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AI is an incredibly important implementation that constantly aids in a company's growth. All hospitality businesses are implementing the use of artificial intelligence to help staff provide better experiences for guests and to collect market data. In hotels, these experiences range from the time of booking to check and everything in between. AI has been used to develop chatbots for guest assistance, adjust pricing based on data collected, and even a robot concierge. Overall, AI aids in efficiency and personalizing guest experience.

This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms

This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.

This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.

This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.

Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.

Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.

This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.

This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.

Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.

Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.

This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.

Technology is shifting rapidly and the hospitality and tourism industry is adjusting accordingly. As customers begin to change their way of interacting with business, so must the business. As an example, more customers are becoming familiar with self check out options therefore many companies are adding this service to their stores. Customers are also changing the way they pay for things, like apple pay or google wallet, cash is a rare payment option. So in the restaurant industry tips are now becoming a quicker thoughtless transaction, so digital tips are the norm now. This article will open our eyes to 20 trends that will shape the industry through technology, and this only touches the surface.

As technology advances, major shifts are happening within the event industry. Gone are the days of paper and pen registration as RFID chips or tags are issued to attendees for sign in. Event specific apps are loaded right onto the attendees phone enabling them to communicate and be notified of event-related information. Augmented and virtual reality allow attendees to see a product or experience in a whole new way, taking engagement to a whole new level from the pop-up banner stand that used to line trade show booths. All of this technology also allows event organizers to have more access to analytics due to the amount of data that is able to be gathered. As technology grows, so will the engagement of attendees through these new systems.

The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.

This blog post delves into the world of location-based marketing, shedding light on its mechanisms and significance within the hospitality industry. It demystifies the workings of location-based marketing, where businesses use location data to target and engage potential customers. The post explores how accurate location information enables personalized offers and advertisements, enhancing customer experiences. Furthermore, it emphasizes the importance of location-based marketing to the hospitality sector, as it empowers hotels, restaurants, and travel services to reach the right audience at the right time. By leveraging location data intelligently, the hospitality industry can create compelling marketing campaigns, foster customer loyalty, and ultimately boost revenue and customer satisfaction.