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This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.

Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.

With the mobile marketing technology, hospitality companies focus on finding innovative ways to personalize communication with customers, and the one of solutions is LOCATION. Geofences, or virtual perimeters placed around physical locations, unlock the knowledge to consumers' physical whereabouts. Upon geofence entry or exit, hotels can send promotional, informational push notifications to app-holding customers. By offering personalized, contextually sensitive content, brands will increase buyer motivation and encourage customer loyalty.

This article gives five tips on how to use e-marketing strategies to upsell at a hotel. The article's premise is that it is not enough to have guests visit your website and book a room. Hotels also have the opportunity to upsell to guests before they even arrive, as well as during their stay, using online marketing. The five tips are: 1. Sell the properties unique amenities on the website, 2. Use your booking engine to upsell guests packages, discounts, add-ons, etc. while they are making their reservation, 3. Use e-mail marketing to send personalized information to guests, 4. Use social media to keep guests updated and to spark interest (and revenue), and 5. Take advantage of mobile websites and mobile apps, as many guests book from their mobile devices. I think that this article did a good job of reminding hotels, etc. that their job is not complete when a reservation is made, although it can be if they are not interested in maximizing profit. Instead, hotels should use every opportunity to maximize profit and have an array of digital tools to help them do so.

This article is to emphasize the importance of point of sales system, including the advantages that help restaurant operating business every. For instance, counting is the simplest approach to checking your inventory on the shelves in a small business and this is called stocktaking, especially, for small businesses, like a small toyshop, stocktaking is a thoroughly practical approach. However, most of the time stock management is not that simple, and sometimes the practical option is not the best option. There can be discrepancies between the physical and the stock records, especially when it concerns annual stock management. This is why it is advisable for every business owner to use computerized POS systems in stock management. The best thing about having a computerized POS System in the retail business is: as new stocks arrives and as it is sold, it keeps the stock levels current and updated, hence making it is easier to identify which items are selling and which items are not. A POS System is also good in checking for any obsolete or out of date stock that needs to be disposed. For the managers, if they are still counting the inventory manually on the shelves or in the warehouse, something should be thought twice about the lacking of efficiency method, for there are many advantages in using a POS System mentioned in this article. One advantage of a POS System is its ability to help the business achieve detailed real-time stock level information. In addition, a POS System can also give some information such as weather forecasts, public holidays and major sporting events, which can be of great help in determining the stock level of seasonal products. Managers can now efficiently and effectively handle their stock management accurately.

This article focuses on the "smart" trends in hotels that are replacing the human service. In this article David-Michael Davies does make a good point about "technology as a substitute for human hospitality" Now days hotels are focusing on having the latest technology that it could be seen as if they are forgetting the human service in the hotels. Though, I do agree with Barbara Kahn, that "most guest, especially younger ones who are used to having information at their fingertips…l" However, hotels are still focusing in personalization and making their guest feel like they care about them and not just their money. In my opinion, it is wonderful that hotels are focusing on being up to date with all the technology that is being offered to hotels because it does simplify the whole experience of staying in a hotel and at the same time it saves money for the hotel. Like they mentioned in the article, hotels are saving money by using technology to manage their inventory instead of having employees physically counting them. Specially, when the technology being adopted in the hotels can help safe money for guest. Just like The Park Hyatt Tokyo helps their guest with saving money with international calls. Furthermore, hotels are adding more advantages to being connected with them through social media. by offering promotions, discounts and even free drinks if you tag, check-in or write about them. This type of telecommunication is growing every day, but hotels should remember that the most basic modern service is important for the guest. Free Wi-Fi is a most for almost everybody now days.

Almost everyone has a smart phone now and days. Apps are used for almost anything and this article gives evidence to how much you can do with an app. The article focuses on Las Vegas and how many hotels have different apps for every occasion. Vegas Mate caught my attention from how it has things such as "a listing of resort fees, top suites, information for travelers on getting around, conventions, gambling and more" that other Vegas apps don't have. I believe it takes great time and money for these companies to keep up with the ever changing schedules for each hotel. I'm a planner and I was really intrigued on how this certain app pulls up the latest update and weather from around the city and even "keep all those show tickets, dinner reservations and hotel bookings in order." I mean who can beat that? There's no excuse to why hotels and many other tourism spots don't have an app for all the amenities that are offered. It'll surprise guests and make them really pleased with their stay.

Second Life is a website that provides companies to use a virtual world to benefit their companies. It hasn't worked that great in small stores and traveling ideas such a cruise lines but education is one idea that has used the virtual world to a great advantage. "The Second Life Educators (SLED) community has an e-mail list that included more than 4,700 working in or interested in education in Second Life." Many universities have made exact replicas of their campus so that students couldn't feel as if they really traveled to get to class. I feel this is the best perk for students because they won't have to spend money on gas when they could just wake up and communicate through a microphone to their instructors. One thing that is surprising is, Second Life is free to join for students and teachers. Its important to keep up with the fast growing technology and this is the perfect way.

This is a recent article from Kelly, co-founder of Click mail Marketing, in which she suggests three tips to get started as an eMarketer. She suggests that should add a click to chat link to your email, use cookies to spur email offering and sales, and to create customer loyalty newsletter.

This article is about the new marketing opportunities mobile apps are bringing to the restaurant industry. With half of mobile users carrying at least one restaurant-specific app, companies see the potential of directly connecting with potential clients. The most popular apps are "multi-restaurant" search tools such as Yelp! that provide users with recommendations. According to Anna Bager, VP and general manager of Mobile Marketing Center of Excellence, restaurants should invest a good portion of their marketing budget on app advertising. The best ways restaurants can entice users to their apps is by offering discounts and loyalty points. This article brings up the point of incorporating technology into restaurants. I think it's an issue that companies need to look at, especially if it's a small mom-and-pop restaurant. Not only does the internet level the playing field, but by being the first to incorporate technology in innovative ways, small restaurants have a greater chance of standing out. Mobile apps are the perfect venue for customer loyalty. It will constantly keep the restaurant in the mind of users. Investing in technology, regardless of how small a budget might be, is a smart choice that will pay off in the end.

As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.

As this article mentioned, Priceline Partner Network cooperated with Grandparents.com,Inc. to reach a business which can provide the latest information on this website. Travel customers can access to book hotels, rental car, airline tickets, air & hotel vacation packages. They try their best to provide best service and products. It also present the specific introduction about Priceline Partner Network, Priceline Group, Grandparents.com, Inc. in my opinion, this agreement can bring the visitors a new trip to search the hotels and other information. It can show various information which can be selected for customers and provide superior saving compared with other deals.

By Call Accounting Software, manager can monitor, evaluate, forecast and allocate communications management services and expenses. 

As close to home as this hits, with a security breach at my hotel recently, I'm happy to see that companies are upgrading their systems. The Black Hat cyber security conference in Vegas had a hacker present how easy it was to gain access into a hotel room. He had less than $50 in equipment that he used to infiltrate the locks on the hotel doors. In response to this, Onity, the company whose locks were tested, came out with a plan for a "two-tier" security upgrade. This makes me feel a little bit better but at the same time, it seems like hotels aren't being proactive about protecting their customers, so maybe more hotels needs to be exploited.

I don't see this how it make anyone feel a little better, all the company is doing is giving price discounts and tightening up some locks, make it harder to pick apart. The problem is the avg their or experienced theif can take a part a lock in minuets if not seconds. Chances are you wouldn't even hear it if you were asleep, on the phone, watching TV. The system isn't very good if it can be hacked with up to 50$ of equipment

Being ahead of the curve in IT investment can assist in an increase in ADR's and occupancy percentages, which translates to revenue. Mobile technology can assist streamline the guests' check-in/check-out process and offer other amenities via mobile technology. Social media technology offers a plethora of information for marketing and revenue management purposes as well.

Two former restaurant servers have developed software that provides an end-to-end point-of-sale (POS) system that allows taking and submitting orders, printing kitchen slips, customer receipts and processing payments-all using an iPhone, iPod touch or iPad. Ambur does not require a computer on the back end. Instead the hand-held device is the hub. The program can be loaded up by any iOS device and run on a wireless network. Waiters can easily fulfill customer requests right at the table. One drawback is that some customers have complained because they thought the waiter was texting on their iPhone.

this article talks about cash, cards, inventory and customer data intersect at the point of sale and introduce the security procedures for how to keep your defenses up to date.

This article deals with the seven main reasons on why a company should switch to a point of sales system. There are a few different systems for example Microsoft Dynamics Retail Management System. There are seven signs that your business can boom if you consider using pos. POS allows you to always know your inventory going out and in stock. Marking down merchandise is always correct and accurate. Promotions can be tracked more successfully, especially if you have more than one location. You can always have some sort of control, even when the boss is away. The business can also get m multiple tools with pos, such as payroll time clock and customer preference databases. Last, businesses can place their human employees where they really need to be, helping customers.