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Chris Cardoso

Hotel Telecommunications Strategies - 6 views

  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
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  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
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    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
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    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
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    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
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    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
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    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
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    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
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    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
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    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
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    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
Yunfan Wu

Hotel chain rolls out global performance management system - People Management Magazine Online - 0 views

  • Plans to double the size of the Mandarin Oriental Hotel Group in four years have led the company to implement a performance management system for its 400 senior managers around the world.
  • The performance management system, launched last November, is based on competencies including customer focus, managing vision and purpose, and integrity and humility. Moyse and her HR team spent several months working with general managers globally to develop these.
  • “We asked every manager to rank the competencies so that we could identify which are important to our organisation and which are mission-critical to specific roles,” she said. “This is how we identified the competency sets for each of our leadership positions.”
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  • The competencies were then built into the performance management system. One of the key challenges in implementing the performance management module was the number of different HR systems used by the 23 hotels in the group.
  • General managers, executive teams and department heads have already been trained in using the system. Next, about 3,000 junior department heads, managers and supervisors will be trained.
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    The Mandarin Oriental Hotel Group intended to double its size in four years. So they plan to implement a performance management system. The system is base on competencies including customer focus, managing vision and purpose, and integrity and humility. It can measure and identify the positions of all the chain's hotel around the world. It was not a easy job. But if they really could put it into use, not just for managers, but also for every employees, it would bring them with great benefits. They can easily find the right people in the right position.
dsada005

Southwest's GDS deals to help agents, but how much?: Travel Weekly - 0 views

  • Southwest's pending move into the Travelport and Amadeus GDSs, coupled with the carrier's entry into ARC's settlement and reporting system, will simplify workflow for travel advisors and make it easier for TMCs and leisure agencies alike to process Southwest purchases.
  • "If it becomes easier to sell Southwest, the competing airlines may take a look at it and say, 'We might be losing share,' and they may address it in a competitive way."
  • "In some instances, we have found lower fares on the Big Three carriers. I don't believe we will see an increase in competition, since they are already competing in the marketplace."
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  • Southwest announced on Aug. 5 that it will provide full content in the Amadeus and Travelport systems beginning in mid-2020.
  • Travel advisors booking Southwest through Amadeus and Travelport will be able to change, cancel or modify reservations directly through the systems. Agents who currently book Southwest through Sabre must call the airline for any ticket modification that is not a cancellation.
  • For Southwest, broader entry in the traditional agent channel will serve as a third prong in the airline's distribution offering for business and leisure agency partners, joining its direct channel and the SWAbiz booking tool.
  • The company projects that it will earn between $10 million and $20 million in additional revenue in the second half of 2020 as a result of the move.
  • "It's an intelligent compromise on Southwest's part, because to compete with other airlines in the corporate market they have to sell their tickets through the channels that corporate customers want to use,"
  • Last month, Southwest joined NDC Exchange, an airline product marketplace operated by ATPCO and SITA that facilitates direct-connect capabilities between airlines and agencies using NDC protocols. While NDC is especially useful in enabling airlines to sell ancillary products such as fare bundles and checked bags through the agent channel, Offutt said it's also important as a way to attract ordinary ticket sales through alternative booking paths. 
  • "I think Southwest realized that as NDC moved from aspirational toward practice, they had to go down that path or be left behind,"
  • while the increased functionality will make sales-tracking more efficient for agencies, it will also provide greater visibility of Southwest purchases to competing airlines, thereby making it easier for those carriers to monitor whether agencies with which they have corporate contracts are meeting market-share goals.
  • Southwest's broader entry into the GDSs will result in the legacy carriers boosting the incentives they offer corporate and leisure agencies.
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    GDS systems are predominantly used by travel agencies to book both individual and corporate travel. By expanding their listings to Travelport and Amadeus, Southwest opens themselves up to increases in bookings but also potentially moving into better competition with larger airlines. Moving into these systems also allows them to offer further NDC enabled content, such as fare bundles and checked bags, helping to build even more bookings.
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    Southwest has always been on the outskirts when it comes to the top airlines. The "big three" are known as American, Delta and United. In order for Southwest to stay in the game, they are providing full content in Amadeus and Travelport systems. Amadeus is known for its European market and Travelport is known for its US market. Southwest already belongs to Sabre, which is also a US market. However, "those offerings will both complement and exceed Southwest's current limited-content availability on Sabre" (Silk). Henry Hartveldt states that "given Sabre's leading presence in the U.S. market, Southwest will elevate its participation in the Sabre GDS as well" (Silk). Of course, by only belonging to one GDS presence, Southwest was not able to compete with the big three, however, now Southwest is back in the game. In order to sell your tickets, you must be available in the channels that customers prefer to use. Southwest realized that "they had to go down that path or be left behind" (Silk). Vlitas believes that "Southwest's broader entry into the GDSs will result in the legacy carriers boosting the incentives they offer corporate and leisure agencies" (Silk). Other airlines may fear more GDS entries from other airlines, however, it is clear that GDS is here to stay.
Jeremy Fairley

MediaPost Publications Travel Sites On Facebook Deliver Mixed Results 02/15/2012 - 0 views

  • Compete argues that the number of Likes a brand collects via Facebook is a common but potentially misleading measure because it’s cumulative rather than current. Using a weather analogy, it compares the obsession with Likes to looking at how much snow has fallen in total over the past 10 years versus how much is falling now or this winter.
  • Compete argues that the number of Likes a brand collects via Facebook is a common but potentially misleading measure because it’s cumulative rather than current. Using a weather analogy, it compares the obsession with Likes to looking at how much snow has fallen in total over the past 10 years versus how much is falling now or this winter.
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    Trying to go beyond the limitations of the "Like" as a standard metric for social media, a new Compete study combines a variety of measures to assess the success of online travel brands on Facebook. While the analysis focuses on the travel category, the approaches taken could apply to other industry verticals on Facebook.
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    Article discusses ways in the the practice of measuring social media success based on likes canbe misleading for travel sites and brands. The argument made is that the like is a cumulative metric rather than a current. Meaning You have an indication of what people think of your brand in general, but not at that moment. Unique visits is a metric that is a better indicator of engagement as it lends to give you an idea of how users/travelers are reacting towards your brand on an ongoing basis...
AQUEELAH THOMPSON

What Makes Cloud Based Hotel Management System an Indispensible Entity? - 0 views

  • needs to be smart. This is where a cloud based hotel management system becomes an indispensible entity in today's highly competitive hospitality business. One of the major challenges for any hotel is to offer its customers with excellent service and yet keep the costs low. This becomes a greater challenge if you own a small or a mid-sized property. A hotel management system hosted on the cloud offers you the much needed competitive advantage and lets you take on the bigger names in the market head on. This online hotel software encompasses a lot of features such as a front desk, hotel
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    The article starts off by explaining that management systems are needed in order to compete in the hotel industry. It explains that having a system put in place will give you the competitive advantage needed to compete against other hotels. The writer explains how these systems make the operations of these companies so much easier and efficient. The best quality of this software is that it secures your data and makes it available anywhere that you can log in to view. The article explains of it allows your customers to do all their booking from anywhere and access information provided to them. Another point the article touched on is how having this system cuts costs as it relates to having IT available to assist with issues. Additionally the software is said to be very easy to operate and the staff would catch on quickly.
cwilliamsiona

Southwest Will Put Content on GDSs: Business Travel News - 0 views

  • Southwest Airlines at long last will provide content and full booking capabilities in global distribution systems via agreements with Travelport and Amadeus
  • Southwest president Tom Nealon said the GDSs are the "third leg of the stool" in Southwest's distribution strategy for business travel, the other two being direct channels and the Swabiz booking tool.
  • Southwest has rolled all those approaches and its recently revamped sales team into a newly named Southwest Business umbrella
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  • "We have a great business product, but we've been harder to do business with in terms of how you book, transact and settle," Nealon said
  • "The shift away from our [Basic Booking Request] and the basic approach to an industry-standard GDS is important.
  • Southwest projects that the GDS presence will bring between $10 million and $20 million in additional revenue during the second half of 2020
  • "We're going to compete hard and compete to win
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    In sum, this article discusses the long awaited partnership with Southwest airlines and global distribution channels Amadeus and Travelport. In the past, there have been many debates regarding the topic of "full content" between airlines and travel intermediaries. However, according to Southwest, this agreement will bring "the highest level of participation." As Southwest continues to revamp and improve the way it competes in the global market arena, Tom Nealon, President of Southwest has stated that, "GDSs are the third leg of the stool in Southwest's distribution strategy for business travel. With its great business product, Southwest is hoping to improve the way consumers book, transact and settle by using global distribution systems. With a conservative outlook, Southwest is hoping that the newly formed partnership with Amadeus and Travelport will generate between $10-$20 million in additional revenue in the second half of 2020.
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    The article demonstrates the benefits of implementing GDS in the hospitality industry. According to the article, installing GDS will enable Southwest Airlines to improve its level of participation by allowing buyers to not only book but also to "change, change, cancel, and modify reservations" via the system. Besides, the implementation of GDS will lead to increase revenue for the company.
angelacolas9

Overcoming Resistance to Innovation in the Hotel Industry - 0 views

  • one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
  • One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
  • The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
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  • Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
  • The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
  • The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
  • Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
  • To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
  • It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
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    In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.
Shiyuan Peng

Radisson Rolls Out Revenue System to Improve Forecasting | News | Hospitality Magazine (HT) - 0 views

  • Park Inn by Radisson Berlin Alexanderplatz has selected EasyRMS an Infor company to help improve efficiency and increase total revenue.
  • The property will be implementing the EzRMS Core Module, Ez-QUOTE, Ez-BUDGET and Ez-COMPETE, which will help maximise their total revenue potential in the long term.
  • With EzRMS, management can now save time preparing reports and spend more time on strategic planning, as the system will be decision-supporting for long-term strategies.
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    According to the article, Park Inn by Radisson Berlin Alexanderplatz has selected EasyRMS an Infor company to help improve efficiency and increase total revenue. The property will be implementing the EzRMS Core Module, Ez-QUOTE, Ez-BUDGET and Ez-COMPETE, which will help maximise their total revenue potential in the long term.  With EzRMS, management can now save time preparing reports and spend more time on strategic planning, as the system will be decision-supporting for long-term strategies.
Dongyun Oh

Red Robin CIO Drives Change Through IT Management - 0 views

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    Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan
Dhaval Khakhar

IDeaS Revenue Solutions Announces Intuitive, Affordable Pricing System for Limited-Service Hotels - 0 views

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    This article about the IDeas Revenue Solution Systems which will enable hotel managers to effectively manage pricing with just few clicks. It is the leading provider of the pricing and revenue management software for the hospitality industry. Now they have come up with its own pricing system which will enable the managers to seek revenue growth in their budget. This software is specifically designed for the clients who face tough competition from the dynamic service markets, with other brands deploying the revenue management systems, it has become difficult to compete. This software is scheduled to be released in the other half of this year and the benefits include, forecasting occupancy, set room rates and make competitive pricing decisions. It is a simplified system which requires minimum training and interaction to learn and operate. This will further help in increase in revenue, can be used by busy managers with just few clicks, it gives room for improvement to enhance guest satisfaction. On the other hand it has minimal upfront costs and with positive outcomes and very little risk. this will also help the limited service hotels to compete with the current and prospective hotel owners with this simplified pricing capability. It is interesting to see how IT has evolved into the hospitality industry by providing the best possible systems, software's to compete in this results driven industry, where a company can fall behind any minute with the pace at which the support systems have taken the reliability for lifting the revenue, in order to invest more and attract more customers.
Kamini Ramsaran

Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Reviews - eWeek.com - 0 views

  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
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  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
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    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
Jia Kim

Six Top PMS Trends to Make Independents More Productive and Profitable - 0 views

  • Guest Engagement, Maestro Cloud, Big Data Dashboard, Loyalty, MyMaestro Knowledge Center, Mobile, Direct Web & Social Media Booking
  • solutions for the industry's leading independent hotel, resort, and multi-property groups, adapts the most effective emerging systems for its users.
  • add revenue, lower expenses, and improve guest service and loyalty.
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  • Direct Bookings to Maximize Profits – Web, Social & Mobile
  • Guest Engagement and Retention
  • Cloud – Affordable and Secure Hosted Solutions
  • Big Data and Mobile Business Intelligence
  • Guest Loyalty Programs to Compete with Chains
  • automates the complex process of tracking and redeeming points to save time and cut cost.
  • Reliable, Responsive Support and Expert Services
  • Knowledge Center is an interactive website offering 24/7 access to tools and resources
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    This article presents that many of independent hotels choose the cloud based PMS to make their working systems more profitable. One of the cloud based PMS, Maestro property management system showcases enhanced technology, additionally customer engagement for increasing a loyalty as like as chain hotels. Here are trends that make independent hotels more productive and profitable. First, it makes direct booking that could reduces reliance on OTAs and boost occupancy. Second, its automated e-messaging increase guest retention and revenue. Third, it boast its affordable and secure information. It delivers instant remote access to property and let operators manage multipe properties. Fourthly, it provides dash board to access to real-time data and make on-the-spot decision. Fifthly, it provides guest loyalty programs to compete with chains. It has automated tracking system to redeem points and boost customer loyalty. lastly, it offers to users the knowledge center for 24/7 to let Maestro users to be familiar with the system and provide access to tools and resources.
Kevin Sepulveda

Accounting for Hotels | Small Business - Chron.com - 2 views

  • Hotel accounting is not simply about managing revenue and expenses
  • There are many things to consider when assessing the quality of accounting of a hotel property, including staff training, accounting software and forecasting.
  • According to the Internal Revenue Service, hotels have a unique set of terms and practices used for accounting, atypical from basic accounting training.
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  • Specialized accounting software created for the hospitality industry will help hotel management or accounting staff keep track of day-to-day finances, as well as forecast for the future.
  • If a hotel's accounting is in disarray, consider hiring hotel management consultants to get things on the right track.
  • There is specialized hospitality accounting software that helps hotel management and accounting personnel keep track of their daily finances, as well as predict future revenues and expenses.
  • Latest trends in hospitality accounting applications point toward more cloud-based software, allowing companies to access real-time business information on any device.
  • Because hotel accounting involves a more complex set of practices than typical accounting, accounting personnel must go through training that differs from traditional training
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    We believe accounting serves a purpose beyond presenting the historical financial position of a hotel. Timely accounting information, properly presented, is information that management can use to improve future performance and compare income and expenses to past performance and future goals. Accounting data is processed using an offsite Application Service Provide (ASP) over the internet. This enables our hotels to input daily revenue and statistical data while accounts payable is processed regularly. The end result is that managers, owners and corporate staff can review financial data on line at any time over the internet using a web browser.
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    Hotel accounting is not simply about managing revenue and expenses. Independent hotels and hotel franchises have unique financial needs that demand competent staff and an accounting system that will allow management to plan for the future and improve services for both guests and staff alike. There are many things to consider when assessing the quality of accounting of a hotel property, including staff training, accounting software and forecasting.
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    Hotel accounting is not simply about managing revenue and expenses. Independent hotels and hotel franchises have unique financial needs that demand competent staff and an accounting system that will allow management to plan for the future and improve services for both guests and staff alike. There are many things to consider when assessing the quality of accounting of a hotel property, including staff training, accounting software and forecasting.
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    The accounting could be manual or computerized accounting methods, procedures, and controls. It could be used to collect, record and analyze operational data. The hotel managers also could interpret the information in the accounting system to make management decision. It's a good method to gain more benefits with an accountings' help. With an good quality accounting system, the manager of restaurant could make a decision on the percherse amount and find out the peak season. Also, it will be easy for a manager to make decision on how many employees should be hired. The information in the accounting system is not only make a record. It refelect the performance of restaurant. As this artical metioned, the things need to be considered when choosing an accounting including staff traing, accounting software and forecasting.
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    Hotel accounting is not simply about managing revenue and expenses. Independent hotels and hotel franchises have unique financial needs that demand competent staff and an accounting system that will ...
anonymous

Why Oracle Must Hate Oracle Hospitality - 1 views

  • Richard Valtr, Founder of Mews Systems, writes about why he feels that software giant Oracle’s hospitality division contradicts its technology competency, operational excellence and efficient customer support.  
  • Larry Ellison and his team must absolutely despise the relatively new Oracle Hospitality division of the company (formed after Oracle bought Micros back in 2014)!
  • Oracle famously despises all things Microsoft and Opera remains, to its bones, built around the notorious client-server architecture Bill Gates’ company used to champion.
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  • Second, the success of Oracle has always stemmed from Larry’s passion for finding great programmers to fix fundamental issues. Oracle Hospitality and its adherence to legacy rules suggests they are interested in none of the above.
  • Oracle has always done one thing amazingly well - maintain a ruthless focus on performance and speed at the expense of the more intangible parts. Once again, Oracle Hospitality goes against company principles: it offers functionality at the expense of speed and performance. To compound things further, and ironically for such a service-oriented industry, customer service is an afterthought at best. It doesn’t even offer performance for the processes that truly matter, such as customer check-in speeds, report creation or those painfully slow night audits. On all the key hospitality benchmarks we’ve been able to track (more on that in a post coming later), Oracle is nowhere near the top.
  • Fourth, he can barely disguise his hatred for system integrators and has always preferred an all-in-one solution to an ecosystem of connected apps and software.
  • With Oracle Hospitality lacking what the current market demands in so many different ways, the company has been forced to work closely with the old hospitality tech guards such as Sabre, TravelClick, Amadeus, Duetto and IDEAS, as well as newer entrants including Expedia’s AliceApp and TinkLabs.
  • The result is a product lacking proper interfaces to standard functionalities, let alone the conveyor belt of new must-have integrations (TripTease and HotelChamp to name a couple), which also suffer on account of Opera’s six month minimum integration lead time.
  • The problem with property management systems, and the hotel tech landscape in general, is that they are innately consultative. For example, there is no definitively correct way to check someone in or out, nor is there a set-in-stone rubric on how best to run a hotel. Why? I believe it’s because hotels are inherently human and complex machines. Unlike a POS, for example, a hotel’s PMS is a de facto processor and analyser of human behaviours rather than just pure robotic tech. The POS, on the other hand, simply serves as a general system of record with an external point of contact for transactional security.
  • So why did Oracle acquire Micros in the first place? I believe the real prize was the POS and not the PMS.
  • Unfortunately for Larry (but fortunately for us), PMS systems are a far cry from their core business. Unlike a POS, a PMS is not simply about the speed of execution. They involve developing deep knowledge around a number of processes connected to unique human behaviours and then managing those processes efficiently.
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    "Richard Valtr, Founder of Mews Systems, writes about why he feels that software giant Oracle's hospitality division contradicts its technology competency, operational excellence and efficient customer support." This article highlights some of the reasons why Oracle have found it difficult to integrate the Micros Fidelio business that they purchased. It is subjective in its view but addresses a common theme amongst major hotel companies which is that Oracle are struggling to meet their needs and that this could give new PMS/POS providers such as Mews, Shiji and Impala.
Jing Huang

Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Young Hotelier Blog - 0 views

  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
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  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
  •  
    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
Yookyung Kim

Property Management Predictions | Top Stories | | Hospitality Magazine (HT) - 0 views

  • “Expectations and technology change. Today the critical point we are focusing on with our PMS is overall improvements to the guest experience. The whole concept of understanding your guest and understanding their preferences and behaviors to enhance the experience goes along with a hotel’s ability to market to the guest in a better way.”
  • “Going interactive with the guest experience is going to have an impact in the sense that every guest can be a user on your PMS,”
  • “This will include functionalities such as: updating profiles, tracking rewards, making requests from the room, and interacting with other guests.
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    This article introduces the next generation PMS systems: 1. Mobility is about taking customer transaction and activity away from a counter or a tethered device. 2. PMS will be integrated with social site's information and capabilities because online/social branding and interaction will be a requirement to compete. For example, PMS will enable hotels to stay on top of ratings and respond guest comments on sites such as Facebook, Twitter, TripAdvisor, Yelp and more. 3. Integrated data- PMS systems will have to adapt to allow the guest to specify their preferences and requirements while the PMS tracks spending patterns to match guests' preferences and choices.   4. PMS providers are focusing more on creating products that can transcend to the global market place by adding mapping tools that display locations of goods, inventories, assets, and supply chain networks as well as currency and time conversion. 5. PMS providers will focus on expanding and improving their cloud-based technology by increasing security, reducing of costs of system adoption, and interoperability with all hotel departments. 6. Personalizing the PMS- There isn't one size fits all. With all of the functions that modern property management systems are expected to perform, further customization is always a desire for hotels.  
lin liu

The latest from HTNG - Hotels unpack the future of credit card security | Hotel Management - 0 views

  • The Framework is aimed at reducing the cost and complexity of satisfying the Payment Card Industry Data Security Standards (PCI-DSS),
  • Travel Daily News reports that the new Framework calls for tokenization to encrypt the credit card information at the point-of-swipe.
  • Bloomberg BNA reports that on Feb. 14, the Council released new guidance for merchants who accept payments on mobile devices.
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  • February also saw the release of the Council’s guidance on security and cloud computing.
  • The Council goes on to note that cloud computing remains an evolving technology, and merchants must be careful to evaluate competing cloud services and establish clear security policies and procedures.
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    Hotels have to comply with Payment Card Industry Data Security Standards, which are constantly updated since technology is developing. Also, 'the hotel industry has unique vulnerabilities to credit card theft', since the cards should be available over the long period of time, and to different 3rd parties as well. The new technology will encrypt credit card information at the point-of-swipe, and the number never gets to any other place in the hotel or other business. The other issue is payments on mobile devices. Where it is advised to encrypt information prior to using the device, and avoid "bring you own device policy'.
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    This article introduces the Secure Payments Framework in Hotel Technology Next Generation (HTNG) Conference. The Framework applies mobile payment and cloud computing technology to reduce the cost and complexity of satisfying the Payment Card Industry Data Security Standards. The credit card security is a big challenge for all hotels, especially for the small hotels, lacking expertise and budget to protect customers' card information. There are many advantages of the new card framework. Firstly, the new Framework can encrypt the credit card information at the point-of-swipe. In this way, the card number can't be stolen by other systems. Secondly, it is scalable for different sizes of hotel. Thirdly, new guidance is made for accepting payments on mobile devices. Before processing payment, the merchant need encrypt cardholder, to make sure more security. What is more, new policy on cloud computing. The cloud service provider and its clients are both responsible for the security of cloud data. The policy also need merchants to evaluate competing cloud services and carefully pay procedures.
lamia elachchabi

Marketing and e-business for the tourism industry - The Globe and Mail - 0 views

  • Marketing and e-business for the tourism industry
  • With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
  • Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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  • E-mail newsletters and promotions: Consent of the recipient is essential - and the frequency should not be intrusive.
  • Build traffic through Web links with other sites
  • Get involved in discussion sites related to your specialty
  • Simplify off-season bookings: offer online reservations
  • Extend the season through auction-style sales of fringe-season packages
  • customers and by advertising in high-draw areas. Increase a Web site's marketing pull: form a marketing ring of related operators
  • Generate more customer attention and create related product marketing opportunities: become a source of information on your area or industry
  • Grow profitability: analyze customer information to optimize marketing efforts
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    Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
Krystal Jost

Are Independent Hotel Operators Leading the Way in Driving Property Management System Evolution for Greater Flexibility, Increased Functionality and Service? - SFGate - 0 views

  • Maestro empowers hundreds of high-touch independent operators and hotel groups to grow their business and stay ahead of the competition with innovative technology backed by the industry’s most reputable Diamond Plus service.
  • Lodging Hospitality Management (LHM) uses flag-mandated PMSes for its Hilton, IHG, and Marriott properties, but it relies on NORTHWIND’s Maestro System for its independents.
  • Maestro empowers hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database. This enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all properties.
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    This article focuses on the benefits that Maestro (a property management system) offers to hotels and how it has been benefitting hotels that currently use their system, more specifically, smaller, independent hotels. Most chain hotels and large facilities are required to utilize a flag-mandated property management system. However, independent operators are not linked with these mandated systems, and have a choice as to which system to utilize. Maestro claims to offer Northwind, a service that allows Maestro to be utilized in a cloud-based system, enabling it to host multiple properties and save the establishment money by not requiring them to purchase servers and security, whereas a traditional PMS would have done so. The president of Northwind also states that they strive for their clients to succeed and that it is more of a partnership with those who utilize their service, and their goal is to make a hotel's operations more profitable and efficient. The article continues on to explain the uses and functions of the Maestro system, including being fully-integrates and offering operators loyalty program benefits and the functionality to compete with programs that were solely available to chains. It also tracks points earned and redemption stays as well for those loyalty programs, and claims to minimize errors and save operators money. It also allows integrations that provides social media outlets through the property management system, allowing the user to operate their business simultaneously through different systems. Maestro also boasts that the utilization of their property management system allows hotels to increase their direct bookings through the property for a lower cost than if they were to utilize a different system in which it was not flawlessly and seamlessly integrated with a global distribution system. It seems to be a property management system that enables users to complete many tasks at once, from one location, without having the hassle of
YUE LI (3325307)

Hey, Small Spender - Hotel Management Network - 0 views

  •  
    This article concluded the advantages of IT in hospitality industry. Information technology becomes more concerned about by hotel managers, but they spend relatively little of their budget on technology. Much knowledge of technology in the hotel sector resides at corporate level, with data released to select recipients at specific times, such as budget planning. Much knowledge of technology in the hotel sector resides at corporate level. IT benchmarking helps to understand where an individual property ranks in comparison with other hotels in its competitive sets. The author talks about it on Research design, key benchmarks, and comments on results three aspects. several reasons of why the hospitality sector spend so little on IT, including that IT employees can be ineffective at internal marketing and competing for a share of the budget, the hotel industry is high-touch rather than high-tech and upscale properties are more likely to employ extra staff than additional technology, IT is not considered a core competency, hotels have no need to be innovative with technology, IT budget decisions are frequently taken by owners rather than operators or managers, and IT is viewed as a cost rather than an investment.
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