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This article is about the new marketing opportunities mobile apps are bringing to the restaurant industry. With half of mobile users carrying at least one restaurant-specific app, companies see the potential of directly connecting with potential clients. The most popular apps are "multi-restaurant" search tools such as Yelp! that provide users with recommendations. According to Anna Bager, VP and general manager of Mobile Marketing Center of Excellence, restaurants should invest a good portion of their marketing budget on app advertising. The best ways restaurants can entice users to their apps is by offering discounts and loyalty points. This article brings up the point of incorporating technology into restaurants. I think it's an issue that companies need to look at, especially if it's a small mom-and-pop restaurant. Not only does the internet level the playing field, but by being the first to incorporate technology in innovative ways, small restaurants have a greater chance of standing out. Mobile apps are the perfect venue for customer loyalty. It will constantly keep the restaurant in the mind of users. Investing in technology, regardless of how small a budget might be, is a smart choice that will pay off in the end.

This article is about a latest point-of-sale technology released by Future POS that occupy a prominent place in Point of Sale software crowd designed for the hospitality industry. The release of two mobile apps for restaurant, Future POS Mobile Ordering and Future POS Remote Control, alters the way restaurant owners and customers interact with the point-of-sale system. With Future POS Mobile Ordering, restaurants now enable their customers to order directly from their Smartphone. Moreover, Future POS Remote Control allows restaurant owners/managers to run their restaurants more efficiently and flexibly by delivering on the go access to store level data and connecting with multiple stores through one phone. One of abilities the restaurants are having is updating menu prices and sending massage to the staff or POS system with that phone. I think although not everybody is willing to use these technologies, there is obvious reason this trend are gaining popularity. These kinds of technologies provide convenience for both the majority of customers and restaurant owners.

I think I posted this article before but...ehh.. It talks about how restaurants will soon be using mobile applications as points of sales for customers. The reasoning behind the development of this company is to provide convenience to the clients and deliver services faster.

Restaurant Message Marketing is growing extremely quickly.  It is increasing revenues for restaurants.  By opting-in, clients can receive coupons from the restaurants automatically.  With the added use in smartphone technology, this is a e-marketing strategy that many hospitality firms will look to implore in the near future.

This article give a good perspective of the Ipad as a menu in restaurants, Ipad, will make your restaurant trendy, because nowadays many restaurants are implementing this advise. Also says how the Ipad will make your business save time and money, since you don't have to print menus again this will contribute to the environment is paperless and you will be able to change the menu as many times as you want even during a day depending on your inventory or other reasons. Basically this article agree that having the Ipad as menu will give more positives aspects and in the end will improve profits to the business. 

Most of people believe that it is a trendwhich e-menu will replace traditional menus. E-menu has lots of advancedfeatures to provide a great dining experience such as the system is a simple,easy to use, modern digital touch screen computer or iPad with the restaurant'smenu on it. Also, with this modernized restaurant menu system, a customer'swaiting time will be minimized and waiter efficiency will increase. What'smore, e-menu is a full entertainment system which offers a wide range of games,chat and Facebook. Specially, the restaurant revenue willbe increase at least 10 % by using e-menu according to the latest studies. This digital restaurant menuwill completely replace the traditional paper menus soon based on its advancedfeatures. Restaurants using the e-menusystem have experienced an increase in customer satisfaction and loyalty,customer spending which is extremely important for a restaurant's operation ina long run.

Theft is a huge challenge in the restaurant industry and it's an expensive one. Now the POS system can assist with security by flagging suspicious transactions and identifying theft behaviors and flagging on video. This is an enormous help to the industry. The greatest area of impact is that having a system with this capability deters theft. The second area is that managers do not have to be present in order to catch theft and can do so at any time through device notifications and internet-based cameras. Video is flagged so there is now no need to watch hours of tape in order to find suspicious activity. Simply by the fact that Subway is now recovering $1.6 million in less than 1 year, it is clear that this system has huge value and will continue to positively affect finances in the restaurant industry as technology advances.

Very good post...and interesting one.

According to this article, the IRS is considering changing the way Automatic gratuities are processed in restaurants. Often when gratuity is included, more than one issue arises. Parties tend to not leave additional tips and there is also an issue with what if a customer wants to leave less than the automatic 15 or 18 percent tip? Bennet Ackerman, owner of a Melting Pot in Indianapolis, says that "some servers tend to get a little lazy when they know they already have that automatic gratuity." If a large party is given a check of $200, some parties will tip $20. If gratuity was included, they would receive anywhere from 30-40. After tip out to the bartender, hosts and other support staff, the server is actually making about a 6% tip off of that table. I agree that with large parties, the reward sometimes does not pay off, no pun intended. More money can be made off of smaller parties, and the turn over rate is faster. Some restaurants are doing away with automatic gratuity, and instead, they are adding suggested tip amounts at the bottom of the check. This, will at the very least, give the guests dining, a reference guide. The issue at hand here is whether or not to consider the automatic gratuity as a tip for a server, or as a service charge. This will greatly affect taxes at the end of the year and budgeting for the employees. With the economy the way it is, servers and other tipped workers are seeing less tips. The issue is of great concern for restaurants and come January 1st, there may be some very unhappy employees as well as restaurant owners.

This article brings us a closer sight into how the technology and digital advancement improve the restaurant operation. As social network has been more and more popular among millennials and babyboomers, social media has been used as one of the most important marketing approach. What's more, local pick-up and home delivery service have been rising up to a large extent. Digital technology is generally embraced by restaurant managers as most of them are willing to implement competitive and creative technology to their properties.

Sam Colt wrote an article for Business Insider titled Tablets Are Making Waiters Obsolete - An Chilli's Is Leading The Way. This article bothered me a bit, because knowing what I know about Hospitality we build our brand around customer service and customer satisfaction and how can we do that if we are eliminating the person to person interaction. In his article Colt mentioned Chili's "has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children". I understand the thought behind keeping your guests entertain while they wait for service; however, I believe it should be just that, entertainment not self-service. Dine in restaurants should not be treated like a fast food restaurant and guests should expect a reasonable wait time. Having that person to person interaction makes a dining experience more enjoyable. E la Carte co-founder and CEO Rajat Suri argued "if someone does not want to spend time with a server, they're going to ignore the server anyways." My thoughts are why would you dine in a restaurant if you do not want to be severed, why not go to a fast food restaurant. Chili's states the tablets are solely for increasing customer satisfaction and increase revenue and suggests the tablets are making the life of waiters better.

This article describes a concept Burger King designed in-house which incorporates a number of next-generation unattended-POS and e-menu technologies. The creators envision restaurants that are focused on different modes of delivery and take-out, emphasizing no-contact interfaces. Dedicated apps would be used for ordering, curbside pick-up notification and pick-up locker codes while eMenu-like digital menu boards are employed for the drive-thru lanes.

This article details the importance that investing in new technology has on the restaurant industry. Many restaurant concepts like Panera Bread have made it their focus to drive new technology in their restaurants and have seen an incredible and continuous ROI. The article cedes that those who take a "wait-and-see" approach will find themselves playing catch up. Attributing to this is the fact that technology is generally considered old by the time it has worked out any potential issues.

The article gives us 5 key benefits to be aware of when choosing a restaurant POS with a fully-fledged back office and accounting integration. Moreover, with exclusive quotes from restaurant owners who use restaurant accounting software in their day-to-day operations. The most important thing is that POS Accounting software makes sure that operational and financial data is always in balance.

This article is persuading decision-makers of restaurants to install an integrated accounting system. It gave us 5 main benefits of this kind of system, which is pretty reasonable. Not only using one system rather than two is more efficient in information communication, but also security and accuracy. The case in the class material (a manager embezzled a large sum by issuing fake refunds) will possibly be ended before it goes worse with such an intergrated accounting system.

eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.

A so called restaurant owner applied for $440,000 in forgivable loans to keep employees paid through the Paycheck Protection Program. The man claimed to own 3 restaurants, but 2 of the restaurants were not open before the coronavirus pandemic and he had no connection to the third. The "owner" disappeared after receiving the $440,000.

This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.

Robots are being used more in replace of low-wage workers to reduce labor costs at a restaurant. The robots have proven to be efficient and reliable in the restaurant setting. The (human) server is able to serve more tables with the robot helping with food-running/cleaning and doesn't have to split tips with the robot. The downside is the displacement of workers by automation. Will we see robots being implemented more in restaurants?

The eMenu has many potential to improve your business. This device you can create unique banding to highlight what makes you outstanding, grow social media and have opportunities to run ad's on specialties.

This article focuses on ways that eMenus can be beneficial to restaurants. With so much competition in the restaurant business, restaurant owners must constantly find ways to improve and make it more notable. An eMenu is a way to keep things fresh. For starters, it offers a sense of personal branding in a way that one is able to personalize the menu with a branding that sets apart from competitors. In addition, social media integration also helps with the branding by enhancing reach to possible customers. Finally, advertisement is a big part of the eMenu. Specialties within the restaurant may be advertised which will feel personal to the guest.

This article explores how technological trends such as ghost kitchens, biometeric payment technology, robot chefs, cloud based POS systems, and voice assistant technology will dramatically change the customer experience. Author, Stephanie Resendes, explores how each innovation increases profitability. Additionally, the associated risks and the impact they will have on employment rates within the industry.