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slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
  • ...11 more annotations...
  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
kjeewan

Biometric Identification in Hotels and Casinos - 0 views

www.bayometric.com/-identification-hotels-casinos

shared by kjeewan on 16 May 18 - No Cached
  • Biometric applications are particularly useful at the places where a lot of customers, members or visitors enters or exits a facility, or require identification or verification.
  • A hotel guard may not force guests to prove their identity, but what when there is a no guard and just a fingerprint scanner, where you need to put your finger to open the door?
  • Since hospitality employees are not expected to be too rigid, this part can be shouldered on biometric technology. Customer issues at hospitality outfits may sometimes be ego-driven, but showing ego to a machine is of no use and customers understand that.
  • ...9 more annotations...
  • A biometric powered check-in can give guest the experience they want and deserve. Registering their biometrics (for example, fingerprints) and enabling access to the room in the hotel management software will give them frictionless access to their room and concentrate on the next thing they want to do.
  • They can also be provided with access to assigned hotel facility in the package like pool or casino, which are also secured with a biometric access method like fingerprint recognition. The underlying system also keeps record of guest’s whereabouts and generate reports when needs, e.g. at the time of billing, checkout or audit.
  • Managing preferences of returning guests beforehand give them an idyllic experience and more business to the hotel in long run. This can be efficiently achieved with a hotel management system equipped with biometric ability. Preferences of a guest can be associated with their biometric identifiers, which are instantly fetched when they scan their biometrics in future check-ins and hotel staff can surprise them every time they visit.
  • On the other hand, hotel room access based on guest biometrics provides an integrated solution that is connected with the hotel management systems. Since there is no need to card, keys or any other form of possession, there is no fear of losing them or getting them stolen. Biometrically logged entry exit presents strong proof that only guest entered the room and no one else.
  • Biometrically secured entry / exit to a service / facility area will require guests or members to scan their fingerprint or face to enter the facility and will log the time spent in the facility area.
  • It also prevents any outsiders from using hotel facilities such as pool or casino that are reserved only for guests.
  • At the time of billing, a guest may insist on not availing a service that has actually been availed and forgotten. Biometric based entry and exit records present authentic proof of services availed.
  • biometrics is not just about customer convenience or security, it can be deployed for in-house applications like employee attendance, time tracking and to improve payroll efficiency. Keeping track of employee in and out timings brings in payroll transparency and managers can make sure that employees are being paid for the hours worked and not for breaks. It also curbs time theft and timesheet manipulation within an organization. Time theft and timesheet manipulation is a disastrous activity, in which an employee misinterprets amount of time she has put to complete an assignment or a project. When done on purpose, the time is spent in personal or other activities unrelated to the work and logged in payroll system, putting burden on company funds. A biometric based clock-in and out system can eliminate the possibility of timesheet fraud as employees have to be present to clock in or out time, they ask someone else to do it for them.
  • The biometric guest ID and preference tracking system facilitates keyless entry for guest rooms, eliminating the need for cards or keys. It facilitates automated check in fingerprints kiosks, whereby guests can check in with a simple touch of their finger. Billing becomes dramatically easy and reliable and customers can be reliably charged with biometrically authenticated logs of their entry and exit to facility area.
  • anonymous on 16 May 18
     
    I decided to do further research on Biometrics software in hospitality because we use it at the Four Seasons where I work in the Residences department. Biometrics is a technology that scans your fingerprint and grants you access to areas designated by management. This is useful in residences and hotels because as an owner or guests, only you will have access to your apartment or room. The article mentioned how as technology evolves, there is a debate as to whether guests will want to give their fingerprint. Too much security could be seen as a nuisance but too little security puts guests at risk. Having a Biometrics system in place at a hotel ensures that only hotel guests are patrolling the property or floors with rooms. Another interesting aspect is using Biometrics to remember returning guest preferences such as floor height, food choices, allergies, etc. This system could be put into place at check-in so that right away the front desk knows the guest is returning and can be made aware of their past preferences. Benefits of Biometrics mentioned in the article is not having to deal with room key cards, added security on property, seamless check-ins as well as even paying for items on property. A guest might not even need to take their credit card around because they can just use their fingerprint to pay at the pool, gift shop, etc. Behind the scenes, Biometrics is important as well. A hotel can use Biometrics to track employee attendance, clocking out for meals and to ensure only employees are accessing closed off areas of the property.
  • kjeewan on 19 Sep 22
     
    Biometrics can be used by companies for employees to clock in and clock out to ensure timesheet accuracy. It can be used by companies as a security measure so that guests are where they are permitted to be. It can be used for easy check in and billing and payment verification if there are issues. Biometrics can also be used as a way to collect guest information for example their preferences.
artandmer

Hospitality unions have spent a decade fighting to protect workers, bu - 1 views

www.fastcompany.com/...meant-to-protect-hotel-workers

hospitality workers cloud-based systems employee safety wireless networks Software solution legislation

shared by artandmer on 25 May 22 - No Cached
  • cheap gadgets might bring new problems
  • The hospitality industry is in the process of introducing remote panic buttons in an effort to address the widespread issue of violence and sexual assault against hotel staff
  • 20,000 hotel properties in Canada and the United States have committed to providing an estimated 1.2 million employees with Employee Safety Devices
  • ...15 more annotations...
  • all housekeeping staff to carry a panic button device on them at all times
  • low-quality versions of the technology that pose significant privacy and security risks to the people who carry them. Weak password protections and a lack of encryption leave users vulnerable to cyberattacks, which could render the devices unusable—or, worse, be used to invade hotel employees’ privacy
  • 58% of hotel workers and 77% of casino workers have been sexually harassed by a guest. Nearly half have had guests answer the door naked or expose themselves, and nearly 15% have been cornered.
  • casino giants MGM Resorts International and Caesars Entertainment agreed to equip nearly 38,000 hotel staff with safety devices during contract negotiations
  • the CEOs of a number of major hotel chains—including Hilton, Hyatt, IHG, Marriott, and Wyndham—joined the pledge
  • Safe but insecureThe discovery of vulnerabilities in certain versions of this technology may pose a potential challenge
  • lack of encryption that compromised the device’s security
  • the software powering the tracker was hosted on a cloud-based service, which it used to communicate with a mobile application. But the cloud software didn’t require any authorization. A hacker could connect to the service and “instruct any tracker in the world to do things,” he explains.
  • Among the vulnerabilities a hacker could exploit are the ability to see the real-time location of users and to gain access to built-in microphones and cameras
  • That poses a problem for the hotel industry, Hron believes, because establishments not  bound by union or legislative requirements may buy inferior devices without vetting them properly, merely to satisfy new regulations. “Each hotel is buying these devices themselves—it’s not like some central authority is giving these devices to hotels,” he says. “My guess is [some are] going to buy a cheap device, and in this case, it’s pretty reasonable to think that there aren’t any analysts doing security checks on them.”
  • The lack of clear legislation also leaves workers vulnerable in jurisdictions that don’t explicitly ban employers using the devices to track the movements of hotel staff
  • technology isn’t capable of real-time tracking because it runs on WiFi and Bluetooth Low Energy, or BLE, and only transmits a signal when activated. Other devices that utilize GPS or WiFi connectivity, however, have the ability to transmit real-time location data on an ongoing basis
  • “The technology has to work every time, but the product only works if the right policies, procedures, and personnel are put in place that allow the system to function as a system
  • While the initial reason for the solution was to address sexual assault, there are other things that happen to housekeepers in hotel rooms as well,” says Ogle. “We’ve had team members that have had medical issues themselves, or found guests in rooms with medical conditions that were asking for assistance
  • Providing precise location data to first responders in the event of an emergency actually has the potential to save lives, but the technology will only be adopted if users believe it is being used appropriately
  • artandmer on 25 May 22
     
    The major hotel chains are influencing legislation and also now requiring employee safety devices (ESDs) to make the workplace safer for employees (i.e. room service attendants or housekeepers) who find themselves alone in guest rooms with ill-intentioned guests. ESDs can also be appropriate for large resorts with beach personnel, activities personnel, or other positions that find themselves in enclosed, or remote areas with less security. Not every hotel has a security department that can constantly monitor cameras and ESDs. Will these devices present more strain on hotel wireless networks? That depends. Hoteliers need to consider whether these devices will be provided by or monitored through their keylock vendor, through their guest room entertainment vendor, or through a wireless provider. Could there be a benefit to an ESD interface with the PMS? I'm not finding an obvious answer. Hotels, varying in room count, are providing ESDs that range from whistles to wireless to BLE or RFID enabled. Hotel owners and management companies have the responsibility to research the most appropriate solution for their hotel without undermining the safety and privacy of their employees and their hotel networks.
Danaisy Abascal-Yero

What's the Impact of Artificial Intelligence in the Hotel Industry - 0 views

www.hospitalitynet.org/...4110360.html

technology software hospitality

shared by Danaisy Abascal-Yero on 02 Jun 22 - No Cached
  • help automate the customer support experience for their customers
  • It can help you magnify your business revenue and profits and scale your business to new heights.
  • It has helped businesses to improve the areas where businesses lack and optimize the customer service, maximize workforce efficiency, minimize time and effort, and scale business revenue and profits.
  • ...5 more annotations...
  • With the introduction of AI and digitization in the hospitality industry, chatbots have become the preferred assistance for hoteliers to handle multiple guests.
  • You can get a holistic view of the profits, expenses, and other factors to remain on top of business cash flow. A
  • help you extract valuable data points from a large volume of data that can enable you to make well-informed decisions to increase your business numbers.
  • AI communication tools can help you answer queries around the clock in different parts of the world in different languages.
  • With quality 24*7 customer support, our team can help you solve the dynamic issues and problems that can help you clear the blockage in your business workflow.
  • Danaisy Abascal-Yero on 02 Jun 22
     
    This article speaks about the extensive impact that artificial intelligence has on the hotel industry. The hotel industry was good before, but these new futuristic and techy advancements deliver premium guest experiences that create an everlasting effect. In return, it assists in expanding the business revenue, along with the profits, and creates a larger scale for the business. Some of the ways that big hotel brands are incorporating artificial intelligence is using chatbots. Chatbots help automates the customer support experience so customers are well directed in the right direction. Not only does it offer premium experiences, but it helps businesses to understand the customer's wants and needs to do so. It's a chain reaction. In hotel operations specifically, it helps to deliver a higher level of efficient and effective results when the demand grows higher. It also minimizes guest management time and effort. It is great for hotel operations, revenue management, next-level personalization, data analytics, and multilingual booking experience.
melnetra112

McDonald's Big Mac ATM | PYMNTS.com - 0 views

www.pymnts.com/...mcdonalds-big-mac-atm

technology hospitality Hotel software business solution

shared by melnetra112 on 30 Jan 22 - No Cached
  • McDonald’s has spent the better portion of the last year developing and implementing strategies to bring the global fast-food franchise into the 21st century. Other global competitors have beaten McDonald’s to the punch tech-wise — Starbucks, Domino’s and Taco Bell, for example, are years ahead of Mickey D’s when it comes to ordering online and using digital tools to enhance the consumers’ experience.
  • But the fast-food giant is playing quick catch-up with its in-store tech, mobile ordering and delivery initiatives — and is doing so by taking a page out of Snapchat’s playbook by blending unattended retail with marketing.
  • That’s right. McDonald’s got its hands on a vending machine.
  • ...3 more annotations...
  • the Big Mac ATM will dispense two new sizes of burger — the Mac Jr. and the Grand Mac — free of charge. In lieu of payment, hungry customers will “pay” with their Twitter handles and get a free lunch. The machine will generate a tweet on the user’s account while they eat.
  • First, consumers are drawn in by the hype factor
  • Second, it’s free food.
  • melnetra112 on 30 Jan 22
     
    Technology in the Fast Food Industry, McDonald's Big Mac ATM is free, short-term and Customers friendly. This new method of dispensing food to the public is convenient and it help improve guest experiences versus in store production
melnetra112

Why is Virtual Reality Becoming Important in the Hospitality Industry? | Circle One | V... - 0 views

www.circleonestudios.com/...nt-in-the-hospitality-industry

VR hospitality solution tech business Hotel Dubai

shared by melnetra112 on 13 Sep 21 - No Cached
  • VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights
  • Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
  • ...7 more annotations...
  • First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression.
  • Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view
  • this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.
  • those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology
  • The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings.
  • One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking
  • nashalsiddiqi on 13 Sep 21
     
    The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.
  • melnetra112 on 01 Feb 22
     
    In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.
waldjustin13

Father of Disruption Theory on Why Netflix Not Uber Is the Perfect Example - 3 views

www.businessinsider.com/-example-and-uber-isnt-2015-11

disruptive innovation

shared by waldjustin13 on 09 Mar 22 - No Cached
  • The primary reason why Netflix is disruptive is that, when it launched its mail-in subscription service, it didn't go after the core customers of competitors like Blockbuster.
  • A disruptive company targets segments of the population that have been overlooked by its competitors, delivering an inferior (but more tailored) alternative, often at a lower price.
  • In the case of Netflix, the huge shift came with the rise of streaming video.
  • ...4 more annotations...
  • The reason why disruptive companies are often able to rise so quickly is that their larger competitors overlook them.
  • But not every company that is innovative is disruptive
  • When it launched, Uber didn’t go after overlooked segments of the population, or provide a cheaper alternative to taxis. Uber just made a more convenient taxi system using your smartphone, going after the taxi companies’ core business right from the start.
  • It keeps the advantages it had at the beginning, and adds the things mainstream customers want.
  • waldjustin13 on 09 Mar 22
     
    This article discusses why Netflix is the perfect example of a disruptive innovation and why Uber is not a disruptive company. "Not every company that is innovative is disruptive." Before Netflix exploded, it was overlooked by its competitors, which is part of the reason why it was able to rise so quickly.
imgonnarecit

Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

blog.beaconstac.com/...brands-use-proximity-marketing

shared by imgonnarecit on 13 Jun 22 - No Cached
  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
  • ...9 more annotations...
  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
pjohn091

The Property Management System (PMS) of the future is already here | By Max Starkov - 0 views

www.hospitalitynet.org/...4102965.html

hospitality technology

shared by pjohn091 on 10 Mar 21 - No Cached
  • The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.
  • Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.
  • he three main advantages of the OPERTA Cloud PMS over the legacy PMS:
  • ...14 more annotations...
  • Ability to achieve more with fewer resources,
  • Security of data
  • Ability to be agile, adapt and evolve
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Flexibility:
  • According to Laura Calin from Oracle Hospitality, switching from a legacy to a cloud PMS has occurred traditionally when a) on-premises hardware reaches end-of-life and warranties are expiring, or b) when a brand affiliation comes to an end and a replacement system is required.
  • Connectivity:
  • I believe over the next 5 years the adoption of cloud PMS solutions will explode and this will be the highest growth component of the hotel tech stack
  • Why? Low costs, efficiencies, higher productivity and data security aside, in the near and mid-term a full-service 3-4-5-star hotel will need over 100 plus APIs with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's digitally-savvy travelers.
  • Ease and efficiency:
  • (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc. and is often described as "the central nervous system of the hotel operations."
  • Luckily for our industry, the future is already here in the form of a cloud PMS with Open API (application programming interface) integration platform, just on time in this most challenging era in our industry.
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Ever since the emergence of the cloud-first PMS platforms like Cloudbeds and Mews, there has been a monumental shift in the PMS vendor community's mindset: from closed system mentality to cloud PMS with Open API mentality. At Oracle Hospitality, with the adoption of the Oracle's self-service cloud technology tools, the OPERA Cloud PMS with Open API has become the most important innovation strategy
  • eeiro123 on 10 Mar 21
     
    This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.
  • jbjer002 on 19 May 21
     
    Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.
  • pjohn091 on 27 May 22
     
    The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.
artandmer

Best Failover Routers for 2022 | Novotech Technologies - 2 views

novotech.com/best-failover-routers-for-2022

routers redundancy tech

shared by artandmer on 19 May 22 - No Cached
  • An LTE failover router ensures that a network remains online and operational in the event of an internet outage. This is accomplished by including a secondary redundant internet connection that a network automatically switches to should the primary internet connection fail. 
  • A loss of internet connectivity, however brief, can have a substantial impact on a business's operations, resulting not only in lost revenue and productivity but potentially triggering a cascade of system failures.
  • A dual-WAN, or multi-WAN router allows simultaneous internet connection to two or more internet service providers
  • ...2 more annotations...
  • Businesses and organizations are rapidly adopting more cloud-based services in their daily operations. This means automatic failover capability and uninterrupted network access have shifted from being merely valuable to being absolutely vital to keeping services running around-the-clock.
  • do your homework, and find a failover router that's right for your company
  • artandmer on 19 May 22
     
    This article explains the hardware (i.e. failover routers, dual-WAN routers) that are the key to internet redundancy when large business can not afford to have an outage. As businesses rely more and more on cloud-based computing, it is becoming more and more costly to have an internet outage. While the article might sell a good story, I don't feel like things are quite as good as advertised when trying to apply this in a hotel setting where oftentimes franchisor IT requirements only allow one static IP address and these routers require multiple IP addresses. I've personally experienced failures in the "last mile" of infrastructure (i.e. construction cuts a line or gophers chew fiberoptic cable) that even if the hotel has a failover router with multiple ISPs, the hotel would have experienced a complete outage due to the fact that both carriers were physically sharing the last mile. Maybe wireless network failover routers have more of a chance to thwart gophers and construction equipment? Conduct proper research to make sure your franchisor could accommodate a failover router.
shineal

Data privacy matters in the hotel industry - Insights - 0 views

insights.ehotelier.com/...-matters-in-the-hotel-industry

data privacy Technology hotel software solution

shared by shineal on 21 Feb 23 - No Cached
  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
  • ...9 more annotations...
  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
  • shineal on 21 Feb 23
     
    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
cleon087

Green IT | Green Hotelier - 2 views

www.greenhotelier.org/...green-it

hospitality technology

shared by cleon087 on 25 Sep 19 - No Cached
  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
      cleon087 on 14 Jun 20
       
      Computers waste a lot of energy and parts
  • ...30 more annotations...
  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
      cleon087 on 14 Jun 20
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • cloud computing
    • cleon087
      cleon087 on 14 Jun 20
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
      cleon087 on 14 Jun 20
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
      cleon087 on 14 Jun 20
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
      cleon087 on 14 Jun 20
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • cleon087 on 14 Jun 20
     
    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

www.cvent.com/...ficial-intelligence-for-hotels

intelligence hotels

shared by amoon008 on 28 Mar 21 - No Cached
  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
  • ...15 more annotations...
  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  • jiayi017 on 28 Mar 21
     
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
  • amoon008 on 07 Feb 22
     
    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
mattiebell

Top 10 Hospitality Technology Trends for 2023 - 0 views

www.mitel.com/...cation-tech-trends-hospitality

shared by mattiebell on 12 Jan 20 - No Cached
  • role of technology in hospitality businesses has drastically expanded.
  • Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
  • Today, many guests prefer technology over human interaction for simple tasks.
  • ...11 more annotations...
  • There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
  • The room phone of the future may serve as a hub for a larger connected experience.
  • the demand for bandwidth at hotels is only going to grow.
  • Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
  • Modern meetings run on technology.
  • These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
  • And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
  • increase in a migration to cloud technologies.
  • Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
  • The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
  • In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
  • sherylvelazquez on 12 Jan 20
     
    This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
  • mattiebell on 10 Jan 23
     
    This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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