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tcale003

Technology Trends in the Hotel industry-Siddharth Goenka - BW Businessworld - 0 views

    • tcale003
       
      The growth of technology in the hospitality industry, specifically hotels has evolved so quickly that it is difficult for many hotels to keep up with current trends. Hotel technology can be broken down into three specific categories which are Sales and Marketing, Guest Experience and Guest Relationship.
  • Things are changing really drastically and with the availability of efficient, cost-effective solutions, it is not too long before the hospitality industry goes through a technology revolution and keeps up with the rest of the industry.
  • in the past few years, the growth in technology in the hospitality industry has been so rapid that most of the industry along with training institutes and learning centres have struggled to keep up with the changing trends and best practices. Hotel technology can be broadly categorized into three main categories: Sales & Marketing, Guest Experience, and Guest Relationship.
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  • Most hotels are seeing a major percentage of their bookings come from smartphone and internet users, and the usage of integrated pricing and distribution systems has become even more important to maximize revenues and minimize efforts.
  • The use of AI and ML in determining optimum rates for hotel rooms that are then pushed to all marketing channels, can increase the potential to maximize revenues and ARRs (Average Room Rates)  for the hotel, and reduce operational inefficiencies and manual costs.
  • In terms of guest experience and operations, hotels have seen a fast adoption of cloud-based and integrated technology in Property Management Systems and hotel ERPs.
  • with smartphone and tablet usage in in-room guest services and basic services like checkin, checkout, and usage of hotel facilities with further enhancements like augmented reality.
  • The use of kiosk for self-service checkins using biometric authentications and facial recognition can make the entire checkin and checkout experience fast and seamless.
  • The back of the house services like housekeeping, room cleaning, and food preparation are also digitally tracked using cloud-based integrated technology which can reduce delivery time and wastages, while increasing efficiency and guest satisfaction.
  • In terms of guest relationships and CRM, hotels have started storing the digital profiles of guests which can increase the personalization of service and guest preferences.
  • Every interaction of the guest in the hotel is stored and advanced systems use AI to predict and deliver ‘wow’ experiences to the guest.
  • increasing competition makes it even more important for hotels to differentiate themselves, and technology is turning out to be a big USP for hotels. Those who are quick to embrace the modern trends of technology and automation can stay ahead of their competition in terms of both superior service and higher profitability.
  • Investment required in technology has in-fact reduced as technology has evolved.
mserr078

5 ways tech can make your hotel more responsible | Green Hotelier - 0 views

  • Managing Director of EPOSability Robbie Francis says employing eco-friendly technology is a great way to show guests that you’re committed to making a difference.
  • Heating energy expenditure makes a big contribution to a hotel’s carbon footprint
  • reduce your energy consumption by up to 10%
    • npate083
       
      A building energy management system can reduce energy consumption by 10 percent.
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  • 600,000 tonnes of compostable food waste each yea
    • npate083
       
      Waste management technology like Lean, can help save on food waste by helping the managers understand how much needs to be ordered.
  • ask guests to consider the environment before requesting new towels each day
  • using 25 kW/h on average in comparison to a Windows-based system with on-site server that consumes 800 kW/h. That’s a 97% saving!
    • npate083
       
      iPad POS systems help save costs and the environment significantly. By using the iPad POS systems you are going paperless, reducing engineering visits and tracking waste.
  • Using technology doesn't just mean computers back of house or modern check-in systems, technology can help create a more efficient kitchen, laundry, bar, housekeeping service or HVAC, it's always worth looking around to see what new systems on the market could help reduce your water, carbon, waste or energy consumption and help make your hotel that little bit more environmentally responsible.
  •  
    Going green is one thing to consider if a hotel wants to save money and conserve the environment. This article discusses 5 tech ways to make some green changes in your hotel. Some points were to change the lighting to energy saving lighting. Using sensor lighting saves you money and shows guests that you care to conserve. Laundry technology and asking guests to only give towels that are unwanted instead of changing towels everyday. A system monitoring the heat and cooling system can regulate temperatures reducing the cost of unnecessary use of the system.
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  •  
    Robbie Francis expresses the importance of helping the environment and helping your guests feel like they are a part of something bigger. Not only does becoming more green and eco-friendly help the environment, but it also allows for many of our wastes to decrease, electricity and water bills are just part of the issues that begin to decrease monetarily. When speaking about green computer technology this article incorporated how it is important to review what new systems are out to help reduce our carbon footprint and ultimately make ourselves just a "little bit more environmentally responsible!"
  •  
    The article is about eco-friendly heating and energy, waste reduction technology, sustainable laundry, lighting technology, and iPad POS systems.
  •  
    Robbie Francis expresses the importance of helping the environment and helping your guests feel like they are a part of something bigger. Not only does becoming more green and eco-friendly help the environment, but it also allows for many of our wastes to decrease, electricity and water bills are just part of the issues that begin to decrease monetarily. When speaking about green computer technology this article incorporated how it is important to review what new systems are out to help reduce our carbon footprint and ultimately make ourselves just a "little bit more environmentally responsible!"
  •  
    This article is about ways for hotels to use green tech to be more responsible.
  •  
    "The latest innovative technology solutions can work to increase energy efficiency, cut down on material waste and even increase profits for your hotel". I remember while working in San Antonio Texas as a hotel AGM, the hotel had an agreement with the city water company for us to send them each week the readings of how much water we had used up to that point from last week, and they would give us rebates if our consumption wouldn't fluctuate certain parameters. We were being environmentally friendly, saving money by not overpaying and receiving rebates for our eco-responsibility.
jackyreis

Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level | By Brittany Berger - Hospitality Net - 0 views

  • Finding a Cloud-Based PMS Solution That Will Take Your Hotel Business to the Next Level
  • Ever since the start of the 2000s, cloud solutions have been adopted commercially with constant growth.
  • These systems come with many benefits such as cost-saving, greater customer
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  • satisfaction, and improved operations.
  • Improved usability and flexibility
  • At the same time, these kinds of systems also come with an adjustable interface and every employee can set it up to their preferences.
  • Furthermore, the system can be accessed through any device, anywhere.
  • An all-in-one solution enhances all these capabilities even further, as it offers various integrations within the system and staff members don't need to jump from one software to another.
  • Better user experience
  • With new all-in-one cloud PMS solutions such as mycloud, the system can be customized to your current operations and change very little in your processes, meaning that employees can easily get used to the new system.
  • Operations are streamlined and simplified while reducing the need to do things manually.
  • Zero Installation and Maintenance
  • However, even though most cloud solutions are easy to install, companies usually need IT professionals to configure them and maintain them.
  • The new generation of web-based hotel PMS solutions addresses these issues. Their implementation requires no technical knowledge whatsoever and anyone with basic computer knowledge can handle them.
  • The best features of cloud solutions, therefore, include:
  • Zero CAPEX and no upfront investment
  • Easy to use plans that are pocket-friendly
  • Pay as you use plans that help hoteliers run technology only on OPEX
  • All the updates, upgrades, and maintenance are done automatically by the provider and there is no need to have an in-house team of IT experts to babysit your system.
  • Your hotel property management system needs to give you all the tools you need to manage data and operations without requiring any additional effort or investment on your part. 
anonymous

The Evolution of Event Technology - MHT Partners - 1 views

  • Live events and technology have a unique relationship
  • The event technology industry is full of organizations striving to find the best possible use of technology, leading to more efficient event registration platforms, live event apps, ticketing software, and much more.
  • According to a study by Mordor Intelligence, in 2017 the event management software industry was valued at $6.89 billion USD globally and is projected to grow to $12.51 billion USD by 2023.
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  • Technology solutions have evolved rapidly with the mobile and digital revolutions, and now many vendors are offering their solutions as a service.
  • the most successful providers moving forward will be able to collect large amounts of data and present it to event organizers in a format that is easy to understand
  • Data will also be extremely useful in building and maintaining attendee databases, allowing event organizers to attain greater success year over year.
  • The advances in event technology have been so profound that now event organizers have trouble keeping track of the latest available services.
  • most cited issues currently seen with event technology include staying up to date with the latest tech, getting attendees to engage with the new technology, and the IT skills of event staff.
  • However, the industry is still highly fragmented, and it is rare to find a technology provider that can cover the entire spectrum of demands, including venue planning, ticketing, data collection, sponsor engagement, data improvement and payment services. Often event producers are forced to reach out to multiple technology providers to find all the solutions they need.
  • Mordor Intelligence, Capital IQ and Reuters indicate Cvent, Patron Technology, Aventri and Eventbrite are some of the more prolific buyers.
jamigovaerts

Wireless communications solutions for the hospitality industry Telecom Communications, Long Island, New York - 0 views

  • Differentiating your property through exceptional service is one of the best ways to attract and retain them.
  • Keep Guest Satisfaction At The Forefront
kelseybarton

Meyers Develops Single-Use Paper RFID Hotel Key Card | Hospitality Technology - 2 views

  • Meyers, a brand marketing and high-end commercial printing company, announced that it has created a solution that will help the hotel industry offer contactless check-in and room access.
  • Meyers has developed a paper RFID key card — called the AssureCard — that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use.
  • In addition, Meyers has developed a low-cost key card dispenser that allows the customer to get their own card(s) while maintaining appropriate physical distancing with hotel employees.
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  • Hotels typically reuse key cards for multiple guests, and in today’s environment, this practice has become unacceptable,
  • it can be contaminated with germs and bacteria. Now more than ever, there is a need for safe, sustainable alternatives for hotel check-in and room access.
  • In many cases, paper key cards may be printed at a cost that matches the cost of producing plastic cards, and the design options for custom branding are extensive (e.g., printing with graphics, foils, and glitter) and may include the option of an anti-microbial coating.
  • The single-user key concept provides a fresh card to each guest and prevents germs from getting passed to your guests or your employees,
  • Plus, hotels that use AssureCards can do so with the environment in mind by helping to reduce the plastic that goes into landfills
  • Paper cards are a proven technology and have been used for years as gift, loyalty, and product activation cards.
  • Meyers has developed a paper RFID key card — called the AssureCard — that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use.
  • Meyers, a brand marketing and high-end commercial printing company, announced that it has created a solution that will help the hotel industry offer contactless check-in and room access.
  • with hotel employees.
  • AssureCard is made with a responsibly sourced paper fiber that offers all of the plastic key card’s best features — durability, convenience, and low cost
  •  
    Meyers have created a new way for hotels to avoid physical contact and contamination by using a disposable paper room card. This kind of card also has the advantage of reducing plastic waste and allow hotels to customize their cards. The article also has mentioned that the card can have a layer of anti-microbial coating if needed. Generally, this kind of card is a nice solution to be more eco-friendly and safe.
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    The company Meyers has created a new, safe way for guests to enter their hotel rooms with the current conditions of the world today. "Meyers has developed a paper RFID key card - called the AssureCard - that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use." It has been customary in the past for hotels to reuse plastic room keys from guest to guest. This practice is often a deterrent for guests and is also quite unsanitary. Provenance Hotels has been using this technology since January of 2020. Their corporate director, Christopher Bebo stated, "the single-user key concept provides a fresh card to each guest and prevents germs from getting passed to your guests or your employees... Plus, hotels that use AssureCards can do so with the environment in mind by helping to reduce the plastic that goes into landfills." I believe that this technology is an amazing advancement for the health and safety of our guests. The keys are produced at similar costs to what organizations are already paying for plastic keys and they can still provide guests with something that meets their brand standard and expectations. AssureCard is a "proven technology" that is good for the environment and it is going to help to keep our staff and guests safe in a time that is so uncertain.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
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  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
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    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
mserr078

Hotel Software: The Most Important Software Solutions for Hotels - 4 views

  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
  • If the current software you are using for your hotel is out of date, it may be holding your business back and stop you from gaining productivity.
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
  • This software allows the hotel owners to process e-payment collection and manage room inventory for accurate allocation. This last feature prevents over-bookings or even duplicate reservations. It is also possible to use a PMS system to send confirmation emails to customers after they make a booking
    • nicoleastete
       
      This Feature of the PMS software is very important as it allows hotel owners to manage room inventory and booking/reservations. This allows the inventory management of rooms and the availability that sync online with customer request based on what is available for booking in realtime.
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  • The purpose of an RMS software is to improve pricing strategies in order to sell more rooms at optimal rates. Since the hotel industry is highly dynamic, it is crucial to use a revenue management system. Some of the main advantages of this hotel software include strategic pricing and higher revenue, but there are many more benefits that hotels can make use of.
    • nicoleastete
       
      Having an RMS system is crucial in the hotelier industry. A RMS software allows you to play with strategic pricing and room value depending on room occupancy, room cost and seasons. Revenue Management system ensure a success of revenue based on capacity.
  • A channel manager helps avoid overbooking and prevent other costly mistakes since it has the ability to report booking sources. The hotel owner can then determine which online channels or portals are the best fit for their niche market.
  • Reputation and review management software is designed to track online users’ feedback on services and products. It is a system that helps spread the customer’s positive reviews through the relevant online platforms.
    • nicoleastete
       
      A Reputation review management software is highly used in the hospitality industry overall. It's super essential to track online user's/ guests feedback based on experience, service and products. Building a reputation online is important for branding and allow you to have more online exposure and foot traffic coming in.
  • As different technologies in the hospitality industry are constantly evolving, it becomes almost obligatory to choose the right hotel software for improving service and making the process to run smoother. W
  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
  • PMS is a system that facilitates the booking management and admin tasks of a hotel. A property management system doesn’t just automate operations across the various departments in the hotel.
  • It has now developed into a platform that helps hotels gain more visibility and enables them to reach out to audience in order to increase bookings
  • RMS lowers costs as it takes into account the room rates during the low and high season. As a result, the hotel manager can plan in advance and lower costs by avoiding unnecessary expenses.
  • This hotel software has the benefit of simple graphics and easy-to-use reporting tools that help hotel owners optimise room rates in line with demand.
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    Overall, the hospitality industry has seen tremendous growth over the year. However, utilizing these new software systems and their easy updating features can benefit these hotel properties in a major effective way. These features allows staff members to monitor, easily adjust and plan lower costs, and monitor social media marketing for future hoteliers.
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    When I was looking through the news, I knew that hotel software would have positive influences based on costs. They are enhanced with developed tools. I like the view that hotel software would take more trends within account retrieving and customers opinions. I think no matter what happened hotel software should be valid for hotel owners to hire. It is innovative. Furthermore, I would make assumptions about estimated future processing. It should be risk free to keep an example while hazardous events happened. It probably costs more like hurricane is running thorough for a hotel. Whether should they run a PMS and RMS are good reasons to concerning about more clients. Whether the chopsticks could be electronic one to apply for a utensil is a wondering. The conclusion I think is a must that I like the article about hotel software.
Angelica Saez

Global Distribution Systems in Present Times - Written By: Samipatra Das - HVS International - 0 views

  • There are currently four major GDS systems: Amadeus Galileo Sabre Worldspan
  • Amadeus
  • Amadeus is the youngest of the four GDS companies. Amadeus is a leading global distribution system and technology provider serving the marketing, sales, and distribution needs of the world's travel and tourism industries.
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  • serve more than 57,000 travel
  • agency locations and more than 10,500 airline sales offices in some 200 markets worldwide
  • 58,000 hotels and 50 car rental companies serving some 24,000 locations,
  • The three founder airline shareholders currently hold 59.92% of the company: Air France (23.36%), Iberia (18.28%), and Lufthansa (18.28%).
  • Sabre
  • 11 major North American and European airlines: Aer Lingus, Air Canada, Alitalia, Austrian Airlines, British Airways, KLM Royal Dutch Airlines, Olympic Airlines, Swissair, TAP Air Portugal, United Airlines, and US Airways.
  • In October of 2001, Cendant Corporation acquired Galileo International for approximately $1.8 billion in common stock and cash. Currently, the company is represented in 116 countries, and serves travel agencies at approximately 45,000 locations. Other travel suppliers include 500 airlines, 227 hotel companies, 33 car rental companies, and 368 tour operators.
  • Galileo International
  • HVS Marketing Communications provides sales, marketing, public relations, and operational strategies for the hospitality industry in order to boost occupancies and provide more effective rate/yield management.
  • In 2001, Travelocity.com's 32 million members used the site, generating more than $300 million in revenues.
  • Worldspan
  • Samipatra Das joined HVS as a Consulting and Valuation Analyst in May of 2001.
  • connects more than 60,000 travel agency locations around the world, providing content from approximately 400 airlines, 55,000 hotel properties, 52 car rental companies, 9 cruise lines, 33 railroads, and 229 tour operators.
    • Angelica Saez
       
      GDS is a global distribution system is a computerized network system owned or operated by a company that enables transactions between travel industry services.
  • As the youngest of the four GDS companies, Amadeus has done remarkably well during its short tenure. Yet, in many ways, the company remains an anomaly. Amadeus has the greatest number of travel agency locations with the highest productivity per terminal in the world, yet its booking share is Number 3, and its revenues are dwarfed by Sabre and, to a lesser degree, by Galileo. While the company is Number 1 in locations worldwide, serving the greatest number of countries, it provides the fewest U.S. destinations of the top four GDSs.
  • HVS Technology Strategies is a division of HVS International, the world's largest hospitality specific consulting firm. The division was formed in mid-2000, following two years of hospitality technology market research. Our findings revealed a growing demand for unbiased, technology-focused consulting throughout the hospitality industry.
  • However, any discussion of the Internet as a distribution channel for travel needs to start with an
  • These systems have become electronic supermarkets linking buyers to sellers and allowing reservations to be made quickly and easily. Nowadays, more travel is sold over the Internet than any other consumer product. The Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
  • sting electronic distribution infrastructure, the Global Distribution System (GDS). The airline industry created the first GDS in the 1960s as a way to keep track of flight schedules, availability, and prices.
  • understanding of the exi
  •  
    Global distribution systems have grown immensely in the last couple of years. This article mentions the biggest and first companies to have created and used GDS. These were and are important companies with in the hospitality industry, they started using these systems to track themselves and created a monster that is now the best way for consumers to book and edit their reservations.
anonymous

Hotels and Resorts Ramp Up Sustainability Efforts - The New York Times - 0 views

  • Hotels and resorts have started to act by ramping up efforts to reduce or eliminate completely their resource and energy consumption.
  • “Sustainability is more than energy conservation or recycling; it is about sustaining communities for the tourism product.”
  • While Marriott International and other large chains have promised to eliminate items that never fully decompose, like plastic straws, there is still a lot more work to be done.
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  • The 114-room Conrad Bora Bora Nui resort in French Polynesia has developed 17 different underwater coral structures around its resort with the mindset to regenerate them. This is done using a “Biorock” technique (passing a low-voltage current through electrodes in the water) developed by the marine biologist Denis Schneider. The process is currently considered among the best ways to fight coral mortality.
  • With assistance of the tour leader, they help transplant the coral to the sea bottom to ensure it is able to continue its growth.
  • The resort also designed open-air rooms to allow natural breezes to cool the areas, eliminating the need for air-conditioning.
  • Solmar Hotels and Resorts in Cabo San Lucas, Mexico, heats water (including in its pools) using photo-thermal panels.
  • this energy savings translates into fewer emissions into the atmosphere (or the equivalent of pulling 198 gasoline-run cars out of circulation).
  • The Spectator Hotel in Charleston, S.C., recently established a food waste diversion program where half-eaten food items such as fruit and pastries are put into a digester that turns them into reusable water.
  • The Palms Hotel & Spa in Miami Beach organizes three-hour-long beach cleanups every three months.
  •  
    Sustainability has been a primary focus for many hotel companies around the world. There are many initiatives that are being created other than your everyday recycling. Fairmont Mayakoba has implemented a tour in which guest can assist in the transplant of coral to help their growth. Hosteling International USA has also become the first of it's kind to develop a system that monitors shower to last at most seven minutes in it effort to conserve water. These are just some of the many ideas that are taking into effect to further progress sustainability within hotel operations.
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    As guests are getting more environmentally friendly, being sustainable is an important aspect of hotel operations. Before they book a hotel, a lot of guests will look for or read about the hotel's social responsibility program. Hence, going green would bring in more revenue by attracting more guests.
  •  
    This article explains several ways that hotels and resorts are helping in the fight for sustainability. Some resorts have completely eliminated the use of air conditioning and other ways to get energy for running electricity. For example, the Jade Mountain resort in St. Lucia has designed all their rooms to be open-air rooms which allows for breezes to come through the rooms and ultimately cool down the rooms. This, in turn, eliminates the need for air-conditioning all together. Some hotels are even offering classes on how to live a more sustainable and eco-friendly lifestyle. Hotels and resorts have worked towards saving coral reefs, energy and water conservation, preserving food and re-purposing waste, and creating eco-minded communities.
Kevin Sepulveda

Cruise Ship Apps are Dramatically Improving the Cruise Line Experience - Here's How - TheStreet - 0 views

  • "Beyond supporting travel needs, these apps are providing convenience. In the old days, when you wanted to make a restaurant reservation or if you lost your bill, you had to go someone's desk and stand in line and wait. Now you can just do these things from your phone.
  • some of the new apps provide interactive ship maps, locations of the various activities onboard, menus for the day's meals, onboard spending calculators and even language and currency conversion assistance geared toward the various exotic ports a ship may be pulling into.
  • Some of the other functions that come with the cruise line designed apps include being able to track your luggage from when you first board the ship until your suitcase arrives at your room, and booking restaurant reservations.
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  • Mast says one the best apps out there right now is Royal Caribbean's Royal iQ app, which allows users to make dinner plans in advance, book shore excursions, reserve evening entertainment, manage dining reservations, schedule times for onboard activities, and modify reservations.
  • All of this is really just the beginning, when it comes to onboard cruise ship apps. According to Mast, Spencer-Brown and others, the technology and its potential is still in its infancy. The next few years will continue to bring more innovation and convenience. But already the apps have made a significant change in the quality of a cruise experience for many travelers in the increasingly complex and dizzying world of cruise ships.
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    Cruise ships are creating software applications to enhance the guest experience. Long lines and long lines are a thing of the past with new software which bring excitement to the guest without running the adventure. With significant companies hopping on the software/guest experience, it's easier than ever to stay connected and get the most out of a cruise vacation.
cleon087

Three Ways to Overcome Hotel Accounting Challenges - 3 views

  • Adopting a cloud-based reporting system can offer seamless labor monitoring and management from clock-in to paycheck while giving hoteliers on-demand management of earnings to manage transactions in real time.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
  • . The global travel industry shows no signs of slowing down any time soon, so hotels must incorporate cutting-edge technology to streamline operations, optimize labor management, and access critical data while preparing for the next unexpected event.
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  • Whether the needs are short-term or necessitate a longer plan, hotel-specific accountants can scale on demand to offer the needed expertise and ramp up quickly.
  • oteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges. Below are three ways that smart accounting solutions can address unique needs of hotels.
  • Most hoteliers have access to an array of data sets, including STR reports, PMS data, guest satisfaction surveys, comments, and financial data from multiple properties.
  • Managing payroll is a constant challenge, so it’s critical for hoteliers to have a way to monitor daily labor costs, manage overtime, oversee daily payroll transactions, and have access to simple reporting functions
  • Hotels live or die on the ebb and flow of fluctuations in their business. In-house accounting teams are regularly affected by a variety of foreseeable events such as seasonality, portfolio turn-over, and one-time events, but also unexpected events such natural disasters.
  • fastest growing sectors in the world
  • to threats from multiple fronts
  • ncreased importance on price, quality, and the level of services
    • cleon087
       
      They're looking for more value for their buck and being more critical.
  • can help increase revenue, minimize costs, and maximize profits without affecting service quality.
  • . One hotel can have part-time, full-time, and tipped employees
    • cleon087
       
      This is what makes our business so unique. Every employee, even IT should be prepared for interacting with a guest.
  • Hoteliers may have a difficult time deciphering what story the data is telling and which levers to pull to remedy an issue or to replicate success.
    • cleon087
       
      Sometimes too much data can also be a negative thing. You want to focus on the numbers that are crucial.
  • Adopting an operations management platform that allows hoteliers to import data into one centralized dashboard combines critical accounting and performance data to aid hoteliers in identifying trends and making more informed decisions.
    • cleon087
       
      Receiving the information in one place can really impact the business for the better in order to make better decisions.
  •  
    This article jumps into some challenges facing the hotel industry with respects to accounting. It touches on various topics we have gone through as a course, and ends with an emphasis on technology.
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    Thank you for sharing. I found it a good read as it gives a brief description on some of the different platforms that are out there.
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    The article goes into detail about ways to overcome accounting challenges in the hotel industry, ranging from Cloud based programs to report labor, to having back-up accounting teams as workloads can increase due to seasonality and holiday stays.
  •  
    Due to the changes in the industry the accounting branch of hospitality has had to encounter several changes. They are turning to robust accounting tools and hotel-specific accounting partners in order to figure out all aspects. Accounting information is now mostly online and all digital therefore changes need to be made since the common way of keeping records was papers.
  •  
    Hospitality businesses are becoming more and more profit-focused and guests are thinking that higher prices mean higher level of service. This simply isnt so. Perhaps not all hotels have the same amenities and activities, however, all hotels and resorts should have more or less the same exemplary service so that prices become less of an issue in the future.
  •  
    This article is about the hospitality businesses are becoming more cost- and profit-conscious and guests are placing increased importance on price, quality, and the level of services they receive. These unique challenges require hotels to be nimble, educated, and equipped with the latest technology to streamline processes and drive financial performance. Owners rely more and more on financial benchmarking data to ensure they are getting the most out of each asset and each management contract. Hoteliers are turning to robust accounting tools and hotel-specific accounting partners to balance these challenges.
  •  
    Accounting for hotel properties is the backbone that holds the property to its up filling standard in the hospitality industry. These departments are often faced with major setbacks on a daily bases that require special attention, whether its to balance book, handle unexpected turn overs and natural disasters. However due to many technology advances many properties are installing software that easily and better assists the accounting department from constant overwhelming situations. Systems that allow other department to help with monitoring overtime, payroll and transactions.
  •  
    This article talks about the need for hoteliers to be up to date with technology. By having systems that have all the data in one place, helps owners make better decisions. Also having an accounting system that helps with making decisions and offer the proper tools is imperative. When it comes to accounting it is important to be prepared for the worst case scenario.
  •  
    Although I'm not a 100 percent fan on the cloud base systems, technology is ever changing and i somewhat believe that we should keep up with it providing that it is in out best benefit personally or from a business security point of view. We see how this article reveal to us challenges and how technology helps alleviate some of them.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
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  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
  •  
    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
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  •  
    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
  •  
    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  •  
    This article is about the employment of technology in the hospitality industry.
  •  
    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
  •  
    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
  •  
    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
abroo041

The Advantages of Hotels Using a Global Distribution System (GDS) - 0 views

    • abroo041
       
      This article discusses the advantages of GDS in the hospitality industry. It allows companies to update their data in real-time and allows travel agents and online travel agents to share this information with their customers. GDS's are beneficial to companies because they can reach new markets, and increase revenue. They are beneficial to travel agents because they provide instant updates, growth in their businesses, and a heightened ability to reach and serve the corporate market.
  • it places the hotel’s information, availability and rates in prominent locations where it is easy for travel agents to find. It helps hotels maximise their bookings during any given time period while also reaching powerful travel markets that are willing to spend money in order to book the best room available.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel.
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  • help hotel managers uncover new market segments to promote their products.
  • GDS Hotel bookings often result in multiple nights stays.
  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • Agent increase in use of GDS systems over the past 2 years:USA- 30%, Latin America- 49% , Europe & Middle East-47%, APAC-64%.
  • agents have access to live rates and availability
  • The number of bookings generated through a GDS generally outpaces that of direct bookings.
  • GDS is an important mix into larger properties’ distribution channels.
yijingyang

Saving Through Automation! - Smart Bar USA - 1 views

  • Every operator has concerns on the cost of labor
  • This potential mandate has accelerated discussions on automation and other ways to reduce costs
  • New automated technologies can remove or materially reduce labor and human error.
  • ...12 more annotations...
  • 在对人类进行技术比较时,必须考虑清洁和维护。
  • Cleaning and maintenance must be considered when comparing technology over humans. 
  • 无论您可以通过自动化节省多少劳动力,所有操作员都同意必须保持质量。
  • Regardless of how much you can save on labor with automation all operators will agree that quality must be maintained. 
  • SmarTender具有完全便携式的A1700系列和永久安装的吧台顶部型号A1600(16种酒)和A3200系列(32种酒)。
  • The SmarTender can be found in hotel casino’s, stadiums, movie theater, bars, hotels and caterers
  • SmarTender可使酒吧操作员将酒保人数减少至少1名酒保,从而减少人工成本。
  • SmarTender在现在提供混合鸡尾酒的电影院中广泛使用。
  • The SmarTender will allow the bar operator to reduce the bartender count down by at least 1 bartender thereby reducing labor costs. 
  • SmarTender在繁重的使用环境中效果最好,因此可以最大程度地节省成本。SmarTender通过减少浪费,稳定的质量,速度以及减少的人工成本来达到或超过所有期望。
  • The SmarTender is used extensively in movie theaters that now offer mixed cocktails
  • The SmarTender works best in a heavy use environment and therefore will provide the greatest savings.
  •  
    Smart bars can reduce labor costs while maintaining service quality. The smart bar is easier to highlight its superiority and efficiency under high load. Smart bars are currently used more in cocktail theaters, casinos and other places.
Karyn

How AI is Transforming the Event Planning Space One Conversation at a Time - 0 views

  •  
    This article discusses the use of AI technology in the event planning sector, concluding that AI can be used as chatbots interfaces, data collection tools, and recommendation engines for event planners, to make the event planning process much faster and easier.
  • ...2 more comments...
  •  
    Used properly, AI technology can lead to enhanced experiences for guests and a more streamlined and efficient process for event planners, and extremely useful feedback data. AI technology is increasingly being utilized by many businesses and investments in smart technology is increasing across industries. The article states that by 2020, about 80% of business plans will include the use of chatbots and the event planning industry will do the same.
  •  
    Here is why and how: --AI technology is easy to implement at a low cost --They are easy to "plug" in and incorporate and suitable for any size events --A chatbot is a great solution for engaging with guests easily at lower cost and complexity, although it seems the idea of creating a dedicated app for a smaller event may not seem necessary --Consider that a chatbot build for marketing purposes will cost small and medium sized enterprises about $3000-$5000 --However they can then be implemented for any event format within a particular business niche, so consider the investment may be worth it --Especially since they can be quickly trained to engage guests and answer frequently asked questions or to direct guests to the correct solution or person, 24 hours a day, so the need for support staff 24 hours a day is eliminated, or it allows a better experience if, for any reason, a guest needs help during non-business hours, and can even escalate guest situations at any time to management. --It can provide insightful information for guests, such as matching a guest with the best sessions for them, based on their interests, contacts, or any other useful information, taking away the need for the guest to analyze and plan their day based on an overwhelming complicated schedule --Eliminates the need for the guest to carry around a large schedule and try to plan their day accordingly --Not only can the AI technology automate recommendations for the guests, it can also automate recommendations for planners, taking away the need for planners to manually sift through a variety of sources, send outreach emails, etc.
  •  
    On that note it makes it easier to match planners with appropriate vendors as well. Both of these are considered the AI matchmaking function. The chatbot can also unite fellow guests with similar interests or experiences and give them a place to virtually meet each other, and Facebook has launched chatbot extensions. A company called PubNub allows a business to build its own chatbots from scratch.
  •  
    Instead of having to download yet another app, chatbots allow users to connect through apps they've already downloaded (like facebook messenger), or other popular apps. And of course all of this data and interaction is collected and can be analyzed by event planners to streamline and enhance business, increase revenue, and increase guest satisfaction based on recommendations from the AI technology.
ealmi001

Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems | Gilbarco Veeder-Root - 0 views

  •  
    According to the article Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems, essential businesses during the coronavirus (COVID-19) outbreak, gas stations and convenience stores must take new safety precautions for every aspect of their operation - especially high contact touchpoints like POS (point-of-sale) systems and PIN pads. They have taken into consideration how important it has become the use of POS during Covid-19 pandemic. They are following rigorous guidelines to avoid the spread of the virus while working with touchscreen devices. For example, they are suggesting to avoiding contact because is the best way to keep everyone safe. If available, encourage consumers to use contactless payment like tap-to-pay cards or Apple Pay.
jackyreis

Pros and Cons of Using a POS System [Main Benefits] - 1 views

  • One of the most basic needs of any business is the ability to accurately track sales and other vital transactions.
  • POS (Point Of Sale) systems provide automatic record keeping solutions along with many other advantages that can help small businesses succeed in a competitive economy.
  • A POS system typically consists of software installed on a cash register terminal that communicates with another standard computer that stores transaction data and other vital information that is vital to maintaining a business’s bottom line.
  • ...17 more annotations...
  • The POS market is very strong and increasingly profitable with an estimated market value of nearly $15 trillion, up from less than $10 trillion only two years ago
  • Advantages of POS System
  • A POS system allows a business to effectively track sales, analyze profits/expenses in detail, maintain inventory, analyze sale trends, as well as allow you to manage employees and other store operations.
  • POS Software
  • Item Information
  • Costs/Expenses
  • Payment Methods
  • Stock/Inventory
  • Purchase/Transaction Records
  • Employee Time Clocking
  • Tax/Discount Calculation
  • POS management software can assist a store manager by constantly collecting analytic data to produce detailed spreadsheet reports, eliminating the need for manually inputting formulas and data into a spreadsheet program.
  • This helps business owners and managers to determine the best way to maximize sales, determine what inventory restocked, easily and accurately do taxes, and other vital operations.
  • Web-based POS systems often feature very focused and on-demand customer support than traditional POS software, with more frequent updates and an easier method of delivering them.
  • Another one of the benefits of POS systems is that POS software is accessible on a number of different platforms. Instead of limiting your transactions and operations to a terminal that is in the store, you can also utilize the POS concurrently with a remote cash register in another location, a computer, a tablet or even a smartphone can all access and work with the software.
  • Furthermore, a multi-use tablet with a removable external card-reader is an ideal substitute for an expensive card reader unit from a POS developer, which will only serve one basic purpose.
  • Studies show that Web-based small business POS is becoming more popular, as the increased efficiency and availability of mobile devices make the need for mobile access more crucial, and allow personal devices like smartphones and tablets to double as financial hardware.
  •  
    This article explains all the advantages of having a POS system, especially for a small business. It emphasizes the different benefits from constant software updates, and the ability for the hardware to be transposed into different electronics for easy access wherever you go! It also highlights the increase in market value within the last few years, and the continued growth it'll attract.
  •  
    Item Information Costs/Expenses Payment Methods Stock/Inventory Purchase/Transaction Records Employee Time Clocking Tax/Discount Calculation Are the main functions that this article highlight about having the POS system. This system would have all the information in one centralized area that may be accessed by many coworkers. This keeps track of the inventory, transactions and much more. There may be times where manual labor would still be the primary go to but this system will make things easier.
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
  • ...17 more annotations...
  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Loyalty points:
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Boarding passes:
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
  • ...2 more comments...
  •  
    internet, reservations systems, computer systems and communication in hospitality industry.
  •  
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  •  
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  •  
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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