The Importance of Website Personalization for Hoteliers | By Trish Leighton - Hospitality Net - 2 views
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Personalization is all the rage in the travel industry, right now. Today's marketers have plenty of opportunity to personalize their
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customer's online experience.
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According to New Epsilon research, 87% of consumers say they are more likely to do business with travel websites and/or apps that offer personalized experiences but say only 64% of travel sites are doing i
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The importance of personalization for hotel guests is becoming increasingly popular in the travel industry and a simple step to improve direct conversions. You will learn about how to create a unique experience for hotel guests, mapping your target audience and crafting personalized campaigns for your target audience.
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As per the article, I agree that personalization & the development of unique experiences will be driving factors within the industry moving forward. The hospitality industry has some catching up to do here as well.
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The personalization or customization of the guest experience is extremely high in demand within the hospitality industry. It will be very interesting to see how hotels in particular are able to accommodate this new trend. It is important that the industry finds eco-friendly ways to address these needs. So hotels do not create additional, waste, since the product is 100% personalized for each guest.