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emmajeenie

Why Low Season Does Not Need to Mean Low Profits for Hoteliers | - 1 views

  • To maintain a healthy flow of guests throughout the year hoteliers need to get creative, and it all starts with keeping a handle on your data.
  • guest data provides the key that will unlock profitable opportunities during traditionally low periods of the year.
  • Batchbook that allow you to learn more about your clients in one place and build a relationship with them – and that leads on to the all-important client engagement.
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  • many admit that it’s difficult to make data meaningful and find the information unstructured
  • . Personalized email campaigns that can drive bookings and repeat stays, enabling hotels to have better occupancy rates hand-in-hand with brand loyalty.
  • email address
  • It’s an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data
  •   Stay in touch with your clients through text messages and social platforms as well as emails, to maintain brand awareness and generate booking and location excitement throughout the year
  • email marketing is one of the most effective channels for over 5o% of marketers, coming second only to a hotel’s direct website.
  • 80% of hoteliers believe that prioritizing guest personalization and experience would bring the most success to them, followed by branding at 67%.
  • Keep your guests informed. Let them know about your latest deals and offerings. You’ll gain deeper insights into the behaviour of your clients and better understand what motivates them.  You can use this data to send targeted off-season deals.
  • The key here is to keep a dialogue going with your guests and tap into what inspires them to book.
  •  
    This article discusses CRMs and how to make use of data to support a strong CRM system. Batchbook for example is a tool that allows businesses to learn about their clients in one place and build relationships with them. Emails on the other hand can be used to maintain awareness and generate bookings and location excitement . It's an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data.
demax85

Sales & Catering CRM for Hotels: Everything You Need to Know - 0 views

  •  
    A good CRM for your hotel is essential in keeping everyone on the same page. Event management companies use CRM systems to keep up with clientele data. It is used in the hotel to prevent double booking and provides a daily report on performance. To keep clients satisfied a good system to keep the relationship between the establishment and customer is needed to track data and deliver desirable service.
anonymous

11 Tips to Improve Your Restaurant's Cyber Security in the COVID-19 Era | FSR magazine - 0 views

  • wealth of client data on tap from places with lax security
  • unknowingly serve credit card data to hackers. Due to the volume of credit card transactions and CRM data available, restaurants need to take cybersecurity seriously before a criminal gets wind of the vulnerability
  • A hacker only needs to gain access to a restaurant's POS system and install malware to steal customer credit card details.
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  • Take Chipotle, for example. The company got devalued by about $400 million after they suffered a data breach.
    • anonymous
       
      Major consequences for restaurants if discovered as the link
  • because most go belly up six months after an attack.
  • Unprotected WiFi
  • Criminals pretend to be from the U.S. government and inform targets their COVID-19 stimulus check is ready, but they would need to verify the details of the recipient first before they can send it.
    • anonymous
       
      Low level scammer
  • CRM software data, which may include names, addresses, and even birthdays. One of the most common ways to achieve this sort of attack is via malware (malicious software). Hackers find a vulnerable backdoor to a restaurant's network to install malware on the POS system. Malicious code then records every transaction and every detail, sending it back to the criminal's server over the internet.
  • GrubHub drivers scam both the restaurants and the customers by marking the deliveries as complete and pocketing the tip money, without bothering even to pick up the order from the establishment.
    • anonymous
       
      AHHHH
  • Businesses are scrambling to find suppliers amidst the chaos, and criminals have been taking advantage of the confusion
  • Scammers are posing as representatives from the World Health Organization (WHO), the Center for Disease Control (CDC), and other public health agencies
  • social engineering on the restaurant staff to pull off phishing attacks.
  • PCI compliant.
  • conduct a risk analysis
  • hiring a security expert either full time or as a consultan
  • Secure your network and always change the free WiFi access point's password with a strong one every day.
  • latest operating system updates
  • Force multi-factor authentication
  • strong passwords
  • Ensure sensitive data encryption
  • web-filter to secure your WiFi network
  • Install a robust security software program on all computers and devices to block, detect, and clean malware.
  • Conduct regular cybersecurity training
  •  
    Restaurants have always been an easy target for cyber security hackers, in particular, hackers who are looking for credit card and ID information. Restaurants provide hackers with a "wealth of client data" due to the high "volume of credit card transactions and CRM data available." Once given access, a hacker could simple install malware and duplicate all customer information. Already facing critical financial issues during Covid 19, restaurants large and small need to take a stronger presence in the protection of their data. If discovered to be the start of a breach, customers will tend to avoid that business. "Chipotle, for example...got devalued by about $400 million after they suffered a breach," and many small restaurants "go belly up six months after an attack." Below is a summary of the types of attachs restaurants face: 1. Unprotected Wifi 2. Social engineering and phishing attacks. This is actually the one that stood out to me the most because of how sophisticated these attacks can be. It is a reminder that we are all at risk, both the technologically challenged and gifted. 3. Malware 4. Covid 19 Scams 5. Grub hub scams 6. Supply chain scams *A particular issue for restaurants and commercial businesses right now as companies scramble to find new vendors who can supply them with the products they require. 7. Public Health scams 8. Government Stimulus scams 9. Technical support scams How can we fight against these? Here are the recommendations: 1. PCI compliance 2. Hire and IT security professional to conduct a risk analysis and if possible, keep on as a consultant or full time 3. Keep a secure network and change free passwords daily 4. Use the latest operating systems, force multi-factor authentication, strong passwords, and use encryption services for data storage and transfers 5. Install and use robust web-filters and security software programs 6. Maybe most important!!! Train your employees. 5.
artandmer

Building a Sustainable Future: How Hotels are Blending Design and Technology for a Greener Tomorrow | Cornell SC Johnson - 0 views

  • In the hospitality industry, construction budget constraints typically limit the amount of investment a developer can direct to sustainability practices that exceed code requirements.
  • Cost saving and green benefits of modular construction include shorter development timelines and less construction waste.
  • Customer relationship management systems (CRMs), which provide insight into guests’ preferences, make operations more efficient, reducing energy consumption and waste
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  • CRMs aggregate guests’ requests—e.g. extra recycling bins or opting-out of housekeeping service—and build profiles of those guests and their markets.
  • Integrating technology, like data-collecting software, into a building’s physical infrastructure (e.g. HVAC, electrical, or plumbing) can help owners better understand their properties’ energy usage, facilitate preventative maintenance, and enhance the guest experience
  • The sensors collect data that can be used as predictive maintenance solutions to determine the shelf life of digital solutions in room, leak sensors on water lines or sensors on HVAC, for example, that can have a negative impact on the guest experience if they break unexpectedly
  •  
    Cornell gathered a few industry design and green tech experts to discuss the future of sustainable technology in hotels. Modular hotel buildouts can save construction waste and shorten build times, but developers can rarely afford the investment in sustainability practices that exceed code requirements. I see this daily in my career. The benefits are more long-term and if developers are not holding onto the asset long-term, they will not really see an ROI on LEED certifications, etc. CRMs can be used to track guests' digital breadcrumbs and build guest preferences in its database. Building data collection systems into the infrastructure of the hotel will give owners an overall view of where it can improve its sustainability practices.
Xiaoqing Zhang

Top technology trends in the hospitality industry - 0 views

  • 1. New age customer relationship management programs prompt hotels to obtain information regarding guest preferences from different systems at the basic property level and spreads the same throughout the company. The process is operated by merging property level CRM data with a greater CRM system located at the headquarters for an entire chain of hotels. The information is used to provide customized services as guests check into a hotel of the same chain. It does not end here, historical transaction data of the guest is also supplied to avoid prior mistakes and ensure complete satisfaction. Various softwares like BizTalk Server 2006 and Microsoft Dynamics CRM help in information management and assist in comprehending the trends, behaviors and habits of various guests. 2. In-room systems incorporated by different hotels offer gaming options, bill display, thermostat and light control, in-room music apart from the privilege to watch first-run movies with wide screen plasma monitors. Some hotels also have device oriented interaction facilities that helps in reducing the hurdle of maintaining multiple service offerings for different areas of a multi-use property cum residence. The Microsoft Media Center with advanced plug-ins facilitates the process. 3. The new Radio Frequency Identification (RFID) system enable guests to locate each other at a ski resort and allow them to pay for a meal resulting in a cashless payment system that is capable of being used on and off property. It helps in yielding an immediate return on investment while raising the profit level. The whole process is facilitated through the implementation of Microsoft BizTalk Server and Microsoft MapPoint Location Server in combination with RFID and other location based services. It thus allows better security and freedom apart from the option to pay for meals. 4. Implementation of efficient business processes is possible through interchange of data. Creation of specific interfaces leads to integration between property-level systems. The process is operated through implementation of an "Information Hub" powered by Microsoft BizTalk Server at the property level which routers all collected informations to different systems and runs the business by streamlining data exchanges. 5. The dynamic platform offers a self-healing hotel technology for constantly monitoring a hotel's systems to solve problems before they spread throughout the property.
  •  
    This trend promotes a far-reaching effect on the hospitality sector while boosting potential for the growth of business.
alibaba0512

Digital Alchemy Honored with Silver Adrian Award for iNeed™ Mobile Concierge - 0 views

  • iNeed is part of Digital Alchemy's Mobile Life™ platform of Cloud-based mobile suite designed to meet guest service and hotel marketing needs. The guest-facing mobile site makes it easy for guests to digitally submit service requests for common needs, such as housekeeping, room service, valet and maintenance.
  • Since iNeed resides in the Cloud versus a mobile app, it does not require a download, making it very different from other guest request solutions on the market.
  • its integration with hotel property management systems for quick access to guest profile information and the ability to tailor marketing messages.
  •  
    The latest CRM system is not Mobile APP but a cloud service. Customer only need to log on line and can reach customized system. They can reach for all kinds of service that is connected to property management system. It can not only increase the satisfaction but also utilize the property system.  
ernestbailey

Customer Reference or Customer Advocate - Is there a Difference? | Connecting with Customers - 0 views

  •  
    Reference customers vs Advocate customer extends on topic posed when organizations consider customer reference program (CRP), and/or customer relationship management (CRM) including those evaluating social media efficiency by way of reference customers. While CRP is classically found used in b2b channel trend is to utilize same concept across market channels. Post includes discussion based on semantic difference/benefit between the two and the concept benefit of customers as brand champions, influencers, and evangelists.
Jia Kim

4 Questions To Ask Before Choosing Cloud Accounting Software - 0 views

  • One advantage of today’s cloud accounting softwareis that they make it easy to provide users like your CFO and accounting managers with secure access to your accounting system through an Internet browser or remote connection.
  • make sure they will offer you the flexibility to meet your specialized needs
  • “front end” systems
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  • Interfacing with a company’scurrent systems is key when selecting a cloud accounting system and should be explored when evaluating a new service.
  • integrate or at least interface with my accounts receivable or CRM
  • reconcile this SaaS system to my subledger system
  • operational reports
  • intuitive
  •  
    This article is about the accounting trends and cloud SaaS. Accounting softwares make it easy to provide managers and operators with secure access to the accounting system through an Internet browser and remote connection. The cloud based softwares are as known as software as a service(SaaS). When selecting the SaaS program, flexibility that could be tailored the company's needs should be considered. In other words, that system should be interfacted with current systems. Several consideration should be necessary before selecting the cloud SaaS. The accounting system should be interface with accounts receivable or CRM. The possibility to reconcile the SaaS systems to subledger system. The types of operational reports the systems provide such as cash management reports, AR aging reports and budgetary forecast reports, possibility of making customizable reports. The way and kinds of training to utilize the systems, how to setup, training and data conversion.
jazminesnyder

5 Technologies Event Planners Can't Live Without: Successful Meetings - 0 views

  • because they allow us to access all details and
  • These applications are advantageous to planners
  • any web-enable
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  • execution aspects of an event from
  • d device
  • you are now blessed with the ability to link up your event management system with a customer relationship management (CRM) system
  • With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online than invest in a flight across the country and a hotel room.
  • Some of the best traction you will get is from people sharing interesting tidbits they may have learned and enticing others to learn more
  • When combining tablets with mobile event applications, planners can also communicate in real-time with participants and share or update information in seconds.
  •  
    This article points out 5 information technologies that event planner can't (or shouldn't) be without. The first, and most obvious, is the smart phone. The author lists a few tasks that can be accomplished right from our smart phone, including making to-do lists, setting alarms for meetings, etc. the second technology is the SaaS Cloud App(s) that allows event planners to "access all details and execution aspects of an event from any web-enabled device...". You can also list this software to your CRM system which I think is really cool. The author goes on to discuss virtual events, social media and viral marketing, and lastly, ipads/tablets. She makes the claim that having events virtually and promoting your business through social media can save you time, money, paper, and resources in general.
kaylaabad

Better Hotel RFP Process: 6 Effective Improvements | Social Tables - 0 views

  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
    • kaylaabad
       
      In the hotel industry, an RFP is submitted by a buyer, which in many cases is an event planner or group organizer.
  • The RFP is intended to clearly outline everything that the buyer is looking for
    • kaylaabad
       
      Defined requirements
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  • One way to differentiate from the competition is with superior accessibility and follow-up.
    • kaylaabad
       
      One way to differentiate from the competition is with superior accessibility and follow-up.
  • You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
    • kaylaabad
       
      Hotels can make a good first impression through implementing an RFP page on their site - You can get ready for the RFP process and event planner research with great curb appeal, including making sure that frequently asked questions appear right on the events page of your website.
  • make sure to personalize your responses and tailor them to the planner and event.
    • kaylaabad
       
      Personalization matters when the hotel receives an RFP
  • It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
    • kaylaabad
       
      Do not negotiate with vendors that you are not interested in - It can feel like a waste of time and resources responding to and negotiating an RFP that will never be successful.
  • When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
    • kaylaabad
       
      When you drive a high level of customer satisfaction through the sales cycle, you have a better chance of winning the business
  • A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
    • kaylaabad
       
      RFP - A Request for Proposal (RFP) is a document sent from a business to a potential vendor to request a proposed cost for certain goods and services.
  • RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property’s space.
    • kaylaabad
       
      RFPs are most commonly submitted to hotels by event planners who are interested in utilizing a property's space.
  • A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
    • kaylaabad
       
      RFI - A Request for Information (RFI) is simply a request for information about products and services, and frequently precedes an RFP.
  • Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
    • kaylaabad
       
      RFQ - Request for Quotation (RFQ) asks for a price quote from a vendor, less information than the typical RFP.
  • By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
    • kaylaabad
       
      To improve RFP process - By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads.
  •  
    This article shows a different end of an RFP process - the one where the hotel is the vendor. Typically, a hotel that offers meeting spaces can integrate an RFP request into their sites allowing easy access to event planners interested in the hotel. When an event planner submits for an RFP, the hotel has a responsibility to answer in a timely, personalized manner in order to attract the planner. If a hotel has meeting space they would like to sell for business, they should definitely consider a software that allows them to answer RFP's in real time. As the article stated, "By leveraging your CRM, automation, and personalization during the RFP process you will ensure a high-quality sales pipeline and more qualified leads."
mfont039

The 29 Best Event Management Tools for Event Planners - 1 views

  • increases attendance by 20%, productivity by 27%, and profit margin by 20-30% on average.
  • Capterra,
  • Event management tools are a topic we love talking about. Mainly because experiential marketing stats show that the use of event management software
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  • top event planning tools based on reviews from real users
  • Case studies and peer reviews are your best friend during this process.
  • Look for prices that are clearly stated or easy to obtain.
  • The tool is easy to use.
  • here are some online event management systems with reliable rave reviews, free or defined pricing structures, and user-friendly features to kick start your event planning process.
  • Cvent
  • Cvent’s event management platform automates and simplifies the entire planning process. Start with sourcing your venue and end with custom dashboards and reports after your event.
  • Social Tables
  • Social Tables brings you the best of venue sourcing, event diagramming, guest management, and check-in. The free event planning tools let you create to-scale diagrams in minutes. You can map out all the smallest details and share them with venues, clients, and collaborators. In addition, Social Tables helps you manage guests — from VIPs to special meal requests — and visually seat them in diagrams.Social Tables also creates award-winning platforms for hotels and venues, including CRM Software, Event Sales, and Event Services platforms.
  • Tripleseat
  • Tripleseat is the best event planning software for unique event venues. It’s a web app for sales and event management built mainly for restaurants, hotels, and venues.
  • You’re able to capture event leads, convert leads to bookings, create contracts and BEOs, and more. For event pros who are crazy about data, Tripleseat also gives you many reporting options to measure ROI.
  • Regpack
  • Use Regpack to customize registration forms and create unlimited attendee types. You can check in guests with a mobile device or let them check themselves in. You can even embed the software on your website’s sign-up page.
  • Event Mobi
  • Well-known enterprises like Intel, Motorola, IBM, and Johnson Johnson use Event Mobi. This event management tool lets you engage with guests before, during, and after the event.
  • Member Solutions
  • Member Solutions was originally created to process membership registrations, so it’s popular among fitness studios. Since it was founded in 1991, it has expanded to include various tools for planning events.
  • Caterease
  • Caterease simplified the catering portion of event planning. With Caterease, you can create visual menus for guests.
  • Fonteva
  • Fonteva lets you manage an unlimited number of events with a single annual fee. This service is especially popular in the hospitality industry. Westin Hotel, in fact, is one of its regular users.
  • . Hubb
  • If you’re a corporate conference manager, it might feel like you’re always chasing down programming info for your event.
  • Momice
  • Momice is an all-in-one event software that handles everything from registration to website building to event statistics.
  • DoubleDutch
  • DoubleDutch is all about community building. Their four-pronged strategy consists of designing delightful attendee experiences, future-proofing events themselves, facilitating high-volume event planning, and leveraging a network of partners.
  •  
    As a full time event planner I have learned that softwares are the best tool to have when working on this industry. The reason why I wanted to share this article is because I learned about so many software that I didnñt knew before and feel that they work great or at least look amazingly well equipt.
  •  
    This article provides a list of the best event software systems that are used by companies such as Hilton, Marriott, Westin, Johnson & Johnson for event planning. In the case of hotels, some of these event planning tools such as Cvent & Tripleseat can also be used to receive leads that can be turned into bookings should the client accept the rate at which the RFP has been submitted by the venue.
sbarr011

Top 7 Features of an Event Planning Software - event planning software - 3 views

  • You can simply use an all-in-one event planning software.
  • If you are using CRMs and emailing tools, you may ask the software provider to integrate these systems into the event management platform.
  • As soon as attendees will log into the event website, they will be presented with these platforms so that they can interact with co-attendees before, during and after an event.
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  • For conferences, a corporate event planning software may meet very specific needs such as awards management.
  • A delegate event app is a mobile application that attendees can download to their mobile devices before the start of an event. It will include various functions such as seeing event details, setting meetings with other attendees, and even in-app messaging. On the other hand, the check-in app is designed for event organisers.
  • The event planning software simply makes communication between you and your attendees easier and less cumbersome.
  • You can either upload email lists in the software or work on databases from past registrations. This feature is very helpful if you are soliciting feedback from your attendees after an event.
  • If you are still employing old-school methods such as using paper registration forms and accepting offline bank transfers, it is time that you turn to technology to automate these processes. Registration and ticketing can now be easily done through an event website. An event planning software practically allows any interested party to register and pay for your event online.
  • create an event website for your upcoming events; this is one of the best ways for you to generate publicity.
  • One of the most practical uses of a software for event planning is its feature to let you build your own event website
  • Investing in a software that is entirely dedicated to helping you with your tasks just might be your best move yet.
  •  
    This article discusses the top seven features of event planning software. This can be applied to any business in the hospitality and tourism industry. If the hospitality or tourism company has the money to invest in event planning and registration software, it would be a very smart move to do so. The first feature the article mentions is that the software can build, for example, the hotel or restaurant its own event website which can help generate publicity for the event. Secondly, the article mentions that with event management software, registration, ticketing and payment methods can all be done online. Thirdly, the article mentions that this software allows companies to upload email lists from past registration and helps to manage email campaigns. This can be an avenue where the hotel or restaurant can advertise their event and also allow guests provide feedback after the event. The fourth feature of event planning software that this article mentions is that some event planning software can allow for mobile check-in for attendees, easily look up event details, and allow for in-app messaging. This feature can also be available in free event planning software. The fifth feature mentioned was that some software can also incorporate awards management into their platform. The sixth feature mentioned was the ability for guests to network and interact with each other through the app before, during and after the event. Lastly, the seventh feature mentioned is that multiple systems (such as emailing tools or CRM tools) can be integrated into event planning software so all of the event planning needs can be in one place. Event management software will help "automate the event management lifecycle" which can be beneficial for both the hospitality and tourism business and their customers.
sharline86

How technology is revolutionizing property management - Spacewell - 0 views

  • There are many property managers who are realizing that software can help them make their properties more profitable.
  • It is also projected to grow at a CAGR of 7.6% for nine more years, until 2028.
  • CRM modules can especially help users find customer information immediately. Since their information search time is reduced, their productivity is increased. With this, organizations can save upwards to $6 million a year, according to research by IDC.
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  • Thus, customer satisfaction levels can go up or stay at a high point, enabling the property to become more profitable.
  • With those insights, they can optimize and improve their services and make sure that tenants experience only the height of comfort.
  • Apart from that, organizations can also employ analytics to discover patterns and relationships between various aspects of the business. It is useful for forecasts, which can help the property management to be ready for any event in the future.
  • Hence, businesses can extract deeper insights and meaningful patterns. This can help them gain a competitive edge in their field since they are able to uncover new opportunities and find answers to questions.
  • A property management app can harness this and enable owners or managers to predict when leads are ready to rent, lease, or upgrade their current property. Property management software can also use analytics to personalize interactions–gearing the conversation towards tailored offers and services. With this, it is possible to win over more tenants as you show them how to provide great online customer service your way.
  • In the field of property management, this can be applied to document management, contract management, and portfolio management. You can configure workflows for those processes and ensure that everyone in your organization adheres to best practices.
  • Instead of calling or visiting the property office to lodge their requests, they can simply pull up the property mobile solution. Therein they can create service requests that is processed smoothly by the app so that your maintenance team can take care of them in order.
  • There are platforms that support the real-time monitoring of units and properties using IoT sensors. With this, there is no need for property managers to rely on other interfaces to watch the sensors’ status. Instead, they can access the data directly from the property application’s screen.
  • Additionally, IoT sensors can offer insights into the performance of spaces and buildings. Using those, the management can transform spaces to make them more likable for tenants. This way, they can attract more people and keep a steady stream of revenue.
  • These integrate innovative technologies that change the way property administration is done–shorter waiting times for both the manager and clients, better market predictions, accurate numbers and no more paper-pushing. As a result, managers can take care of their core responsibilities that include tenant screening, rent setting and collection, property maintenance, and budgeting.
  •  
    This article details some of the ways Property Management Systems are expected to grow in the next decade through CRM solutions, analytics, automation, & IoT sensors. These measures will reduce time, increase productivity, increase customer satisfaction, and most importantly generate more revenue.
blevi022

How is Point of Sale Software Changing in 2020? : Tech : Tech Times - 1 views

  • a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. 
  • The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter
  • A Step Towards Cashless Business Schemes: Mobile POS
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  • Some restaurants which have adopted such highly technical software have observed some fine changes in their business sales. For instance, a restaurant adopted a cloud-based POS system; this allowed the restaurant owner to split bills, quickly scan the items they are searching for in the menu, track server performances and process online orders, train employees, look for trends, and build customer directories. This obviously led to positive results and increased their overall sales by 30 percent. 
  • here are a few ways you might want to behold to believe that POS systems have changed in 2020 for the better
  • Integrating The Transactions Into One Through Shared Commerce
  • It has been a high time since businesses have advanced from conventional cash registers and card swiping machines to cloud-based POS Systems. The very retail POS systems have proved to be a business bliss encouraging greater flexibility, brilliance, and control in business terms
  • With revolving time and turning generations, most customers prefer to make payments through their mobile wallets. The statistics suggest that by 2025, 75 percent of all transactions will be cashless, assuming the hyped popularity of mobile wallet systems. Therefore, looking upon such predictions requires the businesses to notch up their technical sides and promote cashless transactions.
  • POS Systems Have Advanced To Feature CRM
  • The featuring of CRM has tended to increase sales, boost revenue, and help the business outgrow itself. Where the previous form, if POS systems only tend to provide general and basic data insights regarding customer behavior, the new integrated POS with CRM gives more advanced and clear visions on customer insights.
  • POS Systems With The Mighty Powers of Big Data
  • The big data feature tends to provide you insights on how the performances of your business, how many deals you closed, and how many sales you made. It also analyzes how wl you are doing on an annual level. It accounts for your profits to compare each month, thereby making you aware whether your performance is improving or degrading.
  •  
    This article provides an overview of the ways POS systems are advancing and evolving in 2020. It goes on to explain the most important developments in POS.
tredunbar

The Evolution (Past, Present and Future) of Hotel Property Management Systems | - 1 views

  • considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity
  • PMS technology has evolved slowly, limited by one-off integration costs and legacy infrastructure
  • Legacy PMS vendors have contributed to the problem by leveraging integrations as a revenue stream
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  • Legacy PMS systems are playing catch-up, and disruption is integral to continued innovation
  • Traditionally, and still today, the PMS represents an integral piece of technology for hoteliers, central to the core functioning of a hotel’s operations
  • modern systems will adopt a more focused model, integrating tightly with customer relationship management (CRM) systems and central reservation systems (CRS)
  • seamless integration across applications, enabled by an open API
  • new-age functionalities empower hotels to increase operational efficiencies and staff productivity, manage and amplify group business, effectively manage revenue, and collect and action guest data in a highly personalized manner
  • the latest in management software rely on cloud computing, effectively decreasing costs while empowering a more agile infrastructure
  • three types of integrations to consider
  • Core modules of the PMS Integrations that need close data communication but aren’t integral to the system Integrations to on-property devices such as phone systems, TVs, and more
  • Marketplaces can also create platforms where integration partners can showcase their products to a wider audience of buyers
  • Middleware layers, on the other hand, help to buffer the limitations of one-off integrations
  • middleware layers help to mimic the experience and benefits of an open integration model, even where it does not exist
  • A robust PMS comes with a range of functions, including guest information and folios, room distribution, pricing and revenue management, reservation details, advanced group functionalities, guest check-in/out, housekeeping
  • A modern, cloud-based PMS model can and should offer hoteliers the core functions they need to run their business and operations effectively, while also providing seamless integrations
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    The article seeks to explore the advances in PMSs by reviewing past features and performance and looking towards the future advancements. The industry is facing a gradual but eventual change in integration. The article reflects on how legacy vendors have been slow to evolve due to infrastructure and using integrations to develop revenue. This puts traditional systems in a precarious situation that will leave them behind if they don't evolve. The new systems focus on using Application Programming Interfaces (APIs), cloud based systems, stacked levels of integration, marketplaces and middleware to work seamlessly with CRMs and CRSs.
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  •  
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
  •  
    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  •  
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
Ganna Gorbachuk

Is Your Hospitality Property Ready for An ERP? - 0 views

  • Benefits of an ERP · Information consistency and accuracy across hotel departments · Simplified cross-departmental coordination and workflow execution · Streamlined tasks, which frees hotel staff to focus on activities that require personalized attention · Easier goal setting and monitoring of goal achievement · Agile infrastructure that identifies and fixes problems rapidly
  • The advantages of a single integrated solution are: · Investment in single server to run application · Investment in single software license · Does away with dedicated IT personnel to manage ERP · Maps entire hotel operations in an efficient manner from financial accounting, inventory, payroll, supply chain management, production planning, CRM etc · Cost effective A hospitality ERP is an advanced version of a PMS, designed for data to be entered at a single point and that can be accessed by managers on the go.
  •  
    This article talks about the constantly evolving and upgrading technology requirements for the hotels. Since hotels are expanding, these technologies make it easier to operate from different geographical locations, and also enables decision making based on revenues, guest services, and other factors. So today, if you are a hotel with a PMS, then one should invest in the era of hotel ERP's and cloud based management solutions. Enterprise Resource Planning (ERP), is an excellent tool to increase performance, productivity, reducing operational expenses, etc. This will provide the operators with constant visibility to hotel operations with single database and can be accessed through all the departments. it could be a good investment tool as ERP allows for hotels to interact with single vendor, as there is a single solution for multiple operations, and the fixed costs become more manageable.
  •  
    This article tells us about an alternative to PMS an ERP. The software for hospitality is upgrading and developing everyday, and the requirements for them became more differentiated, strict and variable. The Hospitality industry is spread all over the world so hotel properties are getting larger and need to be managed easily. The number of services offered in the industry is enormous as well so hotel owners need to have appropriate software for all those multiple tasks as maintenance, payroll, CRM, accounts payable, front office and so on. So ERP can be a good thing to invest in with its cloud based management solutions. What can it offer to us? - consistency and accuracy of information - simplified coordination between departments - easier goal settings - new infrastructure that can easier and faster solve problems - really cost effective
Jianyi Wang

4 Problems with E-Commerce - and How to Solve Them - CRM Magazine - 0 views

  • According to Kim, the data that's wrapped up in e-commerce processes can not only drive sales, but also create a personalized experience for each and every shopper. Sophisticated analytics, however, are required to unlock the power of that data.
  • A lot of bad behaviors in offline commerce translate to online." Identifying those problems, he asserted, is the first step toward developing solutions.
  • The problems:Pushy Sales
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  • No-Service Sales
  • Segmentation
  • Wrong Data
  • The solutions
  • No Data
  • Listen and Serve
  •  
    This article is a comprehensive analysis of the problems existing in E-Commerce from the perspective of a CEO in New York. According to Kim, a lot of bad behaviors in offline commerce translate to online. Identifying those problems, he asserted, is the first step toward developing solutions. There are mainly four problems in E-commerce including pushy sales, No-service Sales, No Data, Wrong Data. He suggests four solutions to solve these problem. At first, they remind that not all consumers should be treated the same. The simplest ,most effective way is segementation, dividing customers into several groups. Moreover,he mentioned that merchant should offer different product to people of their own targeted values. The other two solutions are listen and serve, one chance.That means the merchant should be patient enough to let customer tells them what they want and provide updated activities to the customers on time.
maria del pilar echeverri

E-Commerce News: Social CRM: Tweeting CRM - 0 views

  •  
    It explains how and why the companies need to announce in tweeter and how it affects the companies sales and advertisement departments.
Yunfan Wu

How Much PMS Do You Really Need? - 1 views

  • Several vendors are developing new systems, though none have yet approached the rich functionality of older products with years of enhancements built into them.  At the same time, many multiproperty brands are looking to replace their existing standard property management systems, but as their strategic emphasis has shifted from central reservations (CRS) to customer relationship management (CRM) they’ve been wondering whether the new PMS really needs to have as much functionality as the old one.
  • Some brands developed their own PMSs, such as Marriott’s FSPMS and FOSSE, Starwood’s Galaxy and Hilton’s OnQ; others standardized on third-party systems. However, in all cases they mandated only the PMS and left it up to the individual properties to decide what to use for their other operational areas.  As a result, several vendors who concentrated on chain-hotel business focused on producing pure PMSs, with functionality covering the traditional core of individual and group reservations, check-in/checkout, folio charges, housekeeping/rooms management and the all-important CRS interface. MSI, RoomKey, Galaxy, SkyTouch and Infor’s epitome and HMS are examples.
  • Other vendors looking more to the independent and resort market expanded their PMSs to include sales and catering, spa/golf/activity management, CRM and sometimes even POS, both retail and food and beverage. For this segment of the market these integrated PMS applications (from vendors such as Agilysys, IQware, NORTHWIND and PAR Springer-Miller Systems) became their most strategic system. A few companies (including Cenium, IDS, Indra and Prologic First) have taken it even further, extending out into full ERPs that cover every operational area including financial and supply chain operations. MICROS falls between the two camps, offering a well-integrated PMS/S&C/CRS suite but relying on third parties for guest activity management and financial systems.
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  • If you’re an owner/manager of a new-build property, there’s a great deal in favor of having as comprehensive a system as you can get, even up to the ERP level of one system managing the complete operation.  If you’re the owner or manager of a franchised brand property you have no say in which PMS to use anyway, though you’ll get the best results if all your other management systems are as well-integrated as they can be amongst themselves as well as interfacing with the PMS.
  • The real world being what it is, properties seldom fall into one segment or the other. Commercial city center hotels often need sales and catering systems, and many have added spas or other guest activities. Pure PMS vendors therefore developed good interfaces to link up with the third-party vendors’ systems typically used to manage these areas. Conversely, properties in the independent and resort world often already had existing point solutions in specific areas, and so vendors typically made their systems very modular and developed interfaces to link to the other vendors’ products until such time as they could, perhaps, replace them with their own modules. 
  • Given the varied demands of the different market segments, there will always need to be a mix of vendor approaches, but whatever else it’s attached to, a well-designed, intuitive and well-interfaced PMS module is still the core of operational success at every property.
  •  
    It gives a discription of how nowadays'  hotels develop and use of their PMS. Some brands develop their own PMS such as Marriott and Starwood; some look more to the independent and resort market expanded their PMS. It seems that we don't need so much kinds of PMS and so many function. According to the analysis of the market and demand, it comes the conclusion that a well- designed, intuitive and well-interfaced PMS module is still the core of operational success at every property.
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