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Brigham and Women's Hospital Tests NFC RFID for Patient Bedsides - RFID Journal - 0 views

  • Harvard Medical School teaching affiliate Brigham and Women's Hospital (BWH) is testing a Near Field Communication (NFC) RFID system it developed that enables health-care staff members to manage the administration of medication at a patient's bedside.
  • consists of a Google Nexus 7 tablet and a software app that interprets RFID tag data regarding patients and the medications they receive. The system works with passive NFC RFID tags attached to medications, to patients' wristbands and to staff members' ID badges, thereby enabling a user to read the tags and link the patient, caretaker and medication in the app
  • Since 2005, BWH has managed its medication administration data via bar codes
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  • However, Landman notes, the time spent scanning bar codes, as well as the difficulty in ensuring a strong Bluetooth connection, can often make data collection during these visits time-consuming. The bar codes themselves could be difficult to scan as well—in many cases, a bar code is printed on a crinkled wrapper that can be difficult to scan. What's more, he says, pushing the workstation-on-wheels from one room to another is cumbersome.
  • Landman's team built a prototype system, using a Nexus 7 tablet, which comes with a built-in NFC RFID reader. They loaded the tablet with the app, and then attached NFC RFID tags to some pharmaceuticals, staff badges and patient wristbands.
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    This program insures the safety and well keeping of the patients. I know it's not the latest in-room safe technology. But having just been in a hospital and having a dreadful experience I can honestly say that this technology would have helped.  During my hospital stay I was lost, mistaken for a man, not given an IV, and almost given the wrong prescription. Now I know it was 3 am, but if this program would have been installed I don't think I would have the same story to tell. The fact that the software tracks both the patients and the staff is what I find amazing. That was the biggest problem with my visit. No-one knew who was supposed to take care of me. This would have changed all of that.
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Disney Taps Contactless and NFC Technology as it Seeks to Connect Customers to Its Fant... - 0 views

  • Perhaps most valuable for Disney is the personal information it hopes to collect from use of the wristbands and from the Web site and app, on an opt-in basis. Personal information could be encoded on the chip of the MagicBands, allowing, for example, Disney employees to greet young visitors by name, according to published reports. The costumed employees might have a hidden contactless reader, though the bands reportedly will store “no personal identifiable information,” Disney reportedly said.
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    The article highlights the dramatic change that Disney will effect to increase customer service at the theme park using the Near- Field Communication technology (NFC). This technology which is presently been use by hospitality firms and other industries will allow Disney to eliminate the need for room keys, credit cards, and paper tickets. Customers will be given a wrist band which will be tied to the Disney websites and all accounts numbers and IDs created on the website will be embedded in a chip that is also embedded in that wrist band. All you will need to do is just give it a tap and boom! You are given access to rides, movies, restaurants, kiosks and other attractions within the park. According to the report this saves customers and Disney tremendous amount of time but the real deal behind this is to gather more personal data about customers, and track all the activities you engaged in plus the things you bought. Personal information could be encoded in the wrist band so that an employee or even mickey mouse could greet you by name. All this technology sounds very good but what if I lost my wrist band and it gets in the hands of someone else. The article states that the wrist band can be remotely deactivated if lost or stolen. You and I know that when you having fun at Disney no one will be looking at their wrist every five minutes to see if a wrist band is still in place. If someone found my lost wristband and I notice two or three hours later who will be responsible for all these charges racked up by someone else? I really like this technology because I hate having to wait in long lines; anything that would make my life easier I will pay for it. Having said that I do believe that there are facets of this amazing technology that still needs to be tweaked.
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Study Touts Mobile Innovation as Major POS Influencer | News | Hospitality Magazine (HT) - 0 views

  • that current POS were not well integrated into other IT systems (28%); that the POS is not ready to grow with their company (26%); and that it is difficult to add additional modules or functionalities to the current POS (30%).
  • negative perceptions of wireless POS have given way to a more positive outlook
  • E-wallet payment was the most widely recognized new payment option with 36% of respondents indicating they wanted it with their next POS.
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  • Three quarters of respondents reported that mobile POS capabilities were the top technology features they wanted for next POS solutions.
  • that current POS were not well integrated into other IT systems (28%); that the POS is not ready to grow with their company (26%); and that it is difficult to add additional modules or functionalities to the current POS (30%).
  • and this was echoed in the VSR study. Three quarters of respondents reported that mobile POS
  • echoed in the VSR study. Three quarters of respondents reported that mobile POS capabilities were the top technology features they wanted for next POS solutions.   Reasons for this vary from improving the customer experience (63%); mobile POS providing associates with better tools (54%); speeding up checkout (39%); and providing a more mobile workforce (32%).
  • Reasons for this vary from improving the customer experience (63%); mobile POS providing associates with better tools (54%); speeding up checkout (39%); and providing a more mobile workforce (32%). 
  • According to the report, restaurant operators have a wish list of anticipated POS platforms that go beyond mobile POS (49%).
  • Improving payment options remains also was named as an important—if not dominant— POS technology for many respondents.
  • All of these payment options require a POS that is PCI Compliant and capable of recognizing the new payment technologies. E-wallet payment was the most widely recognized new payment option with 36% of respondents
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     In the customer survey the mobile POS requirement is high, and the online payment is also popular among consumers. The trend is obviously and the development of such technology will become beneficial investment for the company.  
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    This article shows us the result of VSR Magazine's first annual "2012 POS Study". The result indicated some developments and some worries of end users. 28% current POS were not well integrated into other IT systems, the POS is not ready to grow with their company, and it is difficult to add additional modules or functionalities to the current POS. But it also indicated negative perceptions of wireless POS have given way to a more positive outlook. Most of them wanted mobile POS capabilities to be the top technology features for next POS solutions because of three reasons. Firstly, mobile POS is vary from improving the customer experience. Secondly, mobile POS providing associates with better tools. In addition, it speeding up checkout and providing a more mobile workforce. Most of them wanted E-wallet payment in the next POS. some others were interested in near-field communication payment, while very few people want future POS to recognize near-field communication coupons.
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    The article talks about the results of first annual "2012 POS Study." The study were POS were not well integrated into IT systems 28% that the POS is not ready to grow with their company(26%) and to the additional modules or functionalities to the current POS ( 30%). Secondly, the study also shows the negative perceptions of wireless POS have given way for positive outcomes. For example, they want mobile POS capabilities were the top technology features they want for the next POS solutions. According to reports, restaurant operators have a wish list of anticipated POS platforms that go beyond mobile POS. Finally, E-wallet payment was the most widely recognized new payment option, with 36% of respondents that they want it with their next POS.
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GDS vs ADS - 0 views

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    Global Distribution System (GDS) & Alternative Distribution System (ADS) GDS & ADS Today's Global Distribution System (GDS) is comprised of 4 major GDS channels: Sabre Amadeus Worldspan Galileo The latter two, as of 2006, have been aggregated under the TravelPort banner. There are also a number of smaller, regionalized GDS connections including Abacus and Patheo. Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. These include household names such as Travelocity and Expedia and not-so-well-known sites such as e-Bookers and Opodo. A single "switch," Pegasus, provides overall system connectivity (Wizcom was acquired by Pegasus in July, 2004) and the industry is now seeing a proliferation of "direct-connects" to by-pass switch transaction and pass-through fees to mitigate acquisition costs. Connectivity to, and marketing within, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. To have access to the GDS, your operation must belong to a Central Reservations Service (though you could try to create a proprietary CRS) and that is where the Hospitality Performance Group distribution program can bring value to your operation. We work closely with a number of CRS providers and can match you with one that is appropriate to the distribution needs of your property. Approximately 80,000 travel agents globally use the GDS. Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents, GDS marketing can prove extremely productive--particularly in an extremely competitive market or when your operation's feeder markets are global. Working with our GDS marketi
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    This article talked about the GDS and ADS. It said there are four major GDS channels: Sabre, Amadeus, Worldspan, Galileo. Besides, there are also small channels like Abacus and Patheo. Then, the article introduced that Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. Then, according to the article, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. It said that about 80,000 travel agents globally use the GDS So we can say the GDS's is very useful for travel agency business. It has very long history since Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents. In the end, the article promoted a new system called HPG.
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Green IT | Green Hotelier - 1 views

  • With the world becoming ever more reliant on IT, from computers and laptops to smartphones, the issue of how you make it more sustainable, in terms of reducing energy requirements and electronic waste, becomes ever more pressing.
  • In 2010, it was estimated that 360 million computers were manufactured. A computer is one of the most resource-intensive pieces of equipment, requiring over 10 times its weight in fossil fuels to make
  • The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time. Computer Aid International About 2% of the world’s total energy is consumed by building and running computer equipment. BBC Office equipment is the fastest growing energy user in the business world, consuming 15% of the total electricity used in offices. This is expected to rise to 30% by 2020. In the UK, the cost of running this equipment is estimated to be around £300 million annually and rising each year. Carbon Trust 200 million computers and 550 million mobile phones reached the end of their life in 2008.  Computer Aid International 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency Reusing working computers is up to 20 times more energy-efficient than recycling them. Computer Aid International
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  • A data centre is a facility used to house computer systems and their components, and it can be far and away the biggest contributor to an organisation’s carbon footprint. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • 1. Build the most energy-efficient data centre possible. This will save energy and costs over its lifespan. 2. Only get the data storage capacity that is currently required and forecast for the lifespan. Many data centres have excess capacity that burns energy (and therefore costs) unnecessarily. Don’t have servers or equipment that will not be used. 3. Cooling data centres. Traditionally cooling has been done by air circulation, which is very inefficient. Larger data centres already use other technologies to cool more efficiently, such as water cooling. 4. Virtualisation technology. Improve your system’s resource utilisation through virtualisation technology. Virtualisation is the creation of a virtual (rather than actual) version of something, such as an operating system, server, network, etc. and allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling. 5. Consider cloud computing. This is a location-independent IT service, typically available over the internet, where shared servers provide resources, software and data to computers and other devices on demand, increasing IT capacity and capabilities without an organisation having to invest in new infrastructure. Keeping data virtually, or “in the clouds”, means less information stored on IT systems and therefore less energy being used to run the systems. Systems such as BT’s Virtual Data Centre, a hosted data centre that enables businesses to create, deploy, monitor and manage their own service through a self-service portal, claim to offer savings of up to 40% of the total cost of running one’s own data centre as well as reducing the space required, the level of emissions produced and the power consumed.
  • 6. Measure and monitor power usage. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption.
  • 1. Upgrade. Before buying new, investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency. 2. Green labels. Look out for the certification labels denoting more energy-efficient equipment, from Blue Angel in Germany to TCO in Sweden and Energy Star in the US (see below). 3. Screens. Opt for flat screen monitors, which reduce energy use by over two-thirds. 4. Get the right equipment. Consider your information technology needs against the tasks required. For example, laptops may be a better option in some circumstances because they have been developed to be energy-efficient and generally match the computer to the task required. Remember: not all staff have the same needs. 5. Consider running costs. Look at the life cycle costs, not just the purchase cost. Take note of running and standby costs of equipment. These can vary enormously.
  • Top 10 Tips to reduce running costs of office equipment (source: Carbon Trust) 1. Computers. Activate energy-saving features. In fact, most office equipment will have these features, so make sure they’re activated. 2. Standby features. Introduce a policy to activate standby features, don’t assume employees will do it. 3. Turn it off. Buy seven-day timers. These can save up to 70% on energy costs. 4. Monitor and manage the equipment that is peripheral to computers, such as speakers, printers, etc. and consider installing intelligent switch-off solutions. Printers can consume 30%-40% of their peak power demand when idling between printing and standby modes, so minimising this can produce cost savings, reduce heat output and increase its operating life. 5. Educate your staff. Consider a screen saver with an energy-saving message. 6. Rationalise your equipment via networking to reduce the number of printers (for example) in any office area. 7. Printers Use only black and white for internal documents and colour only when absolutely necessary. Consider the benefits of inkjet printers v laser printers. Inkjet energy use is much lower than that of a laser printer. Encourage staff to use print preview functions. Set default printing mode to double-sided. Use lower-specification printers, such as inkjets, for internal documents and encourage staff to use these for day-to-day use.
  • 8. Photocopiers High volume copiers use more energy so should be used sparingly. Use low melting point inks (available from stationery suppliers). Encourage staff to copy in batches to increase standby time. Stick to black and white copiers and only use colour when absolutely necessary. Set default copying to double-sided. 9. Invest to save and purchase only what you need. 10. Don’t forget to motivate staff. Keep repeating the message of the importance of energy saving in ways that they can understand (for example, a computer monitor switched off overnight saves enough energy to microwave six dinners).
  • WEEE (Waste Electrical and Electronic Equipment), or e-waste, is the term used for old or disposed electronic equipment. It covers both the toxic and valuable materials found in appliances. The most important lesson is to reuse, not recycle. With so much e-waste, and electrical devices such as computers and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
  • Options to investigate when trying to reduce e-waste are: 1. Can you upgrade your equipment with new energy efficient components? 2. Can it be used by someone else in the company? 3. Can it be given to a charity? (Note: charities must be registered to take WEEE.) 4. Will the manufacturer take back the old equipment and reuse parts in new products?
  • Developments on the horizon include: 1. Smaller, more efficient processors. The continuing development of microprocessors means a mobile phone can have around the same computational power as the average desktop computer back in 2000. 2. Memristors. Electronics giant HP is in the process of developing “memristors” (see photo above), which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years. 3. Specialist data centre design. Siemens recently launched its transformational Data Centre Solution, a groundbreaking strategy in data centre energy-efficient design and operation. It claims the system, which uses virtualization and efficient power and cooling, offers many benefits for businesses, including up to 50% energy savings through ground water cooling and IT costs reduced by 30%. 4. Outsourcing. Hotels of all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes. 5. Optimisation of resources. This will become a necessity either through virtualisation, networking or cloud computing. 6. Water cooling. IBM is currently working on a supercomputer that is cooled by water (a given volume of water can hold 4,000 times more waste than air), which claims to be 50% more energy efficient than the world’s leading systems. The Aquasar stacks many computer processors on top of each other with cooling water flowing between each one. IBM’s Dr Bruno Michel told the BBC in November 2010: “We plan that 10 to 15 years from now, we can collapse such a system into one sugar cube — we’re going to have a supercomputer in a sugar cube.”
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    This is a great article that provides tips on how to use green practices within the IT realm. It starts by giving statistics on how much energy can be consumed by equipment, and also how much electronic waste can be done when not reusing or recycling such equipment. There is tips on how to increase efficiency with your technology and also providing tips on how to properly purchase needed equipment. Another set of tips covers reducing the running costs of office equipment and reducing e-waste by the 'reduce, reuse, and recycle'. Lastly, developments for green technology and equipment are provided for us. My opinion is that this article is very informative and should be read by all hoteliers to look into and apply the tips given. Showing the statistics paints a great picture for the reasons why we should be going green with technology.
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Accounting for Special Events | Nonprofit Accounting Basics - 0 views

  • Accounting for Special Events
  • In this example, it would be beneficial for the nonprofit to track and record the number of attendees, ticket price, and fair value of the event.
  • Option 1 -
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  • Option 2
  • ption 3 -
  • In order to properly report the activities of these events, a number of transactions need to be recorded for each event:
  • The difference between the amount paid by the donor and the fair value of the benefit received by the donor is considered a contribution.
  • The costs will also include the catering, ballroom, decorations, meals and refreshments, etc.
  • In-kind contributions: For each special event there could be three types of in-kind contributions that are documented:
  • Auctioned items
  • tems provided to the donor
  • Donated services or facilities:
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    This article touches on events and the process Event Coordinators use to keep track of money. Things like dinners, galas, auctions and fundraisers are examples of events that involve a transfer of money. The "Direct benefit to donors" are the actual costs of the items and services given to guests for their attendance. There are 3 options given to report these benefits. Option 1 - Present the Costs of Direct Benefits to Donors as a line item. Option 2 - Present Special Event Gross Revenues in the revenue section of the Statement. Option 3 - Present the contribution portion as contribution revenue and the exchange portion (fair value received by donor) as special events revenue. To properly report activities each transaction needs to be recorded for revenue purposes. Tracking the number of attendees, ticket prices, and value of the event is important to make sure funds are being allocated correctly. If lump sum donations are made or sponsorships are involved, that revenue needs to be reported as well. On top of this, costs need to be calculated too, event space rental, food, table cloths… in order to come up with a final profit number. Sometimes donated auction items are used to incur a 100% profit for the organization.
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Mandarin Oriental, Miami Security Scores 98.8% in Independent Security Audit :: Hotel N... - 0 views

  • Mandarin Oriental, Miami expands from one SAMS™ module to five
  • InvoTech’s system makes our property significantly safer and our security operation more effective and efficient,” said Ballester
  • can adapt to their specific security and budgetary needs to automate a variety of security department functions that include
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  • Mandarin Oriental, Miami expands from one SAMS™ module to five
  • Control keys, radios, and equipment Manage patrols and assure all check points are properly scanned Process visitors, print badges, and daily log review Control and automatically log all security officer dispatches Document and properly record all incidents on property Process lost and found items and accurately track and return found items Control employee lockers and locks
  • The property recently scored 98.8 points out of 100 on an independent ‘Safe and Sound’ security audit. “SAMS™ made this possible
  • Tighter security comes from our knowledge of exactly which keys are checked out every hour of every day
  • system has the ability to scan each contractor’s driver’s license to capture the ID information and photo and create a record of when the person entered and left the hotel’s property
    • yuzhu li
       
      what if some emergency accidents happened in the contract company, it is no longer the original person come to the hotel. The SAMS still  can recognize him/her??
  • “InvoTech’s system makes our property significantly safer and our security operation more effective and efficient,” said Ballester
    • yuzhu li
       
      It is an impressive article that a security system could be literally so sound and impregnable. It can monitor and assure all the check points, especially it can scan the contractor IDs while access to the property. As we know the hospitality industry is a meeting ground, labor-orinted and customers diversified, easy to be liable for negligence. There is a news I read in the newspaper years ago, the front desk person accidentally assigned the room key to a guest that has been given to another guest in advance. And that leads to the second guest lost his $5000 in his suitcase. The court decision was the hotel was liable and compensated for the loss of the second guests. The hotel is not only has loss in money but also in the reputation. If the hotel could have the InvoTech's system, it would check all the keys, this situation would never happened. And for the system can automatic scan contractor IDs, all I can say is amazing, it not a easy thing from my eyes.Especially for some luxury hotels, there will have some VIPs, or VVIPs, their security is the top one task for the hotel. 
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    It is an impressive article that a security system could be literally so sound and impregnable. It can monitor and assure all the checkpoints; especially it can scan the contractor IDs while access to the property. As we know the hospitality industry is a meeting ground, labor-orinted and customers diversified, easy to be liable for negligence.  There is news I read in the newspaper years ago, the front desk person accidentally assigned the room key to a guest that has been given to another guest in advance. And that leads to the second guest lost his $5000 in his suitcase. The court decision was the hotel was liable and compensated for the loss of the second guests. The hotel is not only has loss in money but also in the reputation. If the hotel could have the InvoTech's system, it would check all the keys, this situation would never happened. And for the system can automatic scan contractor IDs, all I can say is amazing, it not a easy thing from my eyes. Especially for some luxury hotels, there will have some VIPs, or VVIPs, their security is the top one task for the hotel
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Facts about Wireless Cell Phone, Electronics Recycling for Charity Benefits - - 1 views

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    All about  Mobile Wireless Cell Phone Recycling This articles states how  people know everything about using their cell phone, such as taking picture, recording and dialing but when it  comes time to dispose of the cell phone they are clueless of what to do . Knowing how to dispose of one's cellphone is very important  for our health because improper disposal of one's cell phone  can lead to the intoxication of the ecosystems due to all the  toxins that our cell phones contains such as lead, mercury, arsenic, cadmium, beryllium,  antimony and nickel. Taking in consideration that most used cell phones can be refurbished, it is important that we use proper disposal process so the cell phones can  be fixed to be given at a better price in third world countries or even if they cannot be fixed, manufacturers can  use the materials that are still good  to make a new cell phone instead of working with raw material to make new cell phones. If  one doesn't know how to dispose of their cell phones properly  they can always give the  to a " Recycling for charity" because these programs  dispose properly of used cell phone and therefore reduce  the toxicity of our landfill.
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    It is true that most used cell phone can be refurbished for future use. We should aim to go green and make most cell phones restored to full function faster and economically.
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6 Lesser Known Uses of Beacons in Restaurants | News | Hospitality Magazine (HT) - 1 views

  • allowing customers to order ahead
    • pattyjoe10
       
      Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But they have to make sure the order is left ready by the time customers arrive.
  • consumers today value personalized, contextual mobile engagement, built around their current location, interests and buying preferences.
  • 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app.
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  • Therefore, it is highly likely that, merging mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty.
    • pattyjoe10
       
      Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. 
  • Q app
  • busy a restaurant is at a particular time
  • real-time information
    • pattyjoe10
       
      Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any.
  • not overwhelm users with notifications
  • deep understanding of the value offered to customers and deliver it in the best way possible.
    • pattyjoe10
       
      I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in anyway or if it called my attention every now and then, buy companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing.
  • delivering personalized deals and messages
    • pattyjoe10
       
      Attract customers by promoting events or special offers. People like a place they can see as happy and fun. Also, who doesn't like discounts.
  • prevent boredom
  • offer customized discounts for first-time customers, encouraging them to come back often
    • pattyjoe10
       
      I believe this is one of the best efforts to retain and gain customers. Reward the customer who passes by every now and then, with personalized dishes; and reward  first time customers by attracting them with discounts specifically for them.
  • deliver custom menus to valued customers based on previous orders and visit history
  • awarding crawlers
  • ollect massive amounts of untapped data
    • pattyjoe10
       
      Another must. Keep track of everything to better improve employee wages and specifics of customers that are out-and-about.
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    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
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    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
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    Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.
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Alibaba has solved the one problem Amazon can't: B2B e-commerce - Fortune - 2 views

  • Incredibly, many businesses today still buy and sell supplies and materials with paper invoices, faxes, and checks. It’s a huge opportunity on which the two largest e-commerce companies in the U.S., eBay and Amazon, have not focused. Both companies run marketplaces, but they specialize in consumer-facing goods, not wholesale items and business supplies. Amazon has been running AmazonSupply, a wholesale site, in beta for two years, as CEO Jeff Bezos promotes increasingly flashier schemes around drone delivery, TV shows, mobile phones, and publishing.
  • But there is one true giant in the category: Alibaba, the Chinese retail darling that last week revealed plans for a $21.12 billion initial public offering, which has dominated in B2B e-commerce. I was reminded of this over the weekend while listening to Planet Money’s entertaining explainer of the Alibaba wholesale market. Through Alibaba.com and 1688.com, the company provides to people everywhere access to the Chinese supply chain. This means tinkerers, builders, entrepreneurs, and small businesses can order custom motors and parts from Chinese factories without having to travel there, find a scout, and forge a relationship with a manufacturer before doing business.
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    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
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    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
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    For an individual shopper, Alibaba has also created Ali Express, which gives an individual access to the same staggering number of products at near wholesale prices. They do indeed appear to have broken the code on B2B sales while still providing availability to the consumer. Win-win.
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Capturing Travel Agent GDS Bookings in Challenging Times - 2 views

  • While the travel industry faces ongoing challenges from COVID-19, travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months.
  • To best capture the travel agent audience, use global distribution systems.
  • Even through this period of uncertainty, global distribution systems have consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these systems:
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  • They earn a commission
  • It’s more convenient.
  • It’s more efficient.
  • Optimizing your presence on the gds and boosting your visibility is essential to connecting with and winning bookings from the travel agent audience.
  • That includes rates on your website, metasearch, all gds, and online travel agencies. Rate parity is important to 89% of travel agents worldwide – if they see a better rate elsewhere, they’ll actively book away from your property.
  • Make sure your property is correctly geocoded or indexed.
  • Evaluate your photos.
  • Update any modified or additional hotel services and amenities
  • Revise cancellation, flexible rate, and rebooking policies for impacted travelers.
  • List your commission policy.
  • What is most important to travel agents booking hotels on global distribution systems?NORAMLATAMEMEAAPACProperty rating and photos59%57%53%58%Hotel Services57%54%52%51%Hotel Amenities65%45%45%46%Policy information53%36%43%30%Attractions/Points of Interest28%34%33%45%Other12%15%8%10%
  • GDS isn’t the only type of marketing that can help.
  • Ad spend via global distribution systems is only used when an impression is delivered to a travel agent actively searching for a property in your market.
  • Identify and target your top source markets
  • Select promotion dates that are 90 days in the future: 
  • Focus messaging on cleanliness and safety:
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    Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.
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E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
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The Importance of a Human Resource Information System - 0 views

  • A human resource information software system or HRIS system is one way that a lot of companies use to manage everything easily and become even more productive.
  • It is only fair that you treat all the information involving them with utmost confidence.
  • With the HRIS system, you can track down to which path your work-related decisions are taking you.
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    This article introduced the importance of HRIS. Having HRIS in the hotel could aid the human resource team to become more organized and practice being practical in the workplace. Since this converts all the information digitally, the use of paper will definitely decrease. Having this kind of attitude towards employees will make them feel confident and secure. This in turn makes them more productive and will become happy at work. By having a clearer view of what is presently happening in the hotel, top management can also predict what could happen in the future. Some HR-related expenses that can be monitored through this system are the training costs of newly-hired employees, and the benefits given to the employees and their reported dependents. In addition, attendance can also be monitored here. Since being frequently absent or tardy could decrease the company's productivity, it is important that the hotel have a system where in top management can easily observe if there is an abuse of the company's system.
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Sustainable Hospitality Hardware | Sponsored by Rocky Mountain Hardware | Originally pu... - 0 views

  • Typically, this control requires well-designed and durable hardware systems that include door and window operating and locking components.
  • the selection of hardware that is made from predominantly recycled material by manufacturers using green and sustainable practices is paramount to green building design.
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    Green hotel has become a hot topic recent years since people have more concerns about sustainability of natural resources. This article is talking about sustainable hospitality hardware. It starts right from one kind of hardware material, bronze. Two types of bronze are introduced as the most popular choice for hardware, "silicon bronze" and "white bronze". Considering the long durability, excellent corrosion resistance, better fatigue resistance, lower melting point, easy care and maintenance, bronze, as a material is a dramatically long time and continues to be so today using both time -tested and innovative manufacturing techniques. The article also talks about green characteristics of bronze products. For example, it use life cycle analysis results to show bronze products is better than other materials. Bronze is 100 percent recyclable and make healthier environment. In hospitality industry, the most applications of bronze must be the door hardware, including the lock set. The article gives an example of Pelican Hill Resort which used lot bronze in the resort manufacture. Overall, it's a material choice that can contribute positively to the overall design intent of a given facility and its long-term successful operations.
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High-tech hotels a hit with geeky guests - CNN.com - 0 views

  • the Andaz hotels, guests are greeted by a host bearing an iPad,
  • produce a room key via the iPad en route to the room.
  • keys that unlock the room door when flashed over a sensor
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  • to control audio and video and play files from their MP3 players or laptops through the room's 40 inch flatscreen TV.
  • investing in apps for the mobile market, which allow users to find nearby hotels and check their
  • which allow users to find nearby hotels and check their room rates.
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    Hotels have been lax on keeping up with the technological advances that have come about in the past few years. This article talks about how a few different hotels all over the world are starting to use these technologies to their benefit. Some hotels have hosts greeting guests with an ipad and making room keys etc.. while they have a drink at the bar. Others have given their guests capabilities to play the movies or music they've purchased on their ipad or iphone directly on the room TV as opposed to purchasing movies from the hotel. It seems like hotels are starting to grasp what their guests really want which is quick, paperless and technilogical convenience.
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    Hotels are catching up with the technological advances
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View from the Top | Global Gaming Business Magazine - 0 views

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    "View From  the Top" discusses the new 360-degree camera technology which is helping MGM Resorts and the gaming industry to increase efficiency in their surveillance departments.  These cameras have no blind spots and provide a fish-eye view of the whole casino floor. "It offers situational awareness of the entire floor, and permits the operator to zoom in with other cameras where needed," according to Oncam Grandeye's director of global sales. This company is considered to be a leader in 360-degree technology. The article also discusses a complete solution for surveillance operations. This new technology coupled with more traditional megapixel cameras provide video history of given subjects entering or leaving the property or parking garage (for the entire month). Suspects can even be tracked "back in time" if need be with use of the 360-degree images and software. License-plate recognition software aids in tracking a suspect even if they leave the property. Many thieves end up at another MGM property (there are 10) not realizing their image has been sent out to all of the properties, so if they aren't caught at one, they will be at another. Ticket thieves for slot machines are caught when they try to cash out at kiosks, since their image is on surveillance. Through use of creating triggers in the software, players-club card thieves are caught by patterns and locations of their bets. "We'll mine data for standard deviations, wins that don't look right", says director of surveillance. 360-degree camera technology is one of the most valuable tools in aiding the surveillance operations for the gaming industry.
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The importance of social networks in hotel business - 0 views

  • The booking tool offers fans who follow us on Facebook the opportunity to directly book their stay at one of our hotels. Social media will grow in significance and we consider it particularly important to offer excellent services – also on the Internet.
  • In addition to social networks, hotels should also focus on mobile solutions and complement their classical marketing mix with mobile applications for iPhone, Android and BlackBerry smartphones.
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    The article tells us how the social networks important to the hotel business. The study shows the network and social media are benefit to hotel marketing. And the ARCOTEL sees this potential opportunity in social media and network application Facebook. Nowadays, the network and some third party such as kayak, priceline provide many hotels boost in booking and increase in guest loyalty and public relation. But study shows that only 24 percent of the users would like to join hotel profiles on Facebook. The ARCOTEL hotels have integrated the apps into their Facebook sites. By using this app, the fans can directly book their favourite hotel and read ratings and other information through the app. The social media will get after them to offer excellent services. Both of them were done on the internet. At the same time, the fans who use the app to book hotel will also get prize draws, special discounts or a user-friendly booking function with extra tools. Although the network has given the hotel a instrument to contact with the guest, the modern technology still can not replace the classical booking and marketing paths, the network is just like the catalyst. As the internet business is rapidly growing worldwide. Hotels have to focus on combine their classical marketing with new technologies such as smartphones, ipad and facebook. They will help the hotel gain business and be success.
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Hotels are failing to invest in training for Property Management Systems (PMS) | By Hil... - 0 views

  • When a cluster analysis is conducted, the cluster which included hotels which offered training to their employees through a combination of internal and PMS supplier training AND those which have a substantial amount of budget allocated AND more days training had the highest average occupancy levels.
  • This research supports that the (previously reported) under-utilization of the PMS may be due to the lack of training and budget!
  • Most hotels (65%) stated that they had no budget for training on the PMS in 2011 and 32% of hotels offered no training at all to their employees on the PMS. 40% of the hotels surveyed provided up to 3 training days per year (Chart 2).
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    This article discusses how many hotels are not utilizing the PMS to its full potential due to lack of training being provided. Ecole Hoteliere de Lausanne, a hospitality school in Switzerland, conducted a study to investigate the investment in training in the PMS and the relationship between training and business performance at property level. The survey was given to about 150 mid and up-scale hotels around the world. The fact that the PMS is so crucial for a hotel to maintain efficient and effective operations, I found the results of the research a little shocking. A majority of the hotels (65%) said that in 2011 they had no budget for training on the PMS and 32% did not offer training at all to their employees. The hotels in the sample showed higher occupancy levels when hotels have a higher budget for PMS training .The results also showed that there is still a lack of the optimal use of the PMS in hotels because there is not enough training for its use provided to the employees. This study is an ongoing research project and early indications show that effective management of the PMS training resources may result in increased revenues for the hotels.
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The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
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  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  • Low cost
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  •   Reach:
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • Personalization:
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
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The Global Distribution Systems (GDS) Market - 0 views

  • A Market of 3 Companies Reinventing their Relevance
  • The reports of the death of global distribution systems (GDS) have been greatly exaggerated. Several industry analysts believed that GDS would not last long and that airlines would eventually shy away from them
  • Three primary companies dominate the global distribution systems (GDS) market: Amadeus, Sabre, and Travelport. Each of the companies has extended its market reachthrough affiliates or subsidiary companies that offer GDS.
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  • GDS companies have served as the stimulus for the growth of online travel sites (e.g., Expedia, Hotwire, Kayak, Orbitz, Priceline, Travelocity).
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    Global distribution systems have thought to eventually become extinct but the growth of new technologies has given GDS new hope. The three main companies that control this market are Amadeus, Sabre, and Travelport. Each of the companies has expanded their market penetration via their subsidiaries that are currently operating with global distribution systems. In 2014 Amadeus brought in almost $1billion in revenue. In addition, Sabre and Travelport showed positive growth. Airlines on the other hand, would prefer to directly have travelers book with them to save on fees. At the same time GDS brings attractive promotions to customers making them useful to the airlines and their revenue. GDS has stimulated the growth of online websites like, Expedia, Kayak, Orbitz, Priceline). Where potential customers find competitive rates and can book more than just a plane ticket.
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