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anonymous

Microsoft Word - TECHNOLOGY AND MEGA EVENTS.docx.pdf - 0 views

shared by anonymous on 17 May 18 - No Cached
  • Every mega event presents unique security considerations as compared to any other hospitality event. Thousands of people, many times an international crowd, are compressed into a relatively small area. This fact makes mega events a prime target for everything from petty crime to terrorism.
  • Mega events depend on a large number of spectators, both at home and in stadia, to be successful. Therefore, it follows that if the flow of information is disrupted the success of the event will be at stake.
    • anonymous
       
      Related to broadcasting
  • The Media Server is the basis for production of the World Cup. All final edited clips are stored on the server, which consists of a fully integrated network cluster of XT[2] production servers provided by EVS.
    • anonymous
       
      Important to have sufficient data storage to facilitate.
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  • Modern timekeeping at the Olympics requires 230 tons of equipment including but not limited to 43.5 miles (70 km) of copper and fiber optic cables, Omega SA’s 3-­‐part system and ScanOVision photo finish cameras (Swiss Timing).
    • anonymous
       
      Accuracy of data recording.
  •  
    The article heavily emphasizes how reliant mega events are on successfully recording and analyzing data across several different sectors. The paper aims to examine the overall network infrastructure required in order to broadcast large scale sporting events such as the super bowl, world cups and the Olympics. Many different factors come into play during these events and the use of accurately recorded data and efficient technology is key. Monitoring attendee flow, as it pertains not only to attendance numbers but foremost security shall remain a priority for any event - large or small.
msant228

Hotel Security: How to Optimise It | By Lillian Connors - Hospitality Net - 0 views

  • Invest in surveillance software It's not easy operating in the dark, so the first thing you want to do is to obtain a pair of eyes that will allow you to monitor the activity in your hotel, and catch any illegal activity should it occur.
  • This will not only help your guests feel safer, but it will also discourage anyone who's up to no good to proceed with their plan. Likewise, it will give you a clear overview and allow you to keep a tight ship the guests will want to board.
  • Hold regular security meetings Security meetings should be the staple of your customer safety efforts.
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  • you want to use these meetings to familiarize yourself with any potential weak points you might have in your security system, and improve where needed. You will also get the opportunity to strategize your next move should a situation arise.
  • Upgrade the locks One of the most important aspects of hotel security is lock quality, durability, and upkeep. The hotel room lock is the last line of defence against assailants and thieves.
  • Likewise, make sure you keep a reliable 24-hour locksmith on speed dial to address any problems as soon as they arise. From lock malfunctions to replacements and upgrades, and even fixing the locks after a break-in, having a locksmith who can come at a moment's notice is imperative.
  • Improve constantly Trial and error breed success, but only if you work hard to improve on your past mistakes.
  • So make sure you always think of new ways you can improve your customer's safety.
  • Meet your customers One of the most effective ways to keep a close eye on what's going around in your hotel is to meet your guests.
  • This is not only a chance for you to check out the type of people staying at your hotel, but it's also a chance to ask them if there is anything you can do to improve their overall experience.
  • Prevent cyber attacks Nowadays, cyber-attacks are becoming more frequent than ever, and you want to ensure your guests' data is protected from malicious activity. To this end, you want to form an IT department that will work on improving the hotels cyber security, and be on call to help your guests with any IT related issues. This will help you provide a better service, and increase your brand's reputation.
  • Do background checks of your staff Finally, you need a reliable staff by your side to make all of the aforementioned tactics work.
  • This way, you will be able to prevent any criminals from infiltrating your business and elevate the overall security of your hotel.
  •  
    No matter how much hotels invest in security, there are still vulnerable areas where hotels should improve to prevent thefts, break-ins, fraud, hacking, and numerous other crimes from happening. In this article, the author has introduced certain ways to optimize hotel security, including increasing the invests in surveillance software, holding regular security meetings, upgrading the locks, meeting your customers, paying attention to cyber-attacks, and carrying on background checks of staff.
  •  
    This article is about hotel security and different ways to optimise it to meet your needs. Some of the topics discussed were the integration of surveillance software, the importance of regularly scheduled security meetings, lock upgrades, and customer interaction. The article touches upon each of the topics mentioned and explains how the integration of all of these practices helps create a safer and more cohesive security system. I liked how it focuses on the need to interact with customers as they are the ones you are protecting the most. I think that interaction really makes a difference.
afigu115

Data Security in Hospitality: Risks and Best Practices | By Limon Wainstein - Hospitality Net - 0 views

  • Information security is a pivotal aspect of many industries, not least the hospitality industry due to the nature of the data collected by companies operating within hospitality.
  • hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data.
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  • Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which theres a franchisor, an individual owner or group of owners, and a management company that acts as the operator.
  • A vital part of protecting data is training staff to securely gather and store personal information.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Industry and political regulators are becoming stricter in governing how organizations process and store personal data.
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them.
  •  
    Information security is absolutely crucial within the Hospitality industry. There is so much important guest and customer information that is submitted via technology. This includes, credit card details, addresses, and phone numbers, with so much of this information being sensitive companies need to install security systems. The hospitality industry depends strongly on credit card as a form of payment which is why the POS needs to be secure. It is also extremely important that staff members are trained to gather and store guests personal information. The industry overall has become stricter in the ways that information gets gathered and processed in order to avoid cyber attacks. The last thing that companies must keep an eye on are insider threats, a lot of the time it's the employees from the company that are giving away valuable and confidential information to third parties. This is why I believe that technology has had a great impact on this industry but there needs to be strong security systems in order to avoid cyber attacks.
anonymous

POS System in Cannabis Industry Leaks 85,000 Files | 2020-01-22 | Security Magazine - 0 views

  • Led by internet privacy researchers Noam Rotem and Ran Locar, vpnMentor’s research team discovered a data breach in THSuite, a point-of-sale system in the cannabis industry. 
  • an unsecured Amazon S3 bucket owned by THSuite that exposed 85,000 files of sensitive data from multiple marijuana dispensaries around the U.S. and their customers.
  • leaked data included scanned government and employee IDs, exposing personally identifiable information (PII) for over 30,000 individuals.
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  • US. Cannabis dispensaries have to collect large quantities of sensitive information in order to comply with state laws,
  • the THSuite platform is designed to simplify this process for dispensary operators by automatically integrating with each state’s API traceability system.
  • The vpnMentor team says that the breach affected many more dispensaries, and that it’s possible that all THSuite clients and their customers were involved.
  • The researchers also found photographs of government-issued photo IDs and corresponding signatures of dispensary visitors and patients alike.
  • Under HIPAA regulations, it’s a federal crime in the U.S. for any health services provider to expose protected health information (PHI) that could be used to identify an individual.
  • the researchers say that THSuite could be subject to HIPAA violations, which can result in fines of up to $50,000 for every exposed record, or even in jail time.
  • hackers and scammers can take advantage of personal details exposed in the data breach about dispensary customers and employees to create highly effective personalized phishing attacks.
  •  
    There was a huge data breach at THSuite which exposed 85,000 files, some of those files being personal identification information. Dispensaries usually collect a lot of information to comply with U.S State laws. The files that were retrieved by the hackers means they can take advantage of those profiles. THSuite is looking at fines of up to $50,000 PER record or jail time.
mserr078

12 Ways To Increase Hotel Security - LODGING Magazine - 0 views

  • Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes
  • American Hotel & Lodging
  • Association (AHLA) security consultant
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  • Hotels can be held liable for the criminal acts of third parties
  • Guest Safety: Ensuring Return Stays and a Good Reputation
  • Update locks.
  • Provide a sense of ownership.
  • Monitor activity with software.
  • Evaluate and improve—quickly.
  • Meet and greet.
  • Make time for safety meetings.
  • Theft and Fraud: Monitoring Employee Activities It’s a disappointing reality that hoteliers have to contend with employee theft and fraud. B
  • Boost employee empowerment.
  • Staff smart.
  • Add active monitoring to video surveillance.
  • Cybersecurity: Protecting Electronic Borders
  • As technology has advanced, so has criminals’ ability to exploit those new technologies. The hotel industry has seen several such examples lately
  • Connect IT and security departments.
  • Upgrade to VLAN.
  • Beware of social engineering.
  •  
    This article highlights all the necessities to make sure your hotel is safe and secure for all your guests. It specified for cyber security, however, that switching to a VLAN server would be massively beneficial for the hotel as it becomes a private server that has multiple stages of security to bypass. In addition, it advises the modification of passwords every few months because apart from cyber breaches, people also try to con others out of their passwords by word of mouth and manipulation.
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    In this article it talks about the 12 different ways to increase security in our hotels and how to make thing more safe for our guest.
jlewinsky

Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views

  • Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
  • To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
  • Risk is especially high at hotels because attackers have multiple points of entry.
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  • Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
  • When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
  • However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
  • hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
  • POS attacks remain one of the most common causes of data breaches in accommodations and food services.
  • Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
  • One important and underutilized aspect of cyberdefense is employee training.
  • Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
  • You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
  • it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
  • important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
  • Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
  • Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
  • Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future. 
  •  
    This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
leonfai

Why cybersecurity matters | Hotel Management - 0 views

  • Cybersecurity is not just a buzzword. In today’s technology-abundant world, it has become a critical undertaking for companies across all industries—including hospitality.
  • Trustwave’s "2018 Global Security Report" lists hospitality as one of the top three industries most vulnerable to payment card breaches. Other estimates project that hotels are the unwelcome recipients of around 20 percent of all cyberattacks.
  • Additional anecdotal evidence supports these numbers. One need not look further than Marriott International’s Starwood Hotels & Resorts Worldwide group, which recently disclosed the theft of more than 25 million passport numbers and 380 million unique guests’ personal information.
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  • After all, the industry has been and continues to be focused on cultivating a user-friendly atmosphere. Unfortunately, for hackers this combination is nothing short of a gold mine.
  • Since a businesses' hard-earned reputation relies heavily on instilling confidence in its customer base, a breach of trust is sure to compromise that relationship. If an attack affects millions and is publicized to millions more, the impact on brand equity can be difficult to recover. 
  • Marriott, for instance, was criticized not only for the breach, but also for responding inadequately and unprofessionally.
  • In short, as more and more consumers become aware of the importance of reliable cybersecurity, a hotel that neglects this pain point is compromising the strength of its product among its competitive set. 
  • Considering that the annual frequency and severity of cyberattacks are only rising, the time is now to establish organizationwide security operations, recovery plans and budget allocations.
  • a cohesive top-to-bottom strategy is required and often is best delegated to a trusted strategic advisor with depth of experience in cybersecurity breach prevention and resolution.
  • Next, the goal becomes full-scale protection. From the technical side, this includes setting up firewalls and securing weak points (such as point-of-sale terminals).
  • There needs to be an efficient method for detecting the attack and mitigating any damages. Lastly, to avoid the pitfalls noted above, a predetermined plan to address this worst-case scenario is vital. From reviewing insurance policies to preparing for impending litigation, recovery is a process best started with a go-to advisor before it is needed. 
  • The only way to avoid being another statistic in future Internet crime reports is by staying as ahead of the looming threats as possible.
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    This article talks about how cyber security is very important to the safety of the personal information.
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    Author, Lena Combs, discusses why hospitality has become vulnerable to cyber attack. Ranging from the failure to secure POS systems and credit card data. To hotels' inability to detect and effectively respond to potential cyber threats. Combs outlines the steps involved in implementing a cohesive top- to bottom strategy that will effectively address these dilemmas. More importantly, why doing so protects a hotel's bottom line and brand positioning.
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    The following article highlights the importance of cybersecurity in general and why it is especially important in the hotel industry. This highlights many facets, one being the fact that the hotel industry is one of the most vulnerable to cyber-attacks, therefore, needing to have top-notch cybersecurity.
zihanwang

Data Security in the Hospitality Industry | CSU-Global Blog - 0 views

  • Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there’s a franchisor, an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. In fact, it was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • Well-trained staff also know how to recognize social engineering attempts, and they understand an organization’s compliance requirements. The risk is that the hospitality industry involves a great deal of of seasonal work in which people might move on after only a few months, or they might be transferred.
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  • This type of data risk is more subtle, and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests’ data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data.
  • the job turnover rate in hospitality is as high as 90 percent
  • High Staff Turnover
  • From the perspective of cyber criminals, hospitality appears to offer an ideal target for conducting crimes, such as identity theft and credit card fraud, due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • Here are five of the biggest data security concerns in the hospitality industry:
  • Complex Ownership Structures
  • Reliance on Paying By Card
  • Information security is a pivotal aspect of many industries
  • Compliance
  • Insider Threats
  • Best data-protection practices for companies in the hospitality sector include… Always encrypting payment card information.Operating a continuous training program in cybersecurity to maintain a well-trained workforce.Always adhering to relevant regulations, such as PCI DSS.Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats.Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker.Know where your data is and enforce the principle of least privileges to limit acce
  • ss to sensitive information.
  • organizations in the hospitality sector are better placed to implement a comprehensive information security strategy that entails the necessary procedures, processes, and people to improve cybersecurity within the hospitality industry.
  •  
    The article talks about cyber security threats in the hospitality industry. Threats range from high staff turn over so staff isn't trained thoroughly, to insider threats where employees can sell information to third parties, to Cyber-criminals who infect POS systems with credit cards.
  •  
    Data information security is very important to a business development.In my opinion, I think the relationship is inversely proportional. In other words, the more effective cyber security budget is invested, the less potential impact there is of customer information being stolen (being hacked). Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.
laurenperdomo

https://www.restaurant-hospitality.com/finance/recognizing-signs-embezzlement - 1 views

  • “Things to look out for are uneven income flows, changes in patterns of income or net profits, and odd tipping patterns on credit cards,”
  • “Other unusual activity can include people who are adamant about working together or picking certain shifts, shipments paid for that aren’t delivered, and straight-out theft of product, cash, or drinks.”
  • Looking for things such as stacks of quarters by a bar till and unmarked bottles in a bar break can signal that an employee is keeping track of money in the register.”
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  • “There’s often skimming of the register, voiding of tickets, and wasting of food,” he said. “As you move to the back office, there’s a lot more opportunity to handle cash and receipts, create phony vendor companies, and use company cards for personal purchases.”
  • At the end of the day, the only way you’ll ever know if there’s a thief among the ranks is by performing regular checks and audits.
  • The owner should have a firm hand on all activities, change shifts and responsibilities, and a firm hand on the cash and checkbook,”
  • “Other recommended tactics include paid professional spotters, and, of course, security cameras, especially at the bar.”
  • “It’s important to have a bookkeeper in charge of the everyday numbers and an accountant, preferable a CPA, to review the books. This provides a nice check and balance if the owner is not overly hands-on or proficient with numbers.”
  • “Simply monitoring employees and ensuring a system of oversight will lessen the likelihood that a normally compliant employee will be tempted into a crime of opportunity,”
  • “Run a transparent inventory to ensure employees know you are tracking usage. Beware of employees wearing large coats or clothing out of season and suspicious behavior.”
  • “It’s easy to look at the bookkeeper, but it can come from anywhere. Start by looking through the profit-and-loss statement every few weeks; it will show symptoms. And don’t have a set routine; show up to work randomly.”
  •  
    This article mentions ways in which an owner can detect if theft is taking place at his restaurant, ways in which this could be prevented and also what do in the case of an actual theft.
  •  
    This article have mentioned the reality that restaurant theft and embezzlement are pretty common and are causing problems, yet the most owners and managers are not willing to deal with the issues with law enforcement. The reasons include unwilling to ruin the employees' lives and the threshold of establishing a theft case. However, the article suggested that seeking advice from accountants (preferably CPAs) and lawyers is a brilliant way of dealing with these issues. It can give the owner better understandings of the situation, and deal with the wrongdoers in a cleverer way.
kburn039

Apple fined for slowing down old iPhones - BBC News - 0 views

  • Apple has been fined 25 million euros (£21m, $27m) for deliberately slowing down older iPhone models without making it clear to consumers.
  • Apple said in a statement that it had resolved the issue with the watchdog.
    • kburn039
       
      Apple's solution to prevent it happening again
  • Many customers had long suspected that Apple slowed down older iPhones to encourage people to upgrade when a new one was released.
    • kburn039
       
      Tarnishing great technology to generate more revenue.
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  • It said the lithium-ion batteries in the devices became less capable of supplying peak current demands, as they aged over time.
    • kburn039
       
      Apple says the batteries in iPhone's just does not last as long as imagined.
  • Apple "committed the crime of deceptive commercial practice by omission" and had agreed to pay the fine.
    • kburn039
       
      Apple agreed to a settlement as this was discovered.
  • es. Since Apple confirmed the practice in 2017
    • kburn039
       
      It has been proven that Apple slows down technology in order to have customers come back to spend more money.
  • "The effects of performance management on these newer models may be less noticeable due to their more advanced hardware and software design," Apple said.
tredunbar

Securing the Big Game: Emerging Technologies for Event Security - Police Chief Magazine - 0 views

  • Interconnectivity
  • there is still much work to be done to ensure seamless interconnectivity, communication, and data sharing among systems and technologies
  • high-tech solutions like advanced video surveillance with video from multiple sources—venues, traffic cameras, and more—that will be fed directly into first responder vehicles and a fully integrated security operations center to provide situational awareness
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  • Large security operations centers must also all be integrated and interconnected
  • Every new technology and device used to secure an event adds to the growing list of devices deployed to secure the event, which must be able to communicate with each other and with security operations centers
  • Communication
  • Both public-private partnership models can help deter crime
  • When law enforcement is able to tie systems in together and make sure officers can communicate with each other, this leads to faster response times, improved communication, and better overall safety and security
  • forging public-private technology partnerships for sharing video and other information is an excellent way to improve security for these events
  • There are a lot of different entities that must work together. As such, cost becomes a factor, as do installed legacy systems, as well as the argument that one size can’t possibly fit all
  • Mobile technology has in many ways alleviated some of these concerns
  • Video Surveillance
  • A primary technology that is used to deliver security for high-profile events is video surveillance
  • Despite the possible deterrence factor, the main goal of video systems is to provide situational awareness
  • A smart camera or sensor deployed in a particular location can provide early warning that something may be about to happen in that area
  • Identifying and Securing the Perimeter
  • Smart traffic technology with capabilities such as incident detection could alert law enforcement to further investigate a particular area of interest or to work with transportation teams to more quickly respond and clear the way faster to avoid increasing congestion and related incidents
  • Surveillance cameras are now equipped with technologies that allow them to be those eyes and ears for law enforcement
  • When it comes to actually planning out and selecting the technologies to be deployed, another positive trend is more cooperation because city-wide systems are coming into play
  • Having the technology for law enforcement to support big public venue events is challenging, but, in many ways, public and private entities are now working collectively to get the most out of the resources they each have available
  • Computer analytics solutions have evolved to a point where these technologies are readily available and relatively easy to deploy
  • The day is coming when smart city technology will be more reality than concept
  • deploying the right mix of advanced technology and best practices for cooperation and public-private partnerships between various stakeholders, law enforcement can help ensure that the trend of safety and security at high-profile sporting events
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    This article focus on using smart city technology to assist law enforcement with securing big city sporting events. The article highlights the need for seamless interconnectivity with local law enforcement technologies in order to streamline response time. Communication and video surveillance are all enhanced by the use of emergent security technology that allows for officers to work with other agencies and the community to keep large events safe.
mtedd003

Cyber Security Marketing Tactics That Actually Work - 0 views

  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
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  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Use data in your messaging. 
  • Create an easy-to-navigate library of premium content. 
  •  
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
svail001

Cyber Attacks Are Spiking - Is Your Hotel Prepared? | By Jeff Venza - Hospitality Net - 0 views

  • “Thinking of cybersecurity solely as an IT issue is like believing that an entire company’s workforce, from the CEO down, is just one big HR issue.”
  • recent reports reveal at least 16 billion records
  • have been exposed through data breaches since 2019
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  • The COVID-19 pandemic was, in many ways, the perfect storm for an influx in cyber exploitation
  • With this in mind, cybersecurity should be viewed as a company-wide initiative, with considerations made across each level of any tech-driven organization.
  • we must also recognize that more sophisticated technology creates an environment for increasingly sophisticated cybercrime
  • studies show that nearly 80% of senior IT and IT security leaders believe their organizations lack sufficient protection against cyberattacks.
  • only 5% of companies’ folders are adequately protected
  • To this effect, global cybercrime damages are predicted to cost up to $10.5 trillion annually by 2025
  • And for hotels, a security breach resulting in compromised guest data can damage a property’s reputation beyond repair
  • Instead, companies today should be leveraging a formal cybersecurity program in conjunction with dedicated technology and resources to effectively protect the information housed within their digital infrastructure.
  • Much like cyber risks are ever-evolving, a hotels’ cybersecurity protocol must also evolve and adapt based on frequent reassessments of risks and vulnerabilities
  • cybersecurity cannot be treated as an afterthought, nor should it be viewed as an optional investment; rather, it’s the cost of doing business in any data and tech-driven landscape.
  • the average cost of a data breach is $3.86 million as of 2020
  •  
    This article stresses the importance of cyber security specifically within the hospitality industry. The author of the article describes how a strong cyber security management system should not be an afterthought for hotels and should be seen as a cost of doing business especially in a tech driven industry. The article lists some key components and areas to focus on for hotels to manage cyber risks and threats
dnune013

EXCLUSIVE Amazon considers more proactive approach to determining what belongs on its c... - 1 views

As we discussed cloud computer throughout this module, many of us have mentioned that their places of work within the hospitality industry utilize cloud computing for data storage and in their dail...

cloud computing amazon

teresastas

Executive Recycling Company And Executives Sentenced For Fraud And International Environmental Crimes | USAO-CO | Department of Justice - 1 views

  • xecutive Recycling, Inc. (a corporation) and Brandon Richter, age38, of Highlands Ranch, Colorado, the owner and chief executive officer of Executive Recycling, were sentenced today by U.S. District Court Judge William J. Martinez for their roles in a fraudulent scheme related to the disposal and exportation of electronic waste to foreign countries,
    • cingram21
       
      This article discusses the penalties the CEO and COO of Executive Recycling received for violating the laws that were exposed on 60 minutes
    • teresastas
       
      Thanks for posting this...I was interested to see how this all turned out! Looks like it didn't turn out well for them!
  • significant portion of electronic waste collected by the defendants were Cathode Ray Tubes (CRTs). CRTs are the glass video display component of an electronic device, usually a computer or television monitor, and are known to contain lead. The defendants engaged in the practice of exporting electronic waste, including CRTs, from the United States to foreign countries, including the People’s Republic of China.
  • Executive Recycling appeared as the exporter of record in over 300 exports from the United States between 2005 and 2008. Approximately 160 of these exported cargo containers contained a total of more than 100,000 CRTs.
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  • The defendants’ misrepresentation induced customers to enter into contracts or agreements with the defendants for electronic waste disposal. Each victim paid the defendants to recycle their electronic waste in accordance with the representations made by the defendants. Contrary to their representations, the defendants sold the electronic waste they received from customers to brokers for export overseas to the People’s Republic of China and other countries.
  • The defendants claimed to safely recycle e-waste in the U.S., but regularly exported obsolete and discarded electronic equipment with toxic materials to third-world countries,” said Jeff Martinez, Special Agent in Charge of EPA’s criminal enforcement office in Colorado. 
mattiebell

The Top 6 Cyberthreat Actors: Today's Most Active Groups - 1 views

  • ALPHV is a relatively new and rapidly growing cybercrime group. First observed near the end of 2021, the ALPHV group gained attention for innovative extortion tactics, and unconventional attack methods.
  • To date, BlackCat ransomware has struck retail, financial, manufacturing, government, technology, education, and transportation, across a range of countries that includes the U.S., Australia, Japan, Italy, Indonesia, India, and Germany.
  • Some of the ransomware it utilizes includes Cobalt Strike, Mimikatz, and AdFind. One of the most dangerous aspects of APT29 is that they have been known to develop their own set of custom tools for hacking campaigns.
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  • TA505 is a significant player in the global cybercrime scene, and has been a driver of global trends in the cybercriminal underworld. The group targets education, finance, healthcare, hospitality, and retail worldwide. It is also known for its long-term cyberattack lifecycle, sometimes persisting in a target's network conducting reconnaissance for weeks — even months — successfully avoiding detection as it patiently identifies the highest-value targets in the victim’s environment.
  •  
    This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.
amoon008

Tackling Security Threats In The Hospitality Industry | MetaCompliance - 0 views

  • The hospitality industry faces vast security threats, making it a natural target for cybercriminals because of the value and volume of personally identifiable information that these organisations hold.
  • Marriott, Radisson Hotel Group, InterContinental, Four Seasons, and Hilton Hotels are just some of the major corporations that have hit the headlines in recent years as a result of a data security attack.
  • approximately 55 million online hotel bookings are affected by fraudulent websites and call centers posing as hotel websites, according to the American Hotel and Lodging Association.
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  • The majority of all cyber-attacks can be traced back to a phishing email that tricks the victim into divulging their credentials or downloading malicious malware.
  • A study conducted by Intel found that 97% of security experts fail at identifying phishing emails from genuine emails.
  • many hotels becoming completely digitalised in a bid to gain competitive advantage and keep up with online travel agencies such as Expedia and Hotels.com
  • Worryingly, ransomware is evolving into a new type of threat where cybercriminals are not just encrypting data but are also stealing it and threatening to release it on the internet
  • In recent years, hackers have been deploying new tactics and Distributed Denial of Service (DDoS) attacks have been growing in popularity. This type of attack is an attempt to make an online service unavailable by overwhelming it with huge volumes of traffic from multiple sources to cause great damage. This can include loss of data, loss of revenue, reputational damage, and a loss of customers.
  • According to a survey, almost half (44%) of firms have experienced a significant, business-altering data breach caused by a vendor.
  • With the hotel industry increasingly prone to malicious cyber attacks, there are a number of ways organisations can combat cyber security threats
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