Group items tagged

Sabre's AgentStream has now surpassed 10,000 members and launched in the Asia Pacific region. AgentStream allows agents to collaborate with other travel agents around the world and obtain useful tips from a global community; talk virtually with other global AgentStream users or communicate exclusively with members of its own private sub-community; gain and share insights on suppliers, destinations and properties. These power can all help agents provide the very best service to their customers. 

Here is something interesting for you Mac users. Did you knew that you are actually being charged more to use websites like Orbitz or Priceline? Don't believe me, well check it out. Over the last year or two Orbitz has been working on what they call "predictive analytics". Meaning they are able to predict where consumers will likely book their reservations based on what computer they are using. The article states that, Mac users are 40% more likely to book a four to five star hotel than PC users. Since companies like Orbitz (who took a 37 million dollar loss in 2011) are taking big hits from the lack of travelling thanks to the economy, they are trying to create any advantage they can in order to turn the market around. One thing to point out, is that Orbitz's competitors like Priceline and Expedia said that they do not base their sales on what computers the consumers are using, Apple had no comment. Orbitz said the effort to incorporate Mac vs. PC distinctions is still in its formative stages and isn't evident across the site. Other factors have more influence over results, Mr. Liew said, including a user's location and history on the site, as well as a hotel's overall popularity and promotions. Still, he said, use of a Mac can influence results.

CHECK THIS OUT MAC USERS

The best part of the article is how it states a good POS system is one that doesn't let you waste time with the POS. Instead your attention can be turned to your customers and staff. The system will do everything for you just by a touch of buttons from the screen. All you would have to do is print out the information and it will tell you everything you need to run a sucessfull establishment.

This article suggests that consumers now purchase in a more customized why with new technologies offered through applications and data plans through consumer's phones, tables and laptops. Airline consumers have recently changed their purchasing habits to choices such as in-flight WiFi, priority boarding, premium seating, meals or doubling their miles instead of the traditional schedules and fares. Airlines have veered to selling these types of customized travel services through direct selling to consumers and have eliminated the use of global distribution systems GDS. Airlines have found that the use of GDS's are more expensive to both the airline and consumer and that GDS's technology has yet to evolve to enable the kind of customer-focused and customized shopping that other industries have embraced. Now GDS's has ask that the Department of Transportation DOT to protect its market dominance by having DOT force airlines to give them, free of charge, the ability to sell options services as checked bags, seat upgrades or club access. Airlines believe that consumers should know what the are paying for.

This article claims that GDS systems are actually limiting consumer choices. The author suggests that using new distribution technologies that connect us directly to reservation systems would be better for consumers because it provides them with all the choices the airlines can offer, without the extra charge. Purchasing a ticket through GDS is three times more expensive than purchasing the ticket directly. Airlines, which aim to support consumer choice and transparency with its customers, try to tailor travel options to accommodate a passenger's individual needs. However, GDS opposes this movement by urging airlines to use outdated equipment that requires its due fees, which in turn raises the cost of travel for consumers.  

GDS systems began in the 1960s with the airline industry in order to track, schedule, check availability and pricing for flights. The first two GDS's that were created was SABRE which was owned by American airlines and Apollo owned by United. GDS provides a perfect marketplace for the travel industry, helping them increase revenue and online marketing exposure. According to researchers travelers that book packages which include hotel, airfare and special events tend to stay longer at destinations and spend large amounts of money. Large and small businesses that sign up for GDS systems to be accessed in their property may receive a small amount of online reservations. Smaller properties can expect 10-20 reservations per month, larger properties may receive as many as 5-10 per day. One of the factors which reflect on the amount of reservation your property may receive consists of your location, unique amenities and services which may appeal to travelers. I have worked in the industry for over 2 years and numerous times I have had to handle reservations made by expedia, travelocity and other third party reservations and room types are not guaranteed. Guest usually arrive to the hotel stating how they have requested double beds and unfortunately on a night where the hotel is sold out the guest has to be told that their request can not be meet because with third party companies room types are not guaranteed. Guest are constantly upset and expect to be compensated in some sort of way, although they are paying approximately $200 dollars on a room that is going for $400. In my opinion GDS are great for saving money and providing the hotel with occupied rooms, but can really cause an inconvenience for those guest that are not able to receive what they requested.

Great article mentioning the detail of GDS cost; an initial one-time sign up fee, a recurring annual maintenance fee, 10% per GDS reservation to the travel agency or travel website that provided the customer reservation. To make consumers book their trip or room through your own website, make sure you have a well designed website, easy to use navigation.

Jan 22, 2010 TravelCLICK has unveiled Hotelligence 360, a suite of interactive business intelligence applications that enable hotels to identify new growth opportunities and improve financial performance. The program provides hoteliers with frequently updated booking data backed by 100 percent of the global distribution system (GDS) channel, allowing hotels to compare revenue performances with their competitors, source new customers, and maximize profit.

Hotelligence 360 reporting is a great example of HRIS in the hospitality industry. The reports generated pull market information for the competitve you set for your area (usually approximately 5 competitor properties plus yours, additional ones can be added for additional fees). To gain access to the reporting, some of your marketing budget would need to be spent on it, but this helps gain some critical information for your market area and competitors in terms of agencies utilizing GDS systems to book hotel rooms. It displays data such as top 150 agencies, ADR, lead time, market share, average LOS, and more. It shows which of the 4 GDS tools are being used for the agency (Galileo, Sabre, Apollo, Amadeus) and where the business is coming from. There are great details in trying to capture business from the area. I find it to be most beneficial to a new hotelier trying to secure new business and deter them from the competition, it gains knowledge of good startingplaces for cold calls and attempting the relationship building to capture their market. In decifering these reports, you can get a good feel for what the agencies are valueing in ther selection, be it location, amenities, or price prior to speaking with them. It helps to gain an advantage when securing the proper contact and having the conversation in capturing their business. There are plenty more advantages to reading these reports, this was just my version of the most important tools provided.

The article states that the Global Distribution System (GDS) as a link for the buyers and sellers of tourism services. The buyers are travel agents and members of the public while sellers are hotels, airlines and car rentals. The history of GDS as describes in the article is that GDS was created in the 1960's by the airline industry for use in keeping track of flight schedules, availability and prices. The article describes GDS as "a network operated by a company that enables automated transactions between third parties and booking agents in order to provide travel-related services to the end consumers." GDS is also "a global distribution model refers back to the reservation instrument journey sellers use when making an air, lodge, auto or other journey service booking." The article describes some of the GDS companies that include Galileo, Apollo, Worldspan, Amadeus, and Sabre. These companies are owned and operated as joint ventures with the aid of essential airways and inn groups. The advantages of GDS for hotels are giving publicity for the organization, B2B and B2C distribution, and constant online access to a company's inventory.

I think what is stated in this article is very important to travel/tourism and hotel industries and also flight workers because it is good to know this for pricing, availability and flight schedules.

Alice, a relatively new start-up which sells operations software to hotels, had a significant investment from Expedia in the previous round of funding. Alice has become a software that provides "the first unified platform for a hotel to run its entire back end operations, such as housekeeping and customer service communication". The system allows guests to send a text message with a request for more pillows or towels, for example, which will be directed to the proper the hotel employee department. Customers can track their requests and both the front and back of house staff can receive communications from guest requests. This IT platform has seen 5 times the amount of requests being generated. Also, the platform has partnered with double the number of hotels and they project more than two million requests will be communicated through this software in a year. Expedia is the largest shareholder in Alice currently. Alice suggests that this is because Expedia could be more interested in "more back-end software services for the hotels that use it to market and distribute their inventory globally." Expedia currently markets tools such as revenue management under the name Expedia Powered Technology to hoteliers. Expedia also offers meetings and events booking tools for hotels. Priceline, which is a competitor to Expedia, also has invested in tools and services that include revenue management software for their hotel partners. Trivago is also offering these services. Alice believes that the size of the market will allow for many other companies to work in this space, and is even open to partnering with other firms to expand. Alice also plans to expand their own business and add personnel with the new funds.

A security researcher, Mr. Noam Rotem has found a security vulnerability in the widely used Amadeus airline software. Mr. Rotem booked a flight with El Al and the company sent him a link to retrieve his Passenger Name Record (PNR). Rotem inputted a random booking reference number into this link, which is sent to all customers upon booking, and he was able to access other passenger's information. This raises concerns among attackers changing seat flights, meal specifications, or claiming flyer miles. The security researcher also viewed email addresses, phone numbers, and was even able to cancel flights. Additionally, this data can easily be accessed because reference numbers and last names are printed on baggage tags, making this available for many to see in an airport. The Global Distribution System does not have any form of authentication factor or password to keep this information safe. The GDS has not been updated to ensure security in many years. The company claims that the PNR process must be in accordance with the whole industry, and it needs to collaborate with everyone in order to form a new procedure.

All of the big three global distribution systems were still expanding as well as increasing productivity and revenue as of June 2014. Amadeus, Sabre and Travelport have each made significant moves in the hospitality industry, although primarily for airlines.

This article talks about Mews, a start-up company, receiving a huge investment after there showing of "the first property management systems built for the internet era." Basically, a system that keeps track of all the hotel's check-in, check-outs, and transactions, this is an important system for those hotels who intend to keep up with the ever-changing digital age that we are in. This article focuses on the landscape of many of these types of tech groups who are all competing as well as the growth of this tech company and how they came up with this idea. Though with all new technology, there could be a potential drawback of data hackers mining for information. Thus, it is up to this group to prevent these problems while rolling out their new technology.

This article explains the benefits of Global distributions channels in the hotel industry, The benefits listed are strong continuous annual growth, more corporate bookings, worldwide exposure. and significant revenue stream for any hotel. The most significant point was the topic of an increase in corporate bookings. Large companies use GDS to track their employees travel expenses. This is efficient because companies are able to use this system to manage costs and expenses of travel. Although some hoteliers may say this "dying", it appears GDS is still generating business and revenue for many companies.

This article summarizes the evolution of technology in the hospitality industry over the years. They go into detail with SABRE which was created in the 1960s which was the first computerized reservation system. Being able to book online allows for many customers to be reached. For example, in 2007 nearly 40 million households book travel online and pending $86 billion on airline tickets, lodging, cars, intercity rail, cruises, and packages. These vast advancements in technology enables globalization of brand awareness. E-commerce encourages economic growth with accessibility, collaboration, automation, functionality, and flexibility.

Southwest has been historically known to almost exclusively book through direct bookings, aside from limited booking availability through Sabre. By mid-2020, Southwest Business is going to offer booking to travel managers through Amadeus, in order to encourage more business class travelers.

Relatively speaking, GDS's have been around for a while now, with iterations stretching back a few decades now. SiteMinder has worked to integrate cloud technology into traditional GDS models to streamline distribution. They have had strong success, powering over 200,000 reservations in the past year, generating over $60 million in hotel revenue. Over 900 hotels are now poised to receive SiteMinder services, making them the industry leading GDS cloud platform. To date, SiteMinder is represented in the globe's most influential cities, including New York, Los Angeles, London, Honk Kong, Paris, Munich, and Sydney. GDS technology has come a long way from the early models that airlines used solely for in-house purposes. New GDS's such as SiteMinder are both a testament to adaptation and the appeal of cloud technology.

This article explains the booking trend of hotel in 2017 and afterward. Even though online booking tools such as website, mobile apps have made tourists easier to book the hotel in the world, in hotel's perspective, GDS is still the main contributor to increasing bookings and enhancing the hotel revenue. According to the article, GDS booking increased by 11.6 percent between the year 2015 and 2016, and around 60 percent of bookings at hotel were made through offline sources including CRS, walk-in, call or GDS. Among these, the major tool was GDS. Furthermore, the change of economic and political environment has caused hotels to have the right tools to decrease the loss. Thus, hotels should be equipped with the technology platform to monitor and support inventory and distribution channels. Every hotel has different situation and different booking channel. For example, when I was working at reservation department, our main booking source was an online. In other words, each hotel should find out what their main booking channel is, and based on that, suitable strategy to improve revenue should be developed even though this article emphasizes the importance of GDS booking.

This article describes how often, the security breaches that hotels suffer are actually not a result of their own lack of security, but that of their third party vendors. Brands such as Four Seasons and Hard Rock Hotels have suffered breaches because of security failure from their reservations system, SynXis. The challenge is that to the guest the fault lays with the brand, and the brand thus suffers from the loss of loyal guests.

This blog article relates to the merger between Mariott and Starwood Hotels. For decades Starwood hotels had been investing in a technology transformation program to move Starwood properties from their old mainframe technology to a more modern reservation system called Valhalla. Valhalla is an all in one system and manages reservations, call center, eCommerce Web, Property management and Rev mgmt systems. One would expect Mariott to migrate their current properties to Starwoods PMS however this was not the case. After the merger Mariott announced that they would be migrating the 1200 acquired Starwood properties to their reservation system. I don't understand why Mariott would do this as this would be a backward move. It's a bit strange because their purchase price for Starwood factored in a $500 million Starwood IP technology value which was not owned by Mariott.

This article thoroughly explains how GDS was brought into the airline industry and how a travel agent may get access with the proper training. GDS systems will not be going anywhere I do feel as if it will only improve on helping those that use for travel. As the article states its goal is to impact growth for the future!

This is an article that goes through the history of bookings from the early 1900s through to today. It walks through the players in the industry, the changes in technology and the factors impacting the changes. It discusses the rise of the Computer Reservation Systems and subsequently GDSs, ultimately bringing readers to todays OTAs.