Americans not ready for Canada's anti-spam law: report | Canadian Lawyer Legal Feeds - 0 views
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CASL
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will contain some of the toughest anti-spam provisions in the world, banning senders from delivering unsolicited commercial electronic messages without receiving express or implied consent from the recipient.
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It applies to all messages sent from, or received in, Canada, which means American firms marketing in Canada fall under its jurisdiction.
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Individuals who breach the law can face penalties of up to $1 million, while corporations are liable for as much as $10 million.
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“They’re saying, ‘never mind, we’ll stick to sending post cards in the mail, and do telemarketing instead
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This article is about the new new anti-spam laws that will be enforced in 2013 by the Canadian government. What was pretty interesting was the fact that 60 percent of American marketing companies were unaware of the new law. Funny thing is that most of those who were aware decided that they would simply resort to other forms of spam like telemarketing and postal mail.