GDS Hotel Bookings Rise in 2017 | TravelPulse - 0 views
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GDS Hotel Bookings Rise in 2017 | TravelPulse
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rnobl005 on 01 Jun 18This article is rather short but I thought it complemented the discussion post for this week. Travel Click surveyed 900 travel agents worldwide and discovered that hotel bookings will surpass 68 million reservations by the end of 2017 thanks to Global Distribution Systems. In 2016 the estimated number of bookings was 66 million, meaning GDS is gaining in popularity as a means of securing travel arrangements even today. Like the Whitepaper suggests, Sabre, Amadeus, and Travelport are the 3 major companies supporting this service. I thought it was interesting that the article brought up the issue of "rate parity" as a means to distinguish one hotel from another. Travel agents are less likely to book a hotel if the hotel is offering different rates across platforms, especially if the GDS rate is higher. Again, bringing this article back to the discussion questions, this is evidence that there are benefits to using a travel agent when planning a trip. They have a comprehensive knowledge of the market at their disposable compared to the average person searching for the best deal on their own. Towards the end of the article the author brings up that travel agents are not using Airbnb because the platform isn't integrated into the GDS - which was not surprising.
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travel agents are using the GDS to make a record number of hotel reservations.
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68 million reservations
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The article talks about the use of GDS and its importance in the current Hospitality World. It shows a study which refers GDS as the most important booking tool for travel agents, citing record numbers in booking in 2017
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Based on the reading GDS assist and has raise the profit margin for hotel across the board. Hotels are more profitable due to this feature .