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shannaton

Tourism and Technology: How Tech is Revolutionizing Travel - 1 views

www.wearemarketing.com/...is-revolutionizing-travel.html

shared by shannaton on 24 May 20 - No Cached
  • change goes beyond improving processes or the tourist experience; it entails transforming the tourism system itself.” We’re participating in making improvements to processes, customer service, relationships with customers, and the creation of new business models. All this naturally leads to benefits for the traveler, letting them simplify, and often enrich, the travel planning process.  
  • industry and identify 30 major industry
  • shannaton on 24 May 20
     
    This is an article that summerizes the different techonological tools the travel industry uses to interact with its customers. These interactions with consumers are becoming more critical,. Therefore the technological advances are letting these corporations get closer and know their customers better.
faith_snow

The Hospitality Industry Is Getting a High-Tech Makeover | BizTech Magazine - 2 views

biztechmagazine.com/...try-getting-high-tech-makeover

shared by faith_snow on 27 Aug 18 - No Cached
  • Millennials are destined to reshape the hospitality industry over the next decade
  • they want to serve the customer, rather than first starting with technology
  • understanding how
  • ...14 more annotations...
  • in constant touch with guests, building loyalty and sales.
  • Predictive analytics
  • Data,
    • ansonj55
      ansonj55 on 27 Aug 18
       
      How important and useful data can be
  • the possibilities are endless
    • ansonj55
      ansonj55 on 27 Aug 18
       
      This article was written two years ago and describes how the hotel industry is getting a technological makeover. It argues that this has been shaped by Millennials in order to secure customer loyalty and business by providing quality, value, promptness, responsiveness, and flexibility through technology. It continues to mention five technologies that customers seek: service automation, digital signage, personalized concierge, technology as a luxury, and mobile device support. An example is a mobile app that can gather data from the user to ensure that their preferences are met or to simply allow the guest to chat with an associate. The data gathered from user profiles can be used for strategic planning or quick decisions as a global corporation or a local hotel. Regardless of when or how any data will be used, the demand from guests to be constantly connected from pre-planning stages and beyond is evident. It poses interesting questions as to how technology will continue to develop in the next two years.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
  • Building and maintaining strong customer relationships is crucial for long-term success in the hospitality industry.
    • faith_snow
      faith_snow on 21 May 20
       
      New goals of the industry
  • a 'wow' experience in every step of their journey."
  • Today, technology is enabling the industry to offer guests an immersive, personalized experience like never before, from wayfinding and push notifications based on their location and personal preferences to simplified check-in/checkout and a more 'homelike' experience while they're traveling,
  • "Mobile apps, combined with loyalty rewards programs, now allow hospitality providers to create a persona-based experience,"
    • faith_snow
      faith_snow on 21 May 20
       
      All guests want things that make them feel important like they are being heard
  • "This speeds check-ins, increasing customer satisfaction, and encourages return visits," Kramer says.
  • meet guests’ preferences, improve efficiency and increase revenue.
  • If a door lock sensor, for example, detects that a guest has left his or her room for more than a specified number minutes, energy consumption can be automatically reduced, cutting costs and reducing energy consumption.
  • predictive analytics can be used for long-term planning or to make rapid, on-the-spot, revenue-enhancing decisions
  • "Predictive, proactive and actionable data opens the door to new travel experiences, from offering a personal booking experience to a seamless and personalized check-in, to a room specially configured to a guest's preferences, to ensuring that guests never get lost while they are on-site
anonymous

Virtual events keep restaurant customers engaged and can boost sales - 0 views

www.nrn.com/...rs-engaged-and-can-boost-sales

virtual restaurant events covid zoom online experiences

shared by anonymous on 05 Oct 20 - No Cached
  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
  • ...7 more annotations...
  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
      anonymous on 05 Oct 20
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
      anonymous on 05 Oct 20
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
      anonymous on 05 Oct 20
       
      Like teaching
  • anonymous on 05 Oct 20
     
    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
Lymaris Collazo

EventTow Online service booking for Event Management Wedding Planning - Everything Experiential - 0 views

everythingexperiential.businessworld.in/...05-10-2020-328149

technology hospitality hotel software wedding planning service booking event management

shared by Lymaris Collazo on 10 Oct 20 - No Cached
  • Event Tow, the one-stop Android application and website for event management & wedding planning, announced its launch today. With a sharp vision of solving age-old problems of event planning through AI, the company is targeting to change the way people plan their events & weddings. Using the EventTow app, customers can easily book all their events and wedding needs online. The EventTow app is the first attempt to provide customers seamless booking experience through transparent availability for venues/artists/DJs/makeup artists/salon services/birthdays/caterers, etc. at the best prices. Now, from the comfort of their homes, users can book vendors for different events as easily as they buy products online. For vendors, Event Tow offers year-round opportunities and a superior reach to millennials for events in all categories‐ from big fat weddings to corporate parties.
  • Event Tow also provides concierge services and helps the customers and corporates to make their events and wedding planning hassle-free and smooth. The app has bridged the gap between consumers and businesses by collaborating with large salon chains and hotel chains and offering their services directly to the clients.
  • To ensure safety and hygiene during the pandemic, Event Tow requires its vendors to maintain social distancing norms and other best practices such as wearing masks and sanitization. The app enables customers to organize their events safely without taking the risk of going out.
  • Lymaris Collazo on 10 Oct 20
     
    Another Article about how Covid-19 has affected the industry. In this one in particular, is about an application that can be accessed by Android phone or website called Event Tow. With this new app that was inspired in millennial technology and Covid-19 pandemic, the customers can book events from the comfort of their homes and/or office. I believe this could be another example like the Smart-bar
esuarezrijsdijk

How restaurants are using Facebook Messenger to boost traffic - 0 views

www.nrn.com/...cebook-messenger-boost-traffic

restaurants facebook proximity marketing

shared by esuarezrijsdijk on 04 Oct 20 - No Cached
  • The Culver City, Calif.-based social media marketing company leverages Facebook Messenger as a modern direct marketing tool.
  • Misfit doesn’t cast a wide net. It targets Facebook users who are most likely to become repeat customers for a restaurant.
  • In the case of 5 Napkin Burger, an upscale full-service restaurant in New York City, Misfit ran a Facebook ad promoting a 2-for-1 burger special. Misfit aimed its advertising at people within proximity to one of the brand’s four Manhattan restaurants.
  • ...3 more annotations...
  • The 5 Napkin Messenger campaign, which occurred in early 2019, resulted in 77 in-store redemptions. Five Napkin also gained 2,500 new Messenger and email subscribers from the campaign.
  • Once diners and restaurants are connected through Messenger, Linkletter said restaurants can continue to market to customers acquired through the initial promotion.
  • Once a diner clicks on the first promotional link, the restaurant never has to “spend a dollar on them again,” he said.
  • esuarezrijsdijk on 04 Oct 20
     
    This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.
xiaoyuzhang

Proximity Marketing: Benefits It Brings to Your Business - Leantegra - 0 views

leantegra.com/...its-it-brings-to-your-business

proximity marketing benefits

shared by xiaoyuzhang on 31 Mar 20 - No Cached
  • 部署快速，简便且经济高效 提高访客到客户的转化率 吸引客户并提高忠诚度 增强客户体验 获取独特的离线广告工具 促进离线到在线的转换 利用个性化的力量实现完美的客户旅程 分析您的营销活动并在离线营销活动的每个阶段进行改进
    • zeyupu
      zeyupu on 31 Mar 20
       
      Benefits of proximity marketing
  • Proximity Marketing or location-based marketing is the localized wireless distribution of advertising content based on beacon technology and associated with a definite venue.
  • Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS.
  • ...2 more annotations...
  • In 2015, Macy had and installation of about 4000 beacons and it was the biggest installation. After that, in a year, in 2016, Rite Aid – a pharmacy retailer – beat Macy’s record by deploying beacon technology at more than 4,500 of its U.S. stores. It helped big retailer chains almost to double clients involvements and to increase overall profit.
  • Proximity marketing or location-based advertising helps to become more efficient to different spheres of services, such as restaurants, retail stores and hotels by combining mobile advertising with geo-targeting technology.
  • xiaoyuzhang on 11 Nov 20
     
    This article shows 8 benefits of proximity marketing: 1. Fast, easy and cost effective to deploy 2. Grow visitor-to-customer conversion rates 3. Engage customers and grow loyalty 4. Enhance client experience 5. Get unique advertising offline tool 6. Boost offline-to-online conversions 7. Use the power of personalization for the perfect customer journey 8. Analyze your marketing campaigns and make improvements on every stage of your offline marketing campaign
kmill139

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests - 1 views

www.revfine.com/smart-hotel-room

technology smart room

shared by kmill139 on 02 Apr 20 - No Cached
  • 5 Benefits of Smart Hotel Rooms
  • 1. Greater Personalisation
  • 2. Improved Sustainability
  • ...15 more annotations...
  • 5. Faster and More Reliable Repairs
  • 3. Enhanced Customer Experience
  • 4. Remote Room Controls
  • A smart hotel room is a room that makes use of ‘smart’ electronic devices, powered by the Internet of Things (IoT).
  • another.
    • kmill139
      kmill139 on 08 Sep 21
       
      This is such a relevant topic in our society today. Having the ability to wireless and effectively transfer data between devices means an easier and stress-free experience.
  • Perhaps the single most important reason is because it can improve the actual experience of staying in a hotel, by enhancing the convenience aspect.
    • kmill139
      kmill139 on 08 Sep 21
       
      I personally have had a better experience at a hotel when there is technology present, so I can see how this is a thing.
  • This internet connectivity and communication capability allows devices to find information from the internet, and to interact with other devices in the nearby vicinity.
  • With that being said, smart hotel solutions has grown in popularity for other reasons, such as its ability to reduce some of the costs associated with running a hotel.
  • One of the main benefits of a smart hotel room is the ability to offer guests a greater level of personalisation.
    • kmill139
      kmill139 on 08 Sep 21
       
      This is a big thing. Guest like to have that "home-away-from-home" experience. Things like changing the temperature of the room, light setting, and even the water temperature can make the guest enjoy their experience more.
  • For hotel management, one of the biggest advantages of creating a smart hotel is the reduced costs that are often associated with the concept. This is primarily due to improvements to sustainability and energy efficiency within the hotel rooms, with certain devices only being used when they are actually needed.
  • Perhaps the most immediately obvious benefit of a smart hotel room is the improvement it can deliver in terms of the customer experience. A smart speaker, such as that provided through the Alexa for Hospitality service, assists with this by making it possible for TVs, lights, heating and other devices to be controlled through voice commands.
  • Another benefit of smart hotel rooms and the Internet of Things is the ability for hotel staff to access a variety of room controls from a remote location. This is especially useful when it comes to getting a hotel room ready for a new guest, improving the level of comfort they are greeted with upon checking in.
  • e advantage that is sometimes overlooked when it comes to smart rooms is the improved ability to anticipate technical issues with devices and make repairs swiftly. This allows hotels to intervene at the most timely possible moment, avoiding situations where the need for repairs hinders the customer experience.
  • While a growing number of owners are willing to embrace the idea of smart hotel rooms, many are unsure of how to go about actually implementing smart hotel systems. To help out, in the article “7 Ways to Transform a Hotel Room Into a Smart Room” you will find seven ways to transform a hotel room into a smart room.
  • Video: Example of a smart hotel room
    • kmill139
      kmill139 on 08 Sep 21
       
      Great video to see everything in a smart room.
  • duyingli on 02 Apr 20
     
    This article first introduced us to the definition of smart hotel rooms, and then explained the importance of smart room technology. From a customer perspective, smart hotel rooms can provide guests with a higher level of personalized service and enhance the customer experience. From an environmental point of view, smart hotel rooms are conducive to sustainable development. The consumption of lighting or heating in the room can be adjusted according to actual needs, which means that energy waste can be reduced. From the perspective of hotel management, smart hotel technology enables the front desk to remotely manage the room, improves management efficiency, and monitors the operation of equipment in the room through the Internet to achieve faster repairs.
  • kmill139 on 08 Sep 21
     
    This article is great for anyone who would like to understand more about technology involved in the hospitality industry. Recommend this to anyone who is writing about technology.
xrive007

How restaurant POS innovation puts guests in the driver's seat| Webinar | Fast Casual - 0 views

www.fastcasual.com/...uts-guests-in-the-drivers-seat

POS innovation restaurant technology business Tech Software

shared by xrive007 on 10 Sep 21 - No Cached
  • The growth of order and payment technology is nothing short of a revolution
  • revolution has been brewing for years, the coronavirus pandemic has exacerbated it.
  • restaurants can prepare for the increasingly contactless and cashless era
  • ...14 more annotations...
  • post-COVID environment, customer expectations are changing, new labor challenges have emerged and POS now applies to both sides of the counter.
  • 78% of customers are keen to return to the restaurant experience.48% of customers want to reduce wait times by ordering ahead on mobile.66% of customers prefer to order directly from the restaurant.73% of customers prefer cashless payment.
  • One of the biggest impacts of the pandemic was the 40% growth Mastercard experienced in contactless transactions
  • Mobile orders are 20% higher than in-restaurant purchases.
  • Research indicates 54% of casual dining, 48% of family dining and 50% of fine dining restaurants launched QR codes in 2021.
  • 44% of diners prefer to use kiosks at their favorite restaurants, and 71% would rather use a self-service kiosk at QSRs than engage with staff.
  • 70% lift in meal delivery spending.
  • labor shortage, a challenge that preceded the pandemic but has exacerbated it.
  • One of the goals of technology is to give customers more control of the guest experience
  • A POS today should include the following functions: omnichannel experience, integrations and extensions, frictionless checkout, contactless EMV payment and data reporting.
  • The order management system should include a kitchen display system, an order status board, text alerts and a QSR automation interface.
  • The business integration system should include the following: third party delivery, back of house, digital signage, ticketing, stored and loaded value, loyalty, payments and financial systems.
  • Integration of different technology providers is a challenge that many restaurants now have to face
  • "Technology enhances our digital guest connectivity, supports our virtual brand growth and improves our in-restaurant dining experience."
  • xrive007 on 10 Sep 21
     
    In this article you will be able to see the different types of technologies that restaurants have incorporated post-covid.
isabelladlp

Confidentiality in the Hospitality Industry - 0 views

smallbusiness.chron.com/ospitality-industry-75152.html

technology hospitality Software green business

shared by isabelladlp on 07 Oct 21 - No Cached
  • No specific laws govern confidentiality in the hospitality industry, but your contracts and policies should clearly dictate what degree of privacy customers can expect.
  • Hospitality businesses routinely swipe customer credit cards and may gain other sensitive financial data, such as a customer's bank account information.
  • If you inadvertently leak this data, you could be legally liable for your negligence, resulting in costly lawsuits.
  • ...18 more annotations...
  • If your connection isn't password protected, anyone can access the system.
  • And even with a password, computer-savvy network users can gain access to another user's data.
  • Hospitality workers don't have any special legal authority, so they can't physically restrain a customer. Instead, they should call the police if they suspect criminal activity.
  • Your company's confidentiality policy can educate customers about the amount of privacy they can expect.
  • If you promise a customer a specific amount of confidentiality and then break that agreement, you've broken your contract and can be sued.
  • No one can contract to engage in illegal behavior, and if someone is in immediate danger, it's your duty to take steps to protect him.
  • It also establishes guidelines for employees to follow, and a clear policy can even protect you against lawsuits.
  • The U.S. Supreme Court has established that hotel customers have a "reasonable expectation of privacy" in hotel rooms.
  • You can't enter or search a guest's room without her explicit consent, but guests are not entitled to any special privacy
  • As a business owner, you value the privacy of company secrets and procedures, which is why you expect your employees to maintain some standard of confidentiality
  • confidentiality in employment is implicit, regardless of whether employees have signed an agreement.
  • If a member of your staff violates this explicit or implicit agreement, the penalty for breach of confidentiality can be severe and long-lasting.
  • an employee who signs this type of agreement agrees that a violation of confidentiality is also a violation of the employment contract. The penalty for breach of confidentiality isn’t restricted to employees who have signed confidentiality agreements,
  • if you own a computer security company and an employee’s laptop is stolen, and that employee didn’t encrypt sensitive data on that computer per company policy, it could constitute a breach of confidentiality.
  • Healthcare privacy is essential, not only to protect a patient’s right to decide who has access to sensitive information but also to protect doctors and other healthcare professionals from malpractice claims.
  • Theft is a violation of criminal law that in some instances can be punishable by a stiff fine or imprisonment.
  • As a business owner, you would report the theft to law enforcement, and the state or federal government would charge your employee with the crime.
  • Employers will not look favorably on any prospective employees who were terminated due to a confidentiality breach, or convicted of a crime related to that type of violation.
ldevaul

Wyndham Hotels & Resorts Selects AWS as Its Preferred Cloud Provider to Enhance Guest Experiences | Hospitality Technology - 0 views

hospitalitytech.com/ider-enhance-guest-experiences

technology hospitality hotel Software business cloud aws wyndham

shared by ldevaul on 06 Sep 21 - No Cached
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
  • Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced a global collaboration with Wyndham Hotels & Resorts, Inc., a hotel franchising company, to upgrade its technology infrastructure and develop and deliver new guest services across its 21 hotel brands — including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.
    • ldevaul
      ldevaul on 06 Sep 21
       
      This is HUGE!
  • putting it on track to achieve its goal of running 90% of its infrastructure in the cloud.
  • ...6 more annotations...
  • xpanding its presence in the cloud will enable Wyndham to focus on growing its core hotel franchise business—seamlessly integrating new properties into its network—while leveraging AWS’s proven global infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season. 
  • For example, Wyndham will use AWS machine learning to help optimize over 90,000 daily rate changes across its approximately 9,000 hotels to help maximize occupancy rates that vary according to factors such as location, weather, and time of year.
  • In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customized offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment. 
  • Looking ahead, Wyndham will use AWS to remain agile and adapt to rapidly changing guest and market needs with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offers.
  • “By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by COVID-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.
  • “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader,”
  • ldevaul on 06 Sep 21
     
    This article announces the global collaboration between Amazon Web Services (AWS) and Wyndham Hotels & Resorts Inc. This collaboration is going to allow the Wyndham to upgrade their infrastructure tech and deliver an entirely new way to experience customer service. What I found to be very interesting, besides Wyndham being 90% cloud based, was that AWS is going to help the hotelier develop a new way for guest to automate check-in and leverage AWS partner to deliver customized offers. It will be able to recommend local attractions, restaurants, and entertainment.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
khiyara_00

Quality Is More Than Making a Good Product - 0 views

hbr.org/...ore-than-making-a-good-product

technology hospitality quality

shared by khiyara_00 on 03 Oct 21 - No Cached
  • Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2
  • The first is the greater emphasis advertisements place on the word quality and on such themes as reliab
  • Quality should be primarily customer-driven, not technology-driven, production-driven, or competitor-driven.
  • ...7 more annotations...
  • a company’s or a product’s quality image obviously cannot be improved overnight
  • how do customers define quality, and why are they suddenly demanding high
  • d why are they suddenly demanding high
  • Product performance and customer service are closely linked in any quality program
  • Asking dealers to conduct a quality audit as soon as the products are received and to attribute defects to either assembly errors or shipping damages.
  • Consumers’ priorities and perceptions also change over time.
  • Companies that try to define their customers’ attitudes on product and service quality often focus too narrowly on the meaning of quality for their products and services; an understanding of changing attitudes in the broader marketplace can be equally valuable.
  • khiyara_00 on 03 Oct 21
     
    This article provided data on customer's who feel quality of products have depreciated over the years. It also goes to mention how companies incorporate word to make consumers think they have the best quality product although in reality they have done nothing different to make it more reliable. It also goes to mention different ways companies try to retain its customers by offering warranties and other promotional programs.
kbroo026

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective - Prithvi Roy, Badrinarayan Srirangam Ramaprasad, Manan Chakraborty, Nandan Prabhu, Shreelatha Rao, 2020 - 0 views

journals.sagepub.com/...0972150920939753

AI technology hospitality India

shared by kbroo026 on 24 Jan 22 - No Cached
  • Scholars and practitioners alike, backed by strong empirical evidence, attribute this rising trend in the use of AI-related technologies to the fact that AI-driven applications and robots demonstrate superior information processing and enhanced, cognitive and task capabilities when compared to the ones that are demonstrated by traditionally used mechanisms
  • past studies have shown that the factors such as customers’ service quality features, frontline assistance, customers’ expectations of AI devices (Stock & Merkle, 2017), device aesthetics, appearance, perceived usefulness of AI devices and service robots and social capability (Song, 2017) influence the acceptance and adoption of AI devices and the related technologies.
  • customers are likely to accord much importance to the process of appraising AI devices and related technologies by comparing them with the services that human employees are likely to deliver
  • ...2 more annotations...
  • AI-driven technologies are considered to be intelligent devices; therefore, customers exposed to AI are not expected to learn many new aspects of these devises upfront so as to operate them effectively.
  • Notwithstanding the benefits of AI, it is also probable that an ill-planned transition into AI will lead to unprecedented levels of disruption in the sector if such transition happens without a clear understanding of what facilitates customers’ willingness to accept AI.
  • kbroo026 on 24 Jan 22
     
    This study looks at Indian hospitality consumers' willingness to accept AI and its associated technology. Being that hospitality consumers are most interested in "fun and indelible stay experiences," AI for hospitality must provide service as great as or better than human professionals. Over time, it is the conclusion that AI can be welcome by most consumers of hospitality products and services.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
  • ...12 more annotations...
  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
cnburke22

What role cloud computing is playing in the evolution of the hotel industry? - 2 views

qloapps.com/volution-of-the-hotel-industry

shared by cnburke22 on 04 Sep 22 - No Cached
  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
  • ...8 more annotations...
  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
  • peacejj22 on 04 Sep 22
     
    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  • jsmiranda22 on 29 Oct 22
     
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
  • cnburke22 on 20 Jan 23
     
    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
smend120

Benefits of Global Distribution System | GDS Booking System - 0 views

www.flightslogic.com/global-distribution-system.php

Hospitality Technology Travel-agent GDS

shared by smend120 on 06 Sep 22 - No Cached
amdelgad liked it
  • a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel
  • connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more.
  • The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan.
  • ...15 more annotations...
  • Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services to end customers.
  • The GDS system is one of the most necessary tools for the travel business
  • OTA (Online Travel Agent) can access the inventory of airlines in real-time. Users can book and process the travel offers that best work their needs.
  • Amadeus GDS helps to distribute the services in order that the audience or clients may get the specified result out of it. In the world of travel, Amadeus API Integration is one of the ancient and trusted technologies.
  • Galileo is one of the global suppliers of travel product within the world and that they currently provide the Galileo Global Distribution system. Galileo is an application program interface (API) that permits customers to make an interface like a website, connected to the Galileo.
  • Sabre Global Distribution System is one of the leading suppliers of travel reservation systems with over 55000 travel agencies. Sabre is an efficient and cost-effective distribution channel that helps airlines and travel corporations to extend their market reach to leisure and corporate traveler.
  • travel agents to search, price, book, and ticket travel services provided by airlines and tour operators. Sabre provides users with schedules, availability, pricing, policies, and rules, yet as reservation and ticketing capability for travel suppliers.
  • Travelport is a leading Global Distribution System, that operates in 170 countries including globally accepted and allows Worldspan and Galileo GDS platforms. The Travelport network consists of 400 Airline partners serving to travel corporations increase revenue, lower value and efficiency reach leisure and company travelers globally in each continent and channel.
  • Worldspan GDS System provides data-rich solutions that offer travel buyers and suppliers distinctive insights into their operations that facilitate to manage your travel business, reducing prices and improving revenues. Worldspan travel software acts as a single source for providing travel deals and information all over the globe.
  • he integration of Worldspan travel software permits the travel agents to boost the client's expertise by providing information like rates, inventory, discount and description that is finished on a real-time
  • market your latest sales message, special offers, and discounts directly to travel agents. 
  • A single global travel distribution system is connected through B2B, B2C, B2E and B2B2C websites.
  • OTAs have greatly improved the travel shopping experience & convenience for consumers and have increased pricing transparency.
  • GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated.
  • Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services.
  • djohn304 on 06 Sep 22
     
    Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.
  • smend120 on 12 Sep 22
     
    Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.
  • smend120 on 12 Sep 22
     
    " Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu
acole066

Digital Restaurant Menu Tablet Advantages - 0 views

emenu-international.com/advantages

shared by acole066 on 10 Jul 22 - No Cached
  • acole066 on 10 Jul 22
     
    eMenu's which are digital menus have been proven to improve restaurants giving them a way to stand out from their competition. Digital menus are easy to manage for both managers/staff and customers. Managers can change the menu with just a click of a button and customers are able to make food and drink pairings easily due to great visuals. Overall, utilizing eMenus to its full advantage will increase revenue for restaurants and create a better experience for customers.
asanc036

Social networks trends impact the hospitality industry - CiHMS - 0 views

www.cihms.com/...mpact-the-hospitality-industry

social social networks networks trends impact hospitality industry

shared by asanc036 on 02 Sep 22 - No Cached
  • mobile users worldwide have reached 7.26 billion users
  • its impact on travelers’ decisions through the social network
  • According to the Digital 2021 October Global Statshot Report done by We Are Social and Hootsuite, the social network users have gained 400 million users, which is equivalent to 9.9% growth in the last 12 months
  • ...33 more annotations...
  • The keyword safe travel becomes a popular trending keyword
  • hotels should consider including hashtags in each social media post
  • useful to increase your brand awareness
  • Making these hashtag
  • ould be a big plus inputting your hotels on the map, becoming searchable, and showing your brand’s authenticity
  • A social cause campaign also improves brands’ interactions with customers,
  • collaborating with a travel blogge
  • form of word-of-mouth but takes place on the social network platform
  • news can travel at a much faster speed
  • influencer marketing is remarkably effective
  • influencer can promote
  • products
  • and services
  • lso your brand identity
  • helps generate leads and boost your brand’s conversion rate spectacularly.
  • personalized hotel room tour, in-room services, dine-in menus, the foods and drinks quality reviews
  • Youtubers, Tiktokers, and KOLs
  • heir own
  • followers bas
  • millennials and Gen Z, the biggest two customers segments in tourism and hospitality
  • takeaways
  • Draw qualified leads
  • Pick your influencers wisely
  • holdbacks
  • unexpected scandalous issue
  • might hurt your brand’s image deeply, some
  • double check your influencers’ statistics
  • Collaborating with a number of influencer
  • only one influence
  • might end up boring your audience.
  • risky marketing strategy
  • hotels have to be selective in choosing credible influencers
  • being legally binding among parties is extremely important to eliminate any possible risks
  • asanc036 on 02 Sep 22
     
    4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

hospitalityinsights.ehl.edu/restaurant-technology-trends

restaurant technology trends

shared by asanc036 on 30 Aug 21 - No Cached
  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
  • ...26 more annotations...
  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
  • dnune013 on 30 Aug 21
     
    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
  • dnune013 on 30 Aug 21
     
    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
  • asanc036 on 27 Aug 22
     
    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
claudecole

AI in the hospitality industry: Benefits, applications, and use cases - 1 views

www.arrowhitech.com/ai-in-the-hospitality-industry

hospitality industry applications AI travel Hotel business

shared by claudecole on 14 Sep 22 - No Cached
amdelgad liked it
  • Science-fiction once claimed that humans would one day live together with robots who would make our lives easier.
  • In recent years, AI is becoming increasingly vital in the hospitality industry owing to its capacity to do traditionally human tasks at any time of day. This might save hoteliers a lot of money, minimize human mistakes, and allow them to provide better service.
  • Customer service is especially important in the travel sector, as hotels often live or die depending on how they treat their clients. The options for improving this element using AI are nearly limitless, ranging from improved personalization to targeted recommendations.
  • ...13 more annotations...
  • The introduction of AI has drastically altered hotel operations. The tremendous number of jobs that front-desk employees are expected to handle demonstrates how different the situation would be without artificial intelligence.
  • A phone system with AI can intelligently route calls. Basic queries can be answered by chatbots on the internet. Remote check-in systems that are AI-connected can allow customers to check into their rooms using a smartphone app without ever having to stop at the front desk
  • To use the data you have on your hotel’s behalf, you must first sort, organize, cleanse, parse, and transform it into something that humans can understand. To put it another way, you must find a means to delete inaccurate or duplicated data, arrange it so that it makes sense, and then present it in a human-readable style, such as charts and graphs.
  • AI, on the other hand, enables personalization on a far deeper level, affecting the very core of the guest experience. It also helps you save time, money, and effort by enhancing efficiency.
  • For example, an AI chatbot linked to your Facebook Messenger can answer queries from visitors and collect basic information to save in your database. This information can then be utilized to tailor future interactions with the guest. You might design special offerings that cater to their specific needs, such as child-friendly accommodations, all-inclusive stays, or experiences that include a hotel room as well as tickets to nearby events or shows.
  • AI may assist you in ensuring that you get it right while also increasing efficiency and accuracy. You won’t have to look very hard to find proof of this. You almost certainly employ both a property management system (PMS) and a point of sale (POS) system. Both of these use AI to assist you to handle bookings, offering add-ons, and adding them to customers’ bills, among other things.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, allows for greater efficiency, a stronger relationship with your visitors, and, ultimately, greater hotel success.
  • Hilton Hotels’ First Robot Concierge, Meet Connie.
  • AI chatbots, for example, have been popular on social media platforms to allow customers to ask questions and receive near-instant responses, 24 hours a day, seven days a week. Hotels benefit from this because it allows them to achieve response speeds that are nearly difficult to achieve through human-to-human interaction.
  • Predict passenger flow using predictive analytics and machine learning to avoid airport overcrowding.Based on the current operational state, as well as prior data and patterns, machine learning can be used to assess the probability of delayed departures.By studying typical baggage mishandling and breaking points, conditions, and settings, developers can leverage machine learning skills construct a virtual assistant to proactively track baggage.
  • AI and machine learning can be used to incorporate real-time feedback into workflows. This can help assess whether or not a guest is happy with their room.
  • RPA is capable of automating dull and repetitive operations. AI is capable of detecting demand patterns, forecasting corresponding prices, and even calculating human resource requirements.
  • Hospitality businesses can use AI and machine learning to determine which aspects of their loyalty program appeal to clients and which are deal breakers. By examining emotional activity, sentiment analysis (which uses Natural Language Processing) can help organizations comprehend positive, negative, and neutral viewpoints.
  • claudecole on 14 Sep 22
     
    This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.
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