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Ruoxi Wang

Facility Management ERP software for hospitality management, hotel and Restaurant Management - 0 views

www.hcmerp.com/...nagement-erp-software-for.html

facility management software hospitality restaurant

shared by Ruoxi Wang on 21 Nov 13 - No Cached
  • Whether you are into hospitality & housekeeping, guarding & security or maintenance & engineering services, you actually put the smile back on customers’ faces. However, this is no easy task. You need to manage major roadblocks like attrition, disconnect between operations and payroll, service continuity, on-time and accurate billing, compliance, etc., which hamper your day-to-day operations and strategic growth. Allow Abaris to transform your business process, to accelerate your success.
  • We cater to different segments in this industry, namely: Hospitality/ Housekeeping Services – Hospitality/ Housekeeping Service Providers can manage all aspects of their business including lead management, sales, operations scheduling and billing, to contract termination. They can benefit from special features such as zone-based deployment to sites, and Rostering to improve employee-wise plans.
  • Security/Guarding Services – Security and Guarding Service Providers can use Abaris ERP on Cloud to mount hurdles specific to their industry, often characterized by unorganized departments spanning multiple sites & customers, and complex processes. Apart from a complete view and integrated management of their business, they can also improve resource deployment and timely billing.
  • ...1 more annotation...
  • Maintenance & Engineering Services – Maintenance and Engineering Service Providers can benefit from the end-to-end process management capabilities of Abaris ERP on Cloud to improve service to customers, maximize resource utilization, reduce downtime disruptions, and issue prompt and accurate bills.
  • Ruoxi Wang on 21 Nov 13
     
    Good facility management of a hotel can make the service indispensable and delight the customers. But it's not a easy work. It is related to almost every department of a hotel. Abaris came up with a facility management solution on cloud. The solution mainly focus on three parts, which are housekeeping service, security services and maintenance & engineering services. With its help, a hotel can change its way to operate the business and ensure integration between operations and back-office departments. As a result, it can provide perfect service to meet customer requirements.
tcale003

This $20 USB Cable Is A Dead Man's Switch For Your Laptop - 0 views

www.forbes.com/...s-switch-for-your-linux-laptop

usb cable laptop technology

shared by tcale003 on 18 May 20 - No Cached
    • tcale003
      tcale003 on 18 May 20
       
      This article is about a new inexpensive technology called a Buzz Kill Cord. It has been recently created by Michael Altfield, a Software Engineer to prevent hacking across the globe for anti-theft protection if someone steals one of your computer or phone devices. This USB cable will destroy any and all information on your device.
  • Most people are familiar with the concept of a dead man's switch that, for example, activates the emergency brake should a London Underground train driver become incapacitated.
  • Most people are familiar with the concept of a dead man's switch that, for example, activates the emergency brake should a London Underground train driver become incapacitated.
  • ...10 more annotations...
  • Most people are familiar with the concept of a dead man's switch that, for example, activates the emergency brake should a London Underground train driver become incapacitated. There are many different technologies across multiple machines from the trains mentioned above right through to chainsaws. Unsurprisingly, laptop computers haven't been on the list until now. Software engineer and sysadmin, Michael Altfield, has created a cheap "kill cord" that can trigger a laptop to self-destruct if stolen by a snatch and grab thief. What's more, you can make your own for just $20 (£15) but there's an important caveat: this is for Linux laptops, not those running macOS or Windows.
  • Most people are familiar with the concept of a dead man's switch that, for example, activates the emergency brake should a London Underground train driver become incapacitated.
  • Most people are familiar with the concept of a dead man's switch that, for example, activates the emergency brake should a London Underground train driver become incapacitated.
  • le, ac
  • There are many different technologies across multiple machines from the trains mentioned above right through to chainsaws. Unsurprisingly, laptop computers haven't been on the list until now. Software engineer and sysadmin, Michael Altfield, has created a cheap "kill cord" that can trigger a laptop to self-destruct if stolen by a snatch and grab thief. What's more, you can make your own for just $20 (£15) but there's an important caveat: this is for Linux laptops, not those running macOS or Windows.
  • Although laptops can crash, the consequences will likely not be as devastating as a runaway train incident. So why would anyone want a "kill cord" for their laptop? Good question, and one answered by software engineer Michael Altfield in his blog posting that describes how he made one.
  • if you were doing some online banking or accessing your work network via a VPN, the opportunity to monetize the theft becomes apparent. That scenario isn't far-fetched either.
  • Stand up if you use your laptop in a coffee shop or some other public place like an airport.
  • I'm guessing nobody is sitting down at this point. Yet by using either distraction tactics or a more straightforward and violent strategy, a thief could steal your fired up and authenticated laptop in seconds. Encryption won't help much if you have authenticated and are accessing that data, or service, at the time of the snatch and grab.
  • Altfield wanted an anti-theft solution that could trigger the laptop to shut down, lock, or even wipe all data in such a physical separation scenario. "I couldn’t find a low-tech solution that implements a laptop kill cord," he said, "so I decided to build one myself." The result is what Altfield calls a "BusKill" cable.
ghoafat

Exploring new opportunities on the web for hotels | PhocusWire - 0 views

www.phocuswire.com/tunities-on-the-web-for-hotels

shared by ghoafat on 26 May 20 - No Cached
  • e(Facebook)commerce
  • s more consumers spend time on the Internet, the emergence of social networks is making a significant impact on the hospitality industry and commerce.
  • becoming an e-commerce portal.
  • ...6 more annotations...
  • The hospitality industry is joining others by using Facebook as a sales and marketing tool to reach potential clients by designing booking engines within Facebook.
  • hese booking engines launch from a hotel’s Facebook page, and allow users to view the property, pricing, and book a reservation
  • many retailers have designed and engineered mobile apps that allow consumers to view and purchase products on smartphones, much like they would if they were on a PC.
  • Optimizing a hotel’s website to be a mobile booking engine accommodates the traveler and gives the hotel another channel to reach the customer.
  • Currently, 1.5 to 2% of hotel bookings originate from mobile sources
  • Without an optimized CRS that can handle implementing and utilizing mobile apps, Facebook booking engines, inbound calls, reservations from the hotel’s site and reservations from OTAs the reservation strategy would be fragmented and opportunities for increased revenue missed.
  • ghoafat on 26 May 20
     
    This article is interesting because it talks about how the hospitality industry and e-commerce have merged. Technology is continuously evolving nowadays and hotels need to keep up with new ways to reach more customers. They are now using e-Facebook commerce to market themselves. With the ever increasing usage of smartphones, the hotel industry has developed mobile apps for customers to do business through there. These strategies are both very effective and time efficient.
Yuting Peng

Hospitality Marketing Services | Sabre Hospitality - Tools & Technologies | E-Marketing Tools - 0 views

www.sabrehospitality.com/online-marketing-tools.php

e-Marketing technology hospitality

shared by Yuting Peng on 06 Nov 12 - No Cached
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance .
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
  • ...9 more annotations...
  • offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM).
  • The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs.
  • Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
  • Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Our Flash map solution integrates standard interactive components for any set of floor plans.
  • Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
  • Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients.
  • The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
  • Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
  • Chenchen zheng on 06 Nov 12
     
    This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Yuting Peng on 04 Apr 13
     
    Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.
Dongyun Oh

Red Robin CIO Drives Change Through IT Management - 0 views

hospitalitytechnology.edgl.com/...ge-Through-IT-Management-85049

Technology hospitality

shared by Dongyun Oh on 08 Mar 13 - No Cached
  • Dongyun Oh on 08 Mar 13
     
    Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan
Danielle Forem

Shodan: The scariest search engine on the Internet - Apr. 8, 2013 - 0 views

money.cnn.com/...index.html

search engine security Technology hospitality

shared by Danielle Forem on 02 Jun 13 - No Cached
  • Shodan navigates the Internet's back channels. It's a kind of "dark" Google, looking for the servers, webcams, printers, routers and all the other stuff that is connected to and makes up the Internet.
  • Shodan runs 24/7 and collects information on about 500 million connected devices and services each month.
  • Rather than connect them directly, many IT departments just plug them both into a Web server, inadvertently sharing them with the rest of the world.
  • ...2 more annotations...
  • If you want to see everything Shodan has to offer, Matherly requires more information about what you're hoping to achieve -- and a payment.
  • botnets -- large collections of infected computers
  • Danielle Forem on 02 Jun 13
     
    Many people first think of Google when it comes to search engines. In reality Google just "crawls the Web looking for websites" and it shows evidence that only 1% of information is actually searchable. This article presents a new website called Shodan which was made a little more than three years ago. It "navigates the Internet's back channels.... It's a kind of "dark" Google, looking for the servers, webcams, printers, routers and all the other stuff that is connected to and makes up the Internet". Its unbelievable the things this website can get a hold of, including the power to turn on and off a car wash to even the control over an ice rinks temperature. It say that IT departments are to blame because they want to control all these things through the internet for their convenience, when in reality they shouldn't be connect there at all. I believe this can all be solved by proper training and people need to really be more careful about what they put on the internet. I sure am learning that not everyone needs to know everything about you're life, especially through the internet.
Yuting Peng

Tech-Laden Hotels Call for Modern Disaster Plans - 0 views

www.e-hospitality.com/...ll-for-Modern-Disaster-Pl-0001

Physical Plant technology disaster

shared by Yuting Peng on 09 Apr 13 - No Cached
  • the plan has assumed a new life as both a disaster prevention and action schematic for all physical plant systems, computer systems, appliances and all normal uses of the facility. The plan revolves heavily around backup generators and battery power for electricity, as well as services that run on electrical power.
  • Juan Du on 09 Apr 13
     
    It often happen in hotel that the physcial plant system has some problem.The plan resolves heacily around backup generators and battery power for electricity. Lota's plan contain every system, if hotel obey the plan I think they can operate better.Make sure every physical plants in a good working condition.
  • ...1 more comment...
  • Mohan Song on 10 Apr 13
     
    It is realize that the potentially harmful effects that utility service interruptions can have on the hotel's many operating systems. With the Y2K threat just a memory, the plan has assumed a new life as both a disaster prevention and action schematic for all physical plant systems, computer systems, appliances and all normal uses of the facility. The plan revolves heavily around backup generators and battery power for electricity, as well as services that run on electrical power. If a fire, earthquake or other disaster causes a blackout, guests will most likely have to be alerted via the intercom. That system has a battery backup. The phone system also uses backup generators, which can also power message lights on the individual units if there's a problem.
  • TIAN LIU on 13 Apr 13
     
    The duty engineer is also supposed to walk through all machinery spaces to check for any flooding or hazardous conditions. If the outage is of an unspecified "long duration," the duty engineer is also bound to continually check the fuel level of the emergency generator and request that the manager call the contractor for more fuel when the fuel level reaches half-full.
  • Yuting Peng on 13 Apr 13
     
    The Sheraton hotel in California is the place for business travelers in the high-tech and government sectors. And to avoid the potentially harmful effects that the utility service interruptions can have on the hotel's many operating systems, the manager came out with a detailed engineering contingency plan. This plan is originally intended in prat to address potential Y2K woes. The plan assumed that a new life as both a disaster prevention and action schematic for all physical plant systems. 
anonymous

Local hotels get certified for their efforts to go green | The Desert Sun | mydesert.com - 0 views

www.mydesert.com/...rtified-their-efforts-go-green

shared by anonymous on 08 Apr 13 - No Cached
  • Guest rooms have sensors that automatically raise the temperature a few degrees when unoccupied; ditto the kitchen’s new dishwasher, which turns off when no trays are pushed through, and a pile of new exhaust hoods, soon to be installed on the resort’s seven to eight stoves, that will turn off if they sense no cooking smoke.
  • anonymous on 08 Apr 13
     
    Facilities management is an area of a hotel, restaurant, or cruise ship guests do not often think about, but they play a huge role in the hospitality experience. Lately facilities management has a huge influence on making hotels energy efficient and greener. The Hyatt Hotel Corporation is working on creating greener properties like the Indian Wells' Hyatt Regency Spa and Resort. The property and Hyatt recently hired Sixto Ramirez a mechanical engineer to become a force behind making the property greener. The focus has been on new dishwashers that will turn off when no trays are being pushed through the system; guest rooms now have sensors to raise the A/C temperature when no one is inside to save energy; soon the property's stoves will have new exhaust hoods that will turn off when it senses no cooking smoke. The property is also updating cooling towers to energy efficient models to eliminate discharge into the sewer system. Facilities management is working on improving the property and becoming energy efficient. Sustainability is an important aspect to facilities management. Improving green technology in facilities management will help the hospitality industry to become sustainable and energy efficient. Large properties like the Hyatt will help improve energy efficiency by bringing in engineers to work on improving facilities on resort and hotel properties. This is an area that can help bring down costs in the future and improve properties. Facilities management plays a huge role in running a hospitality business and without this department a hospitality experience would never be the same. Sustainability is the future of facilities management. I found the article to be interesting with how the Hyatt has chosen to improve the property for the future.
Xuan Huang

KLM Biofuel Flights: Dutch Airline To Use Recycled Cooking Oil To Power Planes - 0 views

www.huffingtonpost.com/...flights-airplane_n_882044.html

biofuel power planes recycled

shared by Xuan Huang on 07 Feb 13 - No Cached
  • Dutch airline KLM plans to use recycled cooking oil as biofuel to power flights
  • Dutch airline KLM plans to use recycled cooking oil as biofuel to power flights
  • cutting carbon emissions.
  • ...13 more annotations...
  • cutting carbon emissions.
  • cutting carbon emissions.
  • Dutch airline KLM plans to use recycled cooking oil as biofuel to power flights
  • Dutch airline KLM plans to use recycled cooking oil as biofuel to power fligh
  • Dutch airline KLM plans to use recycled cooking oil as biofuel to power flights to and from France in a
  • cutting carbon emissions.
  • emissions
  • emissions
  • cutting carbon emissions
  • move aimed at cutting carbon emissions.
  • Air travel is responsible for about 3 percent of greenhouse gases, but their share of global emissions is rising rapidly.
  • An Air France-KLM Boeing 747 using a 50 percent biofuel mix in one engine successfully completed a demonstration flight in the Netherlands in November 2009
  • The plane had a 50-50 mix of biofuel and regular jet fuel in one of its four engines.
  • Xuan Huang on 07 Feb 13
     
    The concept of this article is totally new to me. Air travel contributes at least three percent of global greenhouse gases and it is still rising. However, it is really good to know that there are certain airlines begin to pay attention on this issue. Dutch airline nowdays has used recyceled cooking oil(biofuel) to power planes. In fact, the plane had a 50-50 mix of biofuel and regular jet fuel in one of its four engines, which help cut carbon emission making by the planes while also help reduce nagative impact on biodiversity and food supply. In a word, KLM airline really shows a model of "green airline".
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Nicole Spencer

Does This Tech Giant's Strategy Spell Trouble for Travel? - DailyFinance - 0 views

www.dailyfinance.com/...s-strategy-spell-trouble-for-t

shared by Nicole Spencer on 08 Sep 12 - No Cached
  • has a history of taking a service people used to pay good money for, and simply offering it up for free.
  • online travel agency (OTA) business. Investors in traditional OTAs should be worried.
  • Cutting out the middleman
  • ...3 more annotations...
  • allows customers to book directly from hotels themselves.
  • hotels bid for this privilege, as bypassing OTAs provides significant cost savings.
  • If Google chooses to allow users to book directly from hotels without a fee to either, however, OTAs would find themselves charging a premium for no added value -- not a pretty position to be in
  • Nicole Spencer on 08 Sep 12
     
    Google, a well-known online search engine has a recent history of taking services that people pay money for and making it available for free to its users. One service in particular that has been recently launched is Google Flights, allowing users to select a travel plan and then go directly airlines' reservation system. The problem here is it has left online travel agency OTA's industries such as Expedia and Priceline.com out of the picture. Such OTA industries earn revenue by either taking a commission from hotel or charging a markup to consumers. This should be a great concern to this industry . Although there are some hurdles for Google-Google users search results are limited for flights as of its competitors; Google's competitors still have established customer relations and brand. Google can overcome these hurdles in a matter of time and OTA's should keep a close eye or find solutions to adapt.
  • Jenan Williams on 09 Sep 12
     
    Great article! I recently read that Google is taking over the travel market when searching for events using the Google search engine. Pay per click, allows companies to tie into hyperlinks when web surfers an event in the area of their business. Highlighting hotels, car rentals and restaurant conveniently located within the search engine user area.
Melissa Krajewski

Availpro and Premier Hotels of the World announce extended partnership - 0 views

www.hospitalitynet.org/...4054330.html

extranet cloud online distribution channel

shared by Melissa Krajewski on 27 Jan 12 - No Cached
  • CEO of Premier Hotels of the World™ Mr. Martin Fabiano states: "We are excited to announce the partnership with Availpro, which will give our Member Hotels a distinct advantage over other Groups."
  • Melissa Krajewski on 27 Jan 12
     
    The Availpro organization is the hospitality industry leader in online distribution. Its mission is to provide hotel owners with the most effective online sales platform. Using the tagline, 'The World is your hotel Marketplace,' Availpro has helped thousands of hotels worldwide sell over ten million rooms by utilizing a highly developed extranet channel. Availpro's extranet channels provide two-way connectivity to over one hundred distribution websites. With a larger scope of distribution the hotels using Availpro increase their sales and become more efficient. In addition, Availpro's management of these extranet channels saves hotels valuable time. However the reason Availpro is the leader in online distribution is not just its booking capabilities but rather its recent developments that together provide their clients an online distribution extranet solution. The booking engines that made Availpro successful expanded to include mobile applications and social booking with Facebook. Availpro also introduced important decision-making tools such as the Smart Channel Manager, Rate Screener and Guest Satisfaction. I was curious about the 'Rate Screener' so I read Availpro's article "Availpro rate screener allows Hotel owners to sell their rooms at best rate," published on October 17th 2011 (http://www.hospitalitynet.org/news//4053349.html). This tool was developed with user input and tested in real life rate decision scenarios. The all-in-one solution allows managers to see their rates, inventory and competitor rates on a central distribution schedule. By analyzing their competition in real time managers are able to optimize their rates. Long gone are the days when managers used to call the local competition and pretend to be walk-in guests to find out fire sale rates. This most recent article, published on the third of January 2012, discusses Availpro's growing partnership with Premier Hotels of the World™. By incorporating Availpro's ex
ruchit0622

8 Functions Your Property Management System Needs - 2 views

www.cloudbeds.com/...operty-management-system-needs

PMS hospitality technology revenue software business

shared by ruchit0622 on 30 May 17 - No Cached
  • A property management system (PMS) can be one of your property’s greatest assets. A good PMS streamlines everyday tasks and increases efficiency. However, a bad PMS can make your life miserable. A PMS should make your life easier, not harder. Here are the features you should look for when deciding which software product to use.
  • Housekeeping functionality will help keep properties of all sizes running smoothly. Your property management system should automate administrative tasks and create more efficient systems. A housekeeping report falls into this category.
  • Sales and Cancellations You also want to look for sales and cancellations functionality. These tools allow you to see today’s sales and cancellations so you can make the appropriate changes.
  • ...6 more annotations...
  • Calendar A calendar is a great way to visualize reservations and give yourself clarity. With an easy-to-read calendar, you are able to see availability and unlock new possibilities
  • Dashboard When you log in and open your property management system, a friendly, helpful dashboard should greet you. An easy-to-read and understandable dashboard provides an instant snapshot. With the right information, you’ll be able to complete tasks faster and easier. Your property management system should offer you a swift homepage that updates in real time.
  • Best Available Rates (BAR) BAR functionality allows you to control your rate plans. With BAR, you can manage promotions, employee rates, and respond to market conditions.
  • Payment Processor A payment processor built in to your PMS will help you streamline accounting and keep more accurate reports. If a PMS does not have a payment processor
  • Reporting Reports are an essential part to any property. We wrote three articles about reports you should run every night; one about revenue management, and another on learning revenue management secrets from big chain hotels. Needless to say, we believe reports and knowledge are the best way to take your property to the next level. Your property management system should have built-in reporting functionalities
  • Direct Booking Engine Choose a property management system with a commission-free booking Engine. Direct bookings are among the most valuable sources of revenue for most properties.
  • ruchit0622 on 08 Oct 17
     
    The articles discusses about the eight major function of PMS. The PMS has become on of the key factors for the operations in hotels. The system literally connects all the departments of the hotel under one umbrella. It is easier faster and useful for any hotel organization. The PMS should include these 8 parts: Dashboard: The dashboard should be simple and easily understood by the employees, this will make the check in and check out process quick, even in restaurants the staff would be able to handle orders from the guest quickly. Sales and Cancellation: This will provide a better daily picture about functioning of the hotel rooms. Calendar: This function will help in tracking the booking, noting down occupancy for a particular day. Housekeeping: The housekeeping department would be able to have a proper track of rooms, dirty, clean, dirty vacant and occupied. The housekeeping staff would not have ton call at the front desk all the time to check status of a particular room. Best available rate: The system will give a broader image of rates which needs to be set for the future months, comparing the sales from previous years. Direct booking engine: This what all the hotels wants, to save commission which needs to be provided to the third parties.
knare002

Property Management System (PMS); 5 Tips to Choose the right one! - 0 views

www.revfine.com/property-management-system

shared by knare002 on 03 Jun 19 - No Cached
  • The use of property management systems within the hotel industry has grown significantly over the past decade, especially since cloud technology became mainstream. There are a number of key benefits to using a PMS, including the ability to easily manage your calendar, resulting in fewer double bookings or costly errors.
  • When deciding on a budget, those in the hospitality industry need to consider the licensing costs associated with the property management system, but also the costs associated with setting up the system, and those associated with training staff members. After the budget has been established, stick to it.
  • While those in hospitality want direct bookings, customers will tend to book based on price and ease of use. For this reason, when assessing the different PMS options on offer, it is imperative that you opt for one that includes its own web booking engine and that the booking engine itself is both reliable and user-friendly.
  • knare002 on 03 Jun 19
     
    The article outlines five tips to use when choosing the right PMS. The benefits of using a PMS assist with the efficiency of staff completing essential tasks quickly. A PMS assist various businesses in keeping a competitive edge to increase revenue. When choosing a PMS it is important to asses the needs of operations and processing in order. Purchasing a PMS within an allotted budget instead of overspending. Using a PMS with a booking engine will increase direct booking instead of paying commission to third parties and increase revenue for the establishment. It is important to conduct research on support services and current customer reviews when selecting the right system.
sbaut010

GDS, OTA and Meta: What's the difference? | HotelMinder - 2 views

www.hotelminder.com/asearch-what-is-the-difference

shared by sbaut010 on 28 Jan 19 - No Cached
  • GDS, OTA and Meta: What’s the difference?
    • ansonj55
      ansonj55 on 28 Jan 19
       
      The article covers the topics discussed in this week's topics related to Global Distribution Systems (GDS) and Online Travel Agency (OTA). It goes in detail regarding the difference and benefits of each. The landscape of the traveling industry changed in the late 1900s with the introduction of the GDS from the airline industry. Although costly, hotels are able to provide unsold rooms at a cheaper rate in order to secure bookings. Similarly, OTAs have gained popularity with the rise of use and reliance of the internet. Most beneficial of a OTA is more visibility for the hotel, since they invest a significant amount of capital in advertising. Whether a hotel is deciding whether or not to invest in a GDS or OTA, it is important to do a cost benefit analysis in order to determine which may be more beneficial to the property.
  • how can they help your hotel gain more online visibility and sell more rooms?
  • Hotels usually sell their rooms for 30% cheaper on GDS
  • ...26 more annotations...
  • GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies (for corporate guests) or travel agencies (leisure travellers). Thus, small independent hotels usually do not need GDS.
    • ansonj55
      ansonj55 on 28 Jan 19
       
      GDS is costly so it is not really beneficial for smaller, independent hotels.
  • With the rise of the internet, many websites began selling rooms without the need for human interaction. These sites very quickly gained important market share,
  • Metasearch engines are becoming important in the travel industry
  • We do encourage hotels to use OTA to be more visible online
  • OTA’s invest a lot in online marketing
  • Rather than trying to compete with them, it would be better to see them as another selling distribution channel instead.
  • many different accommodation options at one glance
  • developed metasearch engine tools.
  • With travellers using the internet more than ever to search and book hotels
  • Increasing your online hotel visibility can be done in many ways.
  • hey usually do many different searches and visit several websites.
  • GDS: Global Distribution Systems
  • OTAs: Online Travel Agencies
  • GDS stands for “Global Distribution System”
  • Travel agencies use GDS to get real-time availability, and preferred rates on flight tickets, hotel rooms and car rentals all over the world as it allows them to be very reactive when asked for a quote.
  • OTA stands for "Online Travel Agency"
  • They were first created by airline companies during the 1950’s to broaden hotel and car rental businesses by enabling automated transactions between travel service providers and travel agencies (traditional and online).
  • The three biggest GDS systems are: Amadeus, Sabre and Galileo (now owned by Travelport)
  • real-time availability
  • Central Reservation Services (CRS), such as Sabre, allow hotels to sell their rooms to all GDS simultaneously. However, it is up to the hotel whether to connect with only one or two GDS directly, without the need for a CRS. The good news is that some channel managers are also able to connect with GDS systems.
  • The most popular example is Booking.com, although Expedia (for corporate guests) and Hostelworld (for more economical accommodation options) are also well-known.
    • sbaut010
      sbaut010 on 03 Feb 20
       
      GDS has become an industry of its own with its own markets.
  • Your hotel can usually be listed on an OTA free of charge by adding your hotel photos, descriptions, rooms, rates, etc. You can then choose how many rooms you’d like to sell through the OTA. The availability you’d like to sell as well as the room rate is your decision, and although appearing on the OTA is free, you will have to pay a commission of approximately 15% to 20% every time you get a booking.
    • sbaut010
      sbaut010 on 03 Feb 20
       
      Through this system OTA, the middleman, will always take a form of commission.
  • Although they produce rather time-consuming work as you need to log into each of their extranets to update daily availability and rates, you can very easily connect an OTA to a channel manager to automate, or at least greatly facilitate these tasks.
  • They were created shortly after OTAs and display the current rates of many different hotels in a given destination.
  • Today, OTA’s are a must, and although metasearch engines are slightly more technical to manage, they can also be an attractive selling channel to consider.
  • For small independent hotels, GDS is usually too costly to be considered.
  • duyingli on 31 Jan 20
     
    This article introduces GDS, OTA and Meta in a short space. GDS stands for Global Distribution System, GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies. Small independent hotels usually do not need GDS. OTA stands for Online Travel Agency. meta stands for Metasearch Engines. For small hotels, the cost of GDS is high and it is generally difficult to adopt. OTA and meta are two methods worth considering.
lavendersheshe

Hotel Maintenance Management | What is Hotel Maintenance? - 0 views

www.onupkeep.com/...hotel-maintenance

technology hospitality solution business hotel

shared by lavendersheshe on 09 Apr 20 - No Cached
  • Hotel maintenance is the upkeep of the various systems and components used in the hospitality industry. These systems include general building operations such as HVAC, electrical, and plumbing, but also many needs specific to hotels and their customers. These specific needs are widely varied and their scope depends on the size of the hotel and the services they offer.
  • On average, a hotel charges a little under $130 per night. If there is a significant problem in any of the rooms it rents, it means a loss of $130 each night that the room needs repairs. If the repair work requires multiple rooms to be shut down for a few days during a busy season, that amount quickly escalates
    • lavendersheshe
      lavendersheshe on 09 Apr 20
       
      Hotel maintenance is important because when issues arise then hotel guests won't be able to occupy the room which is affected and it will lead to loss of business.
  • AHLEI Maintenance Employee Certification: The American Hotel & Lodging Educational Institute (AHLEI) offers a certification for hotel maintenance employees as well as others involved in the hospitality industry.Certified Chief Engineer training: CCE training is offered by the National Association of Hotel & Lodging Engineers (NAHLE). The program is designed for hotel Engineers and maintenance workers, and it trains candidates in management, operations, grounds, and building systems.
    • lavendersheshe
      lavendersheshe on 09 Apr 20
       
      When hiring a maintenance professionals e.g. Facility manager for your hospitality business you must make sure they have the right certification for the job. AHLEI & CCE training are examples of qualifications.
  • ...3 more annotations...
  • Maintenance technicians handle a wide range of responsibilities so they tend to be “jack-of-all-trades” type workers. Their tasks include regular scheduled maintenance as well as corrective maintenance performed on a hotel’s numerous systems.
  • Maintenance supervisors oversee the actions of maintenance technicians and may also help with regular maintenance tasks themselves.
  • Directors of maintenance handle high-level planning and hotel maintenance tasks, including working with supervisors, reporting to the hotel manager, and creating policies for their workers to follow.
  • lavendersheshe on 09 Apr 20
     
    This article defines hotel maintenance management and why it is important to it in place to maintain the physical hotel facility in order to achieve desired outcomes. Hotel maintenance management certifications and training that can help you put together an effective team for your properties preventive maintenance.
mtedd003

Sabre announces new SynXis platform agreement with Resorttrust, Inc. to drive reach and revenue ambitions for the Japanese hotel chain « Sabre Hospitality Solutions - 0 views

www.sabrehospitality.com/...s-for-the-japanese-hotel-chain

technology hospitality hotel software travel Tech

shared by mtedd003 on 30 Aug 20 - No Cached
  • Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced a new agreement with Japan’s Resorttrust, Inc. to provide industry-leading technology solutions to enable the luxury chain to fine-tune its distribution strategies, grow geographic reach, increase booking conversions, boost revenue-per-room and deliver improved guest experiences.
  • Resorttrust, Inc. will also gain a greater global presence through 2fthe SynXis platform 2fwhich will connect the chain to nearly 900,000 travel agents 2f
  • The SynXis Booking Engine provides real-time rates, offers, and availability to the website shoppers
    • mtedd003
      mtedd003 on 30 Aug 20
       
      The synXis booking engine provides instant availability of rates and also delivers the same conveniences they offer for bookings for e-commerce- may also reflect in greater global commerce.
  • ...3 more annotations...
  • “We are thrilled to be partnering with Sabre to boost direct and indirect bookings to our resorts.
    • mtedd003
      mtedd003 on 30 Aug 20
       
      Streamlined direct and indirect bookings have led to a growth in Japan's domestic and international tourism
  • This new agreement with Resorttrust, Inc. further strengthens Sabre’s existing presence in the Japanese 2fmarket, and 2fdemonstrates our ongoing commitment to the recovery and continued success of Japan’s tourism industry
    • mtedd003
      mtedd003 on 30 Aug 20
       
      Had a great result on brand image
  • improve the conversion rates of web browsers to bookings and deliver an improved guest experience.
    • mtedd003
      mtedd003 on 30 Aug 20
       
      *improved conversion rate- this is a really good quality when concerning bringing back global tourism
  • mtedd003 on 30 Aug 20
     
    Covid has put a large strain on the global travel industry and a large portion of the hospitality industry are relying on technological means to recover. Hotel chains such as Japan's Ressorttrust inc. has made an agreement with Sabre Corporation to utilize Sabre's SynXis booking engine. The platform expands Ressorttrust's points of access by exposing them to over 600 online global platforms and over 900,000 travel agents. The software's ability to provide an easier, quicker, and convenient style of booking has already resulted in growth of Japanese tourism. This decision also posed well for brand image. The success of Sabre SynXis highlighted the company's dedication to helping bring back Japan's tourism.
sharline86

This Week in Green Tech: How COVID-19 Will Affect the Renewable Energy Industries > ENGINEERING.com - 0 views

www.engineering.com/...newable-Energy-Industries.aspx

shared by sharline86 on 25 May 20 - No Cached
  • Economic recessions tend to result in lower energy usage as travel and energy consumption decrease.
  • This will create cash flow problems for utilities, which will be exacerbated by the fact that many low-income customers will likely struggle to pay their utility bills for a while.
  • It’s likely that projects already underway will be completed, but concerns about the future may delay some utilities’ plans to increase their renewable energy portfolios.
  • ...6 more annotations...
  • ome of that funding will undoubtedly be invested in smart grid technology (essential to large-scale sustainable energy) and
  • microgrids, which frequently make use of renewable energy sources.
  • Economic uncertainty will likely lead many consumers to delay large capital expenditures, causing a temporary downturn in rooftop solar installations.
  • Residential sales and installations will continue, however, which leads to concerns about worker and customer health and safety.
  • Some analysts estimate that wind farms, which normally operate at 95 percent capacity, could drop to just 85 percent capacity due to travel issues related to COVID-19. And much like solar, new wind farms could be delayed because of factory shutdowns, travel restrictions, and investor concerns.
  • In general, we can expect the renewable energy industry to experience a slight setback during the next year or two, but it’s already gained enough momentum to keep moving forward, regardless of short-term slowdowns.
  • sharline86 on 25 May 20
     
    Engineering.com explores how renewable energy industries will operate post COVID-19. With focus on: Utilities, Solar, & Wind Power.
kenziemoody

5 Hotel Digital Marketing Trends That You Need To Know - 0 views

www.hotelspeak.com/...g-trends-that-you-need-to-know

shared by kenziemoody on 28 Sep 20 - No Cached
  • remain competitive means constantly being up to date with the latest digital marketing trends
  • Maximise local SEO
  • maximise your customer base
  • ...7 more annotations...
  • Google My Business, Yelp, and TripAdvisor
  • mobile-friendly website is a necessity for growth in the Hotel industry
  • Bookings on mobile devices have leaped from 13% to 20% in the space of 12 months
  • Content marketing is an important part of your hotel’s marketing strategy
  • putting a strong social media strategy in place, this can help you build engagement with existing and potential guests, create brand awareness, and it lets you target new audiences.
  • Use video in your marketing strategy
  • 80% of internet users prefer to watch a video than to read the same content in text.
  • kenziemoody on 28 Sep 20
     
    Technology is always expanding. Products that we are using today- can be obsolete in a few months. For businesses to be successful, they need to be willing to adapt to change- as technology is always evolving. This article recommends "maximizing local search engine optimization" which can assist a person searching for something online- and could possibly increase sales and "customer base." SEO (Search engine Optimization) reminds me of GDS's, as it brings more "brand awareness." Travel agents can also assist with "local SEO opportunities." The article also suggests have a "mobile-friendly website." With billions of people using smart phones on a daily basis- having an accessible, and available website is important. Furthermore, the article states that bookings made on the phone have increased in the past year 7%. Content marketing plays a key role in hotel's marketing. Replying to feedback, or having a strong online presence on social media can increase brand awareness. It is important to stay up to date with digital trends, as this can help build relationships with guests too. Video marketing, which is showing the costumer's what they should be expecting at the hotel- is a practical virtual experience. These current eMarketing trends are transforming the hospitality industry.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
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