Tech trends enabling customer acquisition and end-to-end engagement in 2020 | PhocusWire - 0 views
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In 2020 mobile will likely be the dominant source of traffic in the majority of countries around the world.
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While mobile is now crucial for traffic, it is also growing in importance for conversions and sales.
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In 2020 and beyond the focus will shift towards conversational and even transactional applications for voice technology.
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Nowadays consumers want an experience that is transparent, immediate and connected 24/7. E-commerce travel companies need to change their focus which include wider choice of rich content, more comparable offerings, more focus on relevance than magnitude, and an increase in automation and personalization that enables customer self-service.