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Pinterest is the fastest growing social media site to date, and the fact that it's core user is fairly affluent and that it generates more traffic to retailers than Google, YouTube and Linkedin combined, demonstrates that it could become an excellent opportunity to for hotels to market themselves at a fairly affordable cost, and reek great returns form it.

Its interesting how they are segmenting the market and targeting the affluent population by using this social media site. I believe they can do the opposite with other social media sites such as the coupon suzy site. Would you agree?

The article explains how the new website for New Zealand was based on how it was inspired, New Zealand's marketing was always through TV, but now they were moving into websites and it explains the importance of this one.

Marketing companies working with the hotel and travel industry need to keep in mind how many people are traveling every day. People these days want to look at a hotel's website and they want to get information, book a reservation, and map it in a matter of an hour. They want something that is going to be quick and easy. In this article they talk about travelers having the capability to check in from their cell phones, map out their directions in minutes, and they want to locate specific information quickly while looking at the hotel's website. Travelers are looking to click on to a hotel's website and the website needs to catch their attention and they need to make sure they are grabbing their interest.

Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.

Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.

This article covered information on the projected security of the future in hospitality. The Hospitality Financial and Technology Professionals (HFTP) were working on developments that they planned to showcase in the HITEC tradeshow last year. These developments, collectively recognized as the Guestroom 20x, were expected to make hotel rooms more efficient and modern. These developments included obtaining rooms and keys without front desk interaction, video intercoms to replace peepholes, reinforced room safes, and a smoke alarm aid to properly alert guests in case of fire. There were also talks of an energy management system in the rooms included. The developments seem to be a start towards a changing way of hospitality. I believe that these developments are great options for hotels in the future. Of course, there are always risks that must be recognized. These risks could even be the downfall of the developments. Technology's ability to fail or malfunction is too constant at this time. System glitches, hacking possibilities and power outages could inconvenience these developments as well as inconvenience the guests at the hotel that use them. My main concerns lie with the option to obtain rooms and keys through PCs and mobile phones, the smoke alarm aid and the energy management. One technological failure could cause any of these to cease operating, which means that guests could be locked out of their rooms, in danger if there is actually a fire (or inconvenienced because of a malfunctioning alarm), or inconvenienced because of a nonworking room temperature gauge. These issues could lead to many problems for the hotel that hosts these developments. So, the companies should analyze these issues before installing these developments.

Hotels are starting to find new ways to use social networking to enhance customer satisfaction. One hotel, The Pod Hotel in New York, has found a way to increase guests' experiences while increasing revenue centers. By creating the 'Pod Culture' guests' are able to share their experiences in a forum that is available only to others throughout the hotel. At the time of check-in, one will receive an account name and login information. Within the privacy of the forum customers are able to comment and suggest attractions, shops, and restaurants in the hotel and locally in the community. "A study featured in Forbes cited that '81% of US respondents indicated posts from their friends directly influence their purchase decisions'". In this case, the other hotel guests' are the "friends" influencing others to upgrade their experience. The forum at The Pod Hotel inspires more transactions in the hotel and increased customer services. Other hotels may find this beneficial and include similar networking amenities.

This article described the goal of Marriott's environmental initiatives goals and what did they do in all over the world. Marriott plays a leading role in the environmental initiatives in the industry. It can reduce wastes and costs. What's more, it can improve the image of the firm. I think other hotel chains should learn form Marriott and set up their image. This can not only help protect our world and life but also make a great contribution to the development of the company.

Every restaurant manager is highly concerned about guest satisfaction. This article touches on how accounting systems are theoretically used to increase customer satisfaction in the restaurant. The article first points out to focus on the 'four parts of the meal'; these are the food quality, culinary experience, the service experience, and the aesthetic experience. They take these four dimensions and create and accounting system around their expectations which was inspired by activity-based costing. Meaning they value the customer experience more than the cost of making the product. The metaphor the article uses to simplify this theory, "A pinch of salt costs nothing, but may make a large contribution to the experienced value of a bowl of lobster soup". Another important input that an accounting system has is being able to monitor customer expectations and assessment of the meal. This is a great tool for managers to be able to keep track of customer data.

According to the article, Bluebird Global has introduced one of the most advanced iPad-based POSs, known as the Revel System, to its base of multi-establishment and fast-paced businesses. Running this many business called for an advanced upgrade from its former POSs. Studies show that software unreliability and lack of accurate data are obstacles to market growth for operators. Introducing the Revel System provided a feature-rich package including inventory management, intelligent reporting, and payroll management. This POS is the only native iPad based app with True Offline and full PCI compliance, also allowing for access and storage to it's cloud system.

This article is about the green initiative of installing electric vehicle charging stations in hotels. Hotels have always considered their concern for the environment as a way to stand out in the market and meet client needs and expectations. Charging stations are not considered just another amenity, they are something the customer is looking for. Drive in business is extremely important to the lodging industry and this technology is what guests are looking for as hybrid and electric vehicles become more affordable and practical.

This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.

FIFA has paid noticeable attention to the environmental impact of the World Cup since the 2006 World Cup and green management has increased with every World Cup since with the biggest plans already staged for years 2018 and 2022. The Green Goal environmental program has been in effect since 2005 when FIFA partnered with Local Organizing Committees (LOCs) in order to champion green initiatives. This program has been adapted for every World Cup since. The program combines the resources of host cities, governmental departments, local environmentalists and international partners. Now, FIFA is implementing green initiatives into the bidding process for 2018 and 2022 by requesting information pertaining to the reduction and control of negative environmental impacts from bidders prior to making a decision on where to host the World Cup. In my opinion, FIFA has adequately worked towards environmental sustainability over the past ten years and has powerful plans to continue and improve green initiatives going forward. Previously, the indoctrination of the Green Goal program in 2005 laid the foundation for green goals and growth. Each subsequent World Cup has relied on a Green Goal program to set and measure environmental initiatives. Also, FIFA has already begun working on the Green Goal for 2018 and 2022 by requiring potential host destinations to incorporate environmental sustainability into the management structure of the mega-event. Management is required to set measurable objectives in six key areas: water, waste, energy, transportation, procurement and climate change. In addition, potential host destinations are required to plan and explain how they will incorporate stakeholders and the community via an Environmental Advisory Board. All of these aspects must be outlined in the bid submitted for consideration by FIFA and will be weighed heavily during the host location decision process.

FIFA's decision to use involved green standards as part of the bidding process for World Cups 2018 and 2022 is ingenious. The rigorous standards and expectations eliminate cities that are unwilling or unable to do the research and prep work required for the environmental concerns associated with such a large and prestigious event. However, these same circumstances caused increased competition between the remaining cities and come with some sort of financial cost. The increased competition between potential host cities and the associated higher costs pertaining to the implementation of green strategies may be seen as negatives to involved commercial/government entities and community conservatives. The following comparison explains how this may be so. Companies often design buildings with minimal closets despite having a large need for storage space. The philosophy behind this is "closets don't make money." On the contrary, entertainments space (i.e. Casinos), larger sales floors (i.e. Car Dealerships) and management offices are all spaces in which money is generate and therefore income is maximized by maximizing the "money-generating space" and minimizing spaces (i.e. closets) that do not do so. Similarly, green initiatives guarantee extra expenses and do not generate a significantly increased income. Some entities may view green initiatives as "closets." In conclusion, FIFA is a powerful force in the green initiative campaign. The organization has worked tirelessly the last 15 years to implement and improve environmental initiatives related to the World Cup. Despite the outside chance that a significant portion of the population will view green initiatives as costly non-necessities, I believe that FIFA's Green Goal program will be a success. It provides an expanding platform for each subsequent Word Cup by requiring environmental initiatives to be implemented at the management level and begin at the earliest point possible: bidding.

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.

This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.

Before hotels had the same number of tv channels, but now it's a race to see what hotel can bring more technological advances to the table to increase ROI. Hilton worldwide has adopted an AI-driven concierge in 2016 at a property which is powered by IBM Watson. The article also talks about 5 top emerging hotel technology trends. The first one is Smart guest rooms, the second one is obtaining more data, third is energy conservation. The fourth one is VR and AR which can show people special maps of guest rooms, while the fifth one would be mobile technologies, such as mobile key, room service request.

This article outlines how hotels are trying to become eco-friendly sustainable and still able to paramount guest needs. With this initiative, modern consumers are showing a definitive preference for experiential purchasing over material goods.

Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.

It's clear that travel companies need to meet customers where they are-on mobile and social platforms-with experiences that fit seamlessly into their lives. Gen Z is the future, and travel brands that start to organize around their behaviors now will win with tomorrow's most valuable customers.

The coronavirus has become a crisis all over the world. This crisis has negatively impacted the hospitality industry in areas such as the Asia Pacific. This article is a detailed code of conduct of the most healthy ways a revenue leader can positively respond and impact the business during the times of a sharp decline in sales.

Sabre is planning on taking GDS to the next level by creating a software that enhances the guest experience. This technology will promote a hotels experiences and ancillary services within their websites. Like Spotify this tech will be bundles and curated to each person.

I found this article to be extremely interesting since I have been wanting to travel to Tulum for a while now. I was also aware that many of the hotels are focused on preserving their natural resources and maintaning their beautiful town, but I did not know to what extent. One thing I found to be so important was how many hotels are vegan or vegetarian. At first it doesnt seem like a huge deal, but when one realizes how the consumption of meat is bad for the environment, it really makes a huge difference. I think it is really cool that Tulum is trying to create menus that are better for the environment and healthy for their guests. Another thing that the article examines is how the new hotels in Tulum are staying true to their town and keeping things natural. For one example the hotel called Be Tulum is using materials that are 100% natural with wood that is 100% recycled. With having every detail of the hotel with purpose, it really changes the atmosphere of the hotel for the better. The idea here which the article explains is that hotel and shop owners are trying their best to keep Tulum safe and sustainable. The owner of Be Tulum said he was implementing sustainability intiatives and finding new and better ways to approach energy, water and food, which I think is what they are doing by being vegetarian. Overall there seems to be a movement of green initiatives in place for the future for Tulum.