Customer Reference or Customer Advocate - Is there a Difference? | Connecting with Cust... - 0 views
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ernestbailey on 12 Sep 13Reference customers vs Advocate customer extends on topic posed when organizations consider customer reference program (CRP), and/or customer relationship management (CRM) including those evaluating social media efficiency by way of reference customers. While CRP is classically found used in b2b channel trend is to utilize same concept across market channels. Post includes discussion based on semantic difference/benefit between the two and the concept benefit of customers as brand champions, influencers, and evangelists.