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This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.

This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.

This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.

This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.

This article is about Virtual Restaurants, Ghost Kitchens, and the differences between the two. To be honest, I was not really familiar with either of these concepts before today, though I can see the appeal of both and why they are increasing in popularity. It's obvious that the pandemic played a large role in accelerating the popularity and significance of these kinds of services but I do not think things will slow down. It is evident that people like the ability to order a wide variety of food and get it in a timely manner while still retaining its quality. I think that ghost kitchens are a great opportunity for people to test out their restaurant concepts without committing to a long term lease, a large investment in equipment, etc. I think that it will lend to more diversity in delivery food and potentially even higher quality.

Ghost kitchens is such an interesting concept and the name just grabs you! I skimmed through this article and will definitely go back to properly read it once I have the brain capacity to do so haha. Judging from your review on it these are becoming popular and significant in our day in age.

This article goes into details about the types of hotel POS systems, features, and the possible integrations. One of the things we have heard about a few times this week is "how POS systems allow for collecting guests' orders and purchases from different points of sale and charging them directly to their room". I highlighted and used this point because this is the main purpose and takeaway of a POS system within a hotel. Another good point in this article is how they touched upon the integration with a CRM to collect data on your customer. This is how hotels and other businesses target their customers.

Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.

Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.

" Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu

Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.

This article discusses research that shows four hotel technology challenges in 2019. These challenged include Interoperability, Data Management, Security & Privacy, and Responsiveness. It argues that hotel management should be aware of these technologies because they can either help or hinder your business.

This is an excellent article that explores that businesses in the hospitality face in their day to day running. The challenges that the article points out identifies include the interoperability of hotel technology systems, the management of data, the security and privacy of data, especially in the current era of cloud computing, and the responsiveness of hotel technologies. Although hotel technologies improve guest experience and foster efficiency in hospitality companies, such challenges may adversely their efficiency, and thus, adversely affect guest experience.

This article discusses what we talked about this week in regards to the different types of technological disruptors in the hospitality industry. It discusses data management issues, privacy issues, and how responsiveness can be improved within hotels. This article will be useful for future research as I look more into artificial intelligence within the hotel industry.

EHL Insights is a Swiss based company that dove into what leaders in the Swiss hospitality industry believe in regard to disruptive innovations for the global industry. The article interviewed a few different leaders and got their take, like Wilhelm Konrad Weber, who believes that technology is affecting the hospitality industry but also poses a threat because hotel leaders are not necessarily ready to adapt/adopt to ever-changing technology. OTAs were mentioned as an example of the industry falling behind as these websites help eliminate loyalty. Weber also mentioned that innovation in the industry is evolutionary rather than disruptive due to the demands and expectations from investors and analysts. One person, Zia Chisti, is a skeptic when it comes to artificial intelligence and works for a company that utilizes AI. He argues that AI is not disruptive as it has existed for awhile and is a slow and steady process. The argument made by Chisti is that guests expect a service with real people rather than machines. Overall, there will be technological advancements but it will be slow and steady. It's just up to hoteliers on how quickly they want to implement it.

SD-WAN secondary connection when primary internet fails. 4G to LTE for wireless connections.

indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss

Compare WebRezPro vs Oracle vs ResNexus and more to see pricing, reviews, integrations, and other options for each

Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.

This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.

Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.

This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i

This new report is forecasting cloud-based wellness software to be a good financial investment. It is predicted to grow at a solid pace thru 2030. This research is based on the diverse market and detailed analysis from 2017-2021. Some of the top companies covered in this report offer services from in-home massage to health beauty services on-demand. Cloud-based services such as these offer digital technology access at a low start-up cost.

"Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn

Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.

Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.

This article talks about planned obsolescence and US e-waste. This article talks about how tech companies engage in planned obsolescence to encourage technology turnover. They talk about ways that the US can stop this planned obsolescence. One way would be to enforce durability standard for products creating a longer life time. This could be partnered with an enforced longer warranty on electronic devices.

In the emerging "post-COVID-19 economy" hoteliers are having to make serious changes to current operations in order to make guests feel safe to travel again. The biggest tool in this is the reliance on cloud computing for a more contactless hotel experience. Hotels are now working directly with cloud computing companies to create seamless apps for the best hotel stay experience.