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Alyssa Westmeyer

Hotel technology trends that are changing how hotels do business - 1 views

www.lodgingmagazine.com/...2

pms cloud

shared by Alyssa Westmeyer on 03 Oct 13 - No Cached
  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
  • ...4 more annotations...
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
  • Alyssa Westmeyer on 03 Oct 13
     
    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
adel168

How to Use Location-Based Mobile Marketing to Promote Your Restaurant or Bar | AllBusiness.com - 0 views

www.allbusiness.com/e-restaurant-bar-120683-1.html

restaurant mobile marketing marketing

shared by adel168 on 08 Apr 19 - No Cached
  • Location-based mobile marketing taps into geographic information about mobile phone users’ Locations, then delivers messages relevant to them.
  • Using “geofencing,” location-based mobile marketing draws a perimeter around a certain area, such as within a one-mile radius of your bar.
  • Location-based mobile messaging can also be used to make customers feel welcomed as they come in the door.
  • adel168 on 08 Apr 19
     
    All Business creates this article to show the importance and revolutionary aspects of Location-based Mobile Marketing. Text messages, push notifications, in-app messaging all can be used to lure new guests into your business. It also includes a section of the best practices for this type of e-marketing.
msbode

5 Technology Trends Impacting the Hospitality Sector - 4 views

cbcommunity.comcast.com/...pacting-the-hospitality-sector

shared by msbode on 08 Jan 20 - No Cached
  • The hospitality sector has long recognized the value of technology as a catalyst to providing outstanding guest experiences and reducing operational inefficiencies. Technology is so important to the overall mission of many locations that, despite softening IT budgets in 2017, 52 percent of hotels planned to increase their IT investments while 47 percent planned to spend the same as the previous year
  • The type of technology a location spends its IT dollars on is becoming even more critical, as changing consumer attitudes and expectations continually raise the bar for excellent guest services.
  • Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry.
  • ...5 more annotations...
  • With service automation, both customer-facing and customer-centric activities are automated, freeing staff to provide more meaningful guest experiences or enabling locations to work at peak efficiency even with a reduced headcount.
  • One recent study noted 56 percent of millennials and 50 percent of Gen Xers prefer to use a loyalty app over a plastic loyalty card.[
  • In creating a guest experience that addresses the needs of “workcationers” and “bleisure travelers”, hotels and other hospitality sites must provide technologies that will help travelers get their work done in the most efficient and impactful way possible
  • Keeping guests happy from check-in to check-out—and anytime in between—is one of the main tenets of hospitality technology. Location-based services are a perfect example, and one technology that also serves to help the hotel, conference center and other hospitality Locations increase their efficiency.
  • In embracing the next generation of technologies, hotels, conference centers and other hospitality locations first must prepare their networks to certify they are able to handle the increase in traffic and demand for bandwidth.
  • msbode on 08 Jan 20
     
    In this article the author shares how five trends in technology can improve guest experiences two-fold. One being the ease and convenience offered by technology software that range from easy check-ins, app loyalty programs, augmented reality, adaptive artificial intelligence in chat box just to name a few. Secondly, by having these technologies made available will increase interaction time between guest and staff, hence offering phenomenal guest experiences that can't be matched. Moreover, the author stresses while these trends would be great to implement, it is as equally important to ensure that the hardware such as the network are able to support them otherwise the hotel's efforts to improve services through technology would be futile.
lethannelson268

How Precise Location-Based Advertising is the Future of Mobile Marketing - 0 views

martechseries.com/...tising-future-mobile-marketing

shared by lethannelson268 on 14 Nov 20 - No Cached
  • lethannelson268 on 14 Nov 20
     
    This article covers the future of location based ads. Currently, these ads tells you what is in the area, but it does not actually understand or know your preference. So, it may know you like to workout and offer you a list of gyms in the area, but the type of workout you are looking for is not exactly what is offered. With precise location based advertising, the ads you get will be more personal to you and not just your location.
svail001

The Challenges - and Opportunities - of Location-Based Marketing - - 0 views

geomarketing.com/es-of-location-based-marketing

shared by svail001 on 21 Sep 21 - No Cached
  • Location-based advertising through push notifications are 20 times more effective than generic banner ads
  • Knowing where a user is located allows a marketer to better target this person, which leads to a more personalized experience for the consumer.
  • Users Must Opt-In
  • ...13 more annotations...
  • Relevancy:
  • It needs to be obvious why users would want to share their location with you and how it will benefit them.
  • users may feel as if you want to spy on them
  • Inaccuracies may be due to an unreliable method of pulling data, moving devices, poor interpretation of data, high urban density, or outdated data
  • They are often concerned that businesses will share their data with other services or send them annoying ad
  • Privacy Concerns
  • When too many services request location data, users can be overwhelmed with notifications and other types of content
  • Accuracy
  • Grabbing Attention
  • Offer Useful Content
  • This allows you to build relationships and develop loyalty.
  • Higher Conversion Rate
  • By using ads correctly, you significantly increase your chance of conversions.
  • svail001 on 21 Sep 21
     
    This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing
bbalthaser

The Power of Geo-Targeting | Boston Hospitality Review - 0 views

www.bu.edu/...the-power-of-geo-targeting

shared by bbalthaser on 12 Feb 23 - No Cached
  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
  • ...14 more annotations...
  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  • bbalthaser on 12 Feb 23
     
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  • bbalthaser on 12 Feb 23
     
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
Nicole Stevens

After Starbucks Deal, Square Now Powers Point Of Sale And Mobile Payments For Boutique Coffee Chain, Blue Bottle | TechCrunch - 0 views

techcrunch.com/...ayments-for-blue-bottle-coffee

starbucks square point sale payments coffee chain boutique technology Green software business solution tech

shared by Nicole Stevens on 03 Mar 13 - No Cached
  • According to a release, customers will initially be able to pay with Square Wallet at Blue Bottle’s Oakland, Brooklyn, and San Francisco Mint Plaza locations, with the company rolling out Square to its remaining stores in the coming months.
  • Blue Bottle will use Square Register as its full point-of-sale system (Starbucks does not use Square Register) to accept cash and credit card payments, track inventory, and monitor daily reports. Customers will also be able to use Square Wallet to make purchases just by saying their names.
  • While Blue Bottle is certainly not at the same scale as Starbucks, small to mid size chains still represent a huge opportunity for Square. A number of small, regional chains are using Square Register and payments including, Pitango Gelato in DC and Baltimore (5 locations), Cafe Grumpy in NYC (4 locations) Amy’s Ice Cream (13 locations) and Cartel Coffee Lab in Phoenix and Tucson (5 locations).
  • ...2 more annotations...
  • As part of the Starbucks deal, 7,000 Starbucks stores in the U.S. accept Square Wallet, and Square readers are also sold at company-owned Starbucks stores. Square also began selling its readers at Verizon stores a few weeks ago, bringing its total number of retail locations where the payments dongle is sold to 30,000.
  • Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information.
  • Nicole Stevens on 03 Mar 13
     
    I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 
anonymous

The Future of Proximity & Micro-Location Marketing [Infographic] - 0 views

www.mdgadvertising.com/...location-marketing-infographic

technology proximity marketing

shared by anonymous on 16 Feb 17 - No Cached
  • To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention.
  • nd consumers aren’t shy about sharing their information in exchange for shopping benefits. In fact, the graphic shows that 50% of women share their location and personal information with stores to get special offers.
  • anonymous on 16 Feb 17
     
    This article explains the benefits of brands being able to send relevant information in real time to consumers mobile devices for the most benefit.
Yongjoon Ji

QR codes to assist tourists visiting Spain - QR Code Press - 0 views

www.qrcodepress.com/...8512234

shared by Yongjoon Ji on 14 Sep 12 - No Cached
  • The city of Costa del Sol in Spain has launched a new smartphone friendly campaign to help tourists that are visiting by allowing them to scan QR codes for more information.
  • The QR codes will be placed at various locations around the region, focusing primarily on cultural venues that are typically of the greatest interest to visitors to the area, as well as locations that are appreciated for their beauty. This program has been implemented throughout the Spanish travelers’ location and these barcodes can be scanned by anyone with a mobile device such as a smartphone or a tablet.
  • Yongjoon Ji on 14 Sep 12
     
    QR codes usually contain the information of its items. Before the customers purchase the items, they can simply scan the code to find out the details of it. The city of Costa del Sol in Spain used this technology to their benefit for their tourism industry. These QR codes are placed in different locations around the region and tourists  can simply use their smartphone to scan them. The positive side of this technology is that it is inexpensive and easy to generate compared to the traditional sign. On the other hand, there is a possibility that tourists might not have smartphone or internet access. If that is the case, each location needs to provide both QR codes and the traditional sign which makes generating QR codes meaningless. I believe that this technology will become very popular especially in certain countries that already provide wide internet connection.  
AQUEELAH THOMPSON

Hotels find savings, other benefits, in the cloud - 2 views

www.hotelnewsnow.com/...gs-other-benefits-in-the-cloud

hotels cloud benefits hotel software solution

shared by AQUEELAH THOMPSON on 27 Jan 12 - No Cached
  • function GetMidArticleAd(sAdPageName, sAdPagePosition, blRotatingAd) { $('#middlearticlead').html(''); $.ajax({ type: "POST", url: "../../LocalServices.asmx/GetAdByPagePosition", data: "{'AdPageName': '" + sAdPageName + "', 'AdPagePosition': '" + sAdPagePosition + "', 'RotatingAd': '" + blRotatingAd + "' }", contentType: "application/json; charset=utf-8", dataType: "json", success: function(msg) { AjaxSucceeded(msg); }, error: AjaxFailed }); function AjaxSucceeded(result) { $('#middlearticlead').html(result.d); } function AjaxFailed(result) { alert(result.status + ' ' + result.responseText); } } function GetMidArticleAdById(sId) { $.ajax({ type: "POST", url: "../../LocalServices.asmx/GetAdById", data: "{'AdId': '" + sId + "' }", contentType: "application/json; charset=utf-8", dataType: "json", success: function(msg) { AjaxSucceeded(msg); }, error: AjaxFailed }); function AjaxSucceeded(result) { $('#middlearticlead').html(result.d); } function AjaxFailed(result) { alert(result.status + ' ' + result.responseText); } } Hotels find savings, other benefits, in the cloud  
  • that which removes hardware off property to centrally located servers for on-demand functionality and accessibility
  • The goal in both cases? Get as much IT out of hotels as possible.
  • ...1 more annotation...
  • By taking the burden of IT off hotel staff, the front desk can focus more of their energy and attention where it really counts: the guest, Choice’s Davis said.
  • AQUEELAH THOMPSON on 27 Jan 12
     
    This article is a good one about the cloud and how the hotels are finding benefits with using it. The benefits that they are seeing is that the cloud allows them to move their hardware off of the property to a central location to be operated. Another point they focused on is how it allows hotels to run their software and hardware more efficiently and it is also a lot cheaper. They have found that it allows them to get rid of IT in the hotel. They also touched on the cons and one being that if their is no internet or not enough internet connection there will be problems. Another issue is security.
  • AQUEELAH THOMPSON on 27 Jan 12
     
    This article is a good one about the cloud and how the hotels are finding benefits with using it. The benefits that they are seeing is that the cloud allows them to move their hardware off of the property to a central location to be operated. Another point they focused on is how it allows hotels to run their software and hardware more efficiently and it is also a lot cheaper. They have found that it allows them to get rid of IT in the hotel. They also touched on the cons and one being that if their is no internet or not enough internet connection there will be problems. Another issue is security. Many people feel that as complicated the industry is, it is somewhat important for hospitality type businesses to have the cloud. With having the cloud, this will ensure that the systems are always updated. A point that stood out to me was how the La Quinta saved 30-50% in telecommunication at each of their locations. Many hotels will find themselves using the cloud in the future
AQUEELAH THOMPSON

Krispy Kreme Franchises Improve Efficiency, Reduce Costs with Cloud Solution | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...Costs-with-Cloud-Solution78579

hotel system efficiency cloud

shared by AQUEELAH THOMPSON on 26 Feb 12 - No Cached
  • Krispy Kreme franchise locations throughout South, Central and West Texas have seen an uptick in efficiency with the implementation of MICROS  Simphony, a cloud-based POS restaurant management system by Hospitality Solutions International.
  • MICROS Simphony provides file servers that are housed in a MICROS data center, managing upgrades, handling maintenance, and providing security technology to protect Glazing Saddles’ data.
  • Each of the franchise locations will implement four MICROS Workstation 5A terminals as well as a MICROS Kitchen Display System (KDS), which will help facilitate its drive through ordering. The MICROS KDS will expedite drive-through orders by relaying detailed order information to the employees preparing orders.
  • AQUEELAH THOMPSON on 26 Feb 12
     
    This article explains how POS have improved efficiency and reduced the cost of operations. It explains how some locations have seen improvements since the implementation of MICROS called Simphony. The Simphony system allows the central management of the menus, payroll, scheduling and many other things from anywhere on the web. It has many functions and help with many other areas such has staffing and creation of a loyalty and gift card program. It also allows web reporting on mobile devices. The system has even helped with the drive thru ordering at the locations.
  • AQUEELAH THOMPSON on 26 Feb 12
     
    I think that this software is definitely beneficial after reading this article. Simphony will help these locations out in many ways, especially as it relates to efficiency.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethics & Policy - 0 views

www.digitalethics.org/...often-creepy-it-doesnt-have-be

shared by jordanfernandez on 30 Sep 20 - No Cached
  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
  • ...9 more annotations...
  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  • jordanfernandez on 30 Sep 20
     
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
hlope066

Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

technology mobile marketing

shared by hlope066 on 18 Nov 21 - No Cached
  • hlope066 on 18 Nov 21
     
    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses Location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the Location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers Location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
cborregomarsh

What Is Proximity Marketing and How Does It Work? - 0 views

referralrock.com/...proximity-marketing

shared by cborregomarsh on 26 May 23 - No Cached
  • location-based mobile marketing.It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location
  • Proximity marketing is location-based mobile marketing. It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location.
  • Geofencing technology lets a business send a message to a phone whenever it comes within a designated radius around a physical location.
  • ...3 more annotations...
  • NFC lets a nearby phone securely communicate with an RFID (radio frequency identification) chip, so the chip can send customized information to the phone.
  • Beacons operate similarly to geofencing, but they work using Bluetooth technology instead of satellites and cell towers. A beacon is a device around half the size of a smartphone, and can send a Bluetooth signal within a 50–150 yard radius.
  • focused on customers who are already near your place of business, proximity marketing appeals to those most likely to purchase from you.
  • cborregomarsh on 26 May 23
     
    Proximity marketing is a strategic way to market to your customer based on location. Through the use of NFC (Near-Field communication), Geofencing and Beacon, companies can send personalized messages, coupons or other digital branded experiences to customers within a certain radius of the place of business which is supposed to appeal to those most likely to make a purchase.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing

technology hospitality software travel mobile hotel

shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
  • ...8 more annotations...
  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
aquin206

6 Technology Trends Redefining the Hospitality Industry - 2 views

www.entrepreneur.com/...423654

technology hospitality

shared by aquin206 on 10 Jan 23 - No Cached
  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
  • ...22 more annotations...
  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
      aquin206 on 10 Jan 23
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
      aquin206 on 10 Jan 23
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
      aquin206 on 10 Jan 23
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
      aquin206 on 10 Jan 23
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
      aquin206 on 10 Jan 23
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
      aquin206 on 10 Jan 23
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
      aquin206 on 10 Jan 23
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  • aquin206 on 10 Jan 23
     
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • shineal on 14 Jan 23
     
    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
lamia elachchabi

DoubleTree by Hilton launches new YouTube channel - 0 views

www.usatoday.com/...2138489

shared by lamia elachchabi on 23 May 13 - No Cached
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • Want to boast about your last vacation on YouTube? DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • ...1 more annotation...
  • They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.
  • lamia elachchabi on 23 May 13
     
    This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.
anonymous

Hotel Accounting Software, Hospitality Accounting Software - 1 views

us.intacct.com/ospitality-accounting-software

shared by anonymous on 15 Oct 16 - No Cached
  • Improve cash flow management and revenue forecasting with real-time visibility into current inflows, outflows, and revenue streams.
  • Intacct hotel and hospitality accounting software offers easy, cloud-based integration with leading applications for payroll, attendance payments, and more—so you can streamline data entry throughout your hospitality business.
  • ketie005 on 15 Oct 16
     
    My article is about Intacct, which is ahospitality accounting software. This software is considered as one of the best software in the hospitality industry for multi-property hotel businesses, restaurant chains, entertainment business and more. With Intacct, you can automate your hotel accounting and financial management, gain greater visibility into hospitality business and make decisions that will boost profitability. With less focus on accounting solutions in the hospitality industry, hotels, restaurants and other hospitality facilities can concentrate more on customer satisfaction. With intacct, a business can enhance and boost efficiency, analyze performance and improve it and also experience the cloud advantage, which makes everything better, easier and more accessible nowadays. Intacct provides hospitality facilities with secure, web-based access to up-to-the-minute information, so anyone can do their job, from any browser, on any device.
  • anonymous on 16 Oct 16
     
    The article that I chose for this week was on Intacct, which is an accounting software that a lot of places in the hospitality industry uses. The intact make a general manager and accounting manager life so much easier because it allows you to see everything that is happening in the hotel, number wise, and it helps you make smart decisions and also ways to make more profit for your hotel. Intacct really helps the hospitality business focus on customer satisfaction, which is probably the most important thing that you should care about. This system also allows your staff to view financial information about a location without having to look at other locations. The Intacct also help you track real time performance across your location. So the Intacct financial management system helps you grow better and faster as a business because you can actually visualize your numbers better and be able to access it from anywhere since it is web based.
acarter001

Seven Mobile Marketing Opportunities For The Travel Industry - 0 views

www.forbes.com/...2

shared by acarter001 on 15 Feb 17 - No Cached
  • 3. Enable location-based services and information. A 2014 Ipsos study commissioned by Google showed that 88% of people make local searches on smartphones, while 61% want mobile search results customized to their immediate location. location-specific offers, driving directions and maps, and localized search results all play a role here. For example, if a person searches “Olive Garden” on mobile, chances are excellent that they are looking for a local restaurant. The brand can win more sales when it ensures that its local stores are in the mobile search results. The quickest way to do this is to buy search terms including location, i.e. “Olive Garden Birmingham AL.” Over the long run, you can boost your local SEO by claiming each location in Google and Bing, and then driving citations and ratings from users. 4. Help people avoid lines. Mobile check-in helps hotels, airlines and car services improve guest satisfaction. The Center for Generational Kinetics conducted a study that found that 40% of millennials prefer purely online customer service, supporting the overall trend that they prefer self-service experiences offered via mobile instead of in person. I recently had a four-day hotel experience in which I checked in, checked out, made requests and ordered room service, all via mobile and without speaking to anyone. It was simply an experiment for me, but self-service is the preferred way of doing business for many. 5. Offer local insight and options. Innovative travel companies now replicate concierge services through their apps. Hotel and airline apps sometimes offer local area guides and activity booking tools. These tools make travel experiences richer and boost loyalty. For example, my team and I recently stayed in a hotel in Philadelphia. We arrived after 10 p.m. and wanted a good nearby restaurant that was serving at that hour. After a few clicks, we had a reservation and walking directions.
  • acarter001 on 15 Feb 17
     
    It is important that the travel industry pays attention to the opportunities available to them with e-marketing. They are able to reach customers in ways that were not available previously. This technology allows hotels to offer their customers automated check-in, order automatic check in online, and even give their guests concierge services. It is also possible to suggest items and offer specials based on their location. These tools turn customer's phones into marketing devices that can really drive revenue.
dawn davis

Location Based Services Via Mobile Send Targeted Messages to Guests - 0 views

blog.hftp.org/y-with-location-based-services

shared by dawn davis on 29 Sep 12 - No Cached
  • Imagine being able to welcome back a hotel guest by seamlessly sending a personalized message directly to their mobile phone when they arrive on site
  • Location based services such as proximity marketing (which uses Bluetooth and Wi-Fi to broadcast content only within proximity of the specified Location) and geofencing (which allows a brand to set up a customizable virtual area that if crossed by opted-in consumers, pushes marketing messages to the consumers’ mobile device), can be effortlessly integrated into a hotel’s current mobile offerings and further capture customer information for existing customer relationship management systems or loyalty programs.
  • Leveraging customer data and insights gained across all touch points will become increasingly more important, especially as hotels and resorts begin to shift from their differentiation strategy toward competing on Average Daily Rate (ADR) cost
  • dawn davis on 29 Sep 12
     
    This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.
  • Jenna Rashbaum on 29 Sep 12
     
    Hi Dawn This article is great and learning about proximity marketing made me understand it way more now. I think that it could be a good feature to reach out to people that signed up for your program when they get within a certain distance to your property to get them know about current specials. I know if I was part of a loyalty program at a hotel this would make me feel special for sure having them send me a personalized message to my phone upon returning to the property. With the economy where it is at people will willingly give up their personal information to get deals that can save them money for sure. Great post!
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