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AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains

estimated that 14% of jobs across 21 countries are at high risk of automation.

rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.

To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly

There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.

The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.

Facility managers are constantly thinking of ways to increase productivity, decrease costs, and keep engineers safe while they perform work tasks. Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.

Some industries are already incorporating AR technology into their day to day tasks to increase worker/engineer knowledge, ramp up the on-boarding time for new employees, and keeping engineers safer by seeing instructions in real-time on real objects.

A company called DAQRI is focused on AR technology and developed a wearable AR tech smart helmet for industrial use. Engineers can see 4D images above assets in their facilities that prompt them with instructions and also give them a mapping of all asset functionality.

Your guests no longer need to make a call or go through the reception to call upon your services.

Concierge On Mobile

An e-concierge service on smartphones and tablets to satisfy your guests and boost your sales

As hotel technology matures, there is less differentiation between vendors; as far as features and functionality, at least 80% is familiar across the best hotel PMS vendors. The actual differentiation is in the design

An intuitive interface, as well as an easy-to-read dashboard, go a long way in encouraging employee adoption, reducing training time, and generally improving the working lives of yourself and your team.

To maintain guest privacy and payment processing security, Access to sensitive guest information must be restricted. An audit trail Should also be available to track any potential unauthorized user access.

you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer

Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.

beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device

Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.

Using social media for marketing will open a lot of doors, quite literally, to your hotel.

In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.

a recent report by Statista predicted that worldwide online food delivery revenue will reach over $324 billion in 2022.

A virtual restaurant is a restaurant brand that only exists online.

This model helps existing restaurants get more out of their current business.

What role cloud computing is playing in the evolution of the hotel industry?

Preparation starts when guests interact

Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.

In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.

1. Operational Efficiency

2. Customer Experience

The Restaurant of the Future: 12 tech predictions

New developments in machine learning and artificial intelligence, twinned with more efficient and effective data capture, look likely to have a significant impact on the restaurant world in the coming years

Companies such as tech giant Acrelec, for example, are harnessing artificial intelligence and machine learning to provide menu recommendations based on other factors. In Acrelec’s case, its technology learns what menu items are typically purchased together to give customer more intelligent recommendations

The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.

Your hotel PMS and POS integration can offer major benefits.

Basically, your PMS handles every single task related to your property outside of selling rooms.

A global distribution system is a computer network, which empowers service providers in the travel industry to carry out seamless transactions.

using a global distribution system helps to reach a larger number of customers.

These fees can vary significantly, but it is not unusual for the fees to account for around 10 percent of the amount paid.

a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel

connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more.

The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan.

The advantage to travel agents is that the GDS not only can show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re booking a high volume of tickets, it’s great to have access to every minutiae of information from multiple carriers in one go.

In today’s world, the GDSs have a bit of a split personality. There is the old school, traditional GDS commonly called “the green screen.” Then there’s the hip side of the GDSs, which people will call “point and click” or “GUI” (Graphical User Interface). Essentially, it’s a more intuitive and prettier looking version of the GDS.

To learn the GDS green screen takes intense training, and to become proficient takes tons of practice and constant use. That means daily use with a mentor (for at least 6 months to a year), not just booking a ticket for a client every few weeks.

What impact will PPE waste streams have on waste management within hotels, and can the industry find better ways to deal with them?

Convenience and service have always been at the core of hotels, and a focus on hygiene is an integral part of that.

this means large quantities of waste – from single-use shampoos and plastic-wrapped bathrobes to breakfast buffets that encourage indulgence.

With 60% of US diners ordering takeout or delivery at least once a week and 31% using online ordering or a mobile app, it’s no wonder that ghost kitchens have continued to pop up. Ghost kitchens—also known as dark kitchens, virtual kitchens, cloud kitchens, or headless restaurants—don’t have a storefront or seating for dine-in customers or takeout orders.

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Quick service restaurants are starting to take cues from Alexa and Siri by implementing voice recognition software for ordering.

Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.

The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.

4 Ways Facial Recognition Can Be Used in the Hospitality Industry

Wristbands, which open doors, come for an additional price but are free for children.

The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.

The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.