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Trust will be "deciding factor in cloud service provider competition" in 2021 - 0 views

  • The trend of companies embracing digital transformation during the COVID-19 pandemic was the driving force behind the continued investment, according to Canalys, aided by the economic recovery and subsequent restart of some delayed projects. 
    • balle028
       
      There have been a lot of shifts to digital transformations due to the pandemic, many companies are welcoming this change. This article touches on the embracing of transformation due to COVID-19. Alot of recourses have been poured into developing this change. Companies like Amazon and Google Cloud have accounted for close to 70% of spending.
  • An International Data Corporation (IDC) published last week, revealed that the worldwide public cloud services market grew 24.1% year over year in 2020 with revenues totaling $312bn (£219.75bn). This market includes Infrastructure as a Service (IaaS), System Infrastructure Software as a Service (SISaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
  • Rick Villars, group VP of worldwide research at IDC, said: “Access to shared infrastructure, data, and application resources in public clouds played a critical role in helping organisations and individuals navigate the disruptions of the past year. “In the coming years, enterprises’ ability to govern a growing portfolio of cloud services will be the foundation for introducing greater automation into business and IT processes while also becoming more digitally resilient.”
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    Companies are leaning more into digital transformations for cloud services.
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Why Proximity Marketing Failed and How it Can Succeed in 2019 - 0 views

  • According to Boston Retail Partners, just 13% of retailers can identify customers as they enter a store, with another 10% identifying customers at checkout. In comparison, 60% of retailers identify customers during online shopping.
  • One of the biggest reasons for this is that beacon technologies have required customers to have bluetooth turned on. Beacon programs also often require customers to have download the right app and have that app turned on
  • A survey conducted by Borrell and Associates discovered that just 25% of retailers think beacons have a greater-than-50 percent chance of driving sales in stores.
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  • The truth is that beacon programs routinely fail to offer customers requisite value.
  • According to research, consumers change phones often, every 2-3 years. When customers change phones they also change their MAC addresses. When this happens, retailers instantly lose insight into that individual’s historical behavior.
  • According to econsultancy, only 4 percent of consumers have ever downloaded a luxury retail shopping app. And even consumers who do download retail apps only spend 5% of their time using shopping apps. In truth, a proximity marketing strategy based heavily on an app can present some serious friction. As a result, 44% of retailers have removed their apps from the app store since 2015 and 56% fail to regularly update that app.
  • Though there have been historic limitations, proximity marketing is not going away it’s merely evolving
  • [retailers] will embrace neural networks and machine learning devices to get more connected. Analysts will use customer … traffic and behavior data to create experiential shopping destinations.”
  • Using AI-powered face recognition enables retailers to instantly recognize when individuals enter a store. While consumers change their phones regularly, they don’t change their faces
  • Facial recognition can also remove friction across the buying journey by offering the ability to seamlessly pay by face, verify age, or participate in loyalty program
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    Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.
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Global Event Management Software Market to Reach $11.4 Billion by 2024 - Use of AI & Ma... - 0 views

  • The Event Management Software Market is projected to grow from USD 5.7 billion in 2019 to USD 11.4 billion by 2024, at a CAGR of 15% from 2019 to 2024.
  • Drivers
  • Restraints
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  • Opportunities
  • Challenge
  • rowing demand for event automation and an increasing focus on gaining actionable business insights from events are driving the growth of event management software market
  • Event management software is expected to hold the major market size during the forecast period
  • It helps enhance the quality of events and provides enhanced visibility for event organizers.
  • The event management software segment is divided further into venue management software
  • On-premises deployment is expected to hold the major market size during the forecast period
  • North America is expected to hold the major market size during the forecast period
  • North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms.
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    This article states that the event management technology and software market is expected to grow by 2024. Some drivers being growing use of social media for event marketing and some opportunities being gamification of events to engage the audience. The market is growing because of the demand and needs to plan and organize. Event Technology helps enhance and better the event.
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6 Technology Trends Shaping the Future of Event Management - 0 views

  • Event management today is fundamentally different than it was ten years ago.
  • Events and conferences are dynamic entities with changes often happening in real-time. Up until recently, event management tools weren’t equipped to handle these changes instantaneously.
  • The event technology landscape is exploding in a variety of different directions. It is projected that the event tech market will grow to USD 9.28 billion by 2020. The challenge for event organizers is keeping up with the latest tools, implementing those that best fit their needs, and then using them for maximum impact.
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  • make their experience as interactive as possible. Ideally, you’ll have one platform that you can use to enable live polling and in-session Q&As which will help you turn passive attendees into active participants.
  • Personalized Event Experience
  • Event attendees are increasingly demanding more contextual and personalized experiences. Online platforms such as Amazon and Netflix with their recommendation systems have made users accustomed to interfaces that “know” their interests.
  • Live Audience Engagement
  • Which tools should we implement to create a seamless, personalized attendee experience throughout the event process? How can we best leverage technology to manage event agenda, speakers, and sessions in real-time, and across different views? How can we deliver event content in a way that’s easy to consume for attendees and via their preferred channels?
  • Event organizers are now demanding solutions that incorporate at least a basic level of analytics e.g. tracking the behavior of event participants and then using those insights post-event to drive future event improvements.
  • Conversational Experiences
  • AI-enabled chatbots can easily recognize these questions and instantly provide the answers. What’s even more interesting is that AI-powered chatbots, like our Sava event chatbot, are capable of learning user preferences from previous interactions and personalizing the conversations accordingly.
  • All-in-one Platforms
  • There is a strong demand for a single platform to manage the event agenda and the on-site technology, engage attendees across channels, and get behavioral analysis.
  • Sophisticated event management solutions bridge the gap between the physical and online worlds, creating a frictionless, unified experience for event attendees. They aim to solve key challenges for event organizers helping them plan successful events and improve as they go based on the wealth of collected data.
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    This article relates the future shape of Event Management Software that is set to define the future of events management. No longer is it just about just planning seating and defining attendee and rooming lists. Technology has enabled event planners to reach deeper into the behavior, desires and participation needs of attendees defining preferences and engaging rather than just making things happen. Key fundamentals include the capability to reach out to attending audiences, monitor their engagement and illicit responses as well as interact directly or indirectly, through chat bot or polling. While this article focuses on the planner to attendee experience, this holds similar opportunity for Hotel and Event spaces to engage simultaneously and seamlessly through the same platforms. These are incredible and exciting opportunities that 10 years ago were a bucket wish list for event planners and Conference service professionals alike.

Want to Be a Hotel Event Planner? Here's What You Should Know First - 0 views

started by keugent on 29 Oct 19 no follow-up yet
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5 Reasons Why Event Management is Important in Tourism - 2 views

  • Events act as important motivators for tourism.
  • If you look at the destinations that gained popularity in recent times, you’ll find out that the flow of tourists to this place began after the successful event management.
  • This is the major reason why the role of event management in tourism is so important. Tourists and travelers need to understand why they should visit a particular destination. Therefore, event tourism comes to the rescue.
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  • These plans should focus on the planning of social events in order to achieve the full potential of tourism. Managing events is the activity that deals with developing and planning various kinds of events for that society. A fruitful integration of event management into touristic activities will win success and attract numerous customers to the target destination.
  • The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, recreational events, etc., have become possible due to the tourists, which travel around the world in search for new impressions and emotions.
  • Tourism event management promotes the loyalty of regular customers.
  • The term “event management” can puzzle some people who have never thought about its meaning and role in modern society. I
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • Nowadays, events can mitigate or aggravate political situations, which is another lure for tourists.
  • he best example for this is the impact of major sporting events, such as the Olympic Games or Worl
  • When certain parts of society reached a certain economic peak, they shifted to a more thoughtful way of life that included alternative energies, wise ecology, and environmental protection. This also made way for the birth of completely new consumer needs, which increased the demand for a specific range of events and tourism.
  • Management of events provides various opportunities for the travelers to spend their time without being bored. If you plan your visit to some exotic country, it doesn’t mean that your vacation will be limited with rambling across the sights and historical monuments of the destination. You can diversify your trip with extreme events or any social activities.Thanks in part to event management, you will surely experience a wide array of emotions and experience many new things.
    • ngerv001
       
      Wherever and whenever one is planning a trip to a location they want to have fun and live in the moment. From cruises that have excursions and on boat activities, to hotels that offer cocktail hours for incoming groups to live performances, having a way to keep guests entertained are crucial and vital to keeping a guests happy. It is important for the hospitality industry have different outlets to provide a memorable experience for their guests that will lead to positive reviews, word of mouth recommendations to repeat business, event managements are important. As event managers it is key to always be looking for ways to keep guests entertained, relaxed and overall having a great time.
  • Events in tourism development produce an incredible impact on the industry as a whole and influence a broad range of human activities: politics, environment, socio-cultural, and other aspects.
  • Although event management and tourism are different notions, it should be mentioned that they are closely aligned with each other. Actually, regardless of the type of tourism you choose, event management will accompany it within the entire period of activity.
  • The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.
  • You cannot possibly underestimate the importance of events for tourism. The most popular types of tourism events, regardless of the tourism type, come in a wide range of exciting options. Various types of festivals and events have always existed as significant parts of human society.
  • Tourism and event management are said to have evolved from primitive gatherings of people for agricultural or religious reasons into the more modern type of events—large-scale, corporate and governmental—as well as their long history of attracting tourists and establishing host communities as tourist destinations.
  • The emergence of new political powers, capitalism, new products, and new social relations, as well as a new way of modern life, paved the way for more versatile event tourism development and a growing number of cutting-edge events.
  • Today, it is not surprising that apart from the above-mentioned impacts, events also have the power to affect the formation of a destination’s image and can help with promoting, positioning, and branding it across the globe.
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    This article greatly described the importance and significance event management has for the tourism industry. Special events definitely draws individuals in to multiple destinations, which delivers a huge boost for the tourism industry.
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    The following article, 5 Reasons Why Event Management is Important in Tourism, focuses on event management within the hospitality industry. The role of an event manager within the hospitality industry is a very complex job and it takes someone with a vision and skills in order for a successful outcome. Event management is important within the hospitality industry because tourism is truly dependent on the effective management of events. The article provies the following example, Niagara Falls is now a known destination and is a prominent place to visit, however, the main "flow" of tourist started as soon as the event managers had begun to arrange tours, cruises, etc. Event management is vital within the industry and this article highlights some of the important impacts it has on the industry as a whole. "Naturally, tourism and event management can exist separately, but their consolidation can bring many benefits not only for the development of tourism but also for the development of the economy of countries or cities in total."
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    The article highlights why event planning is an important element of tourism. It discusses key social, political, and cultural events that span both tourism and event planning. It strives to establish a clear connection between the benefits of tourism and social events implemented from a streamlined perspective.
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    This article talks about how different types of events are important for tourism. Events such as mega, hallmark, major and local events attract more tourists such as the olympic games or the Superbowl. Some destinations are visited only for special events, driving more tourism to that destination. As tourism has become very dependent on effective event management, small events such as arranging tours in a destination have led to an increase in tourism. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, and other recreational events have become possible due to the successful event management and the travelers that they attract.
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    Event Management can be both local and global, it is the management of various activities including conventions, meeting and other major activities. Tourism is not considered a part of event management; it is classified as a set of tourism related activities. Tourism is thus divided into various niche activities. No matter what tourism type you choose, event management will always be a part of the activity. There are various types of classifications. Events may be condsidered Mega, Hallmark, Major or local. It is necessary to recognize the importance of events to the tourism product, and as such, you should never take for granted the need for proper and effective coordination. It is also important to note that events such as cultural activities also aid in destination development. A key factor in having these events is to promote the destination and attract more visitors, particularly at times in the season when things are slow. The introduction of events can serve to stimulate local economies and draw attention to unseen parts of the destination, as well as aid in the building of infrastructure in those communities. It is also important to note any event requires significant planning, the who, what, where and how allows a better understanding of how a proposed event may impact a destination's image and can help with building a stronger global brand. The significance of tourism in event management is centered around possible offshoot activities such as tours and entertainment or any other economic benefits that maybe be derived beyond the event itself. By creating such signature activities, it is likely that you broker relationships with visitors, which could likely create loyalty to your brand.
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Emarketing vs. Digital Marketing: What's the Difference? - 0 views

  • Online marketing and internet marketing are similar enough, but digital marketing and emarketing are two really different sectors of marketing.
  • Internet marketing is the practice of using the internet to connect with new customers.
    • anonymous
       
      Internet Marketing This is anything you can search on the internet and leads you to a website promoting a product, an event, etc.
  • Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
    • anonymous
       
      Digital Marketing Is like a mixture of both Internet Marketing and E-Marketing.
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  • In addition to including the internet marketing strategies of SEO and PPC, it’s also focused on more on relationship building with customers.
    • anonymous
       
      E-marketing Is not only online or something you can search for, it also includes more personal contact with their customers.
  • email marketing, gaining online reviews, referral programs and social media marketing
  • Internet marketing focuses almost exclusively on how to capture and direct online traffic in order to better drive sales.
  • Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
  • If you’re talking to a friend about how you want to run an email campaign and use the term “online marketing” instead of “emarketing,”
  • “Internet marketer” is a term that can be restrictive if you’re looking for a more all-encompassing agency.
  • Emarketing, digital marketing, and internet marketing all share some overlap, but each also use slightly different approaches. Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential profit. Meanwhile, digital marketing has the widest scope with a lot of tactics, platforms and mediums falling under its large umbrella.
    • anonymous
       
      Although very similar terms, they don't exactly mean or refer to the same thing. They have slight different meanings and qualities.
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    The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.
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5 sustainable design ideas to take your hotel into the future - Insights - 0 views

  • Roof gardens
  • reduce energy use by absorbing heat and acting as insulators for buildings, which also, in turn, helps to reduce air pollution and greenhouse gas emissions.”
  • Sustainable furniture, fixtures and accessories
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  • carpet and bathroom tiles made from recyclable materials
  • using low or zero VOC paint in the walls
  • Using sustainable materials
  • Using LED lighting can not only help drive down energy costs but also reduce maintenance and cooling costs as well.
  • LED lighting fixtures
  • Water conservation solutions
  • otels can therefore benefit from utilizing water-efficient practices by upgrading equipment and improving operations.
  • Solar installation
  • 24/7 in the premises so a lot of energy is being consumed for power generation
  • It is not only cost-effective but also low maintenance, reliable and flexible.
  • Because sustainability is now a big factor in the success of a hotel, hotel operators must then take extra measures to delight their customers with their sustainable efforts.
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    And check out this 5 sustainable design ideas for hotels.

A 5-star POS that saves money & drives revenue - 0 views

started by keugent on 20 Nov 19 no follow-up yet
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10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views

  • recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
  • The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
  • Customers expect personalization
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  • Use information you know about a customer (booking date, check-in information, preferences, etc.) to create a customized onsite experience.
  • Fifty-two percent of marketers say video is effective for brand awareness (WowMakers). Fifty-two percent of marketing professionals worldwide say video has the best ROI (Syndacast).
  • Twenty-three percent of digital marketing budgets are now set aside for moment marketing. And did you know that travel and transport is the best-performing sector for moment marketing
  • hen it comes to mobile travel and hospitality bookings, growth rates between the years 2011 and 2015 reported an increase of 1700%, accounting for 18% of online revenues.
  • It’s no secret that one of the biggest challenges in the travel and hospitality industry is driving more direct bookings. In the hotel industry, reports show numbers of up to 81% of booking abandonments.
  • ocus on booking retargeting.
  • Yes, an important and current hospitality trend is that millennials are much more prone to travel than Gen Xers and Baby Boomers—for both business and pleasure.
  • According to research, more than 50% of millennials trust earned media more than they do owned media.
  • One of the fastest growing trends, as far as searching for answers on the internet, is voice search
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    This article highlights some of the recommended techniques that companies in hospitality should follow in light of changing trends in hospitality. This includes personalized, social media marketing, mobile, dynamic and real-time marketing.
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    This article talks about 10 ways for a hospititality based establishment to be in know of what is trending in market for them to be in touch with today's world.
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How Technology has Shaped the Hospitality Sector in 2019 - BW Hotelier - 0 views

  • hotels have started investing in personalisation and AI technologies that take guess-work out of the equation and automate the entire process of creating personalised guest experiences.
  • We’re seeing an increasing number of hotels recognize this reality, and begin to integrate technology with the service they provide to deliver a better guest experience.
  • cloud systems connect with each other more easily and can help hotels make data-backed smart decisions instead of relying on fragmented data of disparate systems.
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  • 94% of business travelers and 80% of leisure travelers appreciated the ability to request in-room services and message hotel staff using their own smartphones. 38% of guests chose to use tech platforms like a hotel concierge to search for food and beverage options, activities and more instead of searching the internet, or asking recommendations from hotel staff.
  • millennials have a decidedly digital approach to purchasing behavior, and this demand is a primary driving force behind the need for business to adopt relevant technologies to cater to these generations of travelers.
  • Now, guest expectations include the need for an experience rather than a service, the ability to personalize their stay, privacy of data and more.
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    In "How Technology has Shaped the Hospitality Sector in 2019," author Pranjal Prashar believes that the use of certain technological advances, will allow hotels to provide exceptional guest experiences. Prashar states that there has been an increase in the number of hotels that have recognized new and innovative technologies and have started to implement these advances to deliver a better guest experience. One of the benefits of using such advances as the PMS and RMS systems is that it can help hotels make data- backed decisions. In today's world, guest expectations have moved from basic needs such as clean rooms to including the need of an experience says Prashar. With millennial's projected to overtake baby boomers as America's largest population, I believe it is vital that the hospitality industry as well as other industries invest in technology to stay in front of the curve.
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GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality - Hos... - 1 views

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    Hotel bookings made through the Global Distribution System, in 2018, increased drastically. The success also means that the ADR return was also largely increased. Despite its major success in 2018, the article advises hungry hoteliers to look for options that will have a high ADR return, in order to maximize RevPar performance.
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    I wonder what the growth stats would be for this fiscal year?
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The Future of the Hotel Industry in 2020: A session with Peter O'Connor - 0 views

  • linked to this lack of integration is data protection and privacy. Hotels have been a prime target for hackers and therefore there are severe limitations in place with regards to what can be stored on the guest. This limits any guest-centric, data focused development
  • Direct bookings are more expensive to obtain than ever before. Why? Hotels are simply not getting enough direct business to water down the costs of driving the traffic, developing websites and converting the customer
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    The Future of hotel industry on 2020 reflecting the growth of peer to peer such as AirBNB, Hotels need to use all this data to be hand of the game or keeping up other industries. 
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Infor Broadens Relationship with Accor - 0 views

  • The application is currently used at more than 1,100 properties worldwide.
  • Infor EzRMS revenue management software
  • Accor will be able to capitalise on the new functionality of the Infor EzRMS application such as mobile access, function space revenue management, extended stay optimization and a variety of pricing methodologies.
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  • "Infor EzRMS plays an important role at Accor and is widely deployed because of its ease of use, the portfolio consolidation, and reporting capabilities
  • We need systems that can support our growth and quickly deliver the information we use to maximize profitability.
  • This creates a real partnership, expanding it to more international, luxury and leisure brands in the Accor group, strengthening our relationship, and ultimately driving growth by using world-class revenue management strategies.
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    Infor and Accor has agreed to use Infor EzRMS revenue management software. It will make revenue managers job easier because its easy to use, the portfolio consolidation, and reporting capabilities.
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Latin America Finally Ready for Hotel E-Commerce - 0 views

  • Latin America is currently the second-largest growing market after Asia-Pacific
  • overcomes challenges in the coming years, such as regulatory hurdles, infrastructure issues and economic unrest
  • improvement in the payment infrastructure
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  • growth of the urban population
  • 121 million in 2016 to 151 million in 2019
  • the key is to personalize the traveler’s journey
  • Smartphone penetration is driving mobile shopping and engagement
  • impact of social media in travel
  • TripAdvisor
  • $22 billion of travel is bought online in Latin America today
  • traditional travel agents
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    In the past 2 years, Latin America has adopted e-commerce. E-commerce is growing from year to year. Social media, and social media marketing are vital in having an online presence. However, so is having a strong offline presence. Technology can impact sales, economy, and growth in the hospitality industry. As technology is evolving, it is also making an impact in online travel in Latin America. The article brings up how hotels must consider a GDS, such as TripAdvisor to bring recognition to bookings. This reminds me of what we learned this week- how GDS can broaden companies global reach.
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How AI is Trimming the Fat in Foodservice :: Hospitality Trends - 1 views

  • From reducing food waste to predicting what customers will order, artificial intelligence is already streamlining the restaurant business – and this is just the start.
  • At American chain BurgerFi, self-ordering kiosks use AI-powered facial recognition to suggest menu items to returning customers.
  • Restaurants will also need to invest in upskilling staff to ensure they understand the technology and can use it successfully to get the insights they need.
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  • At Starbucks and McDonald’s drive-throughs, AI analyses the time of day, weather and individual store transactions to customise digital menus. Fast-casual chains such as by CHLOE and Buffalo Wild Wings streamline their online experience with AI that manages website reservations and pre-orders for those lunching on the clock.
  • et with food waste an industry-wide issue, spending on AI to reduce the amount thrown away could slash the budget: research from resource efficiency charity WRAP found that on average, for every $1 restaurants invested in reducing waste, they saved $7 on operating costs.
  • “Customer expectations have gone through the ceiling,” says Moulds. “AI will segment the foodservice industry further, enabling fast, automated service at one end, while allowing other restaurants to offer the tailored experience people are seeking out.”
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Is 2020 the Year of the GDS? | By Scott Falconer - Hospitality Net - 2 views

  • Technology can play a major role in helping properties win more bookings, through advertisements, display, and keywords
  • It will be interesting to see how GDS usage and other distribution channels continue to evolve throughout 2020.
  • The overall contribution of GDS bookings indicates that it is still a very relevant and growing channel and often delivers the highest ADR.
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  • However, certain keywords can and do drive them to book a property, such as "price", "offer", "rate" and "discount". Globally, 4 out of 10 survey respondents agree these types of words would encourage them to book.
  • In our survey, 7 out of 10 agents say it's important to include icons with the words "free" or "complimentary" in ads. In 2020, hoteliers should review their current strategy for the GDS and consider whether they are using the platform to its full potential.
  • Rate parity (ensuring that the same room is priced identically across all distribution channels) will continue to be of utmost importance.
  • Our research shows that 9 out of 10 travel agents rank rate parity as 'very important' or 'important' in their search.
  • When the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
  • Travel agents are booking hotel reservations on the GDS in record numbers, from 42 million ten years ago to 79 million in 2019. On average, they book 22X more room nights than consumers, making the GDS a prime channel for hotels looking to increase revenue.
  • the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
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    This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.
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    This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.
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    Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver
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Recent Trends in Event Management - 1 views

  • Recent Trends in Event Management
  • meetings and events this year is the introduction of Smartphone technology to business.
  • Publicis Meetings USA (PMUSA), revealed that the trend of using technology in meeting or event management will drive in forward, thanks to the increasing tech-savvy clients.
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  • “Technological advances continue to be increasingly important and are leading to more requests for customization and interactivity in meetings and events…We expect technology to be at the core of several trends in the meetings industry in 2011."
  • Through the use of various mobile applications for event management, it becomes easier for the event managers and the producers to promote audience engagement, interactivity, and business-to-customer networking.
  • Today the trend of using mobile applications for event management has led the Smartphones to increase the technological and interactive aspects of a meeting or an event. There are various audience response and networking apps that helps in accomplishing tasks like customizing program agendas, and messaging.
  • The entrepreneurs and event managers have a coined the term “hybrid meetings” for the type of event management that comprises both the elements of a live meeting and a conference via the Internet.
  • With the use of applications like the Windows mobile apps, your Smartphone can be transformed into a hand-held PC.
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    This article is an interesting one, highlighting the changes in trends in Event Management. The article starts off by explaining that the major changes in the meeting and planning areas of a business is due to the introduction of the smartphone technology in the business. It goes on the explain that there are mobile applications used just for events. It seems that the more that people and businesses become aware of the use of the mobile device as it relates to technology, it will make it even easier to customize and request different things for an event. Technology will be the core to different and new trends in the meeting and planning areas of businesses. It evident that the use of different mobile applications will make every thing easier for event managers. It allows managers to communicate with their customers and understand what exactly it is they need.
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    This article looks at the rising use of Smartphones and smartphone apps for the event planning industry, and more specifically at industry meetings. The use of the technology makes it easier to connect the audience on points like engagement, interactivity, and business-to-customer- networking. As the importance of social media interaction in business, so does the need for interaction between business leaders increase as well, and helps to create a successful marketing event.
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Importance of Sustainability in Hospitality | Dana Communications - 0 views

  • Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact.
  • In fact, according to Cornell University’s Center for Hospitality Research, the reverse is true for both. Recent advances in technology related to renewable sources of energy (solar, geothermal, wind, etc.) have improved the economics of using these kinds of alternative energies at the property level.
  • Cost is always a driving factor and reducing operating costs provides a compelling incentive for hoteliers. Cost reduction and efficiency strategies can be achieved by investing in better operational procedures and emerging environmental technologies. Many hoteliers now employ a variety of strategies to reduce, reuse, and recycle waste. Other emerging areas include sustainable procurement, indoor environmental quality (focusing on air quality and chemical/cleaning product use), and staff training programs (which can facilitate improved performance and higher levels of employee satisfaction/retention).
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  • Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.
  • These statistics make it clear that sustainability—and a company’s commitment to it—is top of mind for employees.
  • Most major hotel brands have incorporated some level of sustainability platform into their brand definition.
  • Having sustainable business practices will lead to an enhanced reputation and brand image, which translates to great hotel profits in the long term.
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    Improving hotel's sustainability with the use of environmentally-friendly materials is now of utmost importance. It is a myth that green operations are more costly to obtain and maintain. In fact, renewable energy sources have improved economically and have now become alternative energy source at property level. Governments are now strongly supporting the use of renewable energy sources by providing tax write-offs and quickly expedited regulatory permitting. There will also be increased recognition for brand image and corporate brand image which creates a positive guests experience and attracting better talent. The savings are exponential by investing in better operational procedures and emerging environmental technologies. The green technology is inspiring and forward-thinking.
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    This paper analyzes and demonstrates the importance of sustainable design in the hotel industry from the perspectives of economy, law, guest experience and corporate responsibility. With the progress of science and technology, sustainable development will become more popular and become a major trend of hotel industry in the future.
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