Many of the latest hospitality marketing trends are centered around meeting evolving consumer needs and preferences, such as the demand for sustainable and eco-friendly travel, the desire for unique and personalized experiences, and the use of technology to enhance the guest experience. Hotels that don't follow the latest hospitality marketing trends risk falling behind their competitors who do.

AI is playing an increasingly important role in hospitality management, primarily because of its ability to carry out traditionally human functions at any time of the day. This potentially means hotel owners can save significant money, eliminate human error and deliver superior service. With artificial intelligence, the possibilities for improving this aspect are almost endless, ranging from increased personalization to tailored recommendations.