HSMAI Article - E-Commerce Now And In The Future - 0 views
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Yichen Yang on 17 Sep 12Electronic commerce is a booming business during these years. For example, the United States attributed $300 billion in transactions in 2002. There are two types of E-commerce through Internet, one is Intranet and the other is Extranet. Also, according to the former data, E-commerce is becoming more and more importance. Among e-commerce transactions, individual transactions donate a lot. There are lots of benefits about the E-commerce. Through selling on the Internet, they often have lower transactions costs. Also, E-commerce is faster and more convenient so that shoppers are able to take a lot of time to buy. Although there are lots of benefits, there are still drawbacks like searching better prices. Organizations usually go through four phases, including Web Presence, Web Service, Web Transactions and Integrated Web. The purpose of the first one is marketing enhancing. The second one is setting for responding to product and services inquires. The third one make company get their Web Sites ready for transactions. The last one creates the value chain among the customers. In the future, there will be greater integration of Web Sites with backend customer databases and other business information systems. The organizations are developing micromarketing decisions at individual level. At the end, the article also listed a lot of questions about the issues about the e-commerce in the future.
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Karin Goodine on 03 Feb 13Did you know that by the year 2016 e-Commerce buying and selling online would have made over 8.6 billion dollars! This article discusses the e-commerce currently and its future trends in the hospitality arena, which is one of the fastest growing industries to date.