Group items matching
in title, tags, annotations or urlWhy must a good event management software also be a CRM - GEVME Blog - 1 views
-
Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success. CRM stands for Customer Relationship Management. A CRM software, therefore, helps you manage relationships and interactions with your current and future customers. In most cases, your event attendees are your potential customers. Hence, it’s vital to integrate a CRM with the event software so that the sales team can take control and take action in time. Here are a few suggestions on how you can leverage an event CRM software to drive sales revenue. #1 Engage with your attendees as a pre-sales activity Pre-sales is very important as it’s about prospecting, qualifying and nurturing leads. Every time you spark a conversation, be it an email, a message, a Facebook comment, etc., you will want to record it and evaluate the sales-readiness of the attendee. #2 Easy access to information for Sales The marketing team’s effort in attendee nurturing shouldn’t be in conflict with the sales team’s lead nurturing. Your sales people need to know what events their clients or their leads have attended. Events could be about informing customers of a new product or keeping customers updated of the latest technological happening. Keeping a list of all the events that each of your client has attended will help Sales engage in an intelligent conversation with their client. That’s why there should be a data center that sales people and marketing people can access. With cloud-based CRM platforms, information is always available. #3 Store data for future use It doesn’t make sense to me if I use a separate platform for managing my event data. The data don’t only hold value to the event per se but also to customer analytics and remarketing. An integrated CRM allows you to look at a list of potential invitees and then select them as targets for event registration forms, so they are always aware of upcoming events and feel valued to be contacted. This may make them more likely to feel loyal to your brand and register. At the same time, your Sales team would have a better view of the customer and predict their behaviors. #4 Everyone is on the same page Not only marketing or sales need to nurture the relationships with customers. Customer success definitely needs to know what events their clients are attending. Human resources sometimes want to check if a candidate’s ever been to a company event. You want to make sure the people that need information to drive productivity and business get it easily. In Conclusion… You as an event marketing professional must look for an event management software with integrated CRM now. Keep in mind that it must be a single platform that allows both your sales and marketing teams work effectively together. Email campaign reports or attendance reports are not CRM. If you want to find out more about this, send your questions to us by clicking the “Ask us a question” button below!
-
It is important for event management software to be fully integrated with CRM or Customer Relationship Management features. This allows companies to maximize their meetings to not only handle the event successfully but also to manage the relationships with attendees before, during, and after the event. This capability is integral in ensuring the continued success of events.
Event Planning In The Hotel Of The Future - 1 views
-
Combining today’s recognizable technology, such as touchscreen and virtual reality, with concepts that are beyond our time, these are some of the notable features hotels in the future will have.
-
he idea of using robots could help break down the language barrier that is sometimes the case when planning in other countries as these robots are naturally multi-lingual and can adapt to the language you are using.
-
This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
- ...12 more annotations...
-
This article talks about the future of event planning. The efforts hotels will have to make to be competitive in the industry. It also talks about the technology that will have to be offered such as VR (virtual reality).
-
This article is very interesting because it lists all the ways that event planning will be in the future because of technological advances. It talks about autonomous staff, 3D shopping, made-to-order venues, personalized longevity health spas, pop-up hotels, supersonic air travel, sustainable hotels, personal travel avatars, and DNA authorization. The article describes the benefits and downfalls to each one and puts emphasis on the fact that these advances are closer than we can imagine.
A Necessary Evil: A Look at The OTAs - Hotelier Magazine - 0 views
-
So, what’s the issue? For one, the whopping commissions the massive web-based entities take, routinely in the 20- to 30-per-cent range
-
Hotels won’t give them any parameters at all, he points out, and a different pricing model will have to emerge. “They won’t necessarily take commission or such, but they might charge you just to drive people to your site. It’s a scary idea.
-
The net result, says Estis Green, whose company conducts hotel data analytics, is that hotels can’t really compete on price alone anymore. It’s why, in today’s new reality, competition is a game played with other factors, including value-added services, rates based on multiple nights’ occupancy or other inspired — even desperate — offers devised by hoteliers.
- ...5 more annotations...
HNN - Revenue and cost strategies for boutiques, independents - 0 views
-
Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
-
While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
-
Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
- ...5 more annotations...
-
The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
Cloud vs On-Premise PMS for hotels: Which is Preferable? - 0 views
-
Reason being, the desktop-based system contains data in i
-
Installing it in the new terminal or PC will cost you extra.
-
All it requires is a browser and a favorable internet connection
- ...21 more annotations...
How your room-access bracelet might become a tracking device - 0 views
-
Since 2013, the travel industry has been replacing easy-to-lose room cards and cumbersome, old-fashioned keys with room-access wristbands.
-
These wearable room keys can be worn in the shower, pool and ocean, and won’t get lost at the bottom of your bag or dropped on the ground. Some can even be connected to your hotel account and your credit cards, so you can seamlessly make purchases during your trip. But because of the COVID-19 pandemic, the uses for these bracelets and wristbands have evolved. Some are now capable of tracking your whereabouts.
-
Room-access bracelets, which function with a radio frequency identification (RFID) chip, first made a splash in the tourism sector when Disney’s MagicBand appeared at the Florida theme parks in 2013. Taking the place of a visitor’s admittance ticket and FastPasses, MagicBands also allow parkgoers to make on-property purchases and enable keyless entry for resort guests.
- ...5 more annotations...
Now Is the Time to Launch Direct Booking for Groups | Hotel Management - 0 views
-
Hotels need better technology
-
The hospitality industry, for example, has seen the rise of contactless payment systems and other mobile self-service options for guests.
-
New technology has emerged that will offer hoteliers and planners the ability to book meetings and events online, a long-awaited development.
- ...8 more annotations...
-
This article is about new disruptive innovating technology of hotels and event planner using virtual direct booking for small booking of rooms, and small event and meeting. This new disruptive innovating technology was the after affect of the pandemic. It's the industry way of growing and surviving into the world today, which is using more technology than ever before.
How Technology Will Reshape the Hotel Industry Post-COVID-19 Pandemic | TravelPulse - 0 views
-
hotel industry finds itself scrambling to inspire consumer confidence while also working hard to safeguard both guests and employees against COVID-19.
-
accelerated the infusion of new technologies and applications into hotel operations.
-
As we move into the ‘new normal’ and hotels reopen for business, the expectation for customer experience is higher than ever.” He foresees that moving forward, guests will expect enhanced tools like live-agent or AI-powered support channels, and personalized communications, not to mention heightened hygiene standards. “Hotels that cater to these consumers' needs will win brand loyalty as we embrace the new normal and for the long term,”
- ...6 more annotations...
-
The article "How technology Will Reshape the Hotel Industry Post COVID 19 Pandemic" talks about how this industry is taking necessary measures in order to promote safety and security within their companies while implementing new technologies. It states that this pandemic has impulsed the implementation of new technologies into hotel operations. Contactless solutions, hotel check ins, mobile room keys, etc.. are just some of the examples hotels are taking in order to minimize contact and enhance customer experiences
-
This article mainly describes how the hotel industry can use technology to help it recover after COVID-19, and how to enhance the confidence of employees and customers. With the development of the epidemic, the hotel industry and even the entire hospitality industry are widely promoting contactless technologies. Therefore, various mobile and self-service AI technologies are integrated with hotel operations. In the future, with the development of this normalization, reasonable monitoring technology, non-contact communication technology, location detection technology, super sterilization, and robotics technology will all become important aspects of the future development of the hotel industry.
Choosing the right IT and cloud services provider post-Covid: A guide - Cloud Computing News - 1 views
-
Now, as most economic indicators begin to trend positive, companies are once again ramping up their IT projects. Long term solutions are necessary at the scale required for sustained operations and cost effectiveness.
-
In this article, we look at three options – IT consulting firms, IT outsourcing companies, and cloud systems integrators
-
There’s also the reality that many of the larger consultancies really aren’t positioned to efficiently or cost effectively help organisations implement necessary IT strategies. Their areas of expertise lie in assurance services, taxation, management consulting, advisory, actuarial, corporate finance and legal services, to name a few.
- ...12 more annotations...
-
This article provides insight on three various types of IT providers and there methodologies. It definitely emphasizes the benefits of specialized companies that focus on cloud computing as their IT service and business model and their ability to b=continually adapt to the changing environment and their desire to create long term relationships. It also talks about how larger IT companies are more focused on strategy rather than implementation of systems. It also talks about how the larger IT companies are much more focused on their own profit than providing services to the client and how cheaper off shore IT companies basically provide the same services at a lesser quality
Why Personalization Is the Future of Hotel E-Commerce – Skift - 2 views
-
he hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
-
Personalization in the hotel industry has ceased to be a trend. Today, it’s an obligation.
-
Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience
- ...16 more annotations...
-
On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr
-
This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.
-
This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.
Chinese travel companies show penchant for embracing cloud services - ChinaTravelNews - 0 views
-
Imagine today’s scenario where any established travel technology/ e-commerce company is required to process 3-4 billion travel itineraries on a daily basis! With the need to handle searches at faster speeds, it is imperative to diligently cache at the edge of the cloud. Managing the scale and being in control of the cost structure is vital, and cloud is an integral part of the solution.
-
While this is a common phenomenon with start-ups, legacy companies like airlines, banks etc. struggle with such transition from a traditional hosting environment.
-
The biggest challenge that any company faces when they put their business in cloud remains the issue of data security management, mentioned Wang.
- ...1 more annotation...
Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views
-
the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
-
That’s why video conferencing event management is for you.
-
you can give people their personal facetime and supervise their progress
- ...14 more annotations...
-
Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
The Top Hotel Technology Trends the Industry's Talking about in 2018 - 1 views
-
The hotel industry may be rooted in old-fashioned hospitality, but it’s also constantly breaking new ground with its technological innovations.
-
And as new technology emerges it gives flight to new guest expectations,
-
That reason is the wow effect it has on the viewer. It’s also the reason why hotels are starting to use drone photography to capture dazzling images of their hotels from dizzying new heights to captivate guests online.
- ...5 more annotations...
-
This article explains how guests expectations are constantly changing and evolving because of technology and leading to wants for the hospitality industry to implement innovations. It also details some of the main up and coming trends and what each one aids in. For example, it mentions the trend of using drones for photography and explains that the images captivate potential customers and wows them. Interestingly it also discusses the trend of virtual concierges which can be seen as surprising being as this was such a person on person experience and the article reports that it is freeing up staff resources. It concludes with possible future trends.
IT Investments: 5 Common Mistakes - 0 views
-
As companies grow and their finances improve, smart management teams often look to invest in technologies that improve operations, worker productivity, and market knowledge.
-
If you haven't done a big IT project in a while, the benefits can be significant, but the risks are higher than many other types of investments.
-
People spend too much time building a detailed business case and associated financials that look great but have really bad assumptions.
- ...9 more annotations...
Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Modern Restaurant Management | The Business of Eating & Restaurant Management News - 0 views
-
With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
-
Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
-
permeable security in the hospitality sector threatens consumer privacy, shareholder value, and national security.
- ...15 more annotations...
-
In the wake of the Marriott International cyberattack, the article presents the issues with the current issues in the methodology of cybersecurity; first explaining the data of how popular they are in the hospitality industry, and what it means for the industry, before going into the process of how a cyberattack happens and the measures taken to prevent it. Traditional cybersecurity is one of an "incident response" which can only be implemented once a cyberattack occurs and can only prevent it temporarily as a hacker can do similar tasks with different IP addresses and new malware. In order to circumvent this failure of cybersecurity, the article offers a new method in which TTPs (tactics, techniques, and procedures), are used to identify certain components of a hacker and identify how they would carry out an attack, before acting on it before the attack would "reach the network".
-
This article discusses one of the largest fears of most hospitality firms, and that is keeping their client's personal information private. Most large companies in this industry have become giant data centers for the personal information of millions of people. Breaches of this type of information place the lives of many people at stake. For example, Marriott International had a security breach of over half a billion of its clients which began in 2014 and was not detected until September of this year. Keeping an individual's information away from malignant forces is just plain business sense and any more attacks of this manner will severely hurt the reputation of the business experiencing it.
A study of events organised by hospitality industries in Accra, Ghana - 0 views
-
This paper used a random sanmplpe of 6 managers, 32 employees, and 38 clients of two hotel in Accra, Ghana. The goal of this paper to examine the role played by the hospitality industry in the organisation of events for clients. As most literature on even tourism is saturated with repeat data on the importance of mega events and their socioeconomic impact on destinations, this paper focuses more on the organisation of these events. For this location the study revealed that whilst religious and socialization activities dominated hotel events, only a small percentage of events organised covered corporate conferences, meetings, and workshops. Though clients have shown a mostly unanimous satisfaction with these meetings, managers feel that they have not received proper training in event planning and management. The managers have made an effort to voice their concerns, given the increase in the number of international tourists to Ghana, along with an increase in the number of hotels, restaurants, and other hospitality facilities. It has been observed that in developing countries, events pay a more significant role for individuals and the community. For final findings, it can be concluded that managers faced challenges such as ineffective communication and misunderstanding of expectations. Managers felt that they lacked certain basic expectations about events, and finally that the general pubic has certain expectations for these events that were at times not met. Hospitality facilities must be well-trained and be properly supervised during he course of these events
5 sustainable design ideas to take your hotel into the future - Insights - 0 views
-
Roof gardens
-
reduce energy use by absorbing heat and acting as insulators for buildings, which also, in turn, helps to reduce air pollution and greenhouse gas emissions.”
-
Sustainable furniture, fixtures and accessories
- ...11 more annotations...
5 Technology Trends Impacting the Hospitality Sector - 4 views
-
The hospitality sector has long recognized the value of technology as a catalyst to providing outstanding guest experiences and reducing operational inefficiencies. Technology is so important to the overall mission of many locations that, despite softening IT budgets in 2017, 52 percent of hotels planned to increase their IT investments while 47 percent planned to spend the same as the previous year
-
The type of technology a location spends its IT dollars on is becoming even more critical, as changing consumer attitudes and expectations continually raise the bar for excellent guest services.
-
Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry.
- ...5 more annotations...
-
In this article the author shares how five trends in technology can improve guest experiences two-fold. One being the ease and convenience offered by technology software that range from easy check-ins, app loyalty programs, augmented reality, adaptive artificial intelligence in chat box just to name a few. Secondly, by having these technologies made available will increase interaction time between guest and staff, hence offering phenomenal guest experiences that can't be matched. Moreover, the author stresses while these trends would be great to implement, it is as equally important to ensure that the hardware such as the network are able to support them otherwise the hotel's efforts to improve services through technology would be futile.
How Hotels Can Spring Clean Their Information Security Policies Ahead of the Summer Travel Season | - 8 views
-
Shockingly, nearly a third of hotels (32%) admitted they currently have no known policy for storing and disposing of documents
-
Memorial Day weekend will soon be upon everyone and with summer officially kicks off. This article talks about how hotels can clean up and do better to protect their guest personal information. A few years ago, all major corporation were required to adopt General Data Protection Regulation (GDPR) regulations which helped some hospitality companies. In my current capacity with Marriott International as a Workforce Administrator we were required to schedule all customer facing associates for training on GDPR. Prior to Marriott acquiring Starwood hotel company they had their own data hacking which caused an increased expense for Marriott to let customer know they were doing all they can to stop the data breach and protect their personal information. They also created a dedicated call center for this effort to let guest know that they will continue to put protecting their personal information as a high priority. This article outlines how hotels can prepare for increased guest traffic and protect their guest personal identical information. One of my responsibilities as a Workforce admin is to handle staffing for all of Marriott International Customer Engagement Centers. Employee training on GDPR is required every year for Marriott associates. Training employees on how to better protect guest personal information is more cost effective than dealing with a data breach due to negligence of an absent-minded employee. Guest expect to know their personal information is going to be protected. This allows them to have piece of mind. Leaving a clear and clean area allows for guest to feel that their information is being protected. Imagine walking up to the front desk and finding the previous guest personal information cluttered in view. This will make the current feel their personal information will left unattended and viewable to the guest to walk up causing nothing but anxiety attacks. Unable to enjoy their summer vacation. Guest expect that the overall security of the hotel
- ...1 more comment...
-
Another point as for the "clean desk" policy goes, it also needs to include stricter policies on securing credit card information. It should not be written down or repeated on the telephone. In an open environment sound can carry and unwanted parties can hear. Cell phones should be stored away from the desk, because cell phones are in itself a potential security breach.
-
Our hotel as well has reinforced the clean desk policy. I remembered the data breach for Marriott it was in most major news channel and at work for several months we had the same questions from our guest requesting more information. As you stated a hotline was created and of of course the most surprising for me was the acceptance from our guest. Main responses were, with the new technology advance world we've coming and going into that is something we all have to face.
« First
‹ Previous
261 - 280 of 364
Next ›
Last »
Showing 20▼ items per page