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Gabriela Moreno

Impact of Individual Differences and Consumers' Readiness on Likelihood of Using Self-Service Technologies at Hospitality Settings - 1 views

  • As more hospitality companies use self-service technologies (SSTs), the industry is going through an evolutionary adoption process.
  • To successfully implement and use SSTs, it is important for the hospitality operators to understand the factors that determine both willingness and resistance of the customers on using the SSTs.
  • The results indicate that consumers’ extrinsic motivation had the most significant impact on their likelihood of using new SSTs (e.g., kiosks and touch screen tables for ordering food or other services at hotels, casinos, and restaurants or pools), followed by intrinsic motivation and role clarity.
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    The article, Impact of Individual Differences and Consumers' Readiness on Likelihood of Using Self Service Technologies at Hospitality Settings states that the use of self-service technology is a rising trend across the board. Major hotel chains, resorts, casinos are implementing software that can remember customers, their information, and go beyond current human levels of service performance. However, not everyone is ready for this new age of self-service technology. In their study, the authors explored influential factors related to individual differences and customer Readiness on the likelihood of using self-service technologies. Findings supported technologies such as pay-at-the-pump, online travel purchase, ATMS, and other services that have been around for years were highly accepted. On the contrary, new services such as ordering food over the phone and Internet kiosks in bars were preferred by less than thirty percent of respondents. Within the hospitality industry, customers may perceive new self-service technologies as positive but may choose not to use them if they do not understand it or see no clear benefit from it.  To summarize the results, people may just not be ready for the self-service take over. Especially in the early stages, hospitality companies would need to have an employee standing by the new self-service technology to assist customers with their needs. Although a well used self-service system could generate a new revenue stream, particularly when concerning the younger generation, it is essential that managers take into mind the overall level of consumer motivation and Readiness to embrace it,
rebecca Bonet

Study Touts Mobile Innovation as Major POS Influencer | News | Hospitality Magazine (HT) - 0 views

  • that current POS were not well integrated into other IT systems (28%); that the POS is not ready to grow with their company (26%); and that it is difficult to add additional modules or functionalities to the current POS (30%).
  • negative perceptions of wireless POS have given way to a more positive outlook
  • E-wallet payment was the most widely recognized new payment option with 36% of respondents indicating they wanted it with their next POS.
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  • Three quarters of respondents reported that mobile POS capabilities were the top technology features they wanted for next POS solutions.
  • that current POS were not well integrated into other IT systems (28%); that the POS is not ready to grow with their company (26%); and that it is difficult to add additional modules or functionalities to the current POS (30%).
  • and this was echoed in the VSR study. Three quarters of respondents reported that mobile POS
  • echoed in the VSR study. Three quarters of respondents reported that mobile POS capabilities were the top technology features they wanted for next POS solutions.   Reasons for this vary from improving the customer experience (63%); mobile POS providing associates with better tools (54%); speeding up checkout (39%); and providing a more mobile workforce (32%).
  • Reasons for this vary from improving the customer experience (63%); mobile POS providing associates with better tools (54%); speeding up checkout (39%); and providing a more mobile workforce (32%). 
  • According to the report, restaurant operators have a wish list of anticipated POS platforms that go beyond mobile POS (49%).
  • Improving payment options remains also was named as an important—if not dominant— POS technology for many respondents.
  • All of these payment options require a POS that is PCI Compliant and capable of recognizing the new payment technologies. E-wallet payment was the most widely recognized new payment option with 36% of respondents
  •  
     In the customer survey the mobile POS requirement is high, and the online payment is also popular among consumers. The trend is obviously and the development of such technology will become beneficial investment for the company.  
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    This article shows us the result of VSR Magazine's first annual "2012 POS Study". The result indicated some developments and some worries of end users. 28% current POS were not well integrated into other IT systems, the POS is not ready to grow with their company, and it is difficult to add additional modules or functionalities to the current POS. But it also indicated negative perceptions of wireless POS have given way to a more positive outlook. Most of them wanted mobile POS capabilities to be the top technology features for next POS solutions because of three reasons. Firstly, mobile POS is vary from improving the customer experience. Secondly, mobile POS providing associates with better tools. In addition, it speeding up checkout and providing a more mobile workforce. Most of them wanted E-wallet payment in the next POS. some others were interested in near-field communication payment, while very few people want future POS to recognize near-field communication coupons.
  •  
    The article talks about the results of first annual "2012 POS Study." The study were POS were not well integrated into IT systems 28% that the POS is not ready to grow with their company(26%) and to the additional modules or functionalities to the current POS ( 30%). Secondly, the study also shows the negative perceptions of wireless POS have given way for positive outcomes. For example, they want mobile POS capabilities were the top technology features they want for the next POS solutions. According to reports, restaurant operators have a wish list of anticipated POS platforms that go beyond mobile POS. Finally, E-wallet payment was the most widely recognized new payment option, with 36% of respondents that they want it with their next POS.
Charlesque Moses

HFTP's Guestroom20X features technologies from VingCard Elsafe and Axxess Industries, among others - 0 views

  • Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience.
  • While they are at the door, guests will find Axxess Industries’ IP Video Intercom. It replaces the more commonly used peephole
  • Shea said security technology has been a long-time development, but not implemented in hospitality – until now.
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  • Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them.
  • the future of hotel technology is unclear, but moving forward requires a certain factor.
  • HFTP calls the developments showcased in the Guestroom 20X , “game-changing for the hospitality industry, opening a new avenue for delivering personal guest services efficiently and with ease.”
  • We’re seeing a technological revolution in hotels,”
  • A final security enhancement to the guest room is Ovation Networks’ EcoManaged, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary.
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    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
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    As we can see technology is rapidly making its way into our field. This article explains how technology implemented in the guest rooms allow the guest to have a more personalized experience and feel that there belongings are also secure in the hotel. "The key thing is to provide something that's valuable to the person that uses it, the person that administers it and the person that supplies it," said Shea, whose firm's technology is one of many showcased in the futuristic room. This is very true considering that technology is not cheap and a lot of money has to be put into this new technological wave, but the consumers seem to be paying the money. Overall, technology is changing our industry and our companies either have to embrace it, or be left behind.
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    According to this article, hotels are coming up with new and more secure ways to make guests feel safe and comfortable. This can be extremely important for women traveling alone, or people with children. This article describes several new security features that can be added to hotel rooms that serves guests efficiently and with ease. The first new technology device is a Mobile Key Solution. Guests will be able to receive their room number and room key via their mobile phone or computer allowing them to bypass the front desk altogether. Also, at the door, it is equipped with IP Video Intercom that can replace the peephole. This intercom can routed to any device in the room and it can be accessed using mobile phones. Also inside the room is a high-tech safe that features four unique solution for providing extra security. Other security features are sound recognition smoke alarms and CO2 detectors. Right now, technology companies are ready to install new products, but there is question as to whether hotels are buying the technology. It is my opinion that as technology continues to advance, security will have to advance as well. Security for guests information, and personal safety will have to increase. More advanced room key technology is definitely a priority. There are too many issues with room keys and this can be a giant security issue. It is my opinion that we will start to see new security technology entering hotels in the near future.
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    High-tech security products and hotel rooms can enhance the guest experience. The article introduced some new technology related to the hotel room security, including the door's Mobile Key Solution lock, RFID and mobile-friendly NFC technology, Axxess Industries' IP Video Intercom instead of the peephole. What's more, with IP connectivity, guests can answer the intercom using their mobile phones, also the new generation safe with RFID contactless, electronic lock. The most inspired tech is the Ovation Networks' Eco-Managed, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary. With all these new technology integrations, guests security can be more insured and personalized, and provide hotel customer quite new experience.
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    New technologies poised to change guest experience. Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience, they are making the room more modern, efficient and self-serviced. As we can see, the future of hotel technology is unclear, but moving forward requires a certain factor. In a hotel room, first and foremost, the guests will be able to open the door's wireless software, in this way, they will securely receive their room number and room key and makes it easy for them to check-in or check-out. In addition, guests may answer the intercom using their mobile phones. And they will feel more safe with the electronic lock to provide anti-cloning technology. Finally, guests will notice the SafeAwake Smoke Alarm Aid, it will alert guests when a smoke detector is activated which will give guests much more safe. Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them. The technology is changing, the customers are embracing.
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    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
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    This article covered information on the projected security of the future in hospitality. The Hospitality Financial and Technology Professionals (HFTP) were working on developments that they planned to showcase in the HITEC tradeshow last year. These developments, collectively recognized as the Guestroom 20x, were expected to make hotel rooms more efficient and modern. These developments included obtaining rooms and keys without front desk interaction, video intercoms to replace peepholes, reinforced room safes, and a smoke alarm aid to properly alert guests in case of fire. There were also talks of an energy management system in the rooms included. The developments seem to be a start towards a changing way of hospitality. I believe that these developments are great options for hotels in the future. Of course, there are always risks that must be recognized. These risks could even be the downfall of the developments. Technology's ability to fail or malfunction is too constant at this time. System glitches, hacking possibilities and power outages could inconvenience these developments as well as inconvenience the guests at the hotel that use them. My main concerns lie with the option to obtain rooms and keys through PCs and mobile phones, the smoke alarm aid and the energy management. One technological failure could cause any of these to cease operating, which means that guests could be locked out of their rooms, in danger if there is actually a fire (or inconvenienced because of a malfunctioning alarm), or inconvenienced because of a nonworking room temperature gauge. These issues could lead to many problems for the hotel that hosts these developments. So, the companies should analyze these issues before installing these developments.
richardkutch

Trade in Sentimentality for a Future Proof PMS | By Kevin McCarthy - Hospitality Net - 0 views

  • Not unlike todays PMS systems, why on earth would you need to upgrade to a more expensive system that has a pile of bells and whistles and a technology roadmap for something that has no concern to you today. The answer is simple, you need to get ready…
  • The Cloud PMS developers today are daydreaming in hyper speed to anticpate what will come next.
  • you need your core functionality of check in and check out, but for how long will check in be done from behind a desk, or even in the actual hotel building itself? Hospitality is re-inviting itself at a fast pace and technology needs to not only keep up it needs to be ahead.
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  • The race for future proof technology is here, let's be honest, how comforting is it to know that when the latest and greatest technology is released you will have it automatically.
  • Sustainability, a trendy word in hospitality. What are the carbon emissions on your current PMS system?
  • We only calculate like for like on costs of the servers, the cooling systems in the server room, the electricity to power it but what's the cost to the environment for building it and sustaining it? Why can't your IT systems be green too?
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    This fellow has an interesting argument for switching the hotel's PMS to a cloud-based version. He is specifically referring to Opera Cloud PMS. He believes that if you don't switch from a license to a subscription model, your hotel will be left behind and unable to take advantage of new features that are likely to become the norm in hospitality. And without those capabilities, the hotel becomes disadvantaged competitively which leads to waning revenues, which leads to cost cutting measures, which leads to more lost revenue and so on; the death spiral. Is my hotel PMS ready for the future? Is it easily adaptable to meet the unexpected wishes of the traveler? The author is calling it "future proof technology". It's a gamble if your business isn't ready for it and I suspect when owners review their P&L's, they are willing to take the risk of waiting to see what happens. The author also makes reference to the sustainability benefits of transitioning to a cloud-based PMS. However, if moving to a cloud-based PMS is more expensive than the hotels current PMS solution, spending more money to be environmentally responsible, while noble, is a tough sell to most owners.
xiaoyuzhang

The Smart Hotel System: 7 Ways to Make Your Hotel Smarter - 1 views

  • 1. Enhanced Connectivity to Guest Services and Staff Members
  • 2. Intelligent Environmental and Entertainment Controls
  • It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. Examples can include (but may not be limited to):Personalised control over settings such as room temperature, lighting and even window blinds.Using the Internet of Things (IoT) to offer guests immediate wireless access to centralised smart systems.Dedicated integration with devices such as smartphones and tablets.
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  • 3. The Inclusion of Voice-Ready Technology
  • 6. The Concept of Sustainability
  • 4. Smart and Interactive Maps
  • 5. Personalised Forms of Entertainment
  • maps are just as capable of displaying important information such as:Check-out times and the location of the reception desk.Where specific restaurants are located as well as their opening hours.Nearby attractions and places of interest to visit.The types of public transportation available and where major hubs can be found.
  • 7. Adopting Smart and Targeted Forms of Data Collection
  • Common examples of information that can be used to improve guest experiences include:Which movies are watched the most frequently.The room temperature that the majority of guests prefer.Average checkout times.The most popular radio stations.Working Smart as Opposed to Hard
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    The article tells us 7 ways to make hotel smarter. 1. Enhanced Connectivity to Guest Services and Staff Members. Hotel should pay attention to online visitor reviews on websites. Many smart hotel systems have adopted bespoke technology to provide faster and more targeted guest selection capabilities without sacrificing quality. 2. Intelligent Environmental and Entertainment Controls. Guests will often rate their experiences in direct relation to the amenities that they are provided with. It therefore makes a great deal of sense that many hotels have adopted the same smart systems that can be found within homes. 3. The Inclusion of Voice-Ready Technology. Voice-controlled technology provides guests with a convenient means to control basic aspects within their rooms. Voice commands can control options. Voice-ready technology has made great progress in recent years. 4. Smart and Interactive Maps. The real-time interactive mapping not only can these items be used to orientate the guests themselves, but such maps are just as capable of displaying important information, like nearby attractions and places of interest to visit. 5. Personalised Forms of Entertainment. Many hotels are now beginning to provide guests with even more intuitive ways to access personal entertainment accounts, like voice control, access to audio books and customized music playlists. 6. The Concept of Sustainability. Guests are now appreciating their relationship with the natural environment. And a smart hotel room is known for its energy-saving qualities. Therefore, smart hotel systems also can improve sustainability. 7. Adopting Smart and Targeted Forms of Data Collection. In smart hotel, data can be collected without violating the privacy of patrons to make important policy changes as well as to cater to the needs of a certain demographic.
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
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  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
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    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
alexgold12

Are We Ready for Accounting Information Systems in the Cloud? - 0 views

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    This article highlights the benefits and the potential issues of cloud based accounting information systems. Among the concerns are security and reliability, and can the cloud readiness.
lvela051

Safety Security and Loss Prevention During Hospitality Emergencies - Disaster Recovery Journal - 0 views

  • Emergency preparedness should be a major part of the hospitality managers’ duties; they must work side by side with other tourism organizations to be prepared well to assist and save the lives of the tourist before, during and after the catastrophic events, and should adopt an updated effective emergency plan.
  • Safety and security are classified as the most important factors in the hospitality industry. Pizam et al., (1997) argued that safety and security are the most important factors to the tourist, and the first in mind when planning to travel.
  • The effective usage of safety surveillance such as closed circuit television (CCTV), electric emergency generators, body guards, fire extinguishers, fire sprinklers, emergency lights will maintain the security procedures adopted by the hotels to ensure their guests' safety, and updated emergency plans to confirm the emergency preparedness and effective planning to overcome the potential risks.
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  • Furthermore, it is important to consider the proper dress for the security staff to be in line with the hospitality management philosophy.
  • Safety is a term which relates to protecting guests and staff within the hotel from the potential hazards, injury, and death by dealing with dangerous materials and different kinds of accidents. In contrast, security regards the protection of property from criminal accidents and terrorist activities.
    • lvela051
       
      Main goal with safety.
  • Providing the highest levels of safety standards and security ensures good marketing for the hotels by preventing an accident before it becomes a major issue causing loss of life and property.
  • effective information system and being well prepared for emergencies could prevent or minimize loss for the hotels.
    • lvela051
       
      Preparedness helps to know the situation better.
  • four-phase model to plan for the crisis and to deal with the emergencies; this model proposed reduction, readiness, response, and recovery phases to deal with the crisis.
  • Many practitioners imply that regarding the technology evolution in the last decade, Information Technology has become a fundamental part of the hospitality industry,
    • lvela051
       
      The use of technology is becoming a part of how to prevent the problem.
  • the importance of an updated emergency plan
    • lvela051
       
      things change over time, its important to continuously update the plan.
  • The hospitality industry is one of the most vulnerable industries to crises.
  • is vulnerable to both internal and external emergencies.
    • lvela051
       
      Need plan for both to be prepared.
  • updated regularly, and a direct communication system should be employed to respond to and overcome the crisis.
  • The importance of continuous emergency training for the employees is also emphasized.
  • ole of the media, information, and the social media should be reviewed and evaluated continuously
    • lvela051
       
      With the use of technology becoming a bigger factor, its important to have someone assigned to handle the media.
  • causing negative impacts not only for the hospitality players, but also for the tourists and the local community.
    • lvela051
       
      It affects more than just the establishment.
  • biometric technologies could ensure the hotel security and increase the effectiveness of hotel information systems. This will reduce the costs, improve management of the employee and guest activities, and improve the ability to recognize the criminal activities.
  • Preparedness and an updated emergency plan with managers' awareness will help the hospitality industry to provide the necessary resources, as well as effective training to avoid or minimize risks. Safety surveillance and security systems are very important to save guests' lives and hospitality properties. These factors can also be used as a marketing tool for guests and meeting planners. Finally, it's very important to understand the crisis emergency frameworks to mitigate effects and be well prepared before the crisis strike, and furthermore, to minimize losses during evacuation when the disaster happens.
    • lvela051
       
      What can be done.
  • susceptible to epidemics movements,
    • lvela051
       
      Word of mouth is a big marketing tool that can either hurt of help an industry.
  • Hotels should issue a check-list concerning a hotel’s vulnerability to emergencies caused by natural disasters (hurricanes, earthquakes, tsunamis) or man-made crises (terrorist attacks, explosions, fires, spill, food poisoning).
  • This will transmit a positive image: hospitality may gain a lot by using its safety and security as a marketing tool to attract more tourists to the destination.
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    This article was very interesting and it was about how safety security is very important to the hospitality industry. This article also explained how a study shows the safety and security systems work in the hospitality industry. They also said that it is very important to update the emergency plan because you never know when something going to happen in the hotel and you always have to be ready for anything. This study just showed how an effective information system could prevent and being well prepared can definitely help prevent any emergency.
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    The article is a study that was conducted in regards to the security management within a hotel and how an effective security system can help in preventing accidents or emergencies from occuring. The main priority of a hotel or any establishment, besides the service provided, is having an effective emergency plan set in place to be able to respond and overcome a crisis. International hospitality being a focus over the recent years, has suffered crises, risks, and disasters causing negative impacts on tourism and the community. Hotels should "issue a check-list concerning a hotel's vulnerability to emergencies caused by natural disasters (hurricanes, earthquakes, tsunamis) or man-made crises (terrorist attacks, explosions, fires, spill, food poisoning)." Another part of the plan is to focus on the loss prevention aspect of a hotel by implementing information technology to secure or improve security. On technology mentioned was biometric to increase the hotel information system and also to help reduce cost and improve the way we recognize criminal activities. With the hospitality industry being one of the most vulnerable industries to crimes and disasters, it is important to recognize, improve and update the plans set into place to ensure accurate information. While it's impossible to say that these preventions are going to stop these problems from happening, it can help other learn about the proper steps to handling these situations. I personally think that as much as employers suggest different way, it's the job of the loss prevention team in every industry to construct a plan that address as many issues and conduct trainings that would help to prepare us for these occasions. Trainings are going to be the best way to properly analyze a problem and improve on the emergency plan set.
angelamenoher

Mobile Commerce and Payments: Not Quite Ready For Prime Time? - 0 views

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    Despite the fact 50 % of guests use their smart phones to book hotels, recent research reveals they are not ready to pay for their rooms after they stay with the same phones. Near Field Communication (NFC) would allow guests to simply wave their phones at a kiosk to check out instantly paying and updating the hotels accounts. Fear of cellphones being stolen are the general apprehensions of this new technology that would eliminate carrying a credit card. After the smart phone market matures hotels airlines and restaurants will be able to take advantage of the swift mobile payment technology.
Gaby Belardo

Get Ready For 'Super Wi-Fi' To Be A Big Thing In 2013 Read more: http://www.businessinsider.com/get-ready-for-super-wifi-to-be-a-big-thing-in-2013-2012-9#ixzz262COIGWq - 0 views

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    By this time next year, thousands of people will be using a new, longer-range kind of Wi-Fi, commonly called "super-Wi-Fi". Super Wi-Fi isn't used like regular Wi-Fi. It uses underused spectrum known as white noises and this allows the Wi-Fi to run at lower frequencies, thus causing it to run at a lower cost and at greater distances, and through obstacles, such as trees and buildings. It is being championed by companies such as Microsoft and Google, and got the final okay last December after original opposition from broadcasters. Although not many strides have been made in the super Wi-Fi industry, Spectrum Bridge, a key company in the development of super Wi-Fi, just announced a new program to help equipment makers get white spaces radios approved to be sold, so they will be more readily available in 2013. Many universities have already announced that they will deploy super Wi-Fi on their campuses across the country. Super Wi-Fi is exciting because it is more powerful than existing Wi-Fi. I would have to agree with this because it is unbelievable the strides technology has made. They are able to take something and make it more powerful and at lower cost. This is also great because if they are able to extend it to greater areas, more rural areas will be able to receive high speed Internet for the first time in history.
Hyeyoung Jang

Hospitality eBusiness Strategies to Present at EyeforTravel's Mobile Strategies for Travel USA Conference - 2 views

  • Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel &amp; Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more. "The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops -- and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."
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    Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.
anonymous

Google Beacons: Proximity Marketing is Ready to Take Off in 2019 Read more at:https://www.business2community.com/marketing/google-beacons-proximity-marketing-is-ready-to-take-off-in-2019-02141198 - 0 views

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    Google use of PM by using beacons for travel with information about the city. Information fades as consumers walk away, but if theirs a curiosity about an area or landmark, the information is provided.
cleon087

19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&amp;B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  •  
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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  •  
    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  •  
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  •  
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
teallemejia

Enhancing Hospitality Sustainability through Technology - A/O PropTech - 0 views

  • Increasing consumer sentiment and corporate social responsibility towards sustainability are pushing for the industry to adapt.
  • Through the use of systems such as Install solar photovoltaic (PV) systems or combined heat and power (CHP) fuel cells for onsite energy generation, hotels can reduce dependence on fossil fuel sources as well as utility costs.
  • Another impressive example is the Hilton of Fort Lauderdale hotel that has combined green power and design through the installation of six wind turbines which now sit proudly on the roof of the hotel.
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  • Opting for tech-enabled energy management is also cost-efficient. The use of sensors can lead to savings of 30-50% on lighting costs.
  • Additionally, sensors can detect if&nbsp;a&nbsp;guest has left the room and adjust the&nbsp;heating,&nbsp;accordingly,&nbsp;turn&nbsp;off lights, and&nbsp;even&nbsp;notify&nbsp;the cleaning staff that a room is ready to be cleaned.
  • Food waste management technology&nbsp;
  • Operational platforms could&nbsp;be used to gather data around food preferences to allow kitchens to propose more tailor-made menus.
  •  
    I remember when we used to stay in hotels when they started being greener by suggesting their hotel guests to reuse towels and only put them on the floor if they wished for them to be replaced. In today's world with so much technology hotels can be more successful at being eco friendly. This is a must because consumers are wanting to see hotels implement more impactful eco-friendly efforts. The article talks about how hotels are making the switch by renewable energy production, smart energy management and food waste management technology. These are just some ways that hotels have started using to improve sustainable practices with use of technology.
Hanlu Hu

Monscierge Launches New Hospitality Software Application Tool Monscierge I Connect - 0 views

  •  
    Summary This article is talking about a new software "Monscierge I connect", which launched by the company Monscierge, Dec 6, 2012. Monscierge | Connect is a new tool harness smartphone technology to keep guest constantly connected with hotel service. This is first phase of mobile applications complementing the product line designed to enhance hotels' connections to their guests, which allowing guests access to the full array of a hotel or brand's services in a way that suits the needs of today's tech-savvy consumer. Guests can communicate their needs via chat or voice, quickly putting them in contact with valet, housekeeping, or any department the hotel provides. Monscierge | Connect wraps itself in the approved brand voice for each hotel, and makes that hotel and brand's specific content available at their fingertips.  Monscierge | Connect also allows for a hotel to deliver real-time information to their guests as well. For instance, some hotels have utilized Connect to alert guests of parking availability, discounts in the bar or spa, or when a room is ready for early check-in.        I think it's a great mobile app, it could keep guest constantly connected with hotel service, and it not only provide more convenience for customers and hotels, but also improved service's quality and work efficiency. Forrester Research predicts by 2015 eighty-two million people will rely on mobile devices as a primary reference tool. So I think this new software and other mobile applications will widely used in hospitality industry. 
Michelle Munne

NoWait Helps Restaurants Master the Wait in Augusta - 0 views

  • Home News Center Blog Login Create Account United States United Kingdom France China Front Page Arts Business Education Environment Government Industry Lifestyle Sports Tech OtherAutomotiveComputerEventsHealthHome and Family Legal / LawMediaMiscellaneousOpinion / EditorialPodcasting ScienceSociety Friday, March 22, 2013 RSS E-mail Newsletters Put PRWeb on your site NoWait Helps Restaurants Master the Wait in Augusta Mobile waitlist technology to replace outdated restaurant pagers and grease-pen wait list systems to manage massive crowds; NoWait to donate to Augusta Warrior Project
  • The company, NoWait, is working with Augusta Mayor Deke Copenhaver to equip the city’s restaurants with an army of iPads outfitted with NoWait’s seating management technology.
  • Because NoWait’s system is phone-based, customers can move freely between local establishments while they wait. That is revenue we wouldn’t normally receive...revenue that means jobs.”
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  • In no-reservation restaurants, NoWait’s cloud-based, mobile seating service streamlines operations and optimizes turnover thanks to its ease of use, speed, and overall simplicity.
  • Smartphone holders also may view their place in line via a link inserted in the instant confirmation text.
  • Once the table is ready, the diner receives a text to return to the restaurant to be seated without delay.
  • The training and product are very easy to use,
  • According to Ware Sykes, NoWait’s New York City-based CEO, the company is now seating more than a million diners a month, with plans to roll out significant enhancements to its system over the next 60 days.
  • About NoWait NoWait is a mobile seating management service that enables restaurant owners and managers to get a view of the queue and optimize turnover, while diners have the freedom to “Wait Where You Want” until their table is ready for seating.
  •  
    This article is about a company, NoWait, that is quickly expanding throughout the U.S. and Canada.  They provide technology in the form of software or apps on an iPad that helps busy restaurants to maximize table turnover and minimize wait times for guests.
lamia elachchabi

Opportunities for the Hospitality Industry in Cloud Computing | CloudTimes - 0 views

  • cloud computing can greatly lower the time requirements and cost of entry for hotels, as it gives a very pliable scale of computing power that can be distributed across different streams in a relatively short amount of time.
  • cloud computing can greatly lower the time requirements and cost of entry for hotels, as it gives a very pliable scale of computing power that can be distributed across different streams in a relatively short amount of time
  • It can also provide immediate access to hardware resources without needing any capital investments upfront.
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  • they only need to pay for the exact amount of computing power and storage that they need.
  • saves on training
  • data is safe from physical damage due to the cloud provider having redundant and off-site backups.
  • the service is ready to use once they acquire it from the provider.
  • customers only need to learn how to use the systems on an end-user level.
  • time to market of new systems through affordable pricing,
  • xtend the life of their existing systems
  • One of the weaknesses of the many hotels is their inability to stay connected with their customers after the customer left their hotel.
  • Examples of these include Spa and Salon appointment systems, POS and restaurant ordering systems that can be migrated to the cloud and accessed on a mobile phone, a PC, or a tablet, so that guests can start booking appointments or ordering food from the comforts of their rooms, so that everything will be ready by the time they reach the establishment.
  • The cloud can provide many hotels the capacity to partner with travel agencies, offbeat recreational companies, entertainment companies and others.
  • Hotels are yet to learn on how to extract data and interpret it to provide each of their customer a personal service without having to spend a lot.
  • It helps reduce costs and resources
  • It shortens the deployment process
  • Strengthens security
  • Makes information accessible
  • Data for a personalized service.
  • Taking down geographical barriers
  •  
    Advancements are growing enormously throughout every field of the working industry. Hotels have now adapted to using cloud computing in many hotels and it's really shaping how data and analysis are being kept and processed on day to day basis. Some pros of this idea are that companies save money because they only pay for the amount of cloud they use, they save money on training, and it's safe from any physical damage. I feel this is a very good investment for any company because what company doesn't like saving money in many areas? A weakness in the hotel industry is, companies don't know how to give, customers that are on a budget, the same amount of attention and personal service that they do for a high priced customers. The cloud can solve this and many other problems by knowing what the people like and giving it to them by not spending more money. Cloud computing can even kept customer happy when they are not even checked in the hotel, which is a plus on both ends. All in all, cloud computing expands any company, whether it be with other companies for networking or just helping inside of their own company by saving, it's definitely the way to go.
Katie Gallagher

Brink Software, Cloud-based Point of Sale for the Hospitality Industry, Announces Smartphone App and Mobile Ordering Capability - 0 views

  • Unlike other players in the industry, Brink provides for its clients, a rich suite of fully integrated technology offerings from online ordering, regardless of device; to back-end analytics that are regularly updated from the cloud, with no interruption of services and at no additional cost and allowing restaurant owners and managers to stay focused on what they love, cooking.
  •  
    This article was about a smartphone application that allows customers to place orders and purchase their meals on their personal phone. Brink Software is leading the way in cloud-based POS and made this application available for iPhones and Andriods. By having this application and software in restaurants it lets the owners and managers focus on what they love doing, cooking. When a customer comes into the restaurant they order off the menu that is at their table using QR codes and their phone. The order immediately is sent to the kitchen. The customer then waits for the food to be brought out by the kitchen. They guest will pay with their phone and then be on their way. It also works with take-out as well. The customer would log onto the app, order off the menu, and then choose a pick up time. Their food is then fired in the kitchen at the correct time so it will be ready for pick up. This software also tracks order history, and reward points for loyal customers. This gives the restaurant the ability to track and analyze their customer's behavior and provide targeted incentives. This software allows the restaurant to connect their ordering, in-store registers, smartphones, and PC's all together to better manage the data. I personally think this type of innovation is great. By using devices that most people use on a daily basis, it helps cut back on wait times and labor cost. It also provides the restaurant with better customer service, especially during fast-paced lunch or dinner rush.
Yunfan Wu

POS Software Trends 2013 | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Any technology investment is a balancing act. Roll out a new technology and run the risk that something better (more affordable, durable, simplified, etc.) will soon be developed. Or wait for “something better” to come along at the risk of being a bit too far behind the competitive curve.
  • On the supplier side, many vendors have already rolled out or will release some form of mobile-ready solution in 2013. Mobile advancements cover both consumer-facing and employee facing. Vendors’ R&amp;D in cloud-based POS should start to come to market in 2013.
  • Online ordering is the number-one choice for the second year running, and in fact slightly more than half (51.2%) of all restaurant operators in our survey named it the POS feature they’d most like to invest in for 2013. Interest in mobile phones for ordering and payment is spiking, too, with 48.4% of restaurant operators adding it to POS shopping lists. Cloud computing saw the biggest jump, and is desired by 36.2% of restaurants in our survey (a jump of 17 percentage points over 2012).
  •  
    With cloud computing such a big hit in all levels and industries, restaurants are also shifting their approach from more customer service, less techonology investment to vice versa. This article summarized the upcoming trends, features in demand and purchsing plans for POS in 2013.
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  •  
    This article discusses some of the POS trends that restaurants will be making in 2013. Restaurants have been more dedicated to customer service than technology investment, but that has started to change. Technology advancements over the years have motivated restaurants to into looking into changing their current models of operations. In the case of POS systems, suppliers have made many advancements to positively impact the customer experience. Mobile POS, social media, and tablet hardware are only a few of the advancements suppliers have made to create interest within the restaurant operator community. Restaurant operators were asked what they were looking for in innovations. Online ordering was the number one choice, and mobile phone features were on the list. Cloud computing continues to rise in the interest of restaurant operators as well. Out of all of the operators surveyed, only 19% said that they had no plans to make any changes to their POS systems. Some of the restaurants said that they would be moving on the a new POS vendor while other said that they plan to stay with their current vendor. No matter the choice investment in new POS technology is not going to slow down. More restaurants are taking risks and diving into new technology and "testing" the new product. There is a strong desire within the restaurant community to have new POS technologies.
  •  
    Hotel operators are looking to better POS system which can positively impact the customer experience, increasing hotels innovation and investment. There are two trends of 2013 POS: more platform innovations, and overall purchasing plans. For the suppliers, they will make some forms of mobile-ready solution of POS. The new technology of cloud-based POS is also being brought to market. What is more, tablet hardware, social media will be integrated into the POS. POS Features in Demand In HT's survey, we know that most restaurants desire for more advanced POS technology. And online ordering is the number-one to be upgraded in the next year for them. They also Interest in mobile phones for ordering and payment. Cloud computing has a biggest jump, which is desired by 36.2% of restaurants. For the POS Purchasing Plans, most operators need add new functionality, features or modules to current POS software. More restaurants are investing in POS technology. A third of all restaurants are in a "testing and research" phase for POS upgrades. There are many specific Predictions and Plans in different companies, for example, integrating mobile applications into POS, more interactive options, simpler points of contacts, online ordering for mobile devices, Apps accessible from any phone at any time, personalization, recognition, rewards and outstanding, etc.
  •  
    This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.
martha villamizar

Highpointe Installs NextGen Business Intelligence; iPad-Ready BI Automates Data Gathering, Analysis, and Report Distribution - Aptech Computer Systems - 1 views

  •  
    This is an example of how technology is changing the hospitality industry every day. For many hotels, days of faxed night audit reports and hand work are in the past. Today this growing industry, counts with the most advanced technology to have the best accuracy in their financial and operational data.
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