customers just like a vending machine
  • Even though the system was built for supermarkets, we don't see any reason why it couldn't be used in restaurants or hotel kitchens.
  • This countertop device makes authentic artisan gelato, fruit sorbets, frozen yogurt and ice coffee using biodegradable capsules, which can also be used as the serving bowl. Solato is ideal for small cafes and restaurants looking to upgrade their menu with fresh ice cream without wasting precious space and money.
  • can flip burgers and make fries
  • The system includes the Miso Analytics platform, which provides deep insights and improves food quality with cooking precisely as defined.
  • Among the company's clients are CaliBurger and White Castle, where it flips over 10K burgers and fries more than 12K baskets every month.
  • The Dark Kitchen, also referred to as ghost kitchens and virtual kitchens, is a kitchen space devoted exclusively to delivery-only restaurants, a trend that has seen a meteoric rise since the global pandemic began in 2020.
  • Beastro can be customized to automatically prepare any type of dish, prepare about 45 dishes per hour, collect analytics, and fully integrate with Cuismo, the company's online restaurant, and dark kitchen management software.
  • The company partnered with craft breweries in NYC to give customers high-quality coffee at a reasonable price, automatically made by a 20-square-foot kiosk that serves the cup using three little magnets.
  • While TrueBird's primary business model is to open dozens of automatically operated coffee shops in public spaces across the country, we can see no reason why you shouldn't set up one in your hotel or airport lounge.
  • ACUR-C by Japanese company Smile Robotics is an automatic robot for serving and collecting dishes in restaurants, clinics, nursing homes, hotels, and more.
  • The robot moves autonomously between tables, picking up trays with its robotic arm and bringing them back to the kitchen.
  • They can automate the food or beverage-making process, save money and human resources, enrich menus, make fewer mistakes, reduce food waste, and work 24/7 without a raise.
  • Another innovation for the hospitality industry is Milkit, a patented milk-tap solution that saves time, energy and money
  • With its unique milk bag, the Milkit device pours precise amounts of milk, saves up to 4 seconds per coffee cup and eliminates the need for storing milk bags.
  • Most of these systems are still quite expensive and are intended for filling in the gaps throughout the workforce (a major issue created by COVID-19), either to work alongside human employees so they can focus on more complex tasks, or just to serve as additional revenue sources or a tourist attraction.
  • already being used by several Israeli restaurants and hotels, as well as Starbucks in Germany.
  • As technology advances and AI becomes more accessible, it is no wonder that robots for the food and beverage industry are becoming more commonplace.
  • We believe that we will see more and more robots and machines in restaurants and hotels, making delicious meals or mixing fantastic cocktails.
  • Innovating the food and beverage industry is essential and will be beneficial for both the business and the customers.
  •  
    This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.
  •  
    This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.
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Why unattended retail is exploding in response to consumer acceptance| NAMA 2022 | Reta... - 0 views

  • A host of technologies and service concepts have come on the scene as of late: "smart" coolers, third party delivery, artificial intelligence, computer vision and biometric identity verification
  • Moderator Bill Moxey, director of strategy and planning at PepsiCo Inc., made one thing clear at the outset: Thousands of locations will be adding unattended retail concepts and technologies in the near future as the consumer's preference for self service is stronger than ever.
  • Consumers wanted to know exactly what they were getting… and they didn't feel pressure about somebody asking if they wanted a side."
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  • When consumers feel less pressure, they feel more comfortable…and we buy more," he said. They will spend 20% to 40% more per transaction in an unattended setting.
  • According to the research, half of consumers think unattended is faster and more than a third of consumers think unattended is more efficient, Moxey said. Two thirds say it is more comfortable, and one third like the ability to browse and purchase without interacting with employees.The biggest takeaway is consumers don't feel pressure and they feel safe.
  • When consumers get full control over the experience, they get more excited.
  • The expansion will include a projected 12,000 lodging sites, a projected 3,000 airports, a projected 11,000 health care sites, a projected 3,000 college and university sites (including gyms, libraries, common areas and auditoriums), Moxey said. The majority of expansion will be in healthcare, travel and recreation channels.
  • Coffey pointed out that consumers on average increased snack consumption from 2.2 snacks per day to over five snacks."The people at home were rewarding themselves between Zoom calls," he said.When they go back to work, these habits won't change, he said
  • lassman said the pantry/OCS future is hard to gauge since it depends on customer budgets. With economies scaling and budgets cycling, there will be some type of need, he said, but the scale of it is uncertain.
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Cloud Computing: Travel and Tourism Trends - 0 views

  •  
    This article describes the various cloud computing trends in travel and tourism and how they could be beneficial for all travel companies to adopt. It further goes into detail on how cloud computing is becoming utilized by approximately 81% of the travel & tourism companies and how it creates a positive impact on the industry. It mentions the advantages that cloud computing brings to the table like a personalized experience for users as it facilitates data synchronization between channels, is more reliable than holding one singular framework so it lessens the security risks, is being more widely utilized on a global scale, provides scalability and flexibility throughout the peak season and low seasons, saves the company potential expenses that would have otherwise been spent on other infrastructures, software, systems, etc., and benefits tourism on a socio-economic degree which helps fight environmental degradation.
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Hotel Safety Tips - 1 views

  •  
    This article includes advice from a former intelligence officer when it comes to travel and hotel safety. Today we rarely see guests take these precautions even though it could be the difference between life and death in an emergency. When traveling it is crucial to be aware and knowledgable or your surrounds in the case an incident or emergency does occur.
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Have Restaurants Altered Their Social Media Approach? | Boston Hospitality Review - 2 views

  • The pandemic has brought with it confirmation that digital transformation is not only necessary but essential to business longevity.
  • while time spent online has skyrocketed by 37%, consumers “won’t go back to offline channels.” Nearly a third (29%) said “they’ll be using digital channels increasingly more post-crisis.”
  • between 46% and 51% of American adults are using social media more since the outbreak of COVID-19 began. More recently, the same survey conducted by The Harris Poll found that 51% of total respondents – 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up
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  •  30% of millennial diners actively avoid restaurants with a weak Instagram presence. As such, restaurants should seek to optimize their digital presence on the platform to drive engagement and sales. 
  • “Many restaurants that never paid for posts on Instagram prior to the pandemic now find the investment well worth their dollar,”
  • show people that they care and connect with consumers on a more “purposeful” level to ultimately build trust with their community and those within it.
  • “Now, more than ever, every dollar counts, and brands must remain extraordinarily vigilant about allocating dollars into marketing tools that will move the needle,”
  • “As much as COVID was one of the worst things to happen to society and to our industry. It’s forced us to become more innovative than ever before.”
  •  
    This article is about the integration of social media in marketing for restaurants, and particularly how that has adapted and changed as a result of the pandemic. The article gives a brief introduction with some statistics outlining the particular usage of social media by different generations and how they make decisions regarding the content they see on that social platform. It then goes into detail about how Instagram is the primary platform that leads to success for restaurants marketing. It then takes a slight turn and explains that many consumers are looking to give their business and attention to entities that take social or other stands and seem to have a genuine care for making the world a better place. It has also been shown that outsourcing of marketing has reduced as a result of the pandemic and the need to save money during the hard times. Additionally, there is something that consumers find appealing about the genuine marketing that an internal employee is able to do on a platform such as instagram. The article concludes that even though the pandemic has been a terrible thing, it has forced restaurants to become more proactive and innovative in their marketing strategies.
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The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
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  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
  •  
    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
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