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Smart bars can reduce labor costs while maintaining service quality. The smart bar is easier to highlight its superiority and efficiency under high load. Smart bars are currently used more in cocktail theaters, casinos and other places.

This article is an interview with one of the managing partners of SmartBar. He speaks about some of the specific uses and that it was never intended to replace a bartender, so to speak, more of replacing a service bartender. Its worth the read.

This article discusses the different environments in which a Smart Bar may be functional and efficient.  It intelligently discusses both sides, positive and negative of the Smart Bar and defends itself against trying to take away bar tender positions.

As with any new technology, I believe this product must find its niche. I don't believe that it will replace a face to face bartender in every situation. In areas where the customer needs to "grab a drink and go" (i.e. Theaters, Stadiums, Hotel Lobbies, etc) I think this is an excellent option. This system cannot completely replace a bartender, but it can make a drink quickly and accurately in situations where that is all that is required. This system cannot upsell, suggest particular menu items, create complex or frozen drinks, communicate with a lonely customer, etc. I believe that there is a tremendous market for a product like this, and, as a former bartender, I am jealous that I didn't come up with this idea myself.

Fieldman's intentions for the target audience for this technology may be overstretching the capabilities. I do see the movie theaters as a great option for this product. Certain areas of casinos and stadiums as a possibility for locations, such as the poker room areas in casinos or boxes in stadiums would be good locations too. I would see volume of business being the biggest enemy of this technology.

Technologies being implemented in hotels around the world are making the guest experience more enjoyable. Some of these include smart shades, voice-controlled assistants, and services based on locations in the hotel.

Speaking about technical hardware input and output considerations are sensitive. I indeed realized that no matter keycard energy efficiency and Smartender drink techniques. The approval standards are making daily job more efficient for everybody else. I think I like to go through the chatbot session in lateral mentioned ideal example, because the Smartender would have predictions too while guests are checking. There should have more options to make a connections together like they are working well within hotel lobby regions. Those keep good quality and environment.

This article relates to module 1 and how technology will continue to change the hospitality industry allowing guests to personalize their guest room preferences. The article also mentions how hospitality businesses are slow to make changes as they are scared to lose the human touch which was mentioned in the smartender video.

This scholarly article published for the Rosen School of Hospitality at the University of Central Florida relates to module 1 as it discusses the different ways technology has evolved in the hospitality industry over time. This article finds that future technology for the hospitality sector focuses on "less labor" forces and creating software and hardware that are more efficient and can eliminate people doing things a computer can do to help employees focus on better serving guests. This has a direct connection with the smartender video as the concepts both involve making more efficient system that need less of a labor force.