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This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.

This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.

Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.

DoorDash unveils that it is testing in-app reservations for local restaurants. It's emerging as a new restaurant technology in partnership with small local restaurants, DoorDash, and SevenRooms. This feature will give Doordash an edge over other food delivery services, while also supporting small restaurants.

With many POS systems updating, some companies need to upgrade the POS system to speed the customer process for their restaurants. Toast created a mobile dining solution where customers are allowed to order their food and process payments right from their mobile device. With added features, there is more possibility for restaurant owners to build guest loyalty and increase employee wages.

Cloud based POS to combine scheduling, payroll, and more

4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.

This article explains how the restaurant business has adapted new technologies to overcome changes that came after COVID-19. The usage of these technologies allow the restaurants to minimize the contact points during the experience while also giving the option to the patrons to customize their experience as they want. It also talks about how technology is not a replacement for server or bartenders because the human contact is still part of the hospitality business

This article shows how important sustainability is in the hotel industry and how innovation and technology can help companies sustainability efforts. Even though technology like the smartphone has a huge footprint on the environment, they can be used to help in sustainability such as hotels using the smartphones that guests already have to perform some functions without having to use paper. Mobile phones can also be adapted to help in running of smartrooms to improve customer experience and also reduce the footprint on the environment.

A quick read but very enlightening statistics about generational feelings and loyalty to green technologies in hotels.

It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.

Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.

This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.

Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.

I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.

It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.

Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.

Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.

This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.