100 Event Statistics (2021 Edition) - 0 views
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Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
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58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
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Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
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As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
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Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
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39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
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Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
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92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
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The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
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57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
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The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
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Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
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The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
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In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
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Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
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37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.