Restaurants to go 'greener' in 2012 - NRA News Blog - 3 views
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The report discovered that more operators will invest in green equipment and fixtures in order to attract the 41 percent of consumers who say they're likely to make their restaurant choices based on whether the establishments they frequent practice environmental conservation
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, as more information becomes available to them through online and social-media channels, they're learning even more that much faster. Not only that, they're much savvier about how they spend their money and want to make purchases from those they feel are doing the right thing. Operators who understand that and cater to their desires will win that market share every time."
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More and more restaurants are following the "green move" to make sure they are staying in the loop of an eco-friendly customer.
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Nice article Diana. I also chose an article on restaurants going green. Customers really do like the idea of eating at a certified green restaurant because they care about the environment and want to help it stay healthy. There are some easy and quick fixes that restaurants can do to become green from using recycled paper products to making sure the turn any lights on when they are not needed to making sure there are no gaps in doors leading to and from coolers which would let the air leak out. I am glad that more restaurants are becoming green and from reading these articles since I work in a restaurant it makes me want to go to my bosses and see what we can do to help the environment in our restaurant.
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Diana I agree with your statistic. From a business point of view it makes more sense to try to attract the customers who are eco-friendly, because people who are not necessarily concerned about the environment are not gonna turn down a restaurant because it is eco-friendy, but on the other hand a green person will turn down a restaurant if it does not meet environmental standards.